Popsmith

What Popsmith does

Popsmith is a Seattle-based premium kitchenware and snack products company that designs and sells a patented stainless steel stovetop popcorn maker (The Popper) alongside a complementary ecosystem of popcorn kits, kernels, oils, and seasonings. The Popper features a registered spinning/stirring mechanism modeled after movie-theater techniques to prevent burning and sticking, multi-clad metal construction for even heat distribution, dishwasher-safe design, and universal stovetop compatibility (gas, electric, glass, induction). The company was founded in 2021/2022 by Dave and Tal Moore, who brought 20 years of popcorn industry experience and an estimated $3.5 million of personal investment in product development. Popsmith operates a direct-to-consumer e-commerce model via its Shopify storefront, with the Popper priced at $199 (regularly $269), bundles ranging from $229 to $319, and a Subscribe & Save consumables subscription offering a 15% recurring discount.

The company's revenue model combines one-time hardware sales, recurring consumables subscriptions, and a growing corporate gifting channel with tiered 10-30% volume discounts (anonymously referring to a major entertainment industry order for 1,700 units at approximately $250,000). Popsmith also distributes through the Faire wholesale marketplace for retail partners. Following its 2024 selection for Oprah's Favorite Things, which triggered complete inventory sellouts within weeks, the company reached profitability and approximately $10 million in projected revenue, with a stated base of 100,000+ customers and a 4.8 average rating across 455+ reviews. Popsmith serves two primary segments: premium home consumers seeking Instagram-worthy kitchen entertainment experiences, and corporate gifting buyers seeking durable, universally appealing premium gifts in the $199 price tier. Geographic operations are currently limited to the continental United States.

Name

Popsmith

Legal name

Popsmith

Website

https://popsmith.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Popsmith is a Seattle-based premium snack brand that designs and sells a patented stainless steel stovetop popcorn maker and complementary popcorn kits, kernels, oils, and seasonings to home consumers and corporate gifting buyers via direct-to-consumer e-commerce and wholesale.

Ownership category

akta.pro rank

Product category

Premium Kitchen Cookware

NAICS

Sugar and Confectionery Product Manufacturing (3113), Flavoring Syrup and Concentrate Manufacturing (311930), Spice and Extract Manufacturing (311942)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYCRADABAH

Popcorn & Puffed Snacks

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFAKAIAC

Popcorn Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYTHAFAGAM

Gourmet Popcorn & Caramel Corn Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

Keywords

• Stovetop popcorn popper
• Premium kitchen cookware
• Popcorn consumables
• Kitchen appliances
• Corporate gifting products

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - The Popper: Primary revenue driver: stainless steel stovetop popcorn maker sold at $199 (retail $269). Available in multiple color options with silver or gold handles. One-time purchase with high perceived value positioning.
2. Consumables - Popcorn Kits & Ingredients: Recurring revenue from pre-measured popcorn kits (Oh Sooo Buttery at $19), kernels ($9), coconut oils ($18), seasonings ($29), and butter salts. Each kit contains 5 portions making 4 servings each. Subscription option provides 15% discount with flexible delivery.
3. Corporate/Wholesale Gifting: Bulk orders for corporate gifts with quantity discounts: 10-19 units (10% off), 20-49 (15%), 50-74 (20%), 75-149 (25%), 150+ (30%). Major entertainment company ordered 1,700 units for $250,000. Sold through Faire marketplace for retail partners.
4. Digital Gift Cards: Gift cards available in $25, $50, $100, $200, $250 denominations, delivered via email with redemption instructions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Popsmith manufactures and sells The Popper, a premium stainless steel stovetop popcorn maker with a patented stirring mechanism modeled after movie theater technology. The Popper serves as the entry point into an ecosystem of consumables including pre-measured popcorn kits, kernels, coconut oil, butter-flavored oil, butter salt, chocolate powder, and kettle corn seasoning. The company sells direct-to-consumer via popsmith.com, with bulk corporate gifting and the Faire wholesale marketplace as additional channels.

Product overview

Popsmith is a premium kitchenware and food products company specializing in stovetop popcorn making. The core product is The Popper, a stainless steel stovetop popcorn popper with a patented spinning mechanism. The product portfolio is organized around a platform-plus-accessories model: the Popper serves as the core platform (available in multiple colorways including Cream, Butter, Mint, Stainless Steel, Matte Black, and premium Gold handle variants), which customers can purchase standalone or bundled with various popcorn-making kits and consumables. The accessory lineup includes pre-measured popcorn kits (Oh Sooo Buttery, Movie Theater, Sweet, Kettle Corn), popping corn kernels (Yellow, White varieties), specialty oils (Butter Flavored, Coconut), and seasonings (Butter Salt, Choc-o-Pop Powder, Kettle Corn Mix). Customers can also purchase bundles combining the Popper with various kits, subscribe for recurring deliveries, buy digital gift cards, and access wholesale pricing for corporate gifting. All products are marketed as non-GMO, vegan, gluten-free, and kosher.

