SaasNow

What SaasNow does

SaasNow (legal entity Saas Now B.V., now operating as Notilyze Cloud following a June 2024 rebrand) is a Dutch managed-cloud provider that hosts SAS Viya analytics environments for organizations that want SAS's BI, statistics, and machine learning software without buying hardware or maintaining in-house SAS administration skills. Founded in 2015 as a joint initiative between hosting provider Amsio and SAS Netherlands, the company runs a self-service web portal through which customers can provision containerized SAS Viya 3.5 or Viya 4 environments — from 4-core demo setups to 128-core production clusters — typically within four hours of ordering. The platform is built on Kubernetes, supports both private datacenter (Amsterdam) and public cloud (Microsoft Azure in Toronto, Tokyo, and Singapore) deployments, and holds ISO 27001 and NEN 7510 certifications.

The product portfolio centers on SAS Visual Analytics (BI and reporting), SAS Visual Statistics (predictive modeling), SAS Visual Data Mining and Machine Learning, plus add-on modules including SAS Econometrics, SAS Optimization, SAS Visual Forecasting, SAS Visual Text Analytics, and integrations such as JupyterHub, Data Controller for SAS, SAS Analytics Pro, and SAS Customer Intelligence 360. Revenue comes from monthly subscriptions for bundled "SAS + Hosting" environments and a Hosting-Only bring-your-own-license (BYOL) model, priced publicly per core/RAM/storage tier in both EUR and USD, with add-on services (VPN, SSO, custom authentication, extended support) and a global partner reseller program enabling SAS partners to deliver environments to end customers in 180+ countries.

SaasNow was acquired by Notilyze in October 2018 and continues to operate alongside the parent's broader analytics services practice, targeting SAS resellers, mid-market and large enterprises, SMBs through the self-service portal, and regulated/government buyers needing EU, US, Canadian, or APAC data residency. Named enterprise customers include KLM, Transavia, KNVB, TNT, PostNL, NS, Heineken, DHL, and Crédit Andorrà. The company employs 11–50 people across Rotterdam headquarters and offices in Toronto, Durham (NC), and Maassluis.

Name

SaasNow

Legal name

Saas Now B.V.

Website

https://saasnow.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SaasNow (now Notilyze Cloud) is a Dutch managed-cloud provider offering self-service hosting of SAS Viya BI, analytics, and machine learning environments to enterprises, SMBs, and SAS resellers across 180+ countries.

Ownership category

akta.pro rank

Product category

Cloud Analytics Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

akta.pro secondary industry

Private Cloud Observability, Performance & Capacity Management (HDABABAL)

Keywords

• Cloud analytics hosting
• SAS Viya platform
• Managed analytics service
• Business intelligence cloud
• Data analytics subscription

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. SAS + Hosting Monthly Subscription: Fully managed cloud environments for SAS Viya including both SAS software licenses and cloud infrastructure. Monthly subscription model with flexible contract periods (monthly, quarterly, yearly). Pricing based on core count and RAM/storage configuration.
2. Hosting Only (BYOL): Managed hosting services for customers who already have SAS licenses. Customer provides their own SAS license through Bring Your Own License (BYOL) model. Infrastructure, deployment, monitoring, backups, and support included.
3. Add-on Services: Additional revenue from optional add-ons including site2site VPN, custom authentication/SSO, custom domain names, extended support plans, and third-party integrations like Data Controller for SAS.
4. Partner Reseller Model: SAS partners can resell SaasNow environments to their end customers. Partners register free of charge and receive a global contract enabling them to serve customers across multiple geographies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SaasNow provides self-service cloud hosting of the SAS Viya analytics platform as a managed monthly subscription. Customers receive fully managed SAS analytics environments including infrastructure, deployment, monitoring, backups, security, and optional SAS software licensing, deployable within 4 hours through a self-service portal. The offering supports both bundled SAS+Hosting and Bring-Your-Own-License (BYOL) Hosting-only models across SAS Viya 3.5 and Viya 4 deployments.

