Biovita

What Biovita does

Biovita is a Belgian organic supermarket chain (biosupermarkt) founded in 1988 and headquartered in Bruges, Belgium. The company operates four physical retail locations concentrated in West Flanders — Oostende, Roeselare, Brugge St.Kruis, and Brugge St.Andries — alongside an e-commerce webshop at biovita.be, serving Belgian consumers who seek organic, natural, and ecological products. The business is structured as a multi-channel retail operation functioning as a curated marketplace: it stocks products from over 300 third-party brands including Himalaya Botanique, Cattier Paris, Yogi Tea, Weleda, Sonett, Rapunzel, Pukka, and Bach, spanning 2,500+ SKUs across Bio, Vegan, Ecologisch, Glutenvrij (gluten-free), and Lactosevrij (lactose-free) subcategories. Two named customer segments are health-conscious consumers with dietary requirements (vegan, gluten-free, lactose-free, keto, low-sugar) and eco-conscious consumers seeking sustainable home and personal care alternatives.

The product portfolio covers ten categories: food and beverages, personal care and body products, eco home products, aromatherapy, nutritional supplements, superfoods, wellness and relaxation, plant extracts, baby care and food, and physical retail services. The webshop runs on a standard e-commerce platform with payment processing integrated through the Mollie gateway, accepting credit card, bank transfer, Bancontact, KBC/CBC Payment Button, and Belfius Pay Button. No APIs, SDKs, or developer-facing integrations are documented, and no proprietary technology features, patents, or trademarks are listed.

Biovita's revenue model is straightforward unit-pricing retail: individual SKUs priced between €1.75 and €28 are sold one-time through both the physical stores and the webshop, with no disclosed subscription tiers, membership programs, or recurring contracts. Distribution is purely domestic within Belgium. Demand generation relies on Instagram and Facebook organic social (location-specific accounts for Oostende, Brugge, and Roeselare), recipe-driven content marketing, monthly promotional catalogs, and organic search traffic to the webshop. The company is privately held, with no funding rounds, M&A activity, leadership changes, regulatory actions, or revenue disclosures reported in the input data; headcount is stated at 11-50 employees.

Name

Biovita

Legal name

Biovita

Website

https://biovita.be

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Biovita is a Belgian biosupermarkt founded in 1988 that operates four retail stores in West Flanders plus an e-commerce webshop, selling organic food, natural personal care, eco home products, aromatherapy, and nutritional supplements to health- and eco-conscious Belgian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bruges

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Physical retail sales through 4 biosupermarket locations in Belgium and e-commerce webshop sales. Products span organic food, personal care, eco home products, aromatherapy, food supplements, and wellness items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Biovita is a Belgian biosupermarket chain that retails organic, natural, and ecological products across food and beverages, personal care, eco home goods, aromatherapy, nutritional supplements, superfoods, plant extracts, and baby care. Sales occur through four physical stores in West Flanders (Oostende, Roeselare, Brugge St.Kruis, Brugge St.Andries) and an e-commerce webshop at biovita.be, carrying 2,500+ SKUs from 300+ brands across specialized dietary verticals such as Bio, Vegan, Gluten-free, Lactose-free, and Ecological.

Product overview

Biovita is a Belgian organic supermarket chain (biosupermarkt) operating since 1988, offering both physical retail stores and a comprehensive e-commerce webshop. The product portfolio centers on organic, natural, and ecological products across 10+ categories including food & beverages, personal care, eco home products, aromatherapy, nutritional supplements, superfoods, plant extracts, and wellness items. The offering emphasizes Bio (organic), Vegan, Ecologisch (ecological), gluten-free, lactose-free, and sugar-free product options. Biovita functions as a multi-brand marketplace featuring products from over 300+ brands including Himalaya Botanique, Cattier Paris, Yogi Tea, Weleda, Sonett, Rapunzel, Pukka, and Bach, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Biovita Webshop Online e-commerce storefront at biovita.be where Belgian consumers can browse and order organic, natural, and ecological products across food, beverages, personal care, home care, supplements, and wellness categories.
• Food and Beverages Wide range of organic food and beverage products including breakfast items, spreads, cookies, chocolate, gluten-free options, sugar-free options, dairy alternatives, pasta, grains, beverages, snacks, and baby food, for health-conscious and specialty-diet consumers.
• Personal Care and Body Products Natural and organic personal care items including toothpaste, mouthwash, toothbrushes, hand soap, body lotion, shampoo, deodorant, skincare, sun care, and DIY care for consumers seeking natural cosmetics and hygiene alternatives.
• Eco Home Products Ecological household products including cleaning supplies, kitchenware, water filters, eco-friendly home maintenance items, and pet care for environmentally conscious households.
• Aromatherapy Aromatherapy products including essential oils (single and synergy blends), aroma diffusers, base oils and creams, and homeopathy-style remedies for consumers seeking natural wellness solutions.
• Nutritional Supplements Dietary supplements targeting muscles and joints, allergies, circulation, digestion, energy, immunity, vitamins, minerals, and specialty formulations such as Ayurveda and Swedish herbs, for consumers managing specific health needs.
• Superfoods Superfood products including powders, powder mixes, seeds and beans, superfruits, and supergreens for health-conscious consumers seeking nutrient-dense food add-ins.
• Plant Extracts Plant-based extracts including tinctures, gemmotherapy, juices and concentrates, and Bach flower therapy products for consumers interested in herbal and flower-based remedies.
• Baby Care and Food Organic baby meals, baby cereals and biscuits, fruit puree, milk powders, and baby care products for parents seeking certified organic and natural options for infants.
• Physical Retail Stores Four physical biosupermarket locations in Belgium: Oostende (Van Iseghemlaan 44), Roeselare (Meense Steenweg 51), Brugge St.Kruis (Maalsesteenweg 299), and Brugge St.Andries (Torhoutse Steenweg 179), providing in-person shopping, expert advice, and local pickup.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biovitaoostende
• Instagraminstagram.com/biovita.be
• LinkedInlinkedin.com/company/biovita

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biovita