Exmoor National Park

Name

Exmoor National Park

Legal name

Exmoor National Park Authority

Website

https://exmoor-nationalpark.gov.uk

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

National Park Conservation and Visitor Services

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Administration of Conservation Programs (92412)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), National Park & Protected Area Tours (THAJAIAA)

Keywords

• National park management
• Conservation services
• Visitor centre operations
• Outdoor education programmes
• Heritage preservation

Headquarters

HQ city

Dulverton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: CareMoor for Exmoor is the donation scheme where visitors and supporters can contribute to nature and heritage conservation, and access projects. Donations support various appeals including woodland creation, wildflower meadows, fingerpost restoration, and general conservation work.
2. Retail Sales: Online shop selling walking guides, gifts, maps, books, souvenirs, and parking permits. Proceeds support the authority's conservation work.
3. Government Grants and Funding: Funding from UK Government through UK Shared Prosperity Fund, National Lottery Heritage Fund, and other governmental sources to support nature recovery projects, heritage conservation, and visitor economy initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Exmoor National Park Authority manages the conservation and public enjoyment of Exmoor National Park in South West England through three staffed National Park Centres, the Pinkery Centre for Outdoor Learning, an online shop, donation-funded conservation programmes (CareMoor), walking/cycling routes, stargazing facilities under Europe's first International Dark Sky Reserve, and seasonal festivals. Free public access is supported by government grants, donations, and retail sales.

Product overview

Exmoor National Park Authority operates as a public body managing England's Exmoor National Park (one of 15 UK National Parks, designated 1954) through multiple interconnected services and initiatives. The core visitor services include three National Park Centres (Dulverton, Dunster, Lynmouth) offering information, telescope hire, and retail; the Pinkery Centre for Outdoor Learning providing educational residential and day visits; and an online shop selling maps, guides, and souvenirs. Conservation efforts are coordinated through CareMoor for Exmoor (donations for conservation projects), the ENNIS Project (invasive species), and Nature Recovery Programs (woodland, peatland, wildlife reintroduction). Special designations include Europe's first International Dark Sky Reserve (2011). Major multi-year initiatives include the Exmoor Pioneers Project (2025-2028) and the Pay with Exmoor Care tourism reward scheme (2026 pilot). Visitor activities span over 1000km of promoted walking routes, seasonal festivals (Nature Festival, Dark Skies Festival), and health programs like Nature Prescriptions.

Differentiator

Problem solved

Functional benefit

Brands

• CareMoor for Exmoor: Exmoor National Park Authority's donation scheme supporting nature and heritage conservation, and access projects.
• Exmoor Pioneers Project
• Pinkery Centre for Outdoor Learning

Products and services

• CareMoor for Exmoor (Donation Scheme) Exmoor National Park Authority's donation scheme that funds nature and heritage conservation, woodland creation, wildflower meadow creation, fingerpost restoration, and memorial/dedication appeals across the National Park. Available to all supporters.
• National Park Centres Three award-winning staffed visitor centres in Dulverton, Dunster, and Lynmouth providing bespoke visitor information, maps, books, local produce, souvenirs, telescope hire, digital microscopes, and Exmoor Films for visitors.
• Pinkery Centre for Outdoor Learning Provides inspiring residential and day learning experiences in a moorland setting for educational groups and schools, supported by qualified teachers delivering curriculum-aligned outdoor learning.
• Exmoor Online Shop Online retail platform offering Walking Guides, Gifts, Maps, Books, Souvenirs, and Parking Permits delivered to customers' homes, with proceeds supporting Exmoor National Park Authority's conservation work.
• Exmoor Walking Routes and Trails Over 1,000km of promoted walks including Exmoor Strolls (accessible short walks), Exmoor Explorers (showcase walks), Exmoor Classics (longer walks), Long Distance Routes, and the Dark Sky Discovery Trail with digital map links via OS Maps.
• Exmoor Telescope Hire Telescope rental service available from National Park Centres supporting dark sky tourism and astronomy activities on Exmoor.
• Exmoor Nature Prescriptions Health and wellbeing initiative launched Summer 2024 in partnership with RSPB and West Somerset Primary Care Network, prescribing nature-based activities to support mental and physical health of local residents.
• Pay with Exmoor Care Pilot tourism scheme launching July 2026 rewarding visitors who complete positive actions for Exmoor (litter picks, wildlife recording, social media sharing, car-free visits) with 20% discounts at National Park Centres, inspired by Copenhagen's CopenPay.

