PharmaCentra

What PharmaCentra does

PharmaCentra, LLC is a privately held healthcare-focused contact-center and business process outsourcing (BPO) company founded in 2003 by Dan Berman, headquartered in Alpharetta, Georgia, with primary operations in Americus, Georgia and Woodstock, New Brunswick, Canada. The company delivers multilingual 24/7 patient, pharmacy, and physician communications across phone, chat, email, SMS, and social channels for pharmaceutical manufacturers, PBMs, specialty pharmacies, hospitals, and health systems, plus adjacent verticals including the cannabis industry (via the CannabisBPO division), pet care, and CROs. Its core platform comprises trademarked programs: WellTouch (a customizable, multi-touch patient compliance and persistence program), PhysicianReach (physician teledetailing and profiling), Pharmacy Locator, TeleSales, Clinical Trial Recruitment, Health Risk Assessments, PBM Support Services, Geo-Locator, and Crisis Management. The offering is supported by a 60,000+ pharmacy distribution network, 100,000+ completed HRAs, and 2 million+ pharmacy connections across 120+ pharmaceutical brands.

The business operates as a managed-services and professional-services BPO with quote-based, contractually customized pricing rather than published tiers. Revenue mechanics combine long-running patient engagement subscriptions (WellTouch), per-campaign teledetailing and telesales engagements positioned at 60-90% below traditional detailing cost, and integrated service bundles delivered under strategic partnerships (e.g., the September 2025 partnership with Cervey, LLC embedding contact-center services into pharmacy technology platforms). The company shares ownership and executive leadership with sister company Concentra Solutions (a contact-center quality-assurance firm founded by Dan Berman in 1991) and the CannabisBPO division (formed 2018). No external private equity or venture funding is disclosed; ownership remains concentrated with founder management.

Name

PharmaCentra

Legal name

PharmaCentra, LLC

Website

https://pharmacentra.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

PharmaCentra is a privately held healthcare BPO and concierge contact center that runs patient compliance, physician teledetailing, pharmacy locator, clinical trial recruitment, and PBM support services for pharmaceutical manufacturers, PBMs, specialty pharmacies, hospitals, and adjacent verticals.

Ownership category

akta.pro rank

Product category

Healthcare BPO and Contact Center Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Services-Management Consulting Services (8742)

akta.pro primary industry

Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK)

akta.pro secondary industries

Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK), PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

Keywords

• Healthcare contact center
• Pharmaceutical marketing services
• Patient compliance programs
• Physician teledetailing services
• Clinical trial recruitment

Headquarters

HQ city

Americus

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. BPO/Contact Center Services: Full-service concierge contact center providing pharmaceutical marketing, patient compliance programs, pharmacy locator services, physician teledetailing, clinical trial recruitment, and healthcare management strategies. Services delivered 24/7 in multilingual environment across US and Canada operations.
2. Telesales and Teledetailing Services: Custom inside sales strategy and teledetailing programs providing outreach programs tailored to client product differentiators, penetration goals, and marketing objectives. Delivers measurable results at 60-90% less than traditional detailing.
3. Patient Compliance Programs (WellTouch): Multi-touch patient compliance and persistence program designed to communicate with patients as they continue therapy, assisting with treatment challenges through educational messaging, refill reminders, and physician coordination.
4. PBM Support Services: Pharmacy benefit management support including physician onboarding, customer satisfaction surveys, help desk support, prior authorization services, patient support and education, and outbound customer retention.
5. CannabisBPO Division Services: Specialty contact center services for cannabis industry providing 24/7 inbound and outbound services via phone, chat, email, text and social media for sales, customer service, and technical support.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PharmaCentra is a full-service concierge contact center and BPO provider delivering healthcare-focused patient, pharmacy, and physician communication services for pharmaceutical manufacturers, PBMs, specialty pharmacies, hospitals, and CROs. Core offerings include the WellTouch® patient compliance and persistence program, PhysicianReach™ physician teledetailing, Pharmacy Locator and Pharmacy Stocking services, Clinical Trial Recruitment, Health Risk Assessments, PBM Support Services, TeleSales, and crisis management, delivered 24/7 in a multilingual environment across phone, chat, email, SMS, and social media. The company also operates CannabisBPO as a specialized division for the cannabis industry.

