Floyd Medical Center

What Floyd Medical Center does

Floyd Medical Center, founded in 1942 and headquartered in Rome, Georgia, is a not-for-profit acute care hospital operating under the co-brand "Atrium Health Floyd and Harbin Clinic" following the merger of Floyd Medical Center with Harbin Clinic. The organization became part of Atrium Health and subsequently of Advocate Health, one of the largest non-profit health systems in the United States. Its clinical service portfolio spans emergency care, primary care, urgent care, specialty care (cancer, heart, neuroscience, orthopedics, women's health), and a Nurse Residency Program. Recent additions include a Virtual Primary Care (telehealth) platform and the MyAtriumHealth patient portal for records management, appointments, and patient-provider communication.

The facility's core technology footprint consists of the telehealth/virtual primary care stack and the digital patient portal rather than in-facility AI/ML systems. Distribution is regional: a main Floyd Medical Center campus with Emergency Care Center, urgent care locations, and the integrated Harbin Clinic physician network serving northwest Georgia and northeast Alabama. Patients access care directly through owned facilities or via telehealth; payer access includes commercial insurance, Medicare, Medicaid, and Health Insurance Marketplace plans, with the 2026 enrollment period actively marketed.

Go-to-market is direct-to-consumer via owned facilities and digital channels, supported by community outreach (school partnerships, Floyd Healthcare Foundation donations, volunteer programs) and multilingual language assistance services. Revenue mechanics are fee-for-service healthcare delivery billed through insurance, Medicare, Medicaid, and self-pay, with no subscription pricing on the care delivery side (a "subscription" label in the source refers to annual Health Insurance Marketplace plan enrollment, which is an insurance product rather than a care subscription). Leadership is anchored by President and CEO Kurt Stuenkel. No public ticker exists; the entity operates as a private non-profit within the Advocate Health parent system.

Name

Floyd Medical Center

Legal name

Floyd Medical Center

Website

https://floyd.org

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Floyd Medical Center is a not-for-profit acute care hospital in Rome, Georgia, integrated with Harbin Clinic and operating under Atrium Health Floyd within Advocate Health. It delivers emergency, primary, specialty, and telehealth services to regional patients in northwest Georgia and northeast Alabama.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Specialty (except Psychiatric and Substance Abuse) Hospitals (62231), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

akta.pro secondary industry

Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM)

Keywords

• Acute care hospital
• Emergency medical services
• Specialty healthcare
• Telehealth services
• Women's health services

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing direct medical care services to patients, including emergency care, primary care, specialty services (cancer, heart, neuroscience, orthopedics, women's health), and virtual care consultations. Services billed through insurance, Medicare, Medicaid, and self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Floyd Medical Center is a not-for-profit acute care hospital providing 24/7 emergency and inpatient services, supported by specialty programs in cancer, heart, neuroscience, orthopedics, and women's health. It also delivers virtual primary care via telehealth and runs a Nurse Residency Program for clinical workforce development, operating as part of the Atrium Health Floyd and Harbin Clinic network within the Advocate Health enterprise.

