SaasNow
SaasNow (now Notilyze Cloud) is a Dutch managed-cloud provider offering self-service hosting of SAS Viya BI, analytics, and machine learning environments to enterprises, SMBs, and SAS resellers across 180+ countries.
- Company typePrivate
- Founded2015
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SaasNow does
SaasNow (legal entity Saas Now B.V., now operating as Notilyze Cloud following a June 2024 rebrand) is a Dutch managed-cloud provider that hosts SAS Viya analytics environments for organizations that want SAS's BI, statistics, and machine learning software without buying hardware or maintaining in-house SAS administration skills. Founded in 2015 as a joint initiative between hosting provider Amsio and SAS Netherlands, the company runs a self-service web portal through which customers can provision containerized SAS Viya 3.5 or Viya 4 environments — from 4-core demo setups to 128-core production clusters — typically within four hours of ordering. The platform is built on Kubernetes, supports both private datacenter (Amsterdam) and public cloud (Microsoft Azure in Toronto, Tokyo, and Singapore) deployments, and holds ISO 27001 and NEN 7510 certifications.
The product portfolio centers on SAS Visual Analytics (BI and reporting), SAS Visual Statistics (predictive modeling), SAS Visual Data Mining and Machine Learning, plus add-on modules including SAS Econometrics, SAS Optimization, SAS Visual Forecasting, SAS Visual Text Analytics, and integrations such as JupyterHub, Data Controller for SAS, SAS Analytics Pro, and SAS Customer Intelligence 360. Revenue comes from monthly subscriptions for bundled "SAS + Hosting" environments and a Hosting-Only bring-your-own-license (BYOL) model, priced publicly per core/RAM/storage tier in both EUR and USD, with add-on services (VPN, SSO, custom authentication, extended support) and a global partner reseller program enabling SAS partners to deliver environments to end customers in 180+ countries.
SaasNow was acquired by Notilyze in October 2018 and continues to operate alongside the parent's broader analytics services practice, targeting SAS resellers, mid-market and large enterprises, SMBs through the self-service portal, and regulated/government buyers needing EU, US, Canadian, or APAC data residency. Named enterprise customers include KLM, Transavia, KNVB, TNT, PostNL, NS, Heineken, DHL, and Crédit Andorrà. The company employs 11–50 people across Rotterdam headquarters and offices in Toronto, Durham (NC), and Maassluis.
SaasNow firmographics
Firmographics- Name
- SaasNow
- Legal name
- Saas Now B.V.
- Website
- https://saasnow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SaasNow (now Notilyze Cloud) is a Dutch managed-cloud provider offering self-service hosting of SAS Viya BI, analytics, and machine learning environments to enterprises, SMBs, and SAS resellers across 180+ countries.
- Ownership category
- akta.pro rank
SaasNow industry classification
Industry- Product category
- Cloud Analytics Hosting
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)
- akta.pro secondary industry
- Private Cloud Observability, Performance & Capacity Management (HDABABAL)
Keywords
Where SaasNow is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
SaasNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SAS + Hosting Monthly Subscription: Fully managed cloud environments for SAS Viya including both SAS software licenses and cloud infrastructure. Monthly subscription model with flexible contract periods (monthly, quarterly, yearly). Pricing based on core count and RAM/storage configuration.
- Hosting Only (BYOL): Managed hosting services for customers who already have SAS licenses. Customer provides their own SAS license through Bring Your Own License (BYOL) model. Infrastructure, deployment, monitoring, backups, and support included.
- Add-on Services: Additional revenue from optional add-ons including site2site VPN, custom authentication/SSO, custom domain names, extended support plans, and third-party integrations like Data Controller for SAS.
