Genova Burns
Genova Burns is a full-service Northeast U.S. law firm founded in 1989, headquartered in Newark, NJ, with offices across New Jersey, New York, and Pennsylvania, serving businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals across twelve practice areas.
- Company typePrivate
- Founded1989
- HeadquartersNewark, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Genova Burns does
Genova Burns LLC is a full-service law firm founded in 1989, headquartered in Newark, New Jersey, with additional offices across New Jersey, New York, and Pennsylvania. The firm operates as a privately held LLC with 101–250 employees, positioning itself at the intersection of law, business, and government in the Northeast U.S. corridor. Its revenue is generated through professional services billing (matter-based fees) under a sales-led go-to-market model that combines referrals, thought leadership, direct business development, and a multi-channel content marketing program including the Beyond the Brief video series, a news and insights blog, and an email newsletter.
The firm delivers legal services across twelve practice areas: Labor Law, Employment Law & Litigation, Public Sector Labor Law, Wage & Hour Compliance, Healthcare & Hospital Law, Insurance, Complex Commercial Litigation, Government Affairs, Electronic Discovery & Information Management, Corporate & Commercial Transactions, Cannabis Law, and Commercial Real Estate, with Property Tax Appeals as an add-on service. Its client base is horizontally diversified across six segments — businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals — with notable specialization in regulated industries such as healthcare/pharmacy benefit management, insurance, and public-sector labor. Lateral hiring and inorganic activity have shaped the platform, including the December 2020 acquisition of Wasserman, Jurista & Stolz and the June 2026 addition of former PBM General Counsel Allen P. Langjahr.
Recent activity is mixed: the firm has invested in healthcare and PBM capability expansion while losing a five-lawyer bankruptcy and financial restructuring team to Stevens & Lee in June 2026. The firm holds no disclosed AI/ML capabilities, no proprietary technology products, and reports revenue as not publicly disclosed. Brand strength is supported by analyst recognition including Chambers USA (2026), Best Lawyers in America (2024), U.S. News–Best Lawyers "Best Law Firms" (2024), Martindale-Hubbell AV ratings, Super Lawyers, and various New Jersey-specific honors.
Genova Burns firmographics
Firmographics- Name
- Genova Burns
- Legal name
- Genova Burns LLC
- Website
- https://genovaburns.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Genova Burns is a full-service Northeast U.S. law firm founded in 1989, headquartered in Newark, NJ, with offices across New Jersey, New York, and Pennsylvania, serving businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals across twelve practice areas.
- Ownership category
- akta.pro rank
Genova Burns industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411), All Other Legal Services (541199)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Tax Law (BPAHAAAG)
Keywords
Where Genova Burns is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Genova Burns business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services Billing: Genova Burns generates revenue through legal service fees charged to clients. As a full-service law firm, they provide legal representation and counsel to businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals across complex legal, regulatory, and transactional matters.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Genova Burns product offering
Product offeringCore offering
Genova Burns is a full-service law firm that delivers legal counsel and representation across labor and employment, healthcare, insurance, commercial litigation, government affairs, e-discovery, corporate transactions, cannabis law, and commercial real estate. The firm serves businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals across complex regulatory and transactional matters in the Northeast United States.
Product overview
Genova Burns LLC is a full-service law firm operating as a single integrated legal services platform with multiple practice areas rather than a software product architecture. The firm offers comprehensive legal services across twelve distinct practice groups: Labor Law, Employment Law & Litigation, Public Sector Labor Law, Wage & Hour Compliance, Healthcare & Hospital Law, Insurance, Complex Commercial Litigation, Government Affairs, Electronic Discovery & Information Management, Corporate & Commercial Transactions, Cannabis Law, and Commercial Real Estate. These practice areas work together to serve businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals in complex legal, regulatory, and transactional matters throughout New Jersey, New York, and Pennsylvania. The firm's multidisciplinary approach allows clients to access strategic counsel across a broad range of industries and legal disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Labor Law Services Comprehensive labor law representation including collective bargaining, union negotiations, unfair labor practice defense, and labor relations strategy for employers.
- Employment Law and Litigation Employment litigation services covering discrimination, harassment, retaliation, wrongful termination, and wage-hour disputes before state and federal courts.
- Public Sector Labor Law Specialized labor law services for public sector employers including government entities, school districts, and municipalities in New Jersey.
- Wage and Hour Compliance and Dispute Resolution Counsel and litigation defense on Fair Labor Standards Act compliance, overtime exemption classification, minimum wage, and employee misclassification matters.
- Healthcare and Hospital Law Healthcare regulatory compliance, pharmacy benefit management, pharmaceutical industry counsel, and healthcare litigation services.
- Insurance Practice Insurance coverage litigation, regulatory compliance, and strategic counsel for insurers and policyholders.
