Copeland Center

What Copeland Center does

Copeland Center for Wellness and Recovery is a non-profit, peer-run training and advocacy organization founded in 2004/2005 and headquartered in Brattleboro, Vermont. It delivers evidence-based and experiential-based peer-to-peer wellness, recovery, and peer support education programs rooted in Mary Ellen Copeland's Wellness Recovery Action Plan (WRAP) and an updated SAMHSA Taking Action curriculum. Its primary constituents are individuals with lived experience of mental health and substance use challenges, peer support specialists seeking certification and continuing education, supervisors of peer workers, and youth/young adults engaging with peer-led wellness programs.

The portfolio spans an 80-hour Certified Medi-Cal Peer Support Specialist Training (authorized by CalMHSA), a 10-day Certified Peer Specialist Training, the 12-week REACH online peer group program co-developed with Temple University, the Peer Leadership and Learnership Collaborative, supervision training, an advanced Certified Wellbeing Mentorship Course, and continuing education courses. Beyond direct training, the organization runs regional programs including the Vermont Recovery Education Project, the California Community Wellbeing Reentry Coaching Program (partnered with Alameda County agencies), and the Arizona Quality Service Review (partnered with Mercer Health & Benefits). The Doors to Wellbeing sub-brand operates as a SAMHSA-funded National Consumer Technical Assistance Center, and the Association for Peer Support functions as a membership body.

The business model is a hybrid of training tuition (courses priced $100-$1,650), government grants (SAMHSA, CalMHSA), donations and fundraising, and Association for Peer Support membership dues. Distribution is multi-modal — in-person at regional training sites in Vermont, Pennsylvania, California, and Arizona, plus synchronous Zoom sessions and asynchronous Canvas LMS coursework. The organization does not disclose revenue and operates with a team of 1-10 employees, relying on its 225+ collaborating organizations and an international network of certified co-facilitators to scale delivery.

Name

Copeland Center

Legal name

Copeland Center for Wellness and Recovery

Website

https://copelandcenter.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Copeland Center is a non-profit peer-run training organization that delivers evidence-based wellness and peer support certification programs, including CalMHSA-authorized Medi-Cal training, to individuals with mental health and substance use lived experience, peer specialists, and government partners across multiple US states.

Ownership category

akta.pro rank

Product category

Mental Health Peer Support Training

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Educational Support Services (61171), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD), Specialized Student Support (Foster/Homeless/Migrant/McKinney-Vento) (EDAJAIAJ), Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Peer support training
• Mental health recovery
• Wellness education programs
• Peer specialist certification
• Behavioral health training

Headquarters

HQ city

Brattleboro

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Certification Fees: Revenue generated from peer specialist certification training programs, continuing education courses, and specialized workshops offered at various price points ranging from $100 to $1,650 per course.
2. Donations and Fundraising: Non-profit organization that accepts donations to support scholarships and build networks of facilitators in underserved communities. Receives #GivingTuesday contributions and general donations.
3. Government Grants: Funding from government sources including SAMHSA as a National Consumer Technical Assistance Center for Doors to Wellbeing, and CalMHSA for Medi-Cal Peer Support Specialist Training in California.
4. Membership Dues: Association for Peer Support membership providing access to continuing education, collaboration, fellowship, webinars, and exclusive member events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Copeland Center for Wellness and Recovery delivers peer-run training, certification, and consulting programs for mental health and substance use recovery. Core offerings include the Certified Peer Specialist Training (CPS), Medi-Cal Peer Support Specialist Training (CMPSS), the Taking Action for Whole Health and Wellbeing curriculum, and continuing education programs, delivered in person, online, and hybrid formats. Additional offerings include technical assistance, workforce development consulting, regional programs (Vermont Recovery Education Project, Arizona Quality Service Review, California Community Wellbeing Reentry Coaching Program), the SAMHSA-funded Doors to Wellbeing technical assistance center, and the Association for Peer Support membership organization.

Product overview

The Copeland Center for Wellness and Recovery is a peer-run nonprofit organization offering a comprehensive portfolio of wellness, recovery, and peer support training programs and services. The portfolio centers on evidence-based and experiential-based peer-to-peer learning approaches, with the Taking Action for Whole Health and Wellbeing curriculum as a core offering based on SAMHSA recovery materials. The organization's training programs include the Certified Peer Specialist Training (CPS), the Medi-Cal Peer Support Specialist Training (CMPSS), the REACH online peer group program, Peer Leadership and Learnership Collaborative (P-LLC), Leading Through Wellbeing, Supervision and Support of Peer Support Specialists, and the advanced Certified Wellbeing Mentorship Course. Beyond direct training, the organization provides technical assistance, consulting services, and regional programs including the Vermont Recovery Education Project, Arizona Quality Service Review, and the California-based Community Wellbeing Reentry Coaching Program. Doors to Wellbeing (D2W), a SAMHSA-funded sub-brand, functions as the National Consumer Technical Assistance Center. The Association for Peer Support provides membership, advocacy, and continuing education, while the Peer Specialist Database serves as a national resource for peer certification information. Programs are delivered through in-person, online synchronous, and hybrid formats using tools including Zoom and Canvas LMS.

