What Hinojosa Group does

Hinojosa Group is a privately held Spanish packaging manufacturer founded in 1948 and headquartered in Xàtiva, Valencia. The company designs, produces, and sells sustainable paper and cardboard packaging — including corrugated cardboard, folding cartons, and primary food packaging — serving customers across agriculture, food and beverage, fresh and frozen foods, foodservice, e-commerce, consumer goods, and industrial sectors. Its portfolio spans flagship proprietary systems such as Halopack (up to 80% plastic reduction), Sumbox (Porex alternative), 360 Green Packaging family, and the BottleClip Carrier co-developed with KHS Group, alongside specialized products like Vegabox Easy melons, frozen shrimp boxes, and luxury folding cartons via the Galer\u00eda Gr\u00e1fica subsidiary.

The company operates through a decentralized manufacturing model with 25 production plants across Spain, Portugal, France, and Italy, supported by an embedded direct-sales force at each plant that serves B2B customers locally. This structure is positioned around a proximity advantage — every Spanish and Portuguese customer is reportedly within 250km of a Hinojosa plant — and is reinforced by major capital investments including a €30M Xàtiva plant modernization (completed May 2025) featuring Spain's first corrugator of its kind, a new 8-color offset press at Valladolid, and a new Vigo logistics center.

Hinojosa generates revenue through one-time sales of custom packaging manufactured to customer specifications, with pricing negotiated per order based on materials, volume, print complexity, and customization, and contracts typically running multiple years. The customer base spans large enterprises such as E. Leclerc, Dia, and KHS Group alongside mid-market firms like Sampera. Revenue reached €848 million in FY2025 (+6% YoY), with international operations contributing 25% of the total. Recent strategic moves include the full integration of French ASV Packaging (November 2025) and the acquisition of Envases Toledo (February 2025), alongside multi-year sustainability commitments including SBTi-validated Net-Zero by 2050 and four consecutive EcoVadis Gold Medals.

Name

Hinojosa Group

Legal name

Hinojosa Packaging Group, S.L.

Website

https://hinojosagroup.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hinojosa Group is a Spanish-headquartered sustainable paper and cardboard packaging manufacturer operating 25 plants across Spain, Portugal, France, and Italy, serving enterprise customers in agriculture, food and beverage, e-commerce, and consumer goods with proprietary plastic-replacement systems like Halopack and Sumbox.

Ownership category

akta.pro rank

Product category

Sustainable Paper & Cardboard Packaging Manufacturing

NAICS

Packaging and Labeling Services (56191)

SIC

Paperboard Containers & Boxes (2650), Papers & Allied Products (2600)

akta.pro primary industry

Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)

akta.pro secondary industries

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Sustainable paper packaging
• Corrugated cardboard packaging
• Food packaging manufacturing
• E-commerce packaging solutions
• Agricultural packaging trays

Headquarters

HQ city

Játiva

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Packaging Manufacturing and Sales: Hinojosa generates revenue by designing, manufacturing, and selling sustainable paper and cardboard packaging solutions across multiple sectors including agriculture, food & beverage, e-commerce, foodservice, consumer goods, and industrial applications. Revenue is derived from the production and sale of corrugated cardboard packaging, folding cartons, primary food packaging, displays, and PLV (point-of-sale display materials).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Hinojosa Group designs, manufactures, and sells sustainable paper and cardboard packaging solutions through 25 production plants across Spain, Portugal, France, and Italy. Its portfolio spans corrugated cardboard packaging, folding cartons, primary food packaging (Halopack, Sumbox), agricultural trays, e-commerce shipping boxes, foodservice containers, and luxury packaging for perfumery and cosmetics. The company sells exclusively on a B2B basis to enterprises in agriculture, food & beverage, fresh foods, e-commerce, FMCG, and industrial sectors, generated €848 million in revenue in 2025.

Product overview

Hinojosa Group is a packaging solutions provider operating on a multi-plant, multi-product portfolio architecture with 25 production facilities across Spain, Portugal, France, and Italy. The core offering centers on sustainable cardboard and paper packaging, organized into distinct product families: Halopack and Sumbox as flagship primary packaging lines under the 360 Green Packaging umbrella for reducing single-use plastics; agricultural trays (Bandejas agrícolas, Airfruit) and fruit/vegetable trays for the farming sector; e-commerce solutions including adjustable boxes, returnable packaging, and automatic-bottom cartons; foodservice products (cups, lids, takeaway containers); and specialized packaging for frozen seafood, beverages, cosmetics, and industrial applications. Add-on innovation programs include HingenIA intra-entrepreneurship initiative, the Hinojosa Open Lab open innovation platform, and a Carbon Footprint Calculator tool for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Halopack: Sustainable food packaging solution that reduces up to 80% single-use plastic, made with 87% recycled FSC-certified cardboard
• Sumbox
• 360 Green Packaging
• Airfruit
• Eco+