- Complex Commercial Litigation High-stakes commercial disputes, class action defense, appellate litigation, and alternative dispute resolution.
- Government Affairs Government relations, procurement and bid protest litigation, and regulatory affairs counsel.
- Electronic Discovery and Information Management E-discovery, data privacy compliance, and information governance counsel for litigation and regulatory matters.
- Corporate and Commercial Transactions Business transactions including mergers and acquisitions, corporate governance, and commercial contract negotiation.
- Cannabis Law Cannabis industry licensing, regulatory compliance, and business counsel for marijuana-related enterprises in New Jersey.
- Commercial Real Estate Real estate transactions, property tax appeals, land use, and redevelopment counsel.
- Property Tax Appeal Services Property tax assessment challenges and appeals for commercial property owners seeking tax relief.
- Corporate Political Activity Law Pay-to-play compliance, campaign finance, lobbying regulations, and government contractor disclosure requirements.
Companies that use Genova Burns
Customer profileSegments6 records
Ideal customer profiles5 records
Genova Burns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genova Burns partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Animus Rex, Inc.minorAnimus Rex, Inc. provides strategic planning, design, and development services for Genova Burns' website and digital presence. This is a vendor relationship for web development and digital strategy rather than a core business partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Genova Burns competitors and assessment
Company assessmentDirect peers
- Epstein Becker Green: National law firm with deep healthcare, labor, and corporate practices, including a Newark office, that directly competes with Genova Burns' healthcare/PBM and employment practices.
- Lowenstein Sandler: New Jersey-headquartered full-service firm with strong corporate, litigation, and bankruptcy practices serving similar enterprise, healthcare, and tech clients in the Northeast market. Comparable in scale and reputation depth.
- Day Pitney: Multi-state Northeast firm (NJ, CT, NY, FL, MA) with comparable full-service practice and similar client segments including public entities, insurers, and healthcare organizations. Direct competitive overlap in NJ/NY.
- Connell Foley: Newark, NJ-based mid-size firm with overlapping practice areas in insurance, commercial litigation, and labor/employment serving similar NJ-based enterprise and public-entity clients.
- McCarter & English: Newark, NJ-based full-service law firm of comparable size serving similar clients across complex regulatory, litigation, and transactional matters in the Northeast. Most directly comparable peer given overlapping geographic base and practice mix.
- Stevens & Lee: Pennsylvania-headquartered mid-size firm that recently hired Genova Burns' bankruptcy/restructuring team to open a Basking Ridge, NJ office. Directly competing for NJ restructuring and financial services work.
- Saul Ewing Arnstein & Lehr: Mid-Atlantic firm with offices in PA, NJ, and other Northeast states offering similar full-service practice including insurance, healthcare, and labor law; directly competes in overlapping geographies.
- Lindabury McCormick Estabrook & Cooper: Westfield, NJ-based mid-size firm with strong labor/employment and commercial litigation practices serving similar NJ-based business and public-sector clients. Comparable size and regional focus.
Regional players
- Marshall Dennehey: Large Pennsylvania-headquartered litigation firm with significant NJ presence competing in insurance defense, commercial litigation, and professional liability — overlapping with Genova Burns' insurance and litigation practices.
Broad incumbents
- Faegre Drinker Biddle & Reath: Large Am Law firm with strong PA and NJ presence serving healthcare, insurance, and corporate clients across the Northeast; broader portfolio but materially overlaps in regulated-industry work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genova Burns social profiles
Digital presenceGenova Burns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genova Burns leadership team
Management profileNumber of profiles
Profiles6 records
Genova Burns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genova Burns M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genova Burns
What does Genova Burns do?
Genova Burns is a full-service law firm that delivers legal counsel and representation across labor and employment, healthcare, insurance, commercial litigation, government affairs, e-discovery, corporate transactions, cannabis law, and commercial real estate. The firm serves businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals across complex regulatory and transactional matters in the Northeast United States.
Is Genova Burns a public or private company?
Genova Burns is a private company. It is classified as management employee owned and is currently operating.
When was Genova Burns founded?
Genova Burns was founded in 1989. It employs 101 to 250 people.
Where is Genova Burns based?
Genova Burns is headquartered in Newark, United States, in the North America region.
How does Genova Burns make money?
One revenue line is on record: legal Services Billing.
Who are Genova Burns's main competitors?
Direct peers on record are Epstein Becker Green, Lowenstein Sandler, Day Pitney, Connell Foley, McCarter & English, Stevens & Lee, Saul Ewing Arnstein & Lehr and Lindabury McCormick Estabrook & Cooper. Marshall Dennehey is listed as a regional player. Faegre Drinker Biddle & Reath is listed as a broad incumbent.
Does Genova Burns have an API?
No public API is recorded for Genova Burns.
What industry is Genova Burns in?
Genova Burns's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAG, Tax Law. Its NAICS code is 541110 and its SIC code is 8111.