Product overview

PharmaCentra is a full-service concierge contact center specializing in healthcare-focused patient, pharmacy, and physician communication services. The company operates a platform-plus-modules architecture with a portfolio of distinct service offerings. Core services include WellTouch (patient compliance and persistence program), PhysicianReach (physician teledetailing), Clinical Trial Recruitment, Health Risk Assessments, and TeleSales. Pharmacy Services form a major pillar comprising Pharmacy Locator, Pharmacy Teledetailing, Pharmacy Stocking, and Crisis Management. Supporting services include Health Management Services (nurse-led case management), PBM Support Services, Geo-Locator (digital pharmacy locator tool), and Pet Care Services. The company also operates CannabisBPO as a specialized division serving the cannabis industry. Founded in 2003, PharmaCentra delivers customizable marketing and communications programs for pharmaceutical companies, managed care providers, and pharmacies.

Differentiator

Problem solved

Functional benefit

Brands

• WellTouch: PharmaCentra's signature compliance and persistence program, fully customizable for each disease state, providing multi-touch patient communication through live calls, IVR, email, SMS, direct mail, online surveys, and mobile app.
• PhysicianReach
• CannabisBPO
• Geo-Locator
• Pharmacy Locator

Products and services

• Pharmacy Services A suite of pharmacy support services including Pharmacy Locator, Pharmacy Teledetailing, Pharmacy Stocking, and Crisis Management for pharmaceutical manufacturers and pharmacies.
• Pharmacy Locator Live representatives assist patients in locating a nearby pharmacy that carries their prescriptions, helping patients stay on their intended course of treatment while reducing frustration and noncompliance. Ideal for new product launches, controlled substances, supply constraints, and voluntary market withdrawals.
• WellTouch® PharmaCentra's signature compliance and persistence program, fully customizable for each disease state. A multi-touch, opt-in program designed to communicate with patients as they continue therapy through live calls, IVR, email, SMS, direct mail, online surveys, and a mobile app, helping patients control their treatment regimens.
• PhysicianReach™ Establishes and maintains contact with healthcare professionals in a convenient, efficient, and cost-effective manner, providing exceptional coverage at a fraction of the cost of traditional detailing. Excellent for Lead Generation or Physician Profiling.
• Clinical Trial Recruitment Skilled healthcare specialists with profound experience in patient recruitment and screening enable clients to remain focused on research and patient care. Services include call center assistance, pre-qualification questions, warm transfers to study sites, and patient retention.
• Health Risk Assessments Patient Health Risk Assessments (HRAs) follow up on patient care and deliver actionable data. HRAs identify chronic diseases, injury risks, modifiable risk factors, and urgent health needs of a patient, driving more informed decisions and improved patient outcomes.
• TeleSales Custom approach to telesales offering clients an opportunity to tailor outreach programs to their product differentiators, penetration goals, and marketing objectives. Delivers measurable results at 60-90% less than the cost of traditional detail.
• Pet Care Services Specialized services for pet care industry professionals and pet parent customers, including Customer Support, TeleSales, Teledetailing, and the WellTouch medication monitoring system adapted for animal health.
• Health Management Services Registered Nurses (RNs) and Licensed Practical Nurses (LPNs) provide case management, patient education, and clinical support for patients, healthcare providers, and manufacturer's sales field representatives through a streamlined approach focusing on improving therapy compliance initiatives.
• PBM Support Services Pharmacy Benefit Management and inbound/outbound call center support providing white-glove concierge support including physician onboarding, customer satisfaction surveys, prior authorization services, and patient support and education.
• Geo-Locator Digital locator tool integrated into client websites that allows patients to locate pharmaceutical products within their designated zip code, increasing market access, total prescriptions, and brand loyalty.
• CannabisBPO A specialty provider of contact center services for the cannabis industry offering inbound and outbound contact center services in a 24/7 environment with core service channels of phone, chat, email, text, and social media for sales, customer service, and technical support.
• Pharmacy Teledetailing Keeps pharmacists informed with the latest on product approvals, treatment options, new product capabilities, supply and stocking procedures, formulation changes, and recalls. PharmaCentra coordinates vital communication during crisis situations.
• Pharmacy Stocking Maximizes distribution to independent retail pharmacies with access to a nationwide network of 60,000+ independent and retail chain pharmacies. Provides strategic direct-to-pharmacist telephonic messaging, stocking incentives, and awareness.
• Crisis Management Coordinates vital communication when there are inventory challenges, product recalls, or other important issues requiring immediate action. Programs are customized for outreach to pharmacies, physicians, or patients as product situations demand.

Quantifiable outcome

• 2 million+ pharmacy connections achieved through Pharmacy Locator service
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cervey, LLCcoreTechnology or Integration · 24 September 2025Strategic partnership combining Cervey's pharmacy technology solutions (prescription claims processing, 340B compliance, clinical workflow management) with PharmaCentra's high-touch communication services. Provides scalable contact center services seamlessly integrated within Cervey's pharmacy technology platforms. Partnership addresses specialty pharmacies and PBMs with increasing regulatory requirements and need for personalized patient care.
• New Jersey CannaBusiness Association (NJCBA)coreGTM or Marketing Partner · 17 May 2018Strategic alliance with New Jersey's first and largest cannabis business trade organization. PharmaCentra provides Fortune 100-level customer service, marketing, and product/safety protocol capabilities to NJCBA members including large companies, small businesses, and citizen supporters. Partnership supports NJCBA's mission to promote jobs and growth in sustainable cannabis industry.
• EagleForce Associates, Inc.coreTechnology or Integration · 12 April 2017Partnership implementing EagleForce Attestation Center for Program Integrity™ offering real-time monitoring of pharmaceutical medications including opioids. System connects to virtually every retail pharmacy providing pharmacists insight into patient medication history and insurance benefits. Complements PharmaCentra's WellTouch and Pharmacy Locator services to spot and mitigate prescription fraud and abuse.
• Nana GrantsminorStrategic or Co-development Partner · 23 March 2017Nonprofit partnership focused on Sumter County Early Childhood Education Initiative Roundtable. Addresses affordable, quality child care issues affecting economic mobility and talent retention in the community where PharmaCentra operates.
• South Georgia Technical College (SGTC) FoundationminorStrategic or Co-development Partner · 14 February 2017Scholarship partnership providing educational opportunities for PharmaCentra/Concentra Solutions employees enrolled at SGTC. Students in medical assisting, health science, business, or IT programs qualify. Special preference for licensed practical nursing and medical assisting students.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ashfield (Inizio): Inizio's Ashfield division is a healthcare-specialist commercialization partner offering patient services, contact center, and pharmacy support — closely mirroring PharmaCentra's healthcare BPO, patient adherence, and pharmacy channel offerings across pharma manufacturers.
• Eversana: Eversana provides end-to-end pharma commercialization services including patient services, adherence programs, and contact center support — directly comparable to PharmaCentra's WellTouch, Pharmacy Locator, and PBM support offerings.
• PharmaCord: PharmaCord delivers specialty pharma patient support, hub services, and contact center solutions — overlapping closely with PharmaCentra's specialty pharmacy support, PBM services, and patient compliance programs.
• Foundever: Foundever (formerly Sitel/Sykes) operates a global contact center BPO with healthcare vertical exposure — directly comparable to PharmaCentra's contact center model and multilingual 24/7 delivery model.

Broad incumbents

• Concentrix: Concentrix is a global enterprise BPO/contact center operator with a healthcare vertical that competes for the same pharma manufacturer and payer customers PharmaCentra serves, though at much greater scale and breadth.
• TTEC Holdings: TTEC is a large customer experience and contact center BPO with healthcare and pharma clients; relevant comparable for PharmaCentra's enterprise contact center model though not healthcare-specialized.
• IQVIA: IQVIA's Commercial Engagement services include patient services, contact center, and HRA offerings overlapping with PharmaCentra's portfolio — but IQVIA also provides clinical and data services that PharmaCentra does not.
• Syneos Health: Syneos offers biopharmaceutical commercialization and clinical solutions including patient engagement and contact center services — competing with PharmaCentra on the pharma manufacturer side while also serving clinical trial customers.
• Publicis Health: Publicis Health is a healthcare-focused agency group offering patient engagement and pharma communications — competing for pharma brand budgets that PharmaCentra also targets through WellTouch and PhysicianReach.

Emerging players

• Acentra Health (formerly Kepro): Acentra Health provides contact center and care management services for government and healthcare payers — overlapping with PharmaCentra's nurse-led Health Management Services and PBM Support offerings in a more payer-oriented niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pharmacentra
• Facebookfacebook.com/pharmacentra
• LinkedInlinkedin.com/company/pharmacentra
• Instagraminstagram.com/pharmacentra

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PharmaCentra