Products and services

• Halopack by Hinojosa A sustainable food packaging tray made from 87% recycled, FSC-certified cardboard with a peelable plastic film laminate. Reduces single-use plastic by up to 80% vs. traditional plastic trays, suitable for MAP/SKIN packaging, freezer- and microwave-compatible. Sold exclusively to B2B food producers and retailers in the Iberian Peninsula and France.
• Sumbox 100% recyclable, waterproof, and watertight primary packaging alternative to Porex (expanded polystyrene) for fresh and frozen fish and seafood. Delivered flat, easy to assemble, and printable in flexo or digital. Reduces logistics carbon emissions by up to 70% by optimizing the logistics chain. Sold B2B to seafood distributors and gourmet fish retailers.
• BottleClip Carrier 100% cardboard bottle transport system developed with KHS Group. Eliminates plastic shrink film by using adhesive points to join PET bottles, supports 2-8 PET bottles of various sizes, and reduces material usage by up to 85%. Delivered in cartridges, fully biodegradable and recyclable. Sold B2B to beverage manufacturers and bottlers.
• 360 Green Packaging Family of sustainable primary packaging solutions including Halopack, Cartoskin, and Hiliner, designed to reduce the environmental footprint of food packaging while extending freshness. Sold B2B to food producers and retailers seeking plastic-replacement primary packaging.
• Vegabox Easy Corrugated cardboard box designed for the transport, conservation, and shelf presentation of melons and watermelons. Sold B2B to agricultural producers, packers, and retailers in the fresh-produce sector.
• Heat-sealable cardboard trays (Barquetas de cart\u00f3n termosellables) Heat-sealable cardboard trays for fruits and vegetables, 100% recyclable, eliminating up to 95% of plastic compared to similar plastic trays, with lateral ventilation for freshness. Sold B2B to fresh-produce packers and retailers.
• Bandejas Agr\u00edcolas / Airfruit (agricultural trays) Corrugated cardboard agricultural trays (including the Airfruit branded variant) for the transport and conservation of fruits and vegetables. Reduce cooling time in cold storage, improve ventilation, and enhance product visibility on shelf. Sold B2B to fresh-produce growers, packers, and retailers.
• Cajas para langostino congelado (Frozen shrimp boxes) Corrugated cardboard boxes engineered for frozen shrimp that preserve products at -35\u00b0C with an anti-humidity design for faster freezing and quality preservation. Produced at the Valladolid plant and sold B2B to seafood processors and exporters across more than 60 countries.
• Cajas autoajustables (Self-adjustable e-commerce boxes) Self-adjustable corrugated cardboard boxes with different heights for the e-commerce sector, offering enhanced resistance for secure parcel shipping. Sold B2B to online retailers and logistics operators.
• Cajas retornables para devoluciones (Returnable boxes) Returnable corrugated cardboard boxes designed for e-commerce returns, intended to reduce waste and support circular-economy operations. Sold B2B to online retailers and logistics operators running returns programs.
• Cajas fondo autom\u00e1tico (Auto-bottom boxes) Auto-bottom corrugated cardboard boxes for e-commerce that provide efficient assembly and enhanced product protection during shipping. Sold B2B to online retailers and logistics operators.
• Displays, expositores y PLVs Point-of-sale displays, exhibitors, and advertising materials (PLV) for marketing and brand visibility at retail. Sold B2B to brands and retailers for in-store promotional activations.
• Foodservice line (cups, lids, take-away containers, ice cream tubs) Line of 100% recyclable primary packaging for ready-to-consume food and beverages, including cups and lids, take-away containers, and ice cream tubs. Sold B2B to foodservice operators, quick-service restaurants, and ice-cream brands.
• Sustainable e-commerce packaging for refrigerated online grocery (Dia) 100% recycled and recyclable corrugated cardboard packaging developed with Dia for refrigerated online grocery delivery, replacing plastic bags and maintaining stable temperature using eutectic plates. Sold B2B to online grocery retailers.