- Partner Reseller Model: SAS partners can resell SaasNow environments to their end customers. Partners register free of charge and receive a global contract enabling them to serve customers across multiple geographies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Viya 4 Hosting Only - Entry tier (8 cores) |
| Subscription | Monthly | Viya 4 Hosting Only - Standard (16 cores) |
| Subscription | Monthly | Viya 4 Hosting Only - Performance (32 cores) |
| Subscription | Monthly | Viya 4 Hosting Only - Enterprise (64 cores) |
| Subscription | Monthly | Viya 3.5 Hosting Only - Entry (4 cores) |
| Subscription | Monthly | Viya 3.5 Hosting Only - Max (128 cores) |
| Subscription | Monthly | SAS + Hosting - Visual Analytics only (4 cores) |
| Subscription | Monthly | SAS + Hosting - Full Suite (128 cores) |
| Subscription | Monthly | Historical - Initial pricing (2016) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
SaasNow product offering
Product offeringCore offering
SaasNow provides self-service cloud hosting of the SAS Viya analytics platform as a managed monthly subscription. Customers receive fully managed SAS analytics environments including infrastructure, deployment, monitoring, backups, security, and optional SAS software licensing, deployable within 4 hours through a self-service portal. The offering supports both bundled SAS+Hosting and Bring-Your-Own-License (BYOL) Hosting-only models across SAS Viya 3.5 and Viya 4 deployments.
Product overview
SaasNow provides self-service cloud-based business intelligence and analytics as a managed service built on the SAS Viya platform. The core portfolio centers on SAS Visual Analytics for visual discovery and reporting, paired with SAS Visual Statistics for predictive modeling and SAS Visual Data Mining and Machine Learning for advanced analytics. Additional analytical modules include SAS Econometrics, SAS Optimization, SAS Visual Forecasting, and SAS Visual Text Analytics. The platform is offered through two service models: Hosting-only (bring-your-own-license) and SAS + Hosting (including SAS licenses, though this option is only available for pre-June 2021 deployments). Add-on integrations include Data Controller for SAS data management, JupyterHub for Python/R notebook development, SAS Analytics Pro for programming environments, and SAS Customer Intelligence 360 integration. Deployment is available via self-service portal within 4 hours in the company's Amsterdam datacenter or through public cloud providers in Canada, Japan, and Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- SAS Visual Analytics Self-service business intelligence tool for visually exploring relationships and patterns in data, enabling interactive report and dashboard creation for web, mobile devices, and Microsoft applications. Targeted at business analysts and decision-makers.
- SAS Visual Statistics In-memory analytics environment for descriptive and predictive modeling, allowing users to create, compare, and refine models and support collaborative multi-user analysis of large datasets. Targeted at statisticians and data scientists.
- SAS Visual Data Mining and Machine Learning Advanced analytics environment combining data wrangling, exploration, visualization, feature engineering, and machine learning techniques, with support for SAS and external coding languages on large, complex data. Targeted at data scientists and advanced analytics teams.
- SAS Econometrics Econometric analysis capabilities for understanding economic conditions, market factors, customer demographics, pricing and marketing impacts, including time-series analysis and forecasting for strategic planning.
- SAS Optimization
Companies that use SaasNow
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
SaasNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature7 records
SaasNow partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Microsoft AzurecorePublic cloud deployment option through Microsoft Azure. SaasNow offers local hosting of SAS Viya environments through Azure in multiple locations including Canada (Toronto), Japan (Tokyo), and Singapore. Viya 4 environments can also be deployed on Azure in fully managed model.
- NotilyzecoreNotilyze acquired SaasNow in October 2018. SaasNow continues to deliver SAS Viya in the cloud under Notilyze. Notilyze provides additional in-depth knowledge on administration and management to support SaasNow customers. In June 2024, SaasNow rebranded as Notilyze Cloud as part of unified brand strategy.
- InterxioncoreInterxion provides carrier and cloud-neutral colocation data center services across Europe. SaasNow uses Interxion facilities in Belgium, Denmark, France, Germany, Sweden, Spain, and UK to meet European customer demand and comply with strict data sovereignty laws.
- AmsiocoreAmsio became a key partner of SAS in 2010 and helped develop SaasNow. Amsio is a leading Dutch hosting provider providing cloud infrastructure. SaasNow is a sister company of Amsio BV in Maassluis. Originally powered by Amsio infrastructure.
- SAS InstitutecoreTrusted partner of SAS providing hosting services for SAS Viya environments. Close collaboration with SAS ensures seamless service delivery. Rob Spee, Director of Global Channels at SAS, stated SaasNow is 'a valuable relationship to us as the premier partner worldwide to offer SAS Viya products in the cloud.'