Product overview

SaasNow provides self-service cloud-based business intelligence and analytics as a managed service built on the SAS Viya platform. The core portfolio centers on SAS Visual Analytics for visual discovery and reporting, paired with SAS Visual Statistics for predictive modeling and SAS Visual Data Mining and Machine Learning for advanced analytics. Additional analytical modules include SAS Econometrics, SAS Optimization, SAS Visual Forecasting, and SAS Visual Text Analytics. The platform is offered through two service models: Hosting-only (bring-your-own-license) and SAS + Hosting (including SAS licenses, though this option is only available for pre-June 2021 deployments). Add-on integrations include Data Controller for SAS data management, JupyterHub for Python/R notebook development, SAS Analytics Pro for programming environments, and SAS Customer Intelligence 360 integration. Deployment is available via self-service portal within 4 hours in the company's Amsterdam datacenter or through public cloud providers in Canada, Japan, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• SAS Visual Analytics Self-service business intelligence tool for visually exploring relationships and patterns in data, enabling interactive report and dashboard creation for web, mobile devices, and Microsoft applications. Targeted at business analysts and decision-makers.
• SAS Visual Statistics In-memory analytics environment for descriptive and predictive modeling, allowing users to create, compare, and refine models and support collaborative multi-user analysis of large datasets. Targeted at statisticians and data scientists.
• SAS Visual Data Mining and Machine Learning Advanced analytics environment combining data wrangling, exploration, visualization, feature engineering, and machine learning techniques, with support for SAS and external coding languages on large, complex data. Targeted at data scientists and advanced analytics teams.
• SAS Econometrics Econometric analysis capabilities for understanding economic conditions, market factors, customer demographics, pricing and marketing impacts, including time-series analysis and forecasting for strategic planning.
• SAS Optimization

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or Integration · 22 October 2019Public cloud deployment option through Microsoft Azure. SaasNow offers local hosting of SAS Viya environments through Azure in multiple locations including Canada (Toronto), Japan (Tokyo), and Singapore. Viya 4 environments can also be deployed on Azure in fully managed model.
• NotilyzecoreStrategic or Co-development Partner · 8 October 2018Notilyze acquired SaasNow in October 2018. SaasNow continues to deliver SAS Viya in the cloud under Notilyze. Notilyze provides additional in-depth knowledge on administration and management to support SaasNow customers. In June 2024, SaasNow rebranded as Notilyze Cloud as part of unified brand strategy.
• InterxioncoreOthers · 22 October 2015Interxion provides carrier and cloud-neutral colocation data center services across Europe. SaasNow uses Interxion facilities in Belgium, Denmark, France, Germany, Sweden, Spain, and UK to meet European customer demand and comply with strict data sovereignty laws.
• AmsiocoreTechnology or Integration · 6 July 2015Amsio became a key partner of SAS in 2010 and helped develop SaasNow. Amsio is a leading Dutch hosting provider providing cloud infrastructure. SaasNow is a sister company of Amsio BV in Maassluis. Originally powered by Amsio infrastructure.
• SAS InstitutecoreChannel Partner/ Reseller/ DistributorTrusted partner of SAS providing hosting services for SAS Viya environments. Close collaboration with SAS ensures seamless service delivery. Rob Spee, Director of Global Channels at SAS, stated SaasNow is 'a valuable relationship to us as the premier partner worldwide to offer SAS Viya products in the cloud.'

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Analytium Ltd: UK-based SAS Silver partner and reseller since 2018 providing SAS software, Apps, and Services including cloudification of SAS environments. Comparable to SaasNow as a SAS-specialized managed services partner, and explicitly listed as SaasNow's Data Controller integration partner.
• Boemska: SAS-focused technology company specializing in SAS Viya migration, deployment, and optimization. Direct peer in the niche of helping enterprises deploy and manage SAS workloads in modern cloud environments.

Others

• Amsio: Sister company of SaasNow under the Notilyze umbrella and original infrastructure/cloud hosting partner that helped develop SaasNow. Comparable as a Dutch cloud infrastructure provider enabling SaasNow's platform and offering adjacent managed hosting services.
• Notilyze: Parent company of SaasNow (acquired October 2018), providing data analytics, IT, and cloud services. SaasNow was rebranded to Notilyze Cloud in June 2024 to unify under this brand; comparable as the parent platform that SaasNow is now part of.

Emerging players

• WPS Analytics: Provider of a SAS-compatible analytics platform that organizations can deploy as a cost-effective alternative to SAS. Comparable as it addresses the same SAS workload ecosystem with a cloud-deployable, subscription-priced analytics stack.

Broad incumbents

• SAS Institute: The underlying software vendor and parent ecosystem partner; SAS itself offers SAS Cloud and managed service programs that overlap with SaasNow's offering at the broadest level. Direct vendor relationship and explicit endorser of SaasNow as 'premier partner worldwide.'
• Databricks: Cloud-based lakehouse and analytics platform serving enterprise data science and BI workloads. Comparable as a modern cloud-native analytics destination competing for the same enterprise analytics budget that might otherwise go to SAS Viya on SaasNow.
• Snowflake: Cloud data platform with broad analytics workload support and managed cloud services. Comparable as an enterprise cloud analytics destination that competes for SAS migration budgets with a fully-managed cloud model.
• Teradata: Enterprise analytics platform offering cloud and hybrid deployment options. Comparable as a long-standing enterprise analytics vendor with managed cloud offerings competing for large-organization analytics workloads.
• Cloudera: Hybrid data cloud and analytics platform with managed service offerings for enterprise customers. Comparable as an established analytics cloud provider addressing similar enterprise data and analytics workload needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saas-now

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaasNow