The Cinnamon Trust
The Cinnamon Trust is a UK national charity founded in 1985 that provides older and terminally ill pet owners with volunteer-driven daily pet care, temporary fostering, and lifelong guardianship (Forever Foster) for their companion animals, operating across the UK from Hayle, Cornwall.
- Company typePrivate
- Founded1985
- HeadquartersHayle, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Cinnamon Trust does
The Cinnamon Trust is a UK-registered national charity (Charity Number 1134680; Company Number 07004861) founded in 1985 by Mrs. Averil Jarvis MBE and headquartered in Hayle, Cornwall. Its purpose is to provide hands-on support to older people and terminally ill pet owners who struggle with the day-to-day care of their companion animals, and to guarantee lifelong care for pets that outlive their owners. Core services are: Day to Day Pet Care (dog walking, grooming, vet visits) delivered through a nationwide network of registered volunteers; Temporary Pet Care (home-from-home fostering during hospital stays or recovery); Life Long Pet Care via the Forever Foster programme, under which over 1,030 pets are under lifelong guardianship; and Pet Profiling, which captures veterinary, behavioural and routine data to pre-arrange care arrangements. The Trust operates two purpose-built sanctuaries — Poldarves Farm in Cornwall (est. 1988) and Hillside Farm in Devon (est. 2000) — housing 200+ pets with special medical needs, and runs a pet-friendly care home referral partnership with TrustedCare.
All services are delivered free of charge to beneficiaries under a "Circle of Giving" philosophy; the Trust generates no fees from service users and has no disclosed pricing model beyond suggested donation tiers (£5/£25/£50). Revenue is raised entirely through donations, Trust Membership subscriptions, the CT100 monthly lottery, wills and legacies (supported by a free will writing service), community fundraising events, and structured challenge programmes (Run/Swim/Cycle for Charity). Headcount is 51–100 employees; reach is UK-wide, served through volunteer matching rather than employed field staff. Annual impact (2024–2025 year in review): over 156,000 pet owners assisted and over 158,000 companion pets helped.
The underlying technology stack is minimal: no API, no app, no proprietary platform, no AI components, and the website is a standard CMS-based charity site with an online fundraising page builder, donation checkout, and event listings. There are no patents, no public technical integrations, and no disclosed data flywheel. Strategic differentiation rests instead on operational scale (40+ years, UK-wide volunteer network), physical infrastructure (two sanctuaries, plans for a third), and intangible brand equity (consecutive Sunday Times Best Places to Work awards and World's Happiest Workplaces recognition).
The Cinnamon Trust firmographics
Firmographics- Name
- The Cinnamon Trust
- Legal name
- The Cinnamon Trust
- Website
- https://cinnamon.org.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Cinnamon Trust is a UK national charity founded in 1985 that provides older and terminally ill pet owners with volunteer-driven daily pet care, temporary fostering, and lifelong guardianship (Forever Foster) for their companion animals, operating across the UK from Hayle, Cornwall.
- Ownership category
- akta.pro rank
The Cinnamon Trust industry classification
Industry- Product category
- Animal Welfare Charity Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Special Needs & Senior Pet Boarding (HSANADAH)
- akta.pro secondary industries
- Geriatric Pet Boarding (24/7 Supervision & Comfort Care) (HSANAJAB), Special Needs Pet Boarding (Mobility/Disability Accommodations) (HSANAJAC)
Keywords
Where The Cinnamon Trust is headquartered
LocationHeadquarters
- HQ city
- Hayle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Cinnamon Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Donations: The organization is funded entirely by gifts, donations, and fundraising from supporters. Individual donations can be made online or by cheque.
- Trust Membership: Annual membership program with suggested donation tiers (£5, £25, £50) providing ongoing support to the charity.
- CT100 Lottery: Monthly lottery program allowing supporters to participate while contributing to the charity's funding.
- Fundraising Events: Community-organized fundraising events including runs, swims, cycles, and local activities.