Differentiator

Problem solved

Functional benefit

Products and services

• The Popper Premium stainless steel stovetop popcorn maker with patented stirring mechanism modeled after movie theater technique; multi-clad metal bottom for even heat distribution; compatible with gas, electric, glass, and induction stovetops; dishwasher safe; available in Cream, Butter, Mint, Stainless Steel, Matte Black, and premium Gold-handle variants. Targeted at home consumers seeking movie theater-quality popcorn and kitchen-aesthetic appeal.
• The Starter Set Bundle that pairs the Popsmith Popper with 10 ready-to-make Oh Sooo Buttery popcorn kits (pre-measured popping corn, coconut oil, and buttery salt). Marketed as the #1 selling starter bundle for new popcorn consumers, saving $98 (29% off).
• Ultimate Popsmith Set Complete Popsmith experience bundle including the Popper, Yellow and White Popcorn, Kettle Corn Mix, Choc-O-Pop Powder, Movie Theater Butter Salt, Butter Flavored Popcorn Oil, and Coconut Oil. Saves $152 (32% off).
• Oh Sooo Buttery Popcorn Kit Pre-measured popcorn-making kit containing popping corn, coconut oil, and buttery salt for movie theater-style popcorn. Each box contains five ready-to-make kits and makes approximately 20 servings; available in 5-pack, 15-pack, and 25-pack sizes; subscribe-and-save option provides 15% recurring discount.
• Movie Theater Popcorn Kit Full-sized bundle with ingredients for authentic movie theater popcorn at home, including Yellow Popcorn, Movie Theater Butter Salt, and Butter Flavored Oil.
• Sweet Popcorn Kit Variety pack including Yellow Popping Corn, Kettle Corn Mix, and Choc-O-Pop Powder for making kettle corn and chocolate-glazed popcorn at home.
• Kettle Corn Kit All ingredients needed to make fresh kettle corn at home, including 100% coconut oil, kettle corn mix, and yellow popping corn.
• Popping Corn Small-batch, non-GMO popping corn kernels sourced from family farms in Missouri and Iowa; available in Yellow, White, and mixed varieties in 28-oz bags.
• Butter Flavored Popcorn Oil 100% coconut oil with proprietary butter flavor blend that makes over 30 big bowls of popcorn; vegan, non-GMO, gluten-free, with zero trans fats.
• Coconut Oil 100% pure coconut oil with high smoke point for popping; vegan, non-GMO, gluten-free, with zero trans fats; 19-oz jar.
• Butter Flavored Popcorn Salt Ultra-fine buttery salt designed to cling to every kernel; 23-oz jar; vegan, non-GMO, gluten-free, with zero trans fat.

Quantifiable outcome

• Sellout of all units within weeks of Oprah feature
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FaireminorChannel Partner/ Reseller/ DistributorPopsmith products are available for purchase through Faire, a wholesale marketplace connecting brands with independent retailers. Retailers can buy directly via faire.com/direct/popsmith or email [email protected] for inquiries. This provides retail distribution channel for Popsmith products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Le Creuset: Premium cookware brand with strong DTC, premium positioning, and color/aesthetic-driven marketing. Comparable on premium-brand, multi-colorway strategy and consumer gifting appeal, though broader cookware category.
• Breville: Premium kitchen appliance brand with comparable premium positioning, design-led marketing, and DTC presence. While not a popcorn specialist, the brand positioning and premium pricing strategy mirror Popsmith's approach.
• Cuisinart: Major kitchen appliance brand offering popcorn poppers within a broader small appliance portfolio. Established incumbent with overlapping popcorn hardware products and significant retail distribution.
• Nordic Ware: Established cookware and kitchenware brand selling stovetop popcorn poppers alongside broader bakeware and cookware categories. Larger incumbent with overlapping popcorn hardware products but broader portfolio focus.

Direct peers

• Great Northern Popcorn: Stovetop and theater-style popcorn poppers plus kernels, oils, and seasonings kits. Direct competitor with overlapping product range covering both hardware and consumables for at-home popcorn making.
• Whirley Pop: Direct competitor offering the iconic stovetop popcorn popper with steam-powered stirring. Most comparable peer — same product category, same stovetop popping mechanism, premium positioning in the popcorn maker segment.
• Wabash Valley Farms: Popcorn kits, kernels, and seasoning direct-to-consumer brand. Closely comparable consumables business with similar DTC model and popcorn-focused product portfolio.

Emerging players

• Our Place: DTC premium kitchenware brand with Oprah's Favorite Things heritage, multi-color aesthetic positioning, and direct-to-consumer model. Highly comparable on brand-building playbook, gifting appeal, and celebrity-endorsed premium positioning.

Others

• Sur La Table: Premium kitchenware retailer stocking premium popcorn makers, oils, and seasonings. Relevant retail distribution channel and competitor for premium kitchen product placement, especially for in-person retail expansion.
• Williams Sonoma: Premium kitchenware retailer and DTC operator stocking premium popcorn makers and consumables. Important retail/wholesale partner target for Popsmith's retail expansion beyond the current Faire channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ilovepopsmith
• Instagraminstagram.com/ilovepopsmith
• Pinterestpinterest.com/ilovepopsmith/_saved
• TikToktiktok.com/@ilovepopsmith
• LinkedInlinkedin.com/company/popsmith

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popsmith