Differentiator

Problem solved

Functional benefit

Brands

• Doors to Wellbeing: A project of the Copeland Center for Wellness and Recovery, funded by SAMHSA as a National Consumer Technical Assistance Center, focused on youth mental health and peer specialist support.

Products and services

• Certified Peer Specialist Training (CPS)

Quantifiable outcome

• Research demonstrates WRAP participants reported significantly greater reduction over time in service utilization (total, individual, and group) and service need compared to controls.
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Temple University Collaborative on Community InclusioncoreStrategic or Co-development PartnerOngoing partnership to translate concepts, research and tools on community inclusion into practical approaches for peer support facilitators. Jointly developed the REACH (Resilience, Education, Action, Community, Health) program as part of a research project. Temple University provides research expertise while Copeland Center provides peer support methodology.
• Mercer Health & Benefits, LLCminorStrategic or Co-development PartnerPartnership for Arizona Quality Service Review project where Copeland Center's Peer Team conducts outreach and interviews to get feedback on member experiences of services for Maricopa County, AZ.
• Alameda County Sheriff's OfficecoreStrategic or Co-development PartnerPartnership for Community Wellbeing Reentry Coaching Program. Work with administrators at San Rita Jail in Dublin to establish relationships, explain the project, and engage with incarcerated individuals before release into the community.
• ACBH Safe Landing ProjectcoreStrategic or Co-development PartnerPartnership to establish positive relationships and meet with individuals when they are released from San Rita Jail facility. Part of the reentry support ecosystem for Alameda County residents.
• California Department of Corrections and RehabilitationminorStrategic or Co-development PartnerReferral source for the Community Wellbeing Reentry Coaching Program serving individuals returning to the community from California state prison facilities.
• Alameda County Probation DepartmentcoreStrategic or Co-development PartnerPartner to establish collaborative and communicative approach to serving individuals reentering the community from San Rita Jail, California state prison facilities, or other county jails.
• CalMHSA (California Mental Health Services Authority)coreStrategic or Co-development PartnerCopeland Center is an authorized vendor by CalMHSA for the Certified Medi-Cal Peer Support Specialist training covering the seventeen Core Competencies. Provides curriculum and training as part of California's Medi-Cal peer support certification program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Depression and Bipolar Support Alliance (DBSA): DBSA is a national peer-led organization providing support groups, education, and resources for people living with depression and bipolar disorder. Directly comparable as a peer-run mental health recovery and education nonprofit with national reach.
• International Association of Peer Supporters (IAPS): IAPS is a professional association for peer support workers and specialists worldwide. Comparable as a peer support professional community; Copeland Center's Association for Peer Support membership program and CEO Matthew Federici's board service indicate close adjacency.
• Recovery International: Recovery International provides peer-led mental health self-help groups and training based on cognitive-behavioral methods. Directly comparable as a peer-run training and self-management organization serving people with mental health conditions.
• National Coalition for Mental Health Recovery (NCMHR): NCMHR is a coalition of statewide peer-run mental health organizations. Comparable as a peer-led recovery advocacy and training organization; Copeland Center's CEO Matthew Federici serves on its board.
• PEERS (Peers Envisioning and Engaging in Recovery Services): PEERS is a peer-run nonprofit providing employment, education, and support services for people with mental health conditions in the San Francisco Bay Area. Directly comparable as a peer-run mental health recovery organization, with overlap in the California peer support market.

Broad incumbents

• National Alliance on Mental Illness (NAMI): NAMI is the largest grassroots mental health organization in the US, providing education programs, peer support, and advocacy. Comparable as a peer-support and mental health education provider, though significantly larger in scale and scope.
• Mental Health America (MHA): MHA is a national community-based nonprofit focused on mental health advocacy, education, and peer support. Overlaps with Copeland Center's peer support education and certification work but operates as a broader advocacy organization.

Emerging players

• Center for Psychiatric Rehabilitation at Boston University: Boston University's Center for Psychiatric Rehabilitation conducts research and training on recovery and community inclusion in mental health. Comparable through research-driven peer support curriculum development, including the Temple University partnership lineage.
• Temple University Collaborative on Community Inclusion: Temple University's Collaborative on Community Inclusion is a research and training organization on community participation for people with mental health conditions. A current strategic partner of Copeland Center that co-developed the REACH program.

Others

• CalMHSA (California Mental Health Services Authority): CalMHSA is a Joint Powers Authority that administers county mental health programs in California, including the Medi-Cal Peer Support Specialist certification program. Comparable as the entity authorizing Copeland Center's California training and a key channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/copeland-center-for-wellness-and-recovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copeland Center