Jasper Brewing Company
Jasper Brewing Co. is a privately held craft brewpub in Jasper, Alberta, operating as Canada's first National Park Brewery since 2005. It serves locals and park tourists with craft beer, Alberta-inspired cuisine, cocktails, wine, growler offsales, merchandise, and private events, as part of the Bearhill Brewing group.
- Company typePrivate
- Founded2005
- HeadquartersJasper, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jasper Brewing Company does
Jasper Brewing Co. is a privately held craft brewpub located at 624 Connaught Dr. in Jasper, Alberta, operating as Canada's first National Park Brewery since its founding in spring 2005. It is part of the Bearhill Brewing group — collectively known as the 'Albeerta' family of brewpubs — which also includes Banff Ave Brewing Co. (2010), Last Best Brewing & Distilling (2014), and Campio Brewing Co. (2018). The brewpub was founded by three born-and-raised Jasper locals — Brett Ireland, Alexander Derksen, and Socrates Korogonas — with the stated intent of building a community-inspired craft beer culture paired with Alberta-inspired cuisine.
The core product portfolio spans an 8-beer core lineup (Jasper the Bear Ale, Crisp Pils, Crisp Lite, Trail Session IPA, Tangerine Dream Lager, Blueberry Vanilla Ale, Hazy Does It IPA, and 6060 Stout served on nitro), rotating seasonal and non-alcoholic releases (Non' the Wiser, Rotating Sour, Pump Track American Wheat Ale, Scenic Route Guava Pale Ale), and a curated cocktail and wine program. Cocktails feature house-distilled gins (Afterglow, First Love) sourced from sister brewery Last Best, with select cocktails also available in 355ml canned format. A full food menu covers Alberta-inspired appetizers (JBC Poutine, wings, nachos), salads, mains (BBQ Glazed Elk Meatloaf, Fish & Chips, Thai Green Curry, Chicken Parm), handhelds, desserts, and a kids' menu. Add-on revenue streams include 64oz growler fills/refills, branded merchandise (in-store and via Inksoft online), and private/semi-private event hosting for weddings, corporate events, and rehearsal dinners.
The go-to-market is direct-to-consumer and omnichannel: on-site brewpub service (open 7 days/week, 11:30am to late, no reservations), on-premise offsales (growlers, 4-packs, 6-packs, canned cocktails), wholesale to local liquor stores via the Liquor Connect platform, merchandise e-commerce, and event bookings. Pricing is unit-based pay-as-you-go, ranging from $6 sleeves of draft beer to $57 bottles of red wine, with food mains between $25.50 and $36.50 (CAD). The customer base is split across Jasper locals, national park tourists, growler/offsales purchasers, and event bookers; no enterprise or B2B accounts are disclosed. The business is mature with no disclosed funding, no public listing, and stable ownership under the original three founders via Bearhill Brewing.
Jasper Brewing Company firmographics
Firmographics- Name
- Jasper Brewing Company
- Legal name
- Jasper Brewing Co.
- Website
- https://jasperbrewingco.ca
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jasper Brewing Co. is a privately held craft brewpub in Jasper, Alberta, operating as Canada's first National Park Brewery since 2005. It serves locals and park tourists with craft beer, Alberta-inspired cuisine, cocktails, wine, growler offsales, merchandise, and private events, as part of the Bearhill Brewing group.
- Ownership category
- akta.pro rank
Jasper Brewing Company industry classification
Industry- Product category
- Craft Brewery / Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where Jasper Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Jasper
- HQ country
- Canada
- HQ region
- North America
Markets served
Jasper Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Brewpub Food & Beverage Sales: On-site dining and drinking at the brewpub location. Serves Alberta-inspired cuisine alongside craft beers, cocktails, wine, and non-alcoholic beverages.
- Offsales (Growlers, Cans, Bottles): Sell beer for off-premise consumption including 64oz growlers, 6-packs, 4-packs, and canned cocktails at the brewpub and through local liquor stores.
- Merchandise: Branded merchandise including apparel sold through online store (Inksoft) and in-store at the brewpub.
- Event Hosting: Private and semi-private event bookings for various occasions including weddings, corporate events, and celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft beer pricing by size |
| Unit Pricing | Pay-as-you-go | Growler fills |
| Unit Pricing | Pay-as-you-go | Canned beer |
| Unit Pricing | Pay-as-you-go | Cocktails |
| Unit Pricing | Pay-as-you-go | Wine pricing |
| Unit Pricing | Pay-as-you-go | Food menu items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Jasper Brewing Company product offering
Product offeringCore offering
Jasper Brewing Co. operates a craft brewpub in Jasper, Alberta, brewing and serving a lineup of craft beers (core and seasonal) alongside Alberta-inspired food, cocktails, and wine on-site. The company also sells packaged beer (cans, bottles, growlers) for off-premise consumption at the brewpub and through local liquor stores, and hosts private events.
Product overview
Jasper Brewing Company is a craft brewpub offering a diverse portfolio of beers, cocktails, wine, and Alberta-inspired cuisine. The core products include: draft beer with 8 core offerings (Jasper the Bear Ale, Crisp Pils, Crisp Lite, Trail Session IPA, Tangerine Dream Lager, Blueberry Vanilla Ale, Hazy Does It IPA, and 6060 Stout), rotating seasonal beers, canned offsales products, handcrafted cocktails featuring house-distilled gins, wine selections, and a full food menu. Additional offerings include growler fills, merchandise, and private event hosting. The brewpub operates as part of the Albeerta group of brewpubs, which also includes Banff Ave Brewing Co., Last Best Brewing & Distilling, and Campio Brewing Co.
