Quality1

What Quality1 does

Quality1 AG is a Swiss vehicle warranty and repair-cost insurance intermediary founded in 2002 and headquartered in Bubikon, Switzerland. The company operates as a 100% subsidiary of Allianz Suisse Versicherungs-Gesellschaft AG — a majority stake held by Allianz since 2008, with full ownership completed in 2011 — and functions as a bound insurance broker (gebundener Vermittler), mediating Allianz Suisse-issued repair-cost insurance policies rather than retaining premium risk on its own balance sheet. Quality1 serves two primary customer segments: individual vehicle and motorcycle owners in Switzerland and Liechtenstein seeking protection against unexpected post-warranty repair costs, and a B2B channel of 3,000+ dealer and garage partners (including authorized franchises for BMW, Fiat, Alfa Romeo, Jeep, Mazda, Mini, Mitsubishi, Subaru, Suzuki, and organized garage groups Autofit, CarXPert, Galliker, and Garage Plus) that bundle guarantees into vehicle sales and service workflows.

Quality1's product portfolio is tiered. For automobiles, the company offers three warranty tiers — Q-Base (engine/transmission coverage with CHF 5,000 damage limit), Q3 (comprehensive vehicle coverage with vehicle time value as damage limit), and Q5 (premium coverage with 100% material costs and no deductible), priced from CHF 246 to CHF 1,428 annually depending on vehicle power. For motorcycles, the parallel Moto Care, Moto Comfort, and Moto PLUS tiers are priced from CHF 140 to CHF 679. Adjacent offerings include Service Pack Plus (service/inspection/maintenance cost coverage) and Rechnungskontrolle (invoice control for fleet and financial managers). The company additionally references warranty categories for boats and agricultural machinery in its FAQ, though these are not formally detailed in the product catalog.

The business runs on a three-portal digital architecture: a customer-facing sales platform (direct.quality1.ch) for self-service quote generation and policy issuance in approximately 3 minutes, available in German, French, and Italian; a B2B partner portal (my.quality1.ch / carplus.quality1.ch) for dealer/garage claims management and policy administration; and an online damage reporting form accessible to non-partner workshops. Revenue is generated primarily through broker commissions on recurring annual premiums, with documented operational performance including 15-minute repair authorization turnaround, a 95% customer recommendation rate from internal Key Account surveys, and a 4.0 Google star rating. Quality1 employs approximately 60 people (including a 10-person regional field sales team covering all Swiss cantons) and is led by CEO Marc Kessler alongside CSO Generoso Braem, CBPO Christoph Geissmann, and CTO Armin Bilibani.

Name

Quality1

Legal name

Quality1 AG

Website

https://quality1.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality1 AG is a Swiss vehicle warranty and repair-cost insurance intermediary, fully owned by Allianz Suisse since 2011, selling tiered auto and motorcycle guarantees (Q-Base, Q3, Q5; Moto Care, Comfort, PLUS) to individual owners and through a 3,000+ dealer and garage partner network across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Extended Vehicle Warranty Services

akta.pro primary industry

Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)

akta.pro secondary industry

Warranty & Service Contract / Mechanical Breakdown Insurance (FSAJAMAM)

Keywords

• Vehicle warranty services
• Extended auto warranty
• Motorcycle warranty
• Repair cost insurance
• Automotive insurance broker

Headquarters

HQ city

Bubikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Guarantee Premiums (Repair Cost Insurance): Quality1 generates revenue through annual premiums for vehicle repair cost insurance (Garantie/Reparaturkostenversicherung) policies sold to vehicle owners. Premiums are calculated based on vehicle type, horsepower/power, age, and selected coverage tier (Q-Base, Q3, Q5). The company acts as a bound insurance broker (gebundener Vermittler) for Allianz Suisse.
2. Motorcycle Guarantee Premiums: Specialized motorcycle guarantee products (Moto Care, Moto Comfort, Moto PLUS) with premiums starting from CHF 140 for lower power motorcycles up to CHF 679 for high-performance bikes over 115 kW.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Quality1 is a Swiss vehicle warranty and repair cost insurance provider, operating as a 100%-owned subsidiary and bound insurance broker of Allianz Suisse. The company sells tiered annual warranty products (Q-Base, Q3, Q5 for cars and Moto Care, Moto Comfort, Moto PLUS for motorcycles) to vehicle owners directly and through a network of roughly 3,000 dealer and garage partners across Switzerland and Liechtenstein, with 15-minute claims authorization and direct billing handled through Allianz Suisse.