Product overview

Atrium Health Floyd and Harbin Clinic is a healthcare system offering a comprehensive range of medical services. The organization provides virtual primary care/telehealth, specialty care including cancer, heart, neuroscience, orthopedics, and women's health services, along with urgent care and nurse residency programs. The health system is part of Advocate Health and serves patients in Georgia and Alabama with coordinated care across multiple specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute and Emergency Hospital Care 24/7 acute inpatient and emergency care delivered through the Floyd Medical Center hospital campus in Rome, Georgia, including emergency department services and inpatient hospitalization for a broad range of conditions. Targeted to individual patients in the northwest Georgia region needing hospital-level care.
• Cancer Care Specialty oncology services delivered through the Floyd Medical Center network, available to patients in northwest Georgia needing cancer diagnosis and treatment.
• Heart Care Specialty cardiovascular care provided through Floyd Medical Center for patients with heart conditions in northwest Georgia.
• Neuroscience Specialty neuroscience services for the diagnosis and treatment of neurological conditions, provided through the Floyd Medical Center network.
• Orthopedics Specialty orthopedic services for the diagnosis and treatment of musculoskeletal conditions, delivered through Floyd Medical Center.
• Women's Health Specialty women's health services including maternity and obstetric care provided through Floyd Medical Center for women in northwest Georgia.
• Virtual Primary Care Telehealth-based primary care service offered by Floyd Medical Center, allowing patients to consult a primary care provider virtually through the MyAtriumHealth patient portal. Targeted to Georgia residents seeking convenient, remote access to a Floyd primary care provider.
• Urgent Care Walk-in urgent care services provided by Floyd Medical Center for non-emergency conditions, serving as a lower-acuity alternative to the hospital emergency department.
• Nurse Residency Program Structured nurse residency program offered by Floyd Medical Center to support clinical workforce development and retention of bedside nurses, available to nursing candidates joining the organization.
• Health Insurance Marketplace Plans Health insurance plans offered on the Health Insurance Marketplace and made available through Floyd Medical Center for individual Georgia consumers and families seeking affordable coverage with in-network access to Floyd providers.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Harbin CliniccoreStrategic or Co-development PartnerAtrium Health Floyd and Harbin Clinic joined forces to bring the highest level of care to the region. The two organizations are now operating as one integrated team, combining their expertise and resources to serve patients.
• Advocate HealthflagshipStrategic or Co-development PartnerAtrium Health Floyd and Harbin Clinic is now part of Advocate Health, one of the largest health systems redefining how, when, and where care is delivered. This partnership provides access to expanded resources and capabilities across the broader health system network.

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wellstar Health System: Large nonprofit regional health system based in Georgia with multiple hospitals and a broad specialty mix. Comparable to Floyd as a regional Georgia nonprofit system competing for the same Northwest Georgia / metro Atlanta-border patient population.
• Piedmont Healthcare: Georgia-based nonprofit health system operating multiple hospitals across the Atlanta metro and surrounding regions. Direct competitor for tertiary and specialty cases originating from Floyd's catchment area.

Broad incumbents

• Emory Healthcare: Large academic nonprofit health system anchored in Atlanta. Represents the highest-acuity referral destination for complex cases from Northwest Georgia, making it the most relevant incumbent benchmark for case-retention risk at Floyd.
• Atrium Health: Parent brand of Floyd under the Advocate Health umbrella. Operates hospitals and care sites across the Carolinas, Georgia, and Alabama with a similar nonprofit, full-service model.
• AdventHealth: National nonprofit health system with a comparable faith-rooted, full-service hospital operating model. Comparable as a similarly structured, multi-region nonprofit system that Floyd's Advocate affiliation increasingly resembles.
• Ascension: One of the largest U.S. nonprofit Catholic health systems. Comparable in scale, nonprofit structure, and broad service-line footprint to a fully integrated Floyd under Advocate Health.
• CommonSpirit Health: National nonprofit health system formed from the merger of Catholic Health Initiatives and Dignity Health. Provides a benchmark for nonprofit regional consolidation and integrated delivery network scale comparable to Floyd's trajectory under Advocate.
• Trinity Health: Large multi-state nonprofit Catholic health system. Comparable to Floyd as a nonprofit system with regional hospitals, employed physician groups, and population-health orientation.
• HCA Healthcare: Largest for-profit hospital operator in the U.S. Operates hospitals in Georgia and across the Southeast. Sets the competitive benchmark on operational efficiency and physician recruitment strategies against which Floyd must compete.

Regional players

• Tanner Health System: Independent nonprofit regional health system based in west Georgia. Most directly comparable peer in scale and geography, competing for patients in the same Northwest Georgia / east Alabama border region as Floyd.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/floydmedical
• Facebookfacebook.com/floydmedicalcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyd Medical Center