Tour2.0
Tour2.0 is an online marketplace connecting international tourists with vetted local community-based tour guides for authentic cultural and township experiences across Alexandra, Khayalethu, and Durban in South Africa.
- Company typePrivate
- Founded2017
- HeadquartersGauteng, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tour2.0 does
Tour2.0 Global Writers (Pty) Ltd. operates an online marketplace that connects international tourists with vetted community-based tour guides for cultural and township experiences in South Africa. Founded in 2017 and headquartered in South Africa, the platform enables self-serve discovery and booking of experiences across five themes — Food and Drink, Heritage, Arts and Culture, Nature, and Nightlife — with current coverage spanning Alexandra (Johannesburg), Khayalethu (Knysna/Garden Route), and Durban. The marketplace is web-based (www.tour2-0.com) and supports social login (Facebook, Google), multi-currency display, broad payment integrations (PayPal, Visa, Mastercard, Amex, Diners Club with 3D Secure), and a review system. Each tour is validated by the company before listing for originality, tourist-friendliness, guide competence, and community benefit, and bookings follow a 48-hour confirmation workflow.
The business model is transaction-based. The company earns service fees on each booking, with optional commissions on coordinated transport add-ons (sedan, minibus, Sprinter) routed through transfer partners. Per-tour pricing ranges from R579 to R2,499 ZAR per person (self-transport) and R1,874 to R3,999 ZAR for transport-inclusive Garden Route packages. Supply is sourced through a Community Ambassador Program that recruits local guides at no charge and provides them with international marketing reach in exchange for authentic experiences; local community businesses benefit indirectly through the platform's traffic. Go-to-market combines product-led discovery (self-serve booking), community-led supply (the Ambassador network), and direct-to-consumer content marketing through a blog and press room.
The company is privately held and founder-led, with Daniel Adidwa as CEO. Governance includes Dr. Sean Moolman (Director) and Richard Fearon (Strategic Advisor), supported by Diamond Mubaarak (Head of Development) and Asanda Daza (Lead Researcher & Product Scout). The only disclosed capital event is an early-stage strategic investment from Corebridge Holdings (Pty) Ltd; no subsequent institutional funding rounds are reported. The absence of disclosed revenue, headcount scale, or institutional capital beyond the early Corebridge investment implies a lean operating profile typical of an early-stage African marketplace.
Tour2.0 firmographics
Firmographics- Name
- Tour2.0
- Legal name
- Tour2.0 Global Writers (Pty) Ltd.
- Website
- https://tour2-0.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tour2.0 is an online marketplace connecting international tourists with vetted local community-based tour guides for authentic cultural and township experiences across Alexandra, Khayalethu, and Durban in South Africa.
- Ownership category
- akta.pro rank
Tour2.0 industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)
- akta.pro secondary industries
- Political, Social History & Civic Tours (THAJAAAK), Cultural Heritage & Historic District Tours (THAJAAAB), Private Guided Tours & Personal Tour Guides (THAJALAA)
Keywords
Where Tour2.0 is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Tour2.0 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Booking Commission/Service Fee: Tour2.0 acts as a marketplace facilitator收取服务费 on bookings made through the platform. The platform displays Total Fees which include fees for the experience, transport, and Tour2.0's service fee. The company confirms or rejects bookings within 48 hours and collects payments from travelers on behalf of guides.
- Transport Services Commission: Optional transport add-on for tours and packages, where Tour2.0 coordinates pickup and drop-off services through transfer partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Alexandra Hop-on Hop-off Tours - From R1,099 ZAR |
| Unit Pricing | Pay-as-you-go | Art and Alexandra's Finest - From R1,210 ZAR |
| Unit Pricing | Pay-as-you-go | Culinary Experience - From R1,299 ZAR |
| Unit Pricing | Pay-as-you-go | Garden Route Package - From R2,499 ZAR per person |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Tour2.0 product offering
Product offeringCore offering
Tour2.0 is an online marketplace that connects international visitors with local community-based tour guides for authentic South African cultural and township tourism experiences. The platform lets tourists browse, filter by themes (Food and Drink, Culture, Heritage, Nature, etc.), and book community-led tours and multi-day packages, with optional transport add-ons. The company validates each tour before listing and operates a Community Ambassador program to recruit local guides.