Product overview

Quality1 is a vehicle warranty and repair cost insurance provider that operates as a 100% subsidiary of Allianz Suisse, offering a tiered warranty product portfolio for automobiles and motorcycles. The core automotive offerings include three warranty tiers: Q-Base (entry-level covering engine/transmission with CHF 5,000 damage limit), Q3 (comprehensive mid-tier with vehicle time value as damage limit), and Q5 (premium full coverage with no deductible). For motorcycles, products include Moto Care, Moto Comfort, and Moto PLUS with varying coverage levels. Additional offerings include Service Pack Plus for maintenance costs and invoice control services for fleet managers. The company functions as a bound insurance broker mediating Allianz Suisse repair cost insurance policies, with claims processing through their partner portal.

Differentiator

Problem solved

Functional benefit

Brands

• Quality1 Direct: Brand for direct repair cost insurance (Garantie) offerings mediated by Quality1 AG for Allianz Suisse.

Products and services

• Q-Base Garantie (Q-Base Warranty) Entry-level vehicle warranty for cars covering essential components (engine, charging system, alternative propulsion, transmission, clutch/torque converter, fluid system, CNG gas drive, cooling system, power transmission) with CHF 150 deductible per claim and a CHF 5,000 damage limit. Targeted at vehicle owners seeking low-cost protection for engine and transmission.
• Q3 Garantie (Q3 Warranty) Comprehensive mid-tier vehicle warranty for cars that covers the entire vehicle with the relevant components, priced from CHF 499-888 depending on power output. For vehicles up to 235 kW/320 PS, the time value of the vehicle serves as the damage limit; for higher-powered vehicles, the damage limit is CHF 5,000.
• Q5 Garantie (Q5 Warranty) Premium vehicle warranty for cars providing comprehensive coverage with 100% material costs and no deductible, priced from CHF 804-1,428 depending on power output. Targeted at vehicle owners who want full coverage with no cost sharing.
• Neuwagen-Anschlussgarantie (New Vehicle Extension Warranty) Warranty product for owners of new vehicles that activates when the manufacturer's factory warranty expires, providing continued protection against unexpected repair costs.
• Gebrauchtwagengarantie (Used Vehicle Warranty) Warranty product specifically designed for owners of pre-owned (used) vehicles, providing protection against high repair costs.
• Moto Care Basic motorcycle warranty covering engine, charging, alternative propulsion, transmission, clutch/torque converter, fluid system, CNG gas drive, cooling system, and power transmission. Starting prices range from CHF 140 (up to 22 kW/30 PS) to CHF 353 (over 115 kW/156 PS).
• Moto Comfort Mid-tier motorcycle warranty providing enhanced coverage compared to Moto Care, with prices ranging from CHF 262 to CHF 679 depending on motorcycle power output.
• Moto PLUS Premium motorcycle warranty offering comprehensive coverage, with prices ranging from CHF 381 to CHF 679 depending on motorcycle power output.
• Service Pack Plus Coverage product that pays for car service, inspection, and maintenance costs, helping vehicle owners manage ongoing maintenance expenses.
• Rechnungskontrolle (Invoice Control) Service for fleet and financial managers that handles verification of all invoices (e.g., from workshops) and related administrative tasks, allowing clients to focus on their core business while Quality1 manages warranty-related billing and documentation.