Quantifiable outcome

• Over 1,000km of maintained footpaths and bridleways
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Buckley's BeesminorStrategic or Co-development Partner · 1 January 2024Family-run organization dedicated to reversing the decline of Britain's native honeybee population, announced as sponsors of the Exmoor 'Sowing the Seeds' wildflower meadow project.
• CareMoor ChampionscoreChannel Partner/ Reseller/ DistributorNetwork of businesses and organizations that go the extra mile to raise funds for conservation through the CareMoor for Exmoor scheme, committed to keeping Exmoor special.
• National TrustcoreStrategic or Co-development PartnerPartner in landscape-scale conservation at Kipscombe Farm (880 acres) on Exmoor's dramatic sea cliffs, working together for nature recovery.
• RSPBcoreStrategic or Co-development PartnerPartnership in the Exmoor Nature Prescriptions initiative launched in Summer 2024, connecting health and nature for wellbeing benefits.
• West Somerset Primary Care NetworkminorStrategic or Co-development PartnerHealthcare partnership for Exmoor Nature Prescriptions, enabling health professionals to prescribe nature-based activities.
• Somerset and Exmoor Local Visitor Economy Partnership (LVEP)coreStrategic or Co-development PartnerPartnership funded by UK Government through UK Shared Prosperity Fund, supporting the Somerset and Exmoor visitor economy and the Exmoor Nature Festival.
• Countryside Mobility South WestminorStrategic or Co-development PartnerOrganization providing all-terrain tramper hire at locations including Heddon Valley, Wimbleball Lake, and Dunster Castle for visitors with limited mobility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dartmoor National Park Authority: Statutory UK National Park Authority in South West England with the same statutory purposes (conservation + public enjoyment), similar visitor infrastructure model (visitor centres, events, education programmes), and comparable funding mix of government grants, donations, and retail.
• Lake District National Park Authority: The UK's largest and most-visited National Park Authority, operating under the same statutory framework as Exmoor with shared functions around conservation, planning, visitor services, and dark sky considerations—making it the closest operational peer at greater scale.
• Yorkshire Dales National Park Authority: Another statutory UK National Park Authority with overlapping visitor economy, conservation programmes, volunteer engagement, and grant-funded project portfolio. Directly comparable governance structure and revenue model.
• Cairngorms National Park Authority: Scottish National Park Authority with the equivalent statutory conservation and public enjoyment mandate, plus a similar International Dark Sky Park designation (Tomintoul and Glenlivet). Closest cross-border peer in terms of dark-sky and conservation programming.
• Snowdonia (Eryri) National Park Authority: Welsh National Park Authority sharing the statutory dual-purpose mandate, dark sky reserve (Snowdonia International Dark Sky Reserve), and grant-funded programme delivery. Strong functional peer for visitor infrastructure and conservation project models.
• Northumberland National Park Authority: Another English National Park Authority of similar scale to Exmoor with comparable population density, visitor centre network, and partnership with Northumberland International Dark Sky Park—closely analogous operating profile.

Broad incumbents

• National Trust: Major UK conservation charity and a core ENPA partner (Kipscombe Farm). Operates heritage sites, visitor facilities, and membership/donation programmes at significantly greater scale; overlaps with Exmoor's conservation and public-access functions across the UK.
• RSPB (Royal Society for the Protection of Birds): UK-wide conservation charity partnering with ENPA on Nature Prescriptions and species reintroduction (e.g., pine marten). Operates its own nature reserves with visitor centres, membership, and education programmes at much larger scale.
• Wildlife Trusts (The Wildlife Trusts / Royal Society of Wildlife Trusts): UK federation of 46 local Wildlife Trusts operating nature reserves with visitor access, education, and conservation programmes. Shares Exmoor's nature-recovery and public-engagement mandate at a more decentralised scale.
• Forestry England: Public body managing England's public forests for conservation, recreation, and timber. Overlaps with Exmoor's woodland management (Bye Wood, Treescapes Project), visitor infrastructure, and grant-funded nature recovery work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ExmoorNP
• YouTubeyoutube.com/channel/UCgUgh9Nu0z80VPO961Z-9tQ
• Facebookfacebook.com/ExmoorNP
• Instagraminstagram.com/exmoornp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exmoor National Park