Miller's Landing

What Miller's Landing does

Miller's Landing is a family-owned adventure tourism operator based on the Miller family homestead at Lowell Point in Seward, Alaska, with operations dating to 1982 and homestead tenure since 1950. The company runs an integrated portfolio of guided experiences on Resurrection Bay and in Kenai Fjords National Park, including sea kayaking tours (half-day to multi-day expeditions), family-run fishing charters targeting halibut, salmon, and rockfish, and water taxi services to remote beaches, public-use cabins, and wilderness destinations. The core offering is complemented by on-site lodging ranging from beachfront cabins and forest houses to full-hookup campsites and tent sites, a cafe serving fresh local seafood with catering for tours and events, gift shop retail via a Shopify store, and a weddings-and-events venue at the North Annex property.

The business operates on a direct-to-consumer model, with primary booking through the company website integrated with FareHarbor, supplemented by phone, email, and on-site reservations. Distribution is extended via referral partnerships with Alaska Railroad, Park Connection bus service, and Hertz rental cars, and a commission-free Partner Tours program that books customers into other local operators' offerings. Marketing is concentrated in organic social (Facebook, Instagram, YouTube, Pinterest), an active SEO-driven blog, TripAdvisor listings, and a Mailchimp newsletter. There is no proprietary technology platform; operations rely on standard booking and commerce tooling, conventional marine and outdoor equipment, and human guides certified in Wilderness First Response and ACA L2 kayaking.

Revenue is generated across five streams: adventure tours and activities, lodging and camping, food and beverage, retail and merchandise, and transportation referral commissions. Pricing is unit-based and varies by activity, with examples ranging from $70-$170 Park Connection bus fares to $3,600 private-group exclusive tours. Customers are individual tourists and families visiting the Kenai Peninsula, special-event groups (weddings, elopements, reunions), and independent adventurers seeking equipment rentals and self-guided flexibility. The customer base is highly fragmented across consumers, with no large enterprise or contract anchors. The company has 11-50 employees and is privately held by the founding Miller family with no external investors or parent entity.

Name

Miller's Landing

Legal name

Miller's Landing

Website

https://millerslandingak.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Miller's Landing is a family-owned adventure tourism operator in Seward, Alaska, offering guided sea kayaking, fishing charters, water taxi, lodging, camping, and cafe services on Resurrection Bay for individual tourists, families, and event groups.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Scenic and Sightseeing Transportation, Water (487210), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Water Transportation (4400), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

akta.pro secondary industries

Fishing & Angling Charters / Guides (THAAALAD), Marina RV & Waterfront Campgrounds (THAMAJAH)

Keywords

• Adventure tourism services
• Guided fishing charters
• Sea kayaking tours
• Wilderness lodging camping
• Water taxi services

Headquarters

HQ city

Seward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Adventure Tours and Activities: Revenue from guided kayaking tours, fishing charters, water taxi services, and scenic tours. Activities range from half-day to multi-day expeditions in Resurrection Bay and Kenai Fjords National Park area.
2. Lodging and Camping: Revenue from cabin rentals, campsites with and without full hookups, and vacation rentals on the Miller family homestead on Lowell Point.
3. Food and Beverage: On-site cafe serving fresh fish and chips, catering for events, and meals for tour participants. Also serves Alaskan beers and local products.
4. Retail and Merchandise: Gift shop selling snacks, gear, and locally inspired souvenirs. Also online merchandise sales throughShopify store.
5. Transportation Services: Shuttle services and partnerships with transportation providers (Park Connection, Alaska Railroad, Hertz) for coordinated travel packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Miller's Landing is a family-run adventure tourism basecamp operating on the Miller family homestead on Lowell Point in Seward, Alaska. The company sells guided sea kayaking tours, fishing charters (halibut, salmon, rockfish), and water taxi services on Resurrection Bay, supplemented by on-site lodging (cabins, houses, B&Bs), campsites, an on-site cafe, equipment rentals, wedding/event venue hosting, and a Partner Tours booking program. All activities depart from the company's private beachfront, providing direct access to Kenai Fjords National Park and surrounding wilderness.

