Frugal MacDoogal

What Frugal MacDoogal does

Frugal MacDoogal is a privately held, single-location retail liquor store founded in 1983 and operating from an 18,000 square foot warehouse at 701 Division Street in Nashville's Gulch neighborhood. The business retails wine, spirits, beer, hard seltzers, and liqueurs across hundreds of brands sourced from the United States, France, Ireland, Japan, Italy, Mexico, and other countries, with depth across bourbon, tequila, whiskey, vodka, gin, rum, brandy, scotch, and single malt scotch categories. Product assortment is organized for browsing by style, varietal, country, and region, and the company differentiates through hand-curated Single Barrel Store Picks sourced from brands including Jack Daniel's, Riff, Nashville Barrel Company, Heaven Hill, and 1792.

The store operates a direct-to-consumer model combining a physical retail showroom with an e-commerce storefront powered by City Hive, the third-party platform handling online ordering, inventory management, and digital commerce. Delivery is offered within the Nashville area, and the company markets active social presence on Facebook, Instagram, TikTok, and Yelp alongside an SMS discount program. Ancillary revenue streams include Wedding and Special Event services (catering support for private and corporate occasions held on-premises), a recurring Wine Club subscription, and a Rewards Club loyalty program. Pricing is not publicly disclosed on the website but the company positions itself as offering the best prices in Nashville, indicating a margin-on-product sales model with competitive price-based positioning rather than premium or membership-gated pricing.

Name

Frugal MacDoogal

Legal name

Frugal MacDoogal

Website

https://frugalmacdoogal.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Frugal MacDoogal is a privately held, single-location retail liquor store operating an 18,000-square-foot warehouse in Nashville's Gulch since 1983, selling wine, spirits, and beer via in-store, e-commerce, and local delivery to individual consumers and event clients.

Ownership category

akta.pro rank

Product category

Retail Liquor Store

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Online Alcohol Retail & Ship-to-Consumer (CRANAAAG), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Retail liquor store
• Wine and spirits
• Craft beer selection
• Event alcohol catering
• Wine club membership

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Alcohol Sales: Brick-and-mortar and e-commerce sales of wine, spirits, beer, and liqueurs to consumers. Revenue generated through markup on product sales with emphasis on competitive pricing.
2. Special Events Services: Wedding and event services including catering support for private and corporate events.
3. Loyalty Programs: Rewards Club and Wine Club membership programs offering perks to drive customer retention.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Frugal MacDoogal operates a single 18,000 square foot retail liquor store in Nashville's Gulch neighborhood, selling wine, spirits, beer, and liqueurs at retail to consumers both in-store and through an e-commerce site with local delivery. It supplements core alcohol retail with curated exclusive Single Barrel Store Picks, Wine Club and Rewards Club membership programs, weddings and corporate event services hosted on premises, and branded merchandise.

