IXIT

What IXIT does

iXIT (イグジット) is a Japanese digital services company operating as a wholly-owned subsidiary of Excite Japan Co., Ltd. Originally established in April 2014 as Index Co., Ltd., it was acquired by Excite Japan in November 2015 and rebranded as iXIT in June 2016. The company organizes its work into four business areas: a Product Business (Subusuru subscription-enablement platform, MyPhone Yaku multilingual translation, Multilingual AI Concierge System, Bopis Cloud non-contact ordering); a Solution Business (web system and mobile app development, web consulting, regional revitalization projects including EC sites and furusato tax portals); a Digital Content Business (eggs LAB fertility/ovulation app supervised by Dr. Sugiyama Rikiichi, and the Renai no Kamisama fortune-telling site with 1M+ cumulative users since 1999); and a Media Business built around joint operations with Fuji Television (Tamaru! point service, Fuji TV Content Store) and shareholder-benefits point systems for clients including LaOX.

The underlying technology stack is web- and smartphone-centric, with capabilities in multilingual NLP (chatbot and translation via ObotAI partnership), IoT integration, predictive analytics on health time-series data, point/mileage system engineering, and blockchain-based payment research. iXIT generates revenue through a mix of recurring platform/ASP fees on Subusuru and MyPhone Yaku, project-based professional services for enterprise and government clients, consumer freemium app subscriptions, advertising representation (Sina/Weibo, cross-border EC), and media joint-operation fees. The customer base spans enterprise (LaOX, Ash Salon Holdings, Sekido, Fuji Television), local government (Tokyo Metropolitan Government Bureau of Port and Harbor, Komatsu City, Iizuna Town), retail chains (Hibiya Kadan, Tokyu Gourmet Front, UCC Food Service Systems, Tetsujin Planning, Washigatake Ski Resort, VALON TOKYO), and end consumers (eggs LAB, Renai no Kamisama). Headquarters relocated to the 27th floor of Azabudai Hills Mori JP Tower on 2025-04-14.

Name

IXIT

Legal name

Excite Japan Co., Ltd. (エキサイト株式会社)

Website

https://ixit.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

iXIT is a Japanese digital services subsidiary of Excite Japan Co., Ltd. that builds subscription platforms, multilingual AI tools, and consumer apps for enterprise, government, and retail-chain clients across Japan.

Ownership category

akta.pro rank

Product category

Enterprise Software & IT Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Subscription enablement platform
• Multilingual AI chatbot
• Real-time translation services
• IT consulting services
• Digital content publishing

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Platform (「サブする」/ ファーストパスポート): Recurring SaaS-style revenue from a smartphone-based subscription enablement tool sold to retail chains (florists, karaoke, soba, coffee, golf, ski, etc.). End-consumer subscription fees flow through the partner, while iXIT earns platform/operating fees.
2. System/Application Development Services: Project-based fees for web systems, mobile apps, AI/IoT, booking/matching, point/mileage, and blockchain-enabled payment solutions delivered to enterprise and government clients as one-time professional engagements.
3. Web Consulting & Operations: Ongoing retainer-style revenue from marketing, SEO, UI/UX, analytics, and operation-direction consulting for clients' web/app businesses.
4. MyPhone訳 Translation ASP: Recurring rental/usage fees (ASP model) for the multilingual real-time translation solution, including OEM/redistribution deals where partners rebrand for commercial sale.
5. Media Joint Operations with Fuji Television: Joint operation of Fuji TV's "フジテレビコンテンツストア" (monthly subscription wallpapers/ringtones) and the "たまる！" point service; revenue from point service operations and content distribution to carriers (docomo, KDDI, SoftBank) and app stores.
6. Digital Content / Fortune-telling: Monthly subscription revenue from 恋愛の神様 (fortune-telling site, 1M+ cumulative users) and 1M+ user category content distributed via docomo スゴ得, LINE, Ameba, Yahoo, plus talent (fortune-teller) digital content production and fan-club operation.
7. Consumer App Subscriptions (eggs LAB, etc.): Free plus premium in-app subscription revenue from eggs LAB (fertility/cycle management) and similar consumer apps.
8. Regional Revitalization / E-commerce Solutions: Project-based development and operating revenue from EC sites, ふるさと納税 (furusato tax) mall-type sites, and multilingual AI concierge systems for local governments, including cross-border sales.
9. Distribution & Advertising Representation: Designated agency revenue from advertising sales to Sina/Weibo (via 新浪日本総合ネットワーク) and from cross-border e-commerce (e.g., wine export to Thailand via H.I.S.).

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels10 records

Core offering

iXIT builds and operates a portfolio of web- and smartphone-based digital products and services, including a multilingual AI concierge system, a subscription-service enablement tool ("Subusuru"), a real-time translation ASP ("MyPhone Yaku"), a non-contact mobile order platform ("Bopis Cloud"), consumer apps such as eggs LAB (fertility/cycle tracking) and Renai no Kamisama (fortune-telling), and bespoke web/app development and consulting services for enterprises, retailers, and local governments in Japan.

Product overview

IXIT operates a diversified portfolio across four business areas rather than a single unified platform: Product Business, Solution Business, Digital Content Business, and Media Business. The Product Business centers on three flagship offerings — the Multilingual AI Concierge System (多言語AIコンシェルシステム) for 24/7 multilingual visitor support, the Subusuru (サブする) subscription-service introduction tool, and the MyPhone Yaku (MyPhone訳) real-time multilingual translation ASP — together with Bopis Cloud, a non-contact mobile order platform, and customer implementations such as Hananohi Be. The Solution Business delivers Web System and App Development, Web Consulting and Operation, and Regional Revitalization services, exemplified by Mitsudon Marche and the Komatsu City AI Concierge. The Digital Content Business focuses on eggs LAB, a fertility/menstrual/ovulation management app with over one million cumulative users, and the Renai no Kamisama (恋愛の神様) fortune-telling site distributed across LINE, Ameba, Yahoo, and NTT docomo スゴ得コンテンツ. The Media Business includes co-developed offerings with Fuji Television such as the Tamaru! (たまる！) points service, the Fuji TV Content Store (フジテレビコンテンツストア), and shareholder-benefits point systems. These four business areas share underlying web/mobile development expertise and are supported by capabilities in AI (translation, chatbot, predictive analytics), IoT, blockchain, and point/mileage systems.

Differentiator

Problem solved

Functional benefit

Brands

• eggs LAB (エッグスラブ): Women's health, fertility and ovulation management smartphone app supervised by Dr. Sugiyama Rikiichi of Sugiyama Ladies Clinic, featuring ovarian age diagnosis, ovulation prediction, physician consultations, and editorial content.
• サブする (Sabusuru)
• MyPhone訳 (MyPhone Yaku)
• 恋愛の神様 (Ren-ai no Kamisama)
• 多言語AIコンシェルシステム (Multi-language AI Concierge System)
• Bopis Cloud

Products and services

• Multilingual AI Concierge System (多言語AIコンシェルシステム) 24/7 multilingual AI chatbot for visitor Q&A, tourism guidance, reservation routing, and IoT control (AC, lighting, smart speakers, smart keys); deployable on web, digital signage, tablets, smartphones and SNS for enterprises and local governments.
• Subusuru (サブする) Smartphone-based subscription-service enablement platform that lets retail and service chains launch and operate monthly recurring-revenue offerings (floral, soba, coffee, karaoke, golf, ski, etc.); claim of No.1 media coverage in the subscription enablement tool category.
• MyPhone Yaku (MyPhone訳) Browser-based real-time translation ASP supporting text and voice translation across approximately 50 languages, with marketing analytics dashboard (customer attributes, translation history, location data, questionnaire features); OEM/white-label redistribution available.
• Bopis Cloud Non-contact mobile order platform for retail businesses enabling customers to place orders and complete payment via smartphone without physical contact.
• Web System and App Development (WEBシステム・アプリ開発) End-to-end bespoke web system and mobile application development service for enterprises and governments, covering consulting, requirements, design, implementation and operations across AI, IoT, booking/matching, point/mileage, and blockchain-enabled solutions.
• Web Consulting and Operation (WEBコンサルティング・運用) Recurring web consulting and managed operation services including marketing analysis, user-flow optimization, and ongoing operation support for client web/app businesses.
• Regional Revitalization Business (地方創生事業) Bespoke regional revitalization solutions for Japanese local governments including multilingual EC site construction, furusato tax portal sites, and multilingual AI concierge systems for inbound tourism and direct producer sales.
• eggs LAB (エッグスラボ) Consumer mobile app for fertility, menstrual, and ovulation management supervised by Dr. Kyoko Sugiyama of Sugiyama Ladies Clinic; predicts ovarian age (AMH) and next ovulation dates from logged cycle and basal body temperature data and includes physician consultation and supervised editorial columns.
• Renai no Kamisama (恋愛の神様) Subscription-based Japanese fortune-telling (uranai) site originally launched in 1999 as the first i-mode fortune-telling site, with over 1 million cumulative users; offers zodiac, compatibility, tarot, rune, and psychological test content plus paid detailed readings, distributed via NTT docomo, LINE, Ameba, and Yahoo.
• Media Joint Business (メディア共同事業) Co-developed media offerings with Fuji Television and other partners, including the Tamaru! points service, the Fuji TV Content Store (monthly subscription wallpapers and ringtones), and shareholder-benefits point systems deployed across major enterprises (LaOX, Ash Salon Holdings, Sekido).
• Hananohi Be (ハナノヒ Be) Photo-sharing community mobile application developed for Hibiya Kadan, enabling users to share and discover flower-related photos and engage with the Hibiya Kadan floral community across its ~230 stores.
• Mitsudon Marche (みつどんマルシェ) Producer-to-consumer EC site built for Iizuna Town in Nagano Prefecture to support regional revitalization, enabling direct online sale of local specialty products.

Quantifiable outcome

• 1,000,000+ cumulative users on 恋愛の神様 (since 1999, first i-mode fortune-telling site)
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature7 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BIPROGY (formerly Nihon Unisys): Major Japanese system integrator serving enterprises and government with IT development, consulting, and large-scale system deployments. Comparable to iXIT's Solution Business (WEB system/app development, point/mileage systems, regional revitalization projects for local governments).
• GMO Internet Group: Diversified Japanese internet conglomerate offering domain/hosting, EC, fintech, and digital marketing services. Comparable to iXIT's Solution Business (web/app development, EC site construction, regional revitalization) and its B2B SaaS and point-system deployments.
• Recruit Holdings: Japan's largest digital media and HR/services platform group. Overlaps with iXIT in subscription-style consumer services, point/mileage programs, and B2B SaaS enablement, though at vastly larger scale and broader scope than iXIT's Subusuru or point-system offerings.
• Asahi Group / Hakuhodo DY Holdings: Major Japanese advertising/digital marketing groups operating media joint businesses and content distribution networks. Comparable to iXIT's Media Business joint operations with Fuji TV and its content distribution across carriers, app stores, and partner platforms.

Direct peers

• M3 (M3 Inc.): Japanese digital health/medical platform serving physicians and patients. Comparable to iXIT's eggs LAB women's health/fertility app, both serving Japanese consumers with medically supervised digital health content and physician-led services.
• Livesense: Japanese internet media and HR services operator that has expanded into AI/digital transformation services. Comparable to iXIT's diversified portfolio (consumer content, B2B web development, AI/data services) and similar mid-market Japanese scale.
• DeepL: High-quality multilingual AI translation provider. Direct competitive peer to iXIT's MyPhone Yaku translation ASP and the multilingual chatbot capabilities, with significantly larger investment in proprietary translation model quality.
• Cookpad: Japan's leading recipe and consumer lifestyle app platform, with subscription premium tiers and advertising-driven monetization. Comparable to iXIT's Digital Content Business (eggs LAB, Renai no Kamisama) as a Japanese consumer subscription/engagement app play with similar scale and demographic focus.

Emerging players

• BrainPad: Japanese AI and data analytics services firm offering consulting, AI solution development, and digital marketing optimization. Comparable to iXIT's AI/IoT engineering capabilities and web consulting/operations services for enterprise clients.
• ObotAI Inc. Japan-based multilingual AI translation/NLP technology provider whose engine powers iXIT's MyPhone Yaku product. Directly comparable as a multilingual AI capability peer and a technology partner simultaneously.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/indexweb.jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IXIT