Product overview
Tour2.0 is an online marketplace platform connecting international visitors with local community-based tour guides for authentic South African cultural and township tourism experiences. The platform operates as a multi-sided marketplace featuring distinct tour experiences (such as 'Lights, gangs and all that jazz', 'Art and Alexandra's finest', and 'Cocktails and Culinary delicacies in Alex') and package experiences (such as 'A home away from home' in Knysna). The core offering is the Tour2.0 Platform itself, which enables browsing, booking, and payment for experiences, supported by ancillary services including transport coordination and a review system. The company validates each tour through its own team before listing and offers a Community Ambassador Program to recruit local guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Tour2.0 Marketplace Platform Online marketplace platform connecting international visitors with local community-based tour guides for authentic South African cultural and township tourism experiences. Lets tourists browse, filter by theme, and book community-led tours and packages online.
- Lights, gangs and all that jazz (Alexandra hop-on hop-off tour) A 3.5-hour hop-on, hop-off tour in Alexandra, Johannesburg exploring the township's 1950s jazz culture, historical gang history, and local heritage sites. Available from R1,099 ZAR (self-transport) or R1,874 ZAR (with transport).
- Art and Alexandra's finest (Alexandra hop-on hop-off tour) A 3-hour hop-on, hop-off tour showcasing local township artists' home exhibitions and cultural institutions in Alexandra. Available from R1,210 ZAR (self-transport) or R2,185 ZAR (with transport).
- Cocktails and Culinary delicacies in Alex (culinary tour) A 4-hour culinary tour exploring Alexandra's street food, local restaurants, and home-cooked meals, from traditional dishes to gourmet experiences. Available from R1,299 ZAR (self-transport) or R2,374 ZAR (with transport).
- A home away from home (Khayalethu 3-day Garden Route package) A 3-day, 3-star accommodation package in Khayalethu, Knysna including bed and breakfast, township tours, meals, and transport. From R2,499 ZAR per person (self-transport) or R3,999 ZAR per person (transport included).
- Transport Coordination service Arranged transportation service for tourists, including pickups from collection points and airport transfers through a network of transfer partners (sedans for 1-3 people, minibuses for 4-12 people, Sprinters for 13-22 people). Available as an add-on to tours and packages.
Quantifiable outcome
- Over 80% of visitors want to experience South Africa in a new way
Companies that use Tour2.0
Customer profileSegments3 records
Ideal customer profiles2 records
Tour2.0 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Tour2.0 partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tour2.0 competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tour2.0 social profiles
Digital presenceTour2.0 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tour2.0 leadership team
Management profileNumber of profiles
Profiles5 records
Tour2.0 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tour2.0 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tour2.0
What does Tour2.0 do?
Tour2.0 is an online marketplace that connects international visitors with local community-based tour guides for authentic South African cultural and township tourism experiences. The platform lets tourists browse, filter by themes (Food and Drink, Culture, Heritage, Nature, etc.), and book community-led tours and multi-day packages, with optional transport add-ons. The company validates each tour before listing and operates a Community Ambassador program to recruit local guides.
Is Tour2.0 a public or private company?
Tour2.0 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tour2.0 founded?
Tour2.0 was founded in 2017. It employs 11 to 50 people.
Where is Tour2.0 based?
Tour2.0 is headquartered in Gauteng, South Africa, in the Africa region.
How does Tour2.0 make money?
Two revenue lines are on record. Booking Commission/Service Fee is the primary driver. The others are transport Services Commission.
Does Tour2.0 have an API?
No public API is recorded for Tour2.0.
What industry is Tour2.0 in?
Tour2.0's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAJAAAJ, Neighborhood & Local Life Tours (Communities & Hidden Gems), with a secondary code of THAJAAAK, Political, Social History & Civic Tours. Its NAICS code is 561520 and its SIC code is 7990.