Quantifiable outcome

• Reduces plastic use by up to 80% compared to traditional plastic trays (Halopack)
• +8 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ASV Packaging GroupcoreStrategic or Co-development Partner · 4 November 2025Hinojosa completed the full acquisition of the French ASV Packaging group in November 2025. This acquisition significantly expanded Hinojosa's presence in the French market, adding seven production centers. ASV Packaging produces Halopack (exclusively in France), fresh food trays, and e-commerce packaging solutions. The integration represents a major evolution in Hinojosa's internationalization process and strengthens its ability to serve French customers with localized production and sustainable solutions.
• DiacoreStrategic or Co-development Partner · 5 March 2025Dia and Hinojosa developed a sustainable packaging solution for Dia's online grocery delivery of refrigerated products. The 100% recycled and recyclable corrugated cardboard packaging replaces plastic bags and maintains temperature stability using eutectic plates. This is the second phase of a 20+ year collaboration — the first phase addressed dry goods delivery. First 100,000 units already delivered.
• KHS GroupcoreStrategic or Co-development Partner · 25 February 2025Hinojosa collaborated with KHS Group, a world-leading manufacturer of filling and packaging systems for beverages and liquid foods, to develop the BottleClip Carrier — a 100% cardboard bottle transport system that replaces plastic shrink wrap. KHS provided the machinery integration expertise while Hinojosa provided the packaging design. The system reduces material usage by 85% and is fully biodegradable.
• E. LeclerccoreStrategic or Co-development Partner · 9 September 2024Hinojosa developed exclusively for E. Leclerc (under their Eco+ brand) 100% recyclable corrugated cardboard trays for summer fruits (apricots, peaches, nectarines). The project was carried out by Hinojosa's French plants and is compliant with French AGEC law limiting plastic packaging for fruits and vegetables under 1.5kg. This is an ongoing supply partnership with continued product development.
• SamperaminorStrategic or Co-development Partner · 17 September 2020Sampera, a premium fresh fish and seafood supplier, selected Hinojosa's Sumbox packaging for its online sales of high-end seafood. Sumbox ensures product arrives in excellent condition while being environmentally friendly. The packaging is 100% recyclable and waterproof, supporting Sampera's premium brand image in online gourmet sales.
• Blue Box PartnersminorStrategic or Co-development PartnerBlue Box Partners is a European packaging alliance referenced on Hinojosa's website. The alliance likely provides collaborative synergies across European packaging companies.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Mayr-Melnhof Karton AG: Austrian paperboard and folding cartons manufacturer (~€2B revenue) serving pharmaceuticals, cosmetics, and consumer goods. Closest direct peer by size, vertical focus on paperboard/folding cartons, and premium European customer base — directly comparable to Hinojosa's Galería Gráfica division and Halopack primary packaging business.
• Graphic Packaging Holding Company: US-listed global folding carton and paperboard packaging manufacturer (~US$9B revenue) serving food/beverage, foodservice, and consumer goods customers. Highly comparable in folding-carton technology and end-customer overlap (food, beverage, beauty), serving as a useful global benchmark for Hinojosa's specialty segments like Galería Gráfica.

Broad incumbents

• Mondi Group: European integrated paper and packaging group (~€8B revenue) producing corrugated packaging, kraft paper, and specialty paper for FMCG, e-commerce, and industrial customers. Directly comparable product overlap and strong sustainability positioning (EcoVadis Platinum) make it a relevant European incumbent peer.
• Smurfit Kappa Group: Global leader in paper-based packaging with ~€19B in revenue across containerboard, corrugated, and consumer packaging. Highly comparable in product portfolio (corrugated, folding cartons, sustainable solutions) but ~22x Hinojosa's scale and far more geographically diversified, making it the dominant incumbent Hinojosa competes against in Iberia and France.
• Sonoco Products Company: US-listed global packaging group (~US$7B revenue) producing consumer, industrial, and protective packaging including paperboard containers. Comparable diversified product portfolio and customer verticals (food, beverage, industrial), though with stronger industrial/protective skew versus Hinojosa's consumer-facing sustainability focus.
• DS Smith: UK-listed international packaging company (~£8B revenue) specializing in corrugated packaging, e-commerce solutions, and recycled paper, with significant operations across Western Europe. Strong overlap with Hinojosa in e-commerce and sustainable packaging product lines, and a likely consolidation partner given its pending acquisition by International Paper.
• Sealed Air Corporation: US-listed protective and food packaging company (~US$5B revenue) producing Cryovac food packaging, Bubble Wrap protective packaging, and automated packaging systems. Overlaps with Hinojosa's fresh-food and e-commerce packaging segments, but competes on plastic-based protective formats that Hinojosa is actively replacing with fiber alternatives.
• WestRock Company: US-listed global paper and packaging company (~US$20B revenue) producing containerboard, corrugated packaging, and consumer packaging including folding cartons. Comparable broad product portfolio and customer base; now merged with Smurfit Kappa, reinforcing the consolidation trend in the paper-based packaging industry that Hinojosa could participate in or against.

Regional players

• Klabin S.A. Brazil's largest paper packaging producer and exporter (~US$4B revenue), manufacturing kraft paper, corrugated boxes, and industrial bags. Comparable vertically-integrated paper-to-packaging model and sustainable product mix, but operates primarily in Latin America with limited direct European overlap, making it a regional rather than direct competitor.

Emerging players

• Stora Enso: Nordic integrated renewable materials company (~€9B revenue) producing packaging boards, biomaterials, and wooden constructions. Comparable in paperboard materials and a confirmed Hinojosa co-development partner (Stora Enso supplied materials for the 2024 European Carton of the Year award). More vertically integrated upstream but increasingly active in consumer packaging boards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/hinojosa-packaging-solutions
• YouTubeyoutube.com/channel/UCe-bOSqpcxEGnTCRwHGQMZQ

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinojosa Group