Genova Burns

What Genova Burns does

Genova Burns LLC is a full-service law firm founded in 1989, headquartered in Newark, New Jersey, with additional offices across New Jersey, New York, and Pennsylvania. The firm operates as a privately held LLC with 101–250 employees, positioning itself at the intersection of law, business, and government in the Northeast U.S. corridor. Its revenue is generated through professional services billing (matter-based fees) under a sales-led go-to-market model that combines referrals, thought leadership, direct business development, and a multi-channel content marketing program including the Beyond the Brief video series, a news and insights blog, and an email newsletter.

The firm delivers legal services across twelve practice areas: Labor Law, Employment Law & Litigation, Public Sector Labor Law, Wage & Hour Compliance, Healthcare & Hospital Law, Insurance, Complex Commercial Litigation, Government Affairs, Electronic Discovery & Information Management, Corporate & Commercial Transactions, Cannabis Law, and Commercial Real Estate, with Property Tax Appeals as an add-on service. Its client base is horizontally diversified across six segments — businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals — with notable specialization in regulated industries such as healthcare/pharmacy benefit management, insurance, and public-sector labor. Lateral hiring and inorganic activity have shaped the platform, including the December 2020 acquisition of Wasserman, Jurista & Stolz and the June 2026 addition of former PBM General Counsel Allen P. Langjahr.

Recent activity is mixed: the firm has invested in healthcare and PBM capability expansion while losing a five-lawyer bankruptcy and financial restructuring team to Stevens & Lee in June 2026. The firm holds no disclosed AI/ML capabilities, no proprietary technology products, and reports revenue as not publicly disclosed. Brand strength is supported by analyst recognition including Chambers USA (2026), Best Lawyers in America (2024), U.S. News–Best Lawyers "Best Law Firms" (2024), Martindale-Hubbell AV ratings, Super Lawyers, and various New Jersey-specific honors.

Name

Genova Burns

Legal name

Genova Burns LLC

Website

https://genovaburns.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Genova Burns is a full-service Northeast U.S. law firm founded in 1989, headquartered in Newark, NJ, with offices across New Jersey, New York, and Pennsylvania, serving businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals across twelve practice areas.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Tax Law (BPAHAAAG)

Keywords

• Legal services
• Labor law
• Employment litigation
• Healthcare law
• Commercial litigation

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Billing: Genova Burns generates revenue through legal service fees charged to clients. As a full-service law firm, they provide legal representation and counsel to businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals across complex legal, regulatory, and transactional matters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Genova Burns is a full-service law firm that delivers legal counsel and representation across labor and employment, healthcare, insurance, commercial litigation, government affairs, e-discovery, corporate transactions, cannabis law, and commercial real estate. The firm serves businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals across complex regulatory and transactional matters in the Northeast United States.