- Wills and Legacies: Free will writing service with option to leave a gift to the charity in supporters' wills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation amounts with specific pet care outcomes |
| Subscription | Annual | Trust membership tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Cinnamon Trust product offering
Product offeringCore offering
The Cinnamon Trust is a UK national charity that provides free, hands-on pet care support to older people and the terminally ill, ranging from day-to-day help such as dog walking and vet visits, to temporary fostering during hospital stays, through to lifelong guardianship (Forever Foster) for pets whose owners can no longer care for them. The charity also operates two purpose-built sanctuaries (Poldarves Farm in Cornwall and Hillside Farm in Devon) for older pets or those with special medical needs, and offers Pet Profiling advance-care registration to plan for pets' futures. All services are delivered free of charge to beneficiaries through a nationwide volunteer network, funded entirely by donations, memberships, fundraising events, and legacies.
Product overview
The Cinnamon Trust is a UK-based charity operating as a service organization rather than a technology product company. The organization provides a portfolio of interconnected services for older and terminally ill pet owners: core support services include Day to Day Pet Care (dog walking, grooming, vet visits), Temporary Pet Care (hospital-stay fostering), and Life Long Pet Care through its Forever Foster program. Pet Profiling enables advance planning for pets' futures. The organization operates two sanctuaries (Poldarves Farm in Cornwall and Hillside Farm in Devon) offering home-from-home environments for pets with special medical needs. Support services include fundraising campaigns, challenge events (Run/Swim/Cycle), annual events (The Big Walk), membership program, CT100 lottery, and free will writing service. A TrustedCare partnership provides pet-friendly care home referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Day to Day Pet Care Hands-on practical support for older or terminally ill pet owners, including dog walking, cat grooming, transportation to vet visits, and other daily pet care tasks delivered by local volunteers.
- Temporary Pet Care Home-from-home fostering for pets during their owner's hospital stay, recovery period, or other temporary inability to provide care, keeping pets with volunteer foster families until reunion.
- Life Long Pet Care (Forever Foster) Lifelong guardianship for pets whose owners have passed away or can no longer provide care, placing them with forever foster families or in the charity's sanctuaries and covering all veterinary expenses for life.
- Pet Profiling Advance registration service that captures a pet's needs, preferences, routines, diet, and veterinary details (registration takes approximately 45 minutes), used to plan lifelong care if the owner dies or moves into permanent nursing care.
- Pet-Friendly Care Homes Referral Referral service, delivered in partnership with TrustedCare, that helps owners find residential care homes willing to accept both them and their pets.
- Poldarves Farm Sanctuary Purpose-built sanctuary in Cornwall operated by the charity that provides a home-from-home environment for older pets or those with special medical needs who cannot be placed in volunteer foster homes.
- Hillside Farm Sanctuary Purpose-built sanctuary in Devon offering a home-from-home environment with a sensory garden for older or medically dependent pets that cannot be placed in volunteer foster homes.
- Online Fundraising Campaigns Online fundraising platform through which supporters can create and manage their own personal fundraising pages for challenges and events benefiting the charity.
- Run for Charity Structured running challenge program supporting marathon, half marathon, 10K, and 5K events with training resources and charity kit provided to fundraisers.
- Swim for Charity Open water, relay, and distance swimming challenges with training guidance and charity support provided to fundraisers.
- Cycle for Charity Cycling challenges ranging from fun rides to endurance events with training support and charity kit provision.
- The Big Walk Annual celebration event encouraging volunteers and supporters to gather and participate in group dog walks around local parks across the UK.
- Selfies 4 Cinnamon Photo competition run during National Pet Month inviting supporters to share selfies with their pets across various categories.
- Trust Membership Annual membership program offering supporters tiered donation levels (£5 feeds poultry birds; £25 provides a welcome pack for Forever Foster pets; £50 funds sanctuary horse care) with ongoing support for the charity's mission.
- Free Will Writing Service Complimentary will writing service helping supporters create or update their wills, with the option to leave a legacy gift to the charity to sustain future funding.
- CT100 Lottery Monthly lottery program allowing supporters to participate in regular draws, with proceeds contributing to the charity's ongoing funding.
Quantifiable outcome
- Over 156,000 pet owners assisted annually
- +3 more outcomes
Companies that use The Cinnamon Trust
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
The Cinnamon Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cinnamon Trust partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TrustedCareminorThe Cinnamon Trust partnered with TrustedCare, an online directory and referral website for social care services, to help pet owners find pet-friendly care homes. The partnership allows The Cinnamon Trust to focus on its core mission of providing practical pet care while TrustedCare handles care home referrals and listings.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
The Cinnamon Trust competitors and assessment
Company assessmentOthers
- Age UK: National charity for older people in the UK — shares the 65+ beneficiary persona with The Cinnamon Trust and illustrates a comparable donation-and-service-delivery model for an elderly UK audience.
