Aquakleen Products

What Aquakleen Products does

Aquakleen Products Inc. is a privately-held water treatment company headquartered in Costa Mesa, California, founded in 1993. The company designs, sells, and installs whole-home and point-of-use water refinement systems for residential and commercial customers, with a coast-to-coast footprint of more than 20 branches across at least 11 U.S. states. Its core product lineup comprises three systems: the Aquapro 6000 whole-house refinement unit for municipal water, the Aqua 600+ six-stage alkaline reverse osmosis drinking water system (pH 10.5 output, 97% dissolved-solids removal), and the Well System for private well applications.

Underlying the systems are three proprietary filtration media: AFM (Activated Filter Media) — a recycled-glass bioactive media originally developed for marine aquariums with 1-micron filtration; ion-exchange resins for water softening; and catalytic bituminous carbon for chloramine, VOC, and chemical contaminant reduction. Aquakleen has integrated these into multi-stage units with digital control valves, automatic regeneration, and claimed 50% lower salt consumption versus comparable systems. The product components hold Water Quality Association certification, and the company lists ISO 9001, 14001, and 45001 certifications, alongside California and Nevada contractor licenses.

The business operates a direct-to-consumer model: free in-home water analysis drives lead generation, followed by field consultation, professional installation (included at no additional cost), and ongoing maintenance contracts and replacement-cartridge sales through a Shopify-based service store. Pricing is quote-based and not publicly disclosed, with advance payment required before installation. The customer base is primarily residential homeowners — including a targeted bilingual (English/Spanish) segment — with a secondary commercial establishment segment. The company is founder/management-owned, with no disclosed institutional investors, and reports more than 90,000 active Aquakleen systems in the field and a cumulative 1.23 billion plastic bottles prevented from waste, used as an environmental-impact marketing signal.

Name

Aquakleen Products

Legal name

Aquakleen Products Inc.

Website

https://aquakleenproducts.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquakleen Products Inc., founded 1993 and based in Costa Mesa, California, sells, installs, and services whole-home and point-of-use water refinement systems — including the Aquapro 6000, Aqua 600+ alkaline RO, and Well System — directly to residential homeowners and select commercial customers across 20+ U.S. branches.

Ownership category

akta.pro rank

Product category

Residential Water Treatment Systems

akta.pro primary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

akta.pro secondary industries

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water filtration systems
• Whole house purification
• Alkaline reverse osmosis
• Water softening systems
• Well water treatment

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Filtration Equipment Sales: Sale of whole-home water purification systems (Aquapro 6000) and point-of-use alkaline reverse osmosis systems (Aqua 600+). Professional installation included at no additional cost. Products designed for residential and commercial water treatment applications.
2. Replacement Filters and Spare Parts: Ongoing sales of replacement filters, membranes, and accessories through their Shopify-based service store. Customers required to follow maintenance schedules to maintain warranty validity.
3. Maintenance and Service: Professional maintenance services for water treatment and reverse osmosis systems. Includes technical support, repairs, and scheduled preventive maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Aquakleen Products designs, distributes, and professionally installs whole-home water refinement systems and point-of-use alkaline reverse osmosis systems for residential customers. The company combines proprietary AFM (Activated Filter Media), ion-exchange resins, and catalytic carbon in multi-stage systems to filter, soften, neutralize, clarify, and purify municipal and well water. It also sells replacement filters through an online service shop and offers scheduled maintenance through 20+ U.S. branch locations.

Product overview

Aquakleen Products offers a portfolio of water purification, filtration, and treatment solutions for residential and commercial applications. The core product lineup consists of three main systems: the Aquapro 6000 (City System) for whole-house municipal water refinement, the Aqua 600+ for point-of-use alkaline reverse osmosis drinking water, and the Well System for private well water applications. Supporting these systems are three proprietary filtration technologies: AFM (Activated Filter Media) for advanced media filtration, Catalytic Bituminous Carbon for chemical contaminant removal, and Ion-Exchange Resins for water softening. The company also provides professional installation services and sells replacement parts and accessories through its service store. With over 30 years of experience and more than 20 branches across the United States, the company serves customers from coast to coast with equipment sales, professional installation, preventative maintenance, and spare parts supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquapro 6000 (City System) Multi-stage whole-house water refinement system for municipal water supplies, featuring AFM glass filtration, softening resin, catalytic carbon, a digital control valve with automatic regeneration, and 1-micron filtration precision. Ships with a limited lifetime warranty and is professionally installed at no additional charge.
• Aqua 600+ (Alkaline Reverse Osmosis System)

Quantifiable outcome

• 90,000+ active systems in operation
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Culligan Water: Culligan is the largest direct-to-consumer residential and commercial water treatment company in North America, offering whole-house filtration, softening, and RO systems with a similar direct-sales model and recurring service contract structure. Aquakleen competes head-to-head against Culligan dealers in every market they overlap.
• Kinetico: Kinetico manufactures and sells whole-house water treatment systems through a dealer network, with strong positioning in non-electric, twin-tank systems for hard water and whole-home filtration. Like Aquakleen, Kinetico emphasizes professional installation and ongoing service, making it a direct competitive comparable.
• EcoWater Systems: EcoWater is a major manufacturer and dealer of residential water softeners, filtration, and RO systems sold through an authorized dealer network across North America. Its product mix (whole-home refinement + drinking water systems) and dealer-direct GTM closely mirror Aquakleen's approach.
• Pelican Water Systems: Pelican Water sells whole-house water filters, salt-free softeners, and RO systems through a direct-to-consumer and dealer hybrid model. Its product breadth (whole-home, drinking water, well water) and target customer (health-conscious homeowners) make it a close comparable to Aquakleen.

Broad incumbents

• Pentair: Pentair is a large publicly-traded water treatment company that manufactures residential and commercial filtration, softening, and RO systems sold through dealers, retailers, and OEMs. While broader in scope (also serving industrial and pool markets), Pentair's residential offerings directly overlap Aquakleen's product lines.
• 3M Water Filtration: 3M's water filtration division produces whole-house and point-of-use filtration systems plus replacement cartridges sold through retail and contractor channels. While 3M is far broader in scope, its residential water products compete for the same homeowner water quality budget as Aquakleen.

Emerging players

• SpringWell Water: SpringWell is a digitally-native direct-to-consumer brand selling whole-house water filtration, softening, and RO systems online with nationwide shipping. It represents the new DTC model that pressures traditional branch-based operators like Aquakleen by offering similar products at lower price points without local sales overhead.
• iSpring Water Systems: iSpring is an online-first water filtration brand offering under-sink RO, whole-house, and replacement filter products primarily through Amazon and its own website. It competes with Aquakleen's Aqua 600+ and replacement filter business with a leaner, lower-cost operating model.
• APEC Water Systems: APEC is a direct-to-consumer reverse osmosis specialist selling high-purity drinking water systems online with strong presence in the under-sink RO category. Its Aqua 600+ alkaline RO offering competes directly with Aquakleen's Aqua 600+ product.

Regional players

• US Water Systems: US Water Systems is a regional water treatment provider selling whole-house, commercial, and industrial filtration and softening equipment with a focus on custom-engineered solutions. While primarily serving the Midwest, its full-service dealer model with professional installation mirrors Aquakleen's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aquakleenproducts
• LinkedInlinkedin.com/company/aquakleen-inc
• Instagraminstagram.com/aquakleen
• Xx.com/aquakleenprods

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquakleen Products