What Aquatic Adventures does

Aquatic Adventures, Inc. is a privately held PADI 5 Star Dive Center founded in January 2000 and headquartered at 13830 W. Greenfield Avenue in Brookfield, Wisconsin (a western suburb of Milwaukee). The company operates a physical dive center and retail storefront serving primarily Southeastern Wisconsin and Northern Illinois, with 11-50 employees. It delivers a full PADI training ladder from introductory Try Scuba ($70) and Beginning Scuba/Open Water Diver ($699) through Advanced Open Water ($499), Rescue Diver ($449), Master Scuba Diver, and Divemaster, plus over 20 specialty courses and a technical program covering Tec 40, Tec 45, Tec 50, and Tec 40 CCR (using the Hollis PRISM 2 closed-circuit rebreather). Academic coursework is delivered via PADI's third-party eLearning platform; in-person training occurs at partner pools (Cudahy MS/HS, UWM Klotsche Center) and open-water sites across Wisconsin inland lakes, quarries, and Lake Michigan shipwrecks.

The business operates four revenue streams: scuba training courses, scuba equipment retail (masks, fins, BCDs, regulators, computers, wetsuits) sold through both the physical store and an online storefront on the Dive Shop 360 platform, Lake Michigan dive charters exploring Great Lakes shipwrecks (SS Appomattox, Lumberman, Mahoning, etc.), and organized dive travel to Cozumel, La Paz, and the Galapagos. Pricing is pay-as-you-go per course or experience. Go-to-market is event-driven and locally anchored: in-person classes, community programs (Buccaneers Scuba Club, Gas Club, Annual Dive Picnic), a UW-Milwaukee partnership, and a content/SEO-driven website (diveaai.com). The customer base is consumer-only and segmented across beginning divers, certified recreational divers, technical divers, snorkelers, and aspiring dive professionals.

The company has no disclosed institutional investors, no parent company, no subsidiaries, and no M&A activity. Technology is industry-standard and sourced from third parties (PADI, Hollis, Shearwater, Dive Shop 360); there are no proprietary technology assets, patents, or trademarks disclosed. Operating geographies include the U.S. (Wisconsin, Illinois) plus consumer travel to Mexico and Ecuador, and the company maintains a YouTube channel but no other social media presence is referenced.

Name

Aquatic Adventures

Legal name

Aquatic Adventures, Inc.

Website

https://diveaai.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquatic Adventures is a privately held PADI 5 Star Dive Center in Brookfield, Wisconsin, serving Southeastern Wisconsin and Northern Illinois with PADI scuba certification courses (beginner through technical/CCR), equipment retail, Lake Michigan shipwreck charters, and organized international dive travel.

Ownership category

akta.pro rank

Product category

Scuba Diving Training and Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Scuba diving instruction
• PADI certification courses
• Dive equipment retail
• Dive charters
• Technical diving training

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Scuba Training Courses: Revenue from PADI certification courses ranging from beginner (Try Scuba $70, Beginning Scuba $699) to advanced levels (Advanced Open Water $499, Rescue Diver $449) and technical diving courses (Tec 40 CCR, Tec 45, Tec 50).
2. Scuba Equipment Retail: Sales of scuba gear including masks, fins, snorkels, BCDs, regulators, computers, wetsuits, and accessories through both physical store and online storefront.
3. Dive Charters: Lake Michigan dive charters exploring Great Lakes shipwrecks including SS Appomattox, Lumberman, Mahoning, and other historic wrecks.
4. Dive Travel: Organized dive trips to destinations including Cozumel (May 16-23, 2026), La Paz, Mexico (October 17-24, 2026), and Galapagos Islands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Aquatic Adventures is a PADI 5 Star Dive Center that delivers PADI scuba certification courses from introductory (Try Scuba) through professional (Divemaster) and technical levels (Tec 40/45/50 and Tec 40 CCR closed-circuit rebreather), alongside sales of scuba equipment (masks, fins, BCDs, regulators, computers, wetsuits), Lake Michigan shipwreck dive charters, and organized dive travel to destinations including Cozumel, La Paz, and the Galapagos Islands.