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
SaasNow competitors and assessment
Company assessmentDirect peers
- Analytium Ltd: UK-based SAS Silver partner and reseller since 2018 providing SAS software, Apps, and Services including cloudification of SAS environments. Comparable to SaasNow as a SAS-specialized managed services partner, and explicitly listed as SaasNow's Data Controller integration partner.
- Boemska: SAS-focused technology company specializing in SAS Viya migration, deployment, and optimization. Direct peer in the niche of helping enterprises deploy and manage SAS workloads in modern cloud environments.
Others
- Amsio: Sister company of SaasNow under the Notilyze umbrella and original infrastructure/cloud hosting partner that helped develop SaasNow. Comparable as a Dutch cloud infrastructure provider enabling SaasNow's platform and offering adjacent managed hosting services.
- Notilyze: Parent company of SaasNow (acquired October 2018), providing data analytics, IT, and cloud services. SaasNow was rebranded to Notilyze Cloud in June 2024 to unify under this brand; comparable as the parent platform that SaasNow is now part of.
Emerging players
- WPS Analytics: Provider of a SAS-compatible analytics platform that organizations can deploy as a cost-effective alternative to SAS. Comparable as it addresses the same SAS workload ecosystem with a cloud-deployable, subscription-priced analytics stack.
Broad incumbents
- SAS Institute: The underlying software vendor and parent ecosystem partner; SAS itself offers SAS Cloud and managed service programs that overlap with SaasNow's offering at the broadest level. Direct vendor relationship and explicit endorser of SaasNow as 'premier partner worldwide.'
- Databricks: Cloud-based lakehouse and analytics platform serving enterprise data science and BI workloads. Comparable as a modern cloud-native analytics destination competing for the same enterprise analytics budget that might otherwise go to SAS Viya on SaasNow.
- Snowflake: Cloud data platform with broad analytics workload support and managed cloud services. Comparable as an enterprise cloud analytics destination that competes for SAS migration budgets with a fully-managed cloud model.
- Teradata: Enterprise analytics platform offering cloud and hybrid deployment options. Comparable as a long-standing enterprise analytics vendor with managed cloud offerings competing for large-organization analytics workloads.
- Cloudera: Hybrid data cloud and analytics platform with managed service offerings for enterprise customers. Comparable as an established analytics cloud provider addressing similar enterprise data and analytics workload needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SaasNow social profiles
Digital presenceSaasNow compliance and trust
Trust signalCompliance2 records
SaasNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaasNow leadership team
Management profileNumber of profiles
Profiles2 records
SaasNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaasNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaasNow
What does SaasNow do?
SaasNow provides self-service cloud hosting of the SAS Viya analytics platform as a managed monthly subscription. Customers receive fully managed SAS analytics environments including infrastructure, deployment, monitoring, backups, security, and optional SAS software licensing, deployable within 4 hours through a self-service portal. The offering supports both bundled SAS+Hosting and Bring-Your-Own-License (BYOL) Hosting-only models across SAS Viya 3.5 and Viya 4 deployments.
Is SaasNow a public or private company?
SaasNow is a private company. It is classified as corporate owned and is currently operating.
When was SaasNow founded?
SaasNow was founded in 2015. It employs 11 to 50 people.
Where is SaasNow based?
SaasNow is headquartered in Rotterdam, Netherlands, in the Europe region.
How does SaasNow make money?
Four revenue lines are on record. SAS + Hosting Monthly Subscription is the primary driver. The others are hosting Only (BYOL), add-on Services and partner Reseller Model.
Who are SaasNow's main competitors?
Direct peers on record are Analytium Ltd and Boemska. Others are Amsio and Notilyze. WPS Analytics is listed as an emerging player. Broad incumbents are SAS Institute, Databricks, Snowflake, Teradata and Cloudera.
Does SaasNow have an API?
No public API is recorded for SaasNow.
What industry is SaasNow in?
SaasNow's product category is Cloud Analytics Hosting. Its primary akta.pro industry code is HDABABAA, Private Cloud Platforms (On‑Prem Cloud Stacks), with a secondary code of HDABABAL, Private Cloud Observability, Performance & Capacity Management. Its NAICS code is 5182 and its SIC code is 7370.