Mankind

What Mankind does

Mankind is a UK-based direct-to-consumer e-commerce retailer operating from mankind.co.uk and specialising in men's grooming, toiletries, and beauty products. Founded in 2005, the company is wholly owned by The Hut Group (THG), a UK-listed e-commerce conglomerate that supplies the underlying platform technology, logistics, and operational infrastructure. The storefront aggregates over 100 third-party brands across haircare (Wella Professionals, Hanz de Fuko, WetBrush, American Crew), skincare (Aesop, The Ordinary, Clinique for Men, Bulldog, CeraVe), shaving and beard care, body care (Weleda), fragrance (Versace, Calvin Klein, Jean Paul Gaultier), and dental care, with products priced from approximately £3.95 to £85.00.

The business monetises through one-time product sales via its owned e-commerce channel, with no physical retail, marketplace presence, or third-party distribution disclosed. Promotional mechanics include tiered spend thresholds (SPEND10/10% off £40+, SPEND20/20% off £60+), a 22% Key Workers discount, a Student Discount programme, and curated own-label collections ('Mankind Most Wanted', 'Essentials'). Marketing relies on email newsletter, an editorial blog, organic social, and an affiliate programme. Geographic scope is UK-only, with shipping explicitly blocked to Argentina, Brazil, India, and Pakistan.

The company carries 11-50 employees, no independent funding history, no disclosed patents or awards, and no public M&A, leadership, or restructuring events in the input data. Mankind serves primarily men seeking premium and niche grooming products, with a secondary female customer base in fragrance and body care, and a professional/discerning consumer segment in salon-grade haircare.

Name

Mankind

Legal name

Mankind

Website

https://mankind.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mankind is a UK-based direct-to-consumer e-commerce retailer, owned by The Hut Group, selling over 100 premium third-party brands of men's grooming, skincare, haircare, shaving, body care, and fragrance products to UK consumers via its owned online storefront.

Ownership category

akta.pro rank

Product category

Men's Grooming E-commerce Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)

akta.pro secondary industries

Men’s Specialty Department Stores (CRAGAGAC), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Men’s Deodorants & Antiperspirants (CRABAGAG)

Keywords

• Men's grooming products
• Online beauty retailer
• Professional haircare supplies
• Premium fragrance sales
• Shaving and skincare

Headquarters

HQ city

Farnborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Mankind generates revenue through direct product sales of men's grooming, toiletries, and beauty products. The e-commerce platform sells third-party branded products across categories including skincare, haircare, bodycare, shaving, fragrance, and dental care. Revenue is generated through one-time product purchases with occasional promotional discounts and bulk purchase incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mankind is a UK-based direct-to-consumer e-commerce retailer that sells third-party branded men's grooming, skincare, haircare, body care, shaving, fragrance, and dental care products through its owned online storefront at mankind.co.uk. The retailer curates a portfolio of over 100 premium and niche third-party brands and drives purchases through promotional discount codes, bulk-spend incentives, and free delivery thresholds, with the e-commerce platform, technology, and operations supplied by parent company The Hut Group (THG).