Product overview

Frugal MacDoogal is a retail liquor store offering a comprehensive portfolio of alcoholic beverages and related services. The core product offering centers on three main categories: Spirits (Bourbon, Tequila, Vodka, Whiskey, Gin, Rum, Liqueur, Sake, Brandy, Scotch), Wine (Red, White, Rosé, Champagne, Dessert wines organized by varietal and region), and Beer & Seltzer (IPA, Hard Seltzer, Ale, Lager, Pilsner, Stout). The store differentiates through exclusive Single Barrel Store Picks featuring curated bourbon and whiskey selections. Complementary offerings include Wine Club and Rewards Club membership programs, event hosting services for weddings and corporate occasions, branded merchandise, and an SMS discount notification service. Operating from an 18,000 square foot warehouse in Nashville's Gulch district since 1983, the store emphasizes broad brand selection across multiple countries including United States, France, Ireland, Japan, Italy, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Spirits Wide retail selection of spirits including Bourbon, Tequila, Vodka, Whiskey, Gin, Rum, Liqueur, Sake, Brandy, Scotch, and Single Malt Scotch from multiple countries, sold to adult consumers in-store and online.
• Wine Curated retail wine assortment including Red, White, Rosé & Blush, Champagne & Sparkling, and Dessert & Port wines, organized by varietal (e.g., Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir) and region (Bordeaux, Tuscany, Rioja, Burgundy, Napa Valley, Oregon), sold to consumers in-store and online.
• Beer & Seltzer Retail selection of local brews, domestic, and imported beer plus hard seltzer in styles including IPA, Hard Seltzer, Ale, Lager, Pilsner, and Stout, sold to consumers in-store and online.
• Single Barrel Store Picks Exclusive single-barrel bourbon and whiskey selections hand-picked by Frugal MacDoogal staff, sourced from brands such as Jack Daniel's, Riff, Nashville Barrel Company, Heaven Hill, and 1792, offering products not available through other Nashville retailers.
• Wine Club Recurring wine subscription membership offering curated wine selections to consumers on an ongoing basis.
• Rewards Club Customer loyalty program providing discounts and rewards to frequent retail shoppers at Frugal MacDoogal.
• Weddings & Events Event services including weddings, rehearsal dinners, engagement parties, private events, and corporate events hosted at the Nashville store location, with bulk alcohol procurement and on-premises hosting.
• Shop Merch Branded Frugal MacDoogal merchandise and apparel available for purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• City HivecoreTechnology or IntegrationE-commerce platform provider powering the company's website, online store, inventory management, and digital commerce operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ReserveBar: Premium spirits and wine online retailer emphasizing rare and allocated bottles. Comparable to Frugal MacDoogal's Single Barrel Store Picks and premium spirits assortment, but with a national DTC reach.
• Drizly: Alcohol delivery marketplace aggregating local liquor stores for last-mile delivery. Operates in Nashville and competes directly with Frugal MacDoogal's own delivery offering for off-premise convenience purchases.
• Wine.com: Largest online-only wine retailer in the U.S. with nationwide shipping. Comparable on the wine-merchant side and a direct competitor for Frugal MacDoogal's e-commerce and Wine Club customers in Nashville.

Direct peers

• Binny's Beverage Depot: Chicago-area liquor store chain known for warehouse-format stores with unusually deep selection and competitive pricing. Mirrors Frugal MacDoogal's 'best prices, biggest selection' positioning and exclusive picks program.
• K&L Wine Merchants: Privately held California wine and spirits retailer combining physical stores with strong e-commerce and direct shipping. Comparable curation depth, mixed retail/DTC model, and focus on premium assortment.
• Spec's Wine, Spirits & Finer Foods: Texas-based family-owned chain operating large warehouse-format liquor stores with deep wine and spirits assortments. Closely mirrors Frugal MacDoogal's model: large store, broad selection, family-operated, strong regional brand.

Broad incumbents

• BevMo!: Multi-state specialty beverage retailer with large-format stores offering beer, wine, and spirits. Comparable assortment and warehouse-format retail model to Frugal MacDoogal, but operates across the Western U.S. rather than a single metro.
• Total Wine & More: The largest independent retailer of wine, spirits, and beer in the U.S., operating superstore-format locations with multi-state footprints. Directly comparable to Frugal MacDoogal on category (beer/wine/spirits off-premise) and warehouse-style retail, but at far greater scale and geographic reach.

Regional players

• Party Mart / Local Nashville Liquor Stores: Multi-store Nashville-area liquor retailer. Direct competitor on geographic overlap, pricing, and assortment within the same trade area.
• Woodland Wine Merchant: Nashville-area independent wine and spirits shop with a curated assortment. Directly competes with Frugal MacDoogal in the same metro for wine enthusiasts and downtown customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frugalmacdoogal
• Instagraminstagram.com/frugalmacdoogal
• TikToktiktok.com/@/frugalmacdoogalnash
• Xx.com/FrugalsSC
• LinkedInlinkedin.com/company/frugal-macdoogal-beverage-warehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frugal MacDoogal