Product overview

Miller's Landing operates as a family-run adventure tourism company offering a portfolio of experiential travel services centered around Seward, Alaska and Resurrection Bay. The core product portfolio includes guided fishing charters, sea kayaking tours, and water taxi services, complemented by on-site lodging, camping, and cafe facilities. The company positions itself as a one-stop adventure basecamp, with add-on tour products including exclusive beach exploration experiences, multi-destination fjord tours, and wedding/event venue services. Partner tour coordination and transportation shuttle services extend the portfolio while maintaining a commission-free booking model. All activities depart from the Miller family homestead on Lowell Point, established circa 1950.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishing Charters Family-owned fishing charter operations offering halibut, salmon, and rockfish fishing experiences in Resurrection Bay and Kenai Fjords waters, with over 40 years of operating history and U.S. Coast Guard licensed captains.
• Sea Kayaking Tours Guided kayaking experiences ranging from half-day tours to multi-day backcountry expeditions in Resurrection Bay and Kenai Fjords National Park, led by ACA-certified and Wilderness First Responder trained guides.
• Water Taxi Service Water taxi service providing access to remote beaches, hiking trails, kayaking destinations, public use cabins, and wilderness lodges of Resurrection Bay.
• Lodging and Camping Accommodation offerings including cabin rentals, houses, bed-n-breakfasts, and campground sites on Lowell Point, with options ranging from beachfront to forest settings, including full-hookup RV sites.
• Miller's Landing Cafe On-site cafe serving fresh fish and chips, catering for special events, and preparing meals for kayaking and fishing trips, with local Alaskan beers and products.
• Beach Explorer Exclusive Tour Exclusive private tour for up to 16 guests featuring beach landings, wildlife viewing, and optional Fort McGilvray hiking, departing at 6:00 AM and returning around 9:50 AM (or 1:50 PM with hike). Priced at $3,600 for the private group.
• Caines Head Sea Venture with Water Taxi Combined kayak, hike, and water taxi experience to Caines Head State Park, featuring exploration of Tonsina Creek, ghost forest, Bridal Veil Falls, and Fort McGilvray. Priced at $275/person or $1,650 for a private tour up to 6 people.
• Fish, Sightsee and Kayak Kenai Fjords Tour Full-day combined experience offering fishing, sightseeing, and kayaking in Kenai Fjords National Park, including access to glaciers and wildlife viewing.
• Weddings and Events Venue Beachside venue rental services for weddings, elopements, and large gatherings at the North Annex property, including tent and campsite options with charming cabins, with on-site catering available.
• Partner Tours Booking Program Curated tours through partnered operators including wildlife tours, water taxis, horseback rides, zip line tours, and deep sea fishing, with booking assistance provided commission-free.
• Transportation and Shuttle Service Shuttle service for guests, including connections to Park Connection bus service for travel between Anchorage, Denali, Talkeetna, and Seward.
• Equipment Rentals Rental equipment for experienced boaters including kayaks and fishing gear, available for self-guided adventures.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Alaska RailroadminorChannel Partner/ Reseller/ DistributorPartnership for coordinated train travel from Anchorage to Seward. Miller's Landing promotes Alaska Railroad services as a scenic transportation option for guests visiting from Anchorage, with package booking capabilities.
• Park Connection Bus ServiceminorChannel Partner/ Reseller/ DistributorTransportation partnership providing motorcoach service between Anchorage, Denali, Talkeetna, and Seward. Miller's Landing serves as a booking agent and promotes the service to guests needing ground transportation.
• Hertz Rental CarminorChannel Partner/ Reseller/ DistributorPartnership with Hertz for car rental services at Seward Cruise Terminal and downtown Seward locations. Hertz has an office near the Alaska Railroad Station by the Seward Small Boat Harbor.
• Various Tour Operators and VendorsminorChannel Partner/ Reseller/ DistributorPartner Tours program includes wildlife tours, kayaking operators, water taxi services, lodging partners, horseback rides, zip line tours, and deep sea fishing operators. Miller's Landing acts as a booking agent without adding commissions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Major Marine Tours: Seward-based operator of glacier and wildlife cruises in Kenai Fjords National Park. Directly comparable as a Seward-based marine experience provider competing for the same cruise-ship and independent visitor traffic that Miller's Landing also targets.
• Sunny Cove Kayaking: Seward-based sea kayaking outfitter offering guided kayak tours in Resurrection Bay and Kenai Fjords. Closest direct peer in product category (guided kayak tours), with overlap in guide certifications, target customer, and operating environment.
• Kenai Fjords Tours: The dominant cruise-ship-aligned sightseeing and wildlife cruise operator based in Seward, Alaska, offering half- and full-day Kenai Fjords excursions from the same harbor. Most directly comparable to Miller's Landing on shared geography, target customer (Alaska cruise/land visitors), and marine experience category.

Others

• Alaska Railroad: Anchorage-to-Seward rail carrier and mutual channel partner. Comparable as a key demand pipeline that delivers Miller's Landing's customers, and as a broader Alaska transportation/adventure ecosystem incumbent with adjacent lodging and package offerings.
• Hertz: Car rental partner with locations at the Seward Cruise Terminal and downtown Seward. Comparable as a transportation-enabling ecosystem player whose rental distribution supports self-guided adventurers — a customer segment explicitly served by Miller's Landing.

Emerging players

• Alaska Wildland Adventures: Multi-sport Alaska adventure operator running guided kayaking, hiking, and lodge-based itineraries across the Kenai Peninsula and broader Alaska. Comparable on guided soft-adventure product mix and Alaska experiential positioning, though broader in geography and itinerary length.
• St. Elias Alpine Guides: Alaska-based mountain and sea kayaking guide service operating on the Kenai Peninsula and Prince William Sound. Comparable as a small, certified-guide outfitter competing for the same soft-adventure segment that Miller's Landing serves from Seward.
• Adventure Sixty North: Alaska-based guided adventure tour operator offering wildlife, glacier, and soft-adventure experiences. Comparable as a small-to-mid Alaska adventure provider targeting independent travelers and small groups with multi-day itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@millerslanding2310
• Facebookfacebook.com/millerslandingalaska
• Instagraminstagram.com/millerslanding
• Pinterestpinterest.com/millerslanding

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller's Landing