Sutherland Packaging
Sutherland Packaging is a third-generation, family-owned New Jersey manufacturer of custom corrugated packaging and point-of-purchase displays, serving consumer brands across beverage, food, pharmaceutical, electronics, automotive, cosmetics, pet care, e-commerce, and marketing verticals with in-house digital printing and turnkey fulfillment.
- Company typePrivate
- Founded1950
- HeadquartersAndover, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sutherland Packaging does
Sutherland Packaging, Inc. is a third-generation, family-owned corrugated packaging and point-of-purchase display manufacturer headquartered in New Jersey (Andover). The company designs, prints, and assembles custom retail packaging, floor and counter displays, and turnkey packaging programs for consumer brands across nine declared verticals: beverage, food, cosmetics, pharmaceutical, electronics, automotive, pet care, e-commerce, and marketing/promotional. It serves a mix of global enterprises — including Samsung, BASF, 1800 Tequila, Athletic Brewing, Emeril's, Pirate's Booty, Mrs. Dash, and AGFA — alongside regional and mid-market brands.
The company's production platform is anchored by what it describes as the only HP PageWide C550 high-speed digital press in the Northeast U.S., enabling direct-to-corrugate, plate-less printing in over 16,000 colors at litho quality, plus an E-Complete process (6-color, 2-sided, single-pass with inline die-cutting up to 100 inches) and a 5-color press with inline die-cutting up to 126 inches. Operations are fully in-house, covering structural design, 3D rendering, prototyping, digital and litho printing, assembly, kitting, quality control, warehousing, and national shipping, with over 90% of production waste reported as recycled.
Revenue is generated through B2B project-based sales at custom quote pricing, ranging from limited-run pilots to millions of units for national distribution. The go-to-market is direct enterprise sales via phone and web, with a formal onboarding process requiring trade references and logistics coordination, supplemented by content marketing (LinkedIn, Instagram, blog, case studies), SEO, and memberships in four industry associations (Specialty Food Association, Brewers Association, NACS, National Coffee Association). No external funding, M&A, or public-company activity is disclosed.
Sutherland Packaging firmographics
Firmographics- Name
- Sutherland Packaging
- Legal name
- Sutherland Packaging, Inc.
- Website
- https://sutherlandpackaging.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sutherland Packaging is a third-generation, family-owned New Jersey manufacturer of custom corrugated packaging and point-of-purchase displays, serving consumer brands across beverage, food, pharmaceutical, electronics, automotive, cosmetics, pet care, e-commerce, and marketing verticals with in-house digital printing and turnkey fulfillment.
- Ownership category
- akta.pro rank
Sutherland Packaging industry classification
Industry- Product category
- Corrugated Packaging Manufacturing
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211), Commercial Printing (except Screen and Books) (323111), Other Paperboard Container Manufacturing (322219)
- SIC
- Paperboard Containers & Boxes (2650), Commercial Printing (2750)
- akta.pro primary industry
- Corrugated & Case Printing (Preprint/Postprint) (IMALAKAI)
- akta.pro secondary industries
- Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Folding Carton & Paperboard Packaging Printing (IMALAKAH)
Keywords
Where Sutherland Packaging is headquartered
LocationHeadquarters
- HQ city
- Andover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sutherland Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Corrugated Packaging Manufacturing: B2B manufacturing of custom corrugated packaging and POP displays. Revenue is generated through custom project orders with pricing based on quantity, materials, print complexity, and fulfillment requirements. Orders range from limited-run tests to millions of units for national distribution.
- Turnkey Fulfillment Services: End-to-end fulfillment including design, prototyping, printing, assembly, kitting, packing, warehousing, and national distribution. Integrated as part of the packaging manufacturing service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sutherland Packaging product offering
Product offeringCore offering
Sutherland Packaging manufactures custom corrugated point-of-purchase (POP) displays, retail packaging, and e-commerce packaging for brand owners and retailers. The company operates the only HP PageWide C550 high-speed digital press in the Northeast U.S., enabling direct-to-corrugate full-color printing with no plates. It provides end-to-end turnkey services covering structural design, prototyping, digital and litho printing, assembly, kitting, warehousing, and national distribution.
Product overview
Sutherland Packaging is a corrugated packaging and display manufacturer offering four core product lines: Custom POP Displays (floor, counter, pallet, and power wing displays), High-Impact Digital Print Packaging (using the HP PageWide C550 for full-color direct-to-corrugate printing), Retail Packaging (shelf-ready and retail-ready solutions), and Turnkey Fulfillment (end-to-end from design to distribution). These core offerings are supported by vertical market packaging solutions for Pharmaceutical, Automotive, Electronics, Pet Care, Food, Cosmetic, Beverage, Marketing, and E-Commerce sectors. The company operates the only HP PageWide C550 high-speed digital press in the Northeast U.S. and provides in-house structural design, prototyping, assembly, kitting, warehousing, and national distribution services under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Point of Purchase (POP) Displays
Quantifiable outcome
- Over 60 years of serving recognizable global brands including Samsung, BASF, 1800 Tequila, Athletic Brewing Company, Emeril's, Pirate's Booty, and Mrs. Dash.
