Falcon Lakes Golf Club

What Falcon Lakes Golf Club does

Falcon Lakes Golf Club is a privately held, single-location public golf course and hospitality business founded in 2002 and based in Basehor, Kansas, serving the Kansas City metropolitan area. The 18-hole course was designed by Jay Morrish in a links-style layout with zoysia fairways, bent grass greens, multiple tee decks (playable from 5,200 to 7,100 yards), and a par of 72, and holds a 98% golfer recommendation rate on GolfPass. The clubhouse integrates The Nest Bar & Grill (full-service restaurant and bar), The Venue at Falcon Lakes (1,680 sq. ft. event space for weddings, corporate events, and private parties), a 24-station driving range, a golf shop, professional instruction, and tournament operations.

The business operates a multi-stream revenue model combining transaction-based green/cart fees, subscription memberships (Unlimited, Weekday, and Twilight tiers in single and family plans), driving range fees, golf instruction (private/semi-private lessons and camps), merchandise retail, food and beverage sales, event venue rentals, USGA handicap services, and prepaid 10-Play Cards. Pricing for 2026 memberships ranges from $2,320 (Twilight Single) to $7,725 (Unlimited Family) annually. Distribution is primarily regional direct-to-consumer through online tee-time booking via Chronogolf, phone reservations, in-person transactions, and the company website, with a secondary event-driven B2B motion for corporate events and weddings through inquiry forms and tours.

The company has three sub-brands (The Nest Bar & Grill, The Venue at Falcon Lakes, and the Falcon Lakes Landscape Services Division) and is affiliated with a residential real estate community called Golf Course Living marketed in partnership with WEICHERT, REALTORS Welch & Company. Management is led by Director of Golf Jon Snapp, with no disclosed institutional ownership, parent company, or external funding.

Name

Falcon Lakes Golf Club

Legal name

Falcon Lakes Golf Club

Website

https://falconlakesgolf.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Falcon Lakes Golf Club is a privately held 18-hole public golf course in Basehor, Kansas, serving the Kansas City metro with integrated dining, event venue, driving range, instruction, and membership programs.

Ownership category

akta.pro rank

Product category

Public Golf Course & Hospitality

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf memberships
• Event venue rental
• Golf instruction
• Driving range

Headquarters

HQ city

Basehor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees and Cart Fees: Daily play revenue from public tee times with cart inclusion. Members receive unlimited green fees with cart as part of membership benefits.
2. Membership Subscriptions: Annual and monthly membership programs (Unlimited, Weekday, Twilight tiers) for individuals and families with recurring revenue from monthly debits and annual upfront payments.
3. Driving Range: Practice facility with ball purchases (Warm-up $10, Medium $13, Practice $16) using synthetic turf tee line with 24 hitting stations year-round.
4. Golf Instruction: Private and semi-private lessons with PGA professionals. Single lessons at $100/hr or $50/30min, with discounted packages of 5 lessons for $450.
5. Golf Shop Merchandise: Retail sales of golf balls, gloves, apparel, caps, shoes, shirts, jackets from branded golf shop. Members receive 10% discount.
6. Food and Beverage: The Nest Bar & Grill restaurant and bar within clubhouse offering appetizers, salads, sandwiches, burgers, entrees, craft beers, wine, and cocktails. Full menu available for dine-in, patio, carryout, and resident delivery.
7. Event Space Rental: The Venue at Falcon Lakes generates revenue from room rentals ($200-250/hr), catering packages ($15-35/person), outside ceremony fees ($1,500), and deposits for corporate events, weddings, and private parties.
8. USGA Handicap Service: Official USGA Handicap Index establishment and renewal service for $50 including tax during active season (March 1 - December 31).
9. 10-Play Card: Pre-paid round bundles offering 10 rounds at discounted rates (Weekday $540, Weekend $820) with cart included. Rounds transferable with up to 4 rounds usable per day.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Falcon Lakes Golf Club operates an 18-hole public golf course designed by Jay Morrish in 2002, offering daily-fee play, memberships, lessons, and tournaments. The business is a full-service golf and hospitality venue that combines golf with on-site dining (The Nest Bar & Grill), a year-round driving range, a golf shop, professional instruction, and event space (The Venue at Falcon Lakes) for weddings, corporate events, and private parties.

Product overview

Falcon Lakes Golf Club is a single-location public golf course operating as a unified hospitality business. The core product is an 18-hole golf course (designed by Jay Morrish in 2002) complemented by The Nest Bar & Grill dining venue and The Venue at Falcon Lakes event space. Supporting services include a driving range, golf shop, lessons and instruction programs (private, camps, junior league), tournament operations, and membership programs. Additional revenue streams include real estate (Golf Course Living community) and event venue rental for corporate events, weddings, and private parties.

Differentiator

Problem solved

Functional benefit

Brands

• The Nest Bar & Grill: On-site bar and grill restaurant offering appetizers, salads, sandwiches, wraps, burgers, tacos, special entrées, craft beers, wine, and hand-crafted cocktails. Located in the clubhouse with indoor and outdoor patio seating.
• The Venue at Falcon Lakes

Quantifiable outcome

• 98% recommendation rate from golfers on GolfPass (Avid Golfer)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Arthur Bryant's BBQminorGTM or Marketing Partner · 1 January 2024Hole sponsor for Hole 1 at Falcon Lakes Golf Club course flyover. Promotional partnership for visibility on the course.
• Allstate (Tracy L. Dame)minorGTM or Marketing Partner · 1 January 2024Hole sponsor for Hole 5 at Falcon Lakes Golf Club. Local Allstate agent promotional partnership.
• Falcon Lakes Landscape Services DivisioncoreStrategic or Co-development Partner · 1 January 2024Landscape services division of Falcon Lakes. Sponsors holes 6 and 14. Provides professional landscape services for golf course maintenance.
• First State Bank & TrustminorGTM or Marketing Partner · 1 January 2024Hole sponsor for Hole 10 at Falcon Lakes Golf Club. Regional banking partner promotional relationship.
• Capital ElectricminorGTM or Marketing Partner · 1 January 2024Hole sponsor for Hole 16 at Falcon Lakes Golf Club. Electrical services partner promotional relationship.
• The Nest Bar & GrillcoreStrategic or Co-development PartnerOn-site restaurant and bar located on lower level of clubhouse next to Golf Shop. Provides full food and beverage service including dine-in, patio, carryout, and resident delivery. Partner for holes 2 and 13 sponsorship.
• US Kids GolfminorStrategic or Co-development PartnerCertified US Kids Golf coaching program. Director of Instruction Jacob Roth is a certified US Kids coach and received honorable mention for top 50 kids coach.
• USGA (World Handicap System)coreOthersOfficial USGA Handicap Index provider. Active handicap season runs March 1 through December 31. Golf shop provides handicap establishment and renewal services.
• WEICHERT, REALTORS Welch & CompanyminorGTM or Marketing PartnerReal estate partners for The Communities of Falcon Lakes residential development. Team has extensive knowledge to help buy or build homes in the golf course community.
• PGA (Professional Golfers' Association)coreOthersProfessional golf association affiliation. Director of Instruction Jacob Roth is a PGA Associate (Level 3). Head Golf Professional Colby Yates holds PGA credentials.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shadow Glen Golf Club: Jay Morrish-designed 18-hole public course in Olathe, KS (KC metro). Most directly comparable public course competitor with identical architect pedigree, similar metro catchment, and overlapping membership/daily-fee positioning.
• St. Andrews Golf Club: Public 18-hole course in Overland Park, KS. Comparable KC-metro public-course competitor offering green fees, memberships, F&B, and event hosting to the same Kansas City consumer base.
• Sycamore Ridge Golf Course: Public 18-hole course in Spring Hill, KS. Comparable Kansas-side public-course competitor with similar tee-time, membership, and event-hosting offerings to Falcon Lakes.
• Ironhorse Golf Club: Public course in Leawood, KS with event venue, dining, and membership tiers. Same KC-metro geography and similar full-service public-course business model as Falcon Lakes.
• Wolf Creek Golf Links: Public links-style course in Olathe, KS. Direct competitor on the public-golf value proposition in the same Kansas City metro as Falcon Lakes.
• Deer Creek Golf Club: Public golf facility in Overland Park, KS with clubhouse dining, event space, and memberships - directly comparable operating model and KC-metro customer overlap with Falcon Lakes.
• Painted Hills Golf Club: Public course in Kansas City area offering daily-fee play, lessons, and clubhouse amenities. Comparable Kansas-side public-course competitor chasing similar discretionary golfer spend.

Broad incumbents

• Topgolf: National golf entertainment chain with KC-area venue. Competes for the same casual/recreational golfer discretionary spend and corporate event dollars in the Kansas City market, though with a tech-enabled entertainment format rather than a traditional course.

Regional players

• The National Golf Club: KC-area private golf club. Comparable KC-metro competitor for premium golf outings, weddings and corporate events - adjacent private-club alternative to Falcon Lakes' public/event offerings.
• Loch Lloyd Country Club: Private country club in Belton, MO serving the southern KC metro. Comparable KC-area golf/hospitality operator with full F&B and event venue, though operating a private club model rather than public access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FalconLakesGolf
• YouTubeyoutube.com/channel/UC1d-rBBnC4Um5Eas9zlK32Q
• Facebookfacebook.com/FalconLakesGolfClub
• LinkedInlinkedin.com/company/falcon-lakes-golf-course
• Instagraminstagram.com/falconlakesgolf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon Lakes Golf Club