Product overview

Mankind is a UK-based e-commerce retailer specialising in men's grooming, toiletries, and beauty products. The platform operates as a multi-brand marketplace offering an extensive portfolio of third-party brands across several categories: Haircare (including Wella Professionals, Hanz de Fuko, WetBrush); Skincare and Treatments (Aesop, The Ordinary, Weleda); Shaving and Beard Care; Bodycare and Bath products; Fragrances (Versace, Jean Paul Gaultier); Dental Care; and Tools and Accessories. The site also features own-brand curated collections like 'Mankind Most Wanted' and 'Essentials'. Products range from professional-grade hair styling and color treatments to natural body care and premium fragrances, with promotions including discount codes (SPEND10/SPEND20) and key worker discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• WetBrush Hair brush brand featuring IntelliFlex bristles designed to detangle wet and dry hair without pulling or tugging. Range includes detangling combs, paddle brushes, and detangler brushes with SofTips bristle ends for scalp massage; sold to UK consumers shopping for haircare tools and accessories.
• Wella Professionals Professional hair care line including EIMI styling products, Invigo color and volume treatments, Nutri-Enrich nourishing formulas, Fusion repair line, Color Motion color protection, and Oil Reflections smoothing oils; offered to UK consumers seeking salon-grade haircare.
• Weleda Natural and organic body and skincare brand offering cleansers, moisturisers, body oils, bath products, baby care, and Skin Food products made with plant-based ingredients; sold to UK consumers seeking natural personal care.
• Versace Fragrance Collection Italian fashion house fragrances including Eros for Men (Eau de Toilette and Eau de Parfum Flame variants), Crystal Noir, Bright Crystal, Dylan Blue, and Pour Homme lines featuring notes of citrus, woody undertones, and oriental bases; sold to UK consumers shopping for designer fragrances.
• Aesop Body and Hand Care Australian premium skincare brand offering hand washes, body cleansers, and aromatique products formulated with laboratory-made and plant-based ingredients, including Reverence Aromatique Hand Wash, Citrus Melange Body Cleanser, and A Rose By Any Other Name Body Cleanser; sold to UK consumers seeking premium body and hand care.
• The Ordinary Skincare Clinical skincare brand offering targeted treatments including Glycolic Acid 7% Exfoliating Toner, Salicylic Acid 2% Solution, Vitamin C Suspension, and Natural Moisturizing Factors, focused on effective, affordable skincare with single-ingredient formulations; sold to UK consumers.
• Hanz de Fuko Hair Styling Hair styling product line including Quicksand (powder clay with dry shampoo), Claymation (clay), Gravity Paste, and Sponge Wax, offering varying hold levels from matte to textured finishes, with paraben-free and organic formulations; sold to UK consumers seeking salon-grade styling.
• Mankind.co.uk Online Storefront Direct-to-consumer e-commerce storefront at mankind.co.uk selling men's grooming, skincare, haircare, body care, shaving, fragrance, and dental care products, with promotional discount codes, free delivery thresholds, and Key Worker and Student discount programmes for UK consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Hut Group (THG)coreOthersMankind is owned and operated by The Hut Group (THG), a leading e-commerce company. THG provides the technology platform, infrastructure, and operational support for Mankind's online retail operations. The relationship is a parent company-subsidiary structure where THG owns and controls the Mankind brand and platform.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cult Beauty: Premium beauty e-commerce specialist selling curated multi-brand assortments including many of the same brands as Mankind (e.g., Aesop, The Ordinary, Versace). Targets a similar UK and international consumer with editorial-led curation.
• Lookfantastic: UK-based beauty and grooming e-commerce retailer also owned by The Hut Group. Operates an almost identical model to Mankind with a multi-brand curated selection of premium beauty, haircare, and grooming products sold direct to UK consumers.
• Beauty Bay: Multi-brand online beauty retailer carrying haircare, skincare, fragrance, and grooming brands. Competes directly with Mankind for the same digitally native UK beauty and personal care consumer.
• The Art of Shaving: Specialist men's grooming retailer focused on shaving tools, razors, and pre/post-shave products. Operates a comparable male-focused grooming specialist proposition to Mankind's shaving category.
• Feelunique: UK-based premium beauty e-commerce retailer offering multi-brand assortments of skincare, haircare, fragrance, and grooming products. Direct competitor to Mankind in the curated online beauty space.

Emerging players

• Mr Porter: Premium men's online retailer with a curated grooming and personal care category. Targets an overlapping affluent male customer base with a smaller but premium-positioned assortment of skincare, fragrance, and grooming brands.
• Harry's: Men's grooming brand and online retailer with proprietary branded products across shaving, beard, and skincare categories. Represents the emerging DTC model that competes with multi-brand retailers like Mankind for the same male consumer.

Broad incumbents

• Sephora: Global multi-brand beauty retailer carrying premium and niche skincare, fragrance, and grooming brands including several stocked by Mankind. Competes as a broader incumbent in the curated beauty space.
• Superdrug: UK high-street health and beauty chain carrying a broad range of personal care, skincare, and grooming products at value price points. Competes with Mankind in the mass and mid-market tiers of the same product categories.
• Boots: Largest UK health and beauty retailer with a broad multi-category assortment including men's grooming, skincare, and fragrance. Overlaps with Mankind's offering as a much larger incumbent with both online and extensive physical retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Mankind_CS
• LinkedInlinkedin.com/company/mankind_2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mankind