- +2 more outcomes
Companies that use Sutherland Packaging
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles1 record
Sutherland Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sutherland Packaging partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Specialty Food AssociationminorSutherland Packaging is a member of the Specialty Food Association, indicating alignment with food and specialty food brands as a key customer segment. Membership provides networking and credibility within the specialty food industry.
- Brewers AssociationminorSutherland Packaging is a member of the Brewers Association, supporting its focus on craft beer and beverage packaging clients. Membership signals industry recognition and alignment with craft brewing packaging needs.
- NACS (National Association of Convenience Stores)minorSutherland Packaging is a recognized NACS Supplier, indicating service to convenience store retail and distribution channels for beverage, snacks, and consumer packaged goods brands.
- National Coffee Association (NCA)minorSutherland Packaging is a member of the National Coffee Association, supporting its coffee and beverage packaging vertical with industry credibility and market access.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sutherland Packaging competitors and assessment
Company assessmentDirect peers
- Great Northern Corporation: Mid-size US converter specializing in custom corrugated packaging and POP/retail displays with in-house design and high-impact graphics printing. Direct overlap with Sutherland's core POP display and digital print offering for CPG and retail customers.
- Jamestown Container Companies: Family-owned US corrugated converter operating across multiple Northeast/Midwest plants with custom corrugated and display capabilities. Geographically and operationally similar to Sutherland's regional converter model.
- Marketing Alliance Group: US supplier focused on point-of-purchase (POP) displays and in-store marketing solutions for retail and CPG brands. Directly comparable in the POP/retail display niche Sutherland serves.
- Welch Packaging Group: Mid-market US independent corrugated manufacturer with multiple plants across the Midwest and Southeast offering custom boxes, displays, and digital printing. Comparable business model and mid-market positioning.
Broad incumbents
- Pratt Industries (Pratt Retail Specialties): Large vertically integrated US corrugated manufacturer with national plant network, including significant POP display and retail-ready packaging capabilities. A scaled incumbent that competes for the same enterprise corrugated and display programs Sutherland serves.
- Smurfit Westrock: Global leader in paper-based packaging with broad corrugated, display, and consumer packaging portfolio across the US. Competes with Sutherland on national CPG, beverage, and consumer electronics corrugated programs and POP displays.
- Sonoco Products Company: Diversified global packaging manufacturer with consumer packaging, paperboard, and protective solutions divisions. Overlaps with Sutherland in paperboard and protective packaging serving CPG, beverage, and industrial customers.
- Pactiv Evergreen: Major North American packaging manufacturer with food, beverage, and foodservice packaging including paperboard and fiber-based product lines. Adjacent competitor serving similar CPG and beverage customers with broader format portfolio.
- Packaging Corporation of America: Large US corrugated and packaging producer with significant converting capacity and display business. Competes for enterprise corrugated and POP contracts that Sutherland also targets.
Emerging players
- Color-Box / Multi-Color Corp (industries): Provider of high-impact graphics and decorated packaging solutions including digital print on corrugated and folding cartons. Direct overlap with Sutherland's digital print-on-corrugate offering for branded packaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sutherland Packaging social profiles
Digital presenceSutherland Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sutherland Packaging leadership team
Management profileNumber of profiles
Profiles1 record
Sutherland Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sutherland Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sutherland Packaging
What does Sutherland Packaging do?
Sutherland Packaging manufactures custom corrugated point-of-purchase (POP) displays, retail packaging, and e-commerce packaging for brand owners and retailers. The company operates the only HP PageWide C550 high-speed digital press in the Northeast U.S., enabling direct-to-corrugate full-color printing with no plates. It provides end-to-end turnkey services covering structural design, prototyping, digital and litho printing, assembly, kitting, warehousing, and national distribution.
Is Sutherland Packaging a public or private company?
Sutherland Packaging is a private company. It is classified as family owned and is currently operating.
When was Sutherland Packaging founded?
Sutherland Packaging was founded in 1950. It employs 101 to 250 people.
Where is Sutherland Packaging based?
Sutherland Packaging is headquartered in Andover, United States, in the North America region.
How does Sutherland Packaging make money?
Two revenue lines are on record. Custom Corrugated Packaging Manufacturing is the primary driver. The others are turnkey Fulfillment Services.
Who are Sutherland Packaging's main competitors?
Direct peers on record are Great Northern Corporation, Jamestown Container Companies, Marketing Alliance Group and Welch Packaging Group. Broad incumbents are Pratt Industries (Pratt Retail Specialties), Smurfit Westrock, Sonoco Products Company, Pactiv Evergreen and Packaging Corporation of America. Color-Box / Multi-Color Corp (industries) is listed as an emerging player.
Does Sutherland Packaging have an API?
No public API is recorded for Sutherland Packaging.
What industry is Sutherland Packaging in?
Sutherland Packaging's product category is Corrugated Packaging Manufacturing. Its primary akta.pro industry code is IMALAKAI, Corrugated & Case Printing (Preprint/Postprint), with a secondary code of IMALAKAF, Direct-to-Container & Digital Printing (Inkjet/Laser). Its NAICS code is 322211 and its SIC code is 2650.