- Marie Curie: UK charity supporting people with terminal illness — overlaps directly with The Cinnamon Trust's terminally ill pet owner segment and comparable on volunteer-driven, donation-funded service model.
Direct peers
- Blue Cross: UK pet welfare charity offering rehoming, veterinary services and pet bereavement support, funded by donations and legacies — closely comparable mission around keeping pets and owners together and supporting bereaved owners.
- Dogs Trust: The UK's largest dog welfare charity, operating on a donation- and volunteer-driven model that rehomes dogs and supports owners — the closest UK peer in mission, funding model and beneficiary overlap with The Cinnamon Trust's lifelong guardianship approach.
- Wood Green, The Animals Charity: UK pet charity operating rehoming centres and owner support services — comparable in sanctuary operations, donation model, and beneficiary focus on vulnerable owners and their pets.
- Cats Protection: UK cat welfare charity funded by donations and legacies, running rehoming centres and supporting owners across the country — comparable in volunteer/donation model and home-from-home philosophy to Cinnamon Trust's Forever Foster network.
- Battersea Dogs & Cats Home: London-based charity operating purpose-built sanctuaries for dogs and cats with rehoming and owner support services — directly comparable to Poldarves Farm and Hillside Farm sanctuary operations and Forever Foster lifelong guardianship.
- PDSA (People's Dispensary for Sick Animals): UK pet welfare charity providing veterinary services to pets of those in need, funded by donations — comparable beneficiary base (pet owners facing financial/health constraints) and donation-driven model.
Broad incumbents
- RSPCA: The largest UK animal welfare charity, providing rescue, rehoming and enforcement services nationwide — broader in scope than The Cinnamon Trust but highly comparable on donation-driven funding and nationwide volunteer infrastructure.
Regional players
- Pets at Home Foundation: UK corporate foundation supporting pet welfare charities — comparable UK focus and pet welfare mission, though operates through grant-making rather than direct service delivery like The Cinnamon Trust.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Cinnamon Trust social profiles
Digital presenceThe Cinnamon Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cinnamon Trust leadership team
Management profileNumber of profiles
Profiles1 record
The Cinnamon Trust subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Cinnamon Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cinnamon Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cinnamon Trust
What does The Cinnamon Trust do?
The Cinnamon Trust is a UK national charity that provides free, hands-on pet care support to older people and the terminally ill, ranging from day-to-day help such as dog walking and vet visits, to temporary fostering during hospital stays, through to lifelong guardianship (Forever Foster) for pets whose owners can no longer care for them. The charity also operates two purpose-built sanctuaries (Poldarves Farm in Cornwall and Hillside Farm in Devon) for older pets or those with special medical needs, and offers Pet Profiling advance-care registration to plan for pets' futures. All services are delivered free of charge to beneficiaries through a nationwide volunteer network, funded entirely by donations, memberships, fundraising events, and legacies.
Is The Cinnamon Trust a public or private company?
The Cinnamon Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Cinnamon Trust founded?
The Cinnamon Trust was founded in 1985. It employs 51 to 100 people.
Where is The Cinnamon Trust based?
The Cinnamon Trust is headquartered in Hayle, United Kingdom, in the Europe region.
How does The Cinnamon Trust make money?
Five revenue lines are on record. Donations are the primary driver. The others are trust Membership, CT100 Lottery, fundraising Events and wills and Legacies.
Who are The Cinnamon Trust's main competitors?
Others on record are Age UK and Marie Curie. Direct peers are Blue Cross, Dogs Trust, Wood Green, The Animals Charity, Cats Protection, Battersea Dogs & Cats Home and PDSA (People's Dispensary for Sick Animals). RSPCA is listed as a broad incumbent. Pets at Home Foundation is listed as a regional player.
Does The Cinnamon Trust have an API?
No public API is recorded for The Cinnamon Trust.
What industry is The Cinnamon Trust in?
The Cinnamon Trust's product category is Animal Welfare Charity Services. Its primary akta.pro industry code is HSANADAH, Special Needs & Senior Pet Boarding, with a secondary code of HSANAJAB, Geriatric Pet Boarding (24/7 Supervision & Comfort Care). Its NAICS code is 81291 and its SIC code is 8300.