Product overview

Aquatic Adventures is a PADI 5 Star Dive Center offering a comprehensive scuba diving portfolio combining equipment retail, professional training, and dive experiences. The core offering consists of PADI certification courses (Open Water Diver through Divemaster), technical diving programs (Tec 40/45/50, CCR), and specialty courses (20+ specialties including Boat Diver, Dry Suit, Enriched Air, Wreck, Ice Diver). Equipment sales cover masks, fins, snorkels, BCDs, regulators, and dive computers. The company operates Lake Michigan dive charters exploring historic shipwrecks and organizes international dive travel to destinations like Cozumel, La Paz, and Galapagos. Services include equipment rental, professional maintenance, and PADI eLearning integration for academic training.

Differentiator

Problem solved

Functional benefit

Products and services

• Scuba Certification Courses

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• PADI (Professional Association of Diving Instructors)coreStrategic or Co-development PartnerAquatic Adventures is a PADI 5 Star Dive Center offering PADI-certified courses from entry-level Open Water Diver through Divemaster and technical diving. All courses follow PADI standards and use PADI eLearning materials, certification cards, and training curricula.
• DAN (Divers Alert Network)coreStrategic or Co-development PartnerAll scuba training classes are taught by experienced PADI and DAN instructors committed to diving safety and best practices in local and global diving environments.
• Hollis RebreatherscoreTechnology or IntegrationAquatic Adventures features the Hollis PRISM 2 closed-circuit rebreather (CCR) for technical diving training. The PADI Tec 40 CCR course and Discover Rebreather experiences use the Hollis PRISM 2, a Type T eCCR suitable for dives to 130 feet. Students must enroll in PADI Tec 40 CCR course as condition of purchasing the unit.
• Cudahy Middle SchoolminorOthersPool training location for Discover Scuba Diving, beginning scuba classes, and scuba parties. Located in Cudahy, Wisconsin.
• UWM Klotsche CenterminorOthersUniversity of Wisconsin-Milwaukee pool facility used for scuba training and certification courses.
• UW-MilwaukeeminorOthersUniversity partnership program under 'Our Programs' section, offering scuba instruction for UWM students and community members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PADI (Professional Association of Diving Instructors): The global certifying body that defines Aquatic Adventures' curriculum and 5 Star designation; not a direct competitor but the dominant industry umbrella shaping competitive dynamics.
• Scuba Schools International (SSI): Global certifying agency that issues the curriculum, training standards, and digital eLearning used by Aquatic Adventures' competitor dive centers — competes with PADI for affiliation.
• Divers Direct: National brick-and-mortar and online scuba equipment retailer that competes with Aquatic Adventures on hardware margins and consumer mindshare in retail channels.
• Leisure Pro / Scuba.com: Large online scuba equipment marketplace pressuring pricing on the gear categories that Aquatic Adventures sells through its retail storefront.

Direct peers

• Bamboo Reef Divers: Long-running San Francisco PADI 5 Star dive center offering scuba training, equipment retail, and local dive charters — structurally identical to Aquatic Adventures in training-plus-retail-plus-charters model.
• Stuart Scuba: Florida-based PADI dive center offering certification, equipment, and charters — directly comparable in scale, curriculum, and integrated retail/services approach.
• Performance Diver / Performance Scuba: Southern California PADI 5 Star facility offering full certification paths plus technical and CCR training, with a similar mixed retail/training/charter model.
• Ocean Enterprises: San Diego-based independent dive center with PADI certification across recreational and technical levels, equipment sales, and dive travel — directly comparable in course breadth and multi-stream revenue mix.
• Sea Experience: Fort Lauderdale dive center running PADI courses from beginner through divemaster and operating local charters — comparable full-stack dive school and retail operation.

Others

• Hollis (rebreathers and technical gear): Manufacturer of the PRISM 2 CCR used in Aquatic Adventures' Tec 40 CCR course; an ecosystem partner whose product roadmap and pricing directly affect the viability of the technical diving training segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKuzE_Q_0pdRVm4m92Imn4A
• Xx.com/diveaai
• Facebookfacebook.com/diveaai
• LinkedInlinkedin.com/company/aquatic-adventures-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquatic Adventures