Differentiator
Problem solved
Functional benefit
Products and services
- Draft Beer (Core Beers)
Companies that use Jasper Brewing Company
Customer profileSegments3 records
Ideal customer profiles3 records
Jasper Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jasper Brewing Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Campio Brewing Co.minorSister brewery within Bearhill Brewing group. Seasonal releases from Campio including Tropical Pyramid and Light Rail are available at Jasper Brewing offsales.
- Last Best Brewing & DistillingminorSister brewpub and distillery in Calgary. Their award-winning Afterglow Gin and First Love Gin are featured in cocktails at Jasper Brewing. Cocktails include canned versions of their gin-based drinks.
- Banff Ave Brewing Co.minorSister brewpub within Bearhill Brewing group. Seasonal releases from Banff Ave are available at Jasper Brewing offsales.
- Bearhill BrewingcoreParent company founded by three best friends - Brett Ireland, Alexander Derksen, and Socrates Korogonas. Bearhill Brewing operates multiple brewpubs including Jasper Brewing Co. (2005), Banff Ave Brewing Co. (2010), Last Best Brewing & Distilling (2014), and Campio Brewing Co. (2018).
- Liquor ConnectminorPlatform used by Jasper Brewing to distribute beer products to local liquor stores.
- InksoftminorOnline store platform used to sell Jasper Brewing merchandise including apparel.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Jasper Brewing Company competitors and assessment
Company assessmentDirect peers
- Banff Ave Brewing Co. Sister brewpub within the Bearhill Brewing group (founded 2010) operating a similar brewpub model in Banff. Direct comparable on concept, format, and target customer (national-park tourist + local).
- Last Best Brewing & Distilling: Sister Bearhill brewpub and distillery in Calgary (founded 2014). Same ownership group, comparable craft beer + cocktail program; supplies the in-house gins used in Jasper Brewing cocktails.
- Campio Brewing Co. Sister Bearhill brewery (founded 2018) in Edmonton. Same ownership group; seasonal Campio releases are sold at Jasper Brewing offsales, indicating cross-format collaboration.
- The Maligne Range: Listed alongside Jasper Brewing on the 'Albeerta' / Bearhill family page; appears to be a related Bearhill concept. Comparable Western Canada craft beverage operation.
- Yellowhead Brewing Co. Edmonton-based Alberta craft brewery and the place Jasper Brewing's Head Brewer apprenticed under Master Distiller Bryce Parsons. Comparable Alberta craft beer + on-premise model.
- Wood Buffalo Brewing Co. Northern Alberta craft brewery previously led by Jasper Brewing's Head Brewer Spike Baker. Comparable regional craft brewpub model in Alberta.
- Collective Arts Brewing: Ontario-based craft brewery known for art-can branding and rotating limited releases. Comparable craft beer portfolio, retail distribution, and emphasis on brand storytelling.
- Phillips Brewing & Malting Co. Western Canada (Victoria, BC) craft brewery with similar brewpub roots and broad distribution. Comparable craft beer portfolio targeting BC/Alberta retail and on-premise accounts.
Broad incumbents
- Sleeman Breweries: One of Canada's largest brewers (Guelph, ON) with a broad portfolio including craft-style brands. Relevant as a large competitor on retail shelves and licensed accounts that Jasper Brewing competes against for off-premise share.
- Molson Coors Beverage Company: Major global brewer with strong Canadian presence (Molson Canadian, Coors Light). Broad incumbent setting pricing, distribution, and tap-handle benchmarks in the same Alberta on-premise and off-premise channels where Jasper Brewing competes.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Jasper Brewing Company social profiles
Digital presenceJasper Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jasper Brewing Company leadership team
Management profileNumber of profiles
Profiles4 records
Jasper Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jasper Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jasper Brewing Company
What does Jasper Brewing Company do?
Jasper Brewing Co. operates a craft brewpub in Jasper, Alberta, brewing and serving a lineup of craft beers (core and seasonal) alongside Alberta-inspired food, cocktails, and wine on-site. The company also sells packaged beer (cans, bottles, growlers) for off-premise consumption at the brewpub and through local liquor stores, and hosts private events.
Is Jasper Brewing Company a public or private company?
Jasper Brewing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jasper Brewing Company founded?
Jasper Brewing Company was founded in 2005. It employs 11 to 50 people.
Where is Jasper Brewing Company based?
Jasper Brewing Company is headquartered in Jasper, Canada, in the North America region.
How does Jasper Brewing Company make money?
Four revenue lines are on record. Brewpub Food & Beverage Sales are the primary driver. The others are offsales (Growlers, Cans, Bottles), merchandise and event Hosting.
Who are Jasper Brewing Company's main competitors?
Direct peers on record are Banff Ave Brewing Co., Last Best Brewing & Distilling, Campio Brewing Co., The Maligne Range, Yellowhead Brewing Co., Wood Buffalo Brewing Co., Collective Arts Brewing and Phillips Brewing & Malting Co.. Broad incumbents are Sleeman Breweries and Molson Coors Beverage Company.
Does Jasper Brewing Company have an API?
No public API is recorded for Jasper Brewing Company.
What industry is Jasper Brewing Company in?
Jasper Brewing Company's product category is Craft Brewery / Brewpub. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.