The Kerrville Daily Times

What The Kerrville Daily Times does

The Kerrville Daily Times is a privately held local newspaper serving Kerrville, Texas and the surrounding Texas Hill Country since 1910. Owned by Southern Newspapers Inc., it operates a multi-platform local news business centered on a daily print newspaper, complemented by the Hill Country Culture monthly magazine, a digital website (dailytimes.com), native iOS and Android mobile applications, digital e-editions, and segmented email newsletters covering breaking news, morning headlines, deals, and obituaries. Its technology backbone is the BLOX Content Management System from BLOX Digital. Coverage spans local government, high school sports (Tivy, Schreiner, Ingram), community events, obituaries, opinion, education, faith, and arts and culture, with a dedicated ongoing section covering the 2025 regional flood.

The company generates revenue through a diversified mix of recurring newspaper home delivery subscriptions (priced from $17.50/month to $210/year, bundled with Hill Country Culture magazine), standalone magazine subscriptions ($28.70 for six months or $59.40 for twelve months), display and classified advertising (with published 2026 rate cards for both the newspaper and the magazine), and unit-priced announcement services (wedding, obituary, birth, engagement, anniversary). Distribution occurs via home delivery, mail delivery, self-serve digital access, and mobile apps. The customer base is concentrated in a single geographic market — Kerrville and Texas Hill Country residents plus local SMB advertisers — and the company has no disclosed external investment, acquisitions, or AI/technology capabilities beyond standard CMS and mobile platforms.

Name

The Kerrville Daily Times

Legal name

Southern Newspapers Inc.

Website

https://dailytimes.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

The Kerrville Daily Times is a privately held local newspaper serving Kerrville, Texas and the Texas Hill Country since 1910, owned by Southern Newspapers Inc., offering print and digital news, the Hill Country Culture magazine, mobile apps, and advertising to local residents and businesses.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• News subscription services
• Display advertising sales
• Community journalism
• Digital newspaper editions

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: Display and classified advertising sold to local businesses, including rate cards for both the Kerrville Daily Times and Hill Country Culture magazine
2. Newspaper Subscriptions: Home delivery subscriptions for daily newspaper with online access, billed monthly, quarterly, semi-annually, or annually
3. Magazine Subscriptions: Standalone mail delivery subscriptions for Hill Country Culture magazine
4. Classified Advertising: Employment ads, real estate classifieds, and general classified listings
5. Announcement Services: Paid wedding, obituary, birth, engagement, and anniversary announcements in the newspaper

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Kerrville Daily Times publishes a daily local newspaper for Kerrville, Texas and the Texas Hill Country, covering local news, sports, government, schools, obituaries, opinion, faith, and arts & culture, available in print home delivery and via a digital e-Edition, website, and mobile apps. It also publishes the monthly Hill Country Culture magazine covering regional arts, culture, and lifestyle, available bundled with newspaper subscriptions or as a standalone mail subscription. Advertising and paid announcement services (weddings, obituaries, births, anniversaries, classifieds) supplement subscription revenue.

Product overview

The Kerrville Daily Times operates as a multi-platform local news organization serving the Texas Hill Country since 1910. The company offers a primary newspaper product (The Kerrville Daily Times) along with the Hill Country Culture Magazine as a complementary monthly publication. Digital distribution includes e-Editions for online access, native iOS and Android mobile applications, and a comprehensive website. Additional services encompass subscription-based home delivery, classified advertising, photo galleries, video content, local event listings, and weather information. The publication uses the BLOX Content Management System from BLOX Digital for its digital operations.

Differentiator

Problem solved

Functional benefit

Brands

• Hill Country Culture: A monthly magazine covering arts, culture, and lifestyle content for the Texas Hill Country region, available as part of newspaper subscription or separately by mail.

Products and services

• The Kerrville Daily Times Newspaper Daily print and digital newspaper providing local news, sports, obituaries, opinion, education reporting, community news, and government coverage for Kerrville, Texas and the surrounding Texas Hill Country.
• e-Edition Digital replica of the print newspaper accessible online, allowing subscribers to read the daily edition electronically.
• Hill Country Culture Magazine Monthly magazine covering arts, culture, and lifestyle content for the Texas Hill Country region, available as part of newspaper subscriptions or as a standalone mail subscription.
• iOS Mobile App Native iOS mobile application for accessing Kerrville Daily Times news content on iPhone and iPad via the Apple App Store.
• Android Mobile App Native Android mobile application for accessing Kerrville Daily Times news content on Android devices via the Google Play Store.
• Subscription Services Home delivery and digital subscription services for the Kerrville Daily Times newspaper, offering monthly, quarterly, semi-annual, and annual billing cadences, including gift subscriptions and automated renewal options.
• Classified Advertising Online and print classified advertising platform offering employment ads, real estate listings, and general classified ad placement services to local businesses and individuals.
• Paid Announcement Services Paid wedding, obituary, birth, engagement, and anniversary announcement placements in the newspaper, with tiered unit pricing based on word count and black-and-white vs. color picture options.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Southern Newspapers Inc.coreOthersParent company ownership - Southern Newspapers Inc. owns The Kerrville Daily Times and www.dailytimes.com. The company is committed to maintaining privacy of personal information provided by users of the website.
• BLOX DigitalcoreTechnology or IntegrationBLOX Digital provides the BLOX Content Management System (BLOX CMS) that powers dailytimes.com. This is the underlying technology platform for the newspaper's digital presence.
• Alamo Area Council of GovernmentsminorStrategic or Co-development PartnerPartnership for community events - the Kerr County Veterans Service Office, in partnership with the Alamo Area Council of Governments, hosts events covered by the newspaper.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Boone Newspapers: Family-owned operator of community and daily newspapers across the U.S. South and Midwest. Comparable as a portfolio owner of small-to-mid-market community newspapers with the same subscription and local advertising economics faced by the Kerrville Daily Times.
• Gannett Co. Largest U.S. local news operator, owner of USA Today and hundreds of community dailies including the Austin American-Statesman and Lubbock Avalanche-Journal. Comparable as the scale leader operating the same subscription + advertising + digital local newspaper model.
• Hearst Corporation: Diversified media conglomerate that owns the San Antonio Express-News and other newspapers alongside TV, magazines, and digital. Comparable as the parent-category incumbent running the same print-to-digital migration playbook for local dailies.
• Lee Enterprises: Public company that operates a portfolio of local daily newspapers across the U.S. Similar in operating model — subscription, advertising, digital — and is a directly relevant peer in terms of how a multi-property local news portfolio is run.
• Paxton Media Group: Family-owned regional newspaper company operating community dailies and weeklies across multiple states. Structurally comparable to Southern Newspapers Inc. as a private multi-title local newspaper operator with overlapping revenue models.

Direct peers

• Lubbock Avalanche-Journal: Gannett-owned daily newspaper serving Lubbock and the Texas South Plains. Operates the same print + digital + subscription + advertising model targeting a defined Texas regional market, with comparable hometown news and high-school sports coverage.
• San Antonio Express-News: Hearst-owned daily newspaper serving a larger Texas market. Comparable as a Texas daily news operation with print, digital, mobile apps, and subscription/advertising monetization in the same model as the Kerrville Daily Times, though at a larger scale.
• Temple Daily Telegram: Texas community daily newspaper with print, e-edition, subscriptions, classifieds, and local advertising. Similar in mission, market size, and revenue mix (subscriptions, display, obituaries, classifieds) to the Kerrville Daily Times.
• Austin American-Statesman: Gannett-owned flagship daily newspaper in Texas with print, e-edition, mobile apps, and bundled subscriptions. Directly comparable in operating model (daily local news, subscriptions + advertising) and regional geography.
• Victoria Advocate: Historic Texas community daily newspaper (founded 1846) covering a mid-size regional market with print, digital, and subscription revenue. Closely comparable in scale and product mix to the Kerrville Daily Times, including local sports, obituaries, and classified advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kerrville
• Facebookfacebook.com/pg/kerrvilledailytimes/posts
• Instagraminstagram.com/txhillcountry_culture
• LinkedInlinkedin.com/company/kerrville-daily-times

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kerrville Daily Times