Product overview

Genova Burns LLC is a full-service law firm operating as a single integrated legal services platform with multiple practice areas rather than a software product architecture. The firm offers comprehensive legal services across twelve distinct practice groups: Labor Law, Employment Law & Litigation, Public Sector Labor Law, Wage & Hour Compliance, Healthcare & Hospital Law, Insurance, Complex Commercial Litigation, Government Affairs, Electronic Discovery & Information Management, Corporate & Commercial Transactions, Cannabis Law, and Commercial Real Estate. These practice areas work together to serve businesses, public entities, healthcare organizations, insurers, educational institutions, and individuals in complex legal, regulatory, and transactional matters throughout New Jersey, New York, and Pennsylvania. The firm's multidisciplinary approach allows clients to access strategic counsel across a broad range of industries and legal disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Labor Law Services Comprehensive labor law representation including collective bargaining, union negotiations, unfair labor practice defense, and labor relations strategy for employers.
• Employment Law and Litigation Employment litigation services covering discrimination, harassment, retaliation, wrongful termination, and wage-hour disputes before state and federal courts.
• Public Sector Labor Law Specialized labor law services for public sector employers including government entities, school districts, and municipalities in New Jersey.
• Wage and Hour Compliance and Dispute Resolution Counsel and litigation defense on Fair Labor Standards Act compliance, overtime exemption classification, minimum wage, and employee misclassification matters.
• Healthcare and Hospital Law Healthcare regulatory compliance, pharmacy benefit management, pharmaceutical industry counsel, and healthcare litigation services.
• Insurance Practice Insurance coverage litigation, regulatory compliance, and strategic counsel for insurers and policyholders.
• Complex Commercial Litigation High-stakes commercial disputes, class action defense, appellate litigation, and alternative dispute resolution.
• Government Affairs Government relations, procurement and bid protest litigation, and regulatory affairs counsel.
• Electronic Discovery and Information Management E-discovery, data privacy compliance, and information governance counsel for litigation and regulatory matters.
• Corporate and Commercial Transactions Business transactions including mergers and acquisitions, corporate governance, and commercial contract negotiation.
• Cannabis Law Cannabis industry licensing, regulatory compliance, and business counsel for marijuana-related enterprises in New Jersey.
• Commercial Real Estate Real estate transactions, property tax appeals, land use, and redevelopment counsel.
• Property Tax Appeal Services Property tax assessment challenges and appeals for commercial property owners seeking tax relief.
• Corporate Political Activity Law Pay-to-play compliance, campaign finance, lobbying regulations, and government contractor disclosure requirements.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Animus Rex, Inc.minorOthersAnimus Rex, Inc. provides strategic planning, design, and development services for Genova Burns' website and digital presence. This is a vendor relationship for web development and digital strategy rather than a core business partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Epstein Becker Green: National law firm with deep healthcare, labor, and corporate practices, including a Newark office, that directly competes with Genova Burns' healthcare/PBM and employment practices.
• Lowenstein Sandler: New Jersey-headquartered full-service firm with strong corporate, litigation, and bankruptcy practices serving similar enterprise, healthcare, and tech clients in the Northeast market. Comparable in scale and reputation depth.
• Day Pitney: Multi-state Northeast firm (NJ, CT, NY, FL, MA) with comparable full-service practice and similar client segments including public entities, insurers, and healthcare organizations. Direct competitive overlap in NJ/NY.
• Connell Foley: Newark, NJ-based mid-size firm with overlapping practice areas in insurance, commercial litigation, and labor/employment serving similar NJ-based enterprise and public-entity clients.
• McCarter & English: Newark, NJ-based full-service law firm of comparable size serving similar clients across complex regulatory, litigation, and transactional matters in the Northeast. Most directly comparable peer given overlapping geographic base and practice mix.
• Stevens & Lee: Pennsylvania-headquartered mid-size firm that recently hired Genova Burns' bankruptcy/restructuring team to open a Basking Ridge, NJ office. Directly competing for NJ restructuring and financial services work.
• Saul Ewing Arnstein & Lehr: Mid-Atlantic firm with offices in PA, NJ, and other Northeast states offering similar full-service practice including insurance, healthcare, and labor law; directly competes in overlapping geographies.
• Lindabury McCormick Estabrook & Cooper: Westfield, NJ-based mid-size firm with strong labor/employment and commercial litigation practices serving similar NJ-based business and public-sector clients. Comparable size and regional focus.

Regional players

• Marshall Dennehey: Large Pennsylvania-headquartered litigation firm with significant NJ presence competing in insurance defense, commercial litigation, and professional liability — overlapping with Genova Burns' insurance and litigation practices.

Broad incumbents

• Faegre Drinker Biddle & Reath: Large Am Law firm with strong PA and NJ presence serving healthcare, insurance, and corporate clients across the Northeast; broader portfolio but materially overlaps in regulated-industry work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GenovaBurns
• Facebookfacebook.com/GenovaBurns
• LinkedInlinkedin.com/company/genova-burns-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genova Burns