Quantifiable outcome

• 95% customer recommendation rate
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Allianz Suisse Versicherungs-Gesellschaft AGflagshipStrategic or Co-development Partner · 1 January 2002Allianz Suisse is the insurer and risk carrier for Quality1's vehicle guarantee products. Quality1 acts as a bound insurance broker (gebundener Vermittler) for Allianz Suisse. Allianz Suisse is also the reinsurer and parent company, having acquired majority shares in 2008 and full ownership in 2011. Founded together in 2002.
• BMW (Switzerland)coreChannel Partner/ Reseller/ DistributorBMW brand dealerships in Switzerland offer Quality1 vehicle guarantees to BMW vehicle owners as part of their post-sale service offerings.
• BMW Motorrad (Switzerland)coreChannel Partner/ Reseller/ DistributorBMW Motorrad dealerships in Switzerland offer Quality1 motorcycle guarantees to customers purchasing or owning BMW motorcycles.
• Fiat, Alfa Romeo, Jeep (Switzerland)coreChannel Partner/ Reseller/ DistributorDealerships for Fiat, Alfa Romeo, and Jeep brands in Switzerland offer Quality1 vehicle guarantees through their sales channels.
• Mazda (Switzerland)coreChannel Partner/ Reseller/ DistributorMazda dealerships in Switzerland partner with Quality1 for vehicle guarantee products offered to Mazda customers.
• Mini (Switzerland)coreChannel Partner/ Reseller/ DistributorMini brand dealerships in Switzerland offer Quality1 guarantees to Mini vehicle owners.
• Mitsubishi (Switzerland)coreChannel Partner/ Reseller/ DistributorMitsubishi dealerships in Switzerland offer Quality1 vehicle guarantee products.
• Subaru (Switzerland)coreChannel Partner/ Reseller/ DistributorSubaru dealerships in Switzerland partner with Quality1 for vehicle guarantee offerings.
• Suzuki (Switzerland)coreChannel Partner/ Reseller/ DistributorSuzuki dealerships in Switzerland offer Quality1 vehicle guarantees to their customers.
• Autofit (Switzerland)coreChannel Partner/ Reseller/ DistributorAutofit is a network of independent garages in Switzerland that partner with Quality1 to offer vehicle guarantees to their customers.
• CarXpert (Switzerland)coreChannel Partner/ Reseller/ DistributorCarXpert garage group in Switzerland offers Quality1 vehicle guarantees through their workshop network.
• Galliker (Switzerland)coreChannel Partner/ Reseller/ DistributorGalliker garage group in Switzerland partners with Quality1 for vehicle guarantee products.
• Garage Plus (Switzerland)coreChannel Partner/ Reseller/ DistributorGarage Plus network in Switzerland offers Quality1 vehicle guarantees to their customer base.
• AGVS (Auto Gewerbe Verband Schweiz)minorStrategic or Co-development PartnerSwiss automotive trade association representing garage and dealer businesses. Quality1 is listed as a partner.
• ACS (Automobile Club der Schweiz)minorStrategic or Co-development PartnerSwiss automobile club. Quality1 is listed as a partner organization.
• AutoScout24 (Switzerland)minorChannel Partner/ Reseller/ DistributorLeading Swiss online automotive marketplace. Quality1 guarantees are promoted alongside vehicle listings on AutoScout24.
• Autolina (Switzerland)minorChannel Partner/ Reseller/ DistributorSwiss online automotive platform. Quality1 guarantees are offered through Autolina vehicle listings.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CarGarantie: Germany-based independent vehicle warranty specialist and one of Europe's largest providers, distributing manufacturer-independent warranty products for cars, motorcycles, and commercial vehicles through a broad dealer and garage network — directly comparable to Quality1's dealer-driven warranty intermediary model.
• Real Garant: German specialist in warranty extensions and used-car warranties distributed via dealer partnerships across German-speaking markets — mirrors Quality1's dealer-driven warranty distribution with multi-tier product coverage and tiered pricing.
• Opteven: France-based pan-European provider of vehicle warranty, maintenance, and roadside assistance products distributed via dealer networks and direct channels — directly parallels Quality1's vehicle repair cost insurance offerings and multi-tier product portfolio.
• Domestic & General: UK-headquartered warranty and service contract administrator serving automotive mobility, appliance, and electronics product categories through similar B2B2C intermediary channels — closely comparable business model and product category overlap with Quality1.
• MAPFRE Warranty: International warranty and service contract provider operating across European and LATAM markets with strong automobile dealer partnerships — directly comparable vehicle warranty portfolio and dealer-led distribution approach to Quality1.
• CarShield: US-based leading vehicle service contract provider selling extended warranties directly to consumers through digital channels — comparable consumer-facing warranty intermediary with multi-tier product offering and PLG-style sales mechanics similar to Quality1's direct platform.
• Endurance Warranty: US-based extended vehicle protection plan provider servicing both dealer channel and direct-to-consumer sales — similar dealer-supported and direct digital distribution channel mix, comparable customer profile, and tiered product architecture to Quality1.

Broad incumbents

• Allianz Partners: Global assistance, travel insurance, and warranty solutions arm of Allianz Group; sister entity within Allianz to Quality1's parent Allianz Suisse, offering comparable extended warranty and vehicle protection products across many European markets — broad incumbent parallel and adjacent capability.
• Assurant: Major US-based provider of extended service contracts, warranties, and protection products across automotive, mobile, and consumer categories — operates as large incumbent administrator with vehicle warranty offerings, distributed via dealers/retailers similar to Quality1's model.
• Zurich Insurance Group: Swiss-domiciled global insurance provider offering vehicle warranty extensions among broader personal and commercial lines — broad incumbent competitor in the Swiss market with overlapping product offerings and comparable underwriting infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality1