Sitra
Sitra is a manufacturing company that specializes in the production of thermoplastic items based on polyolefin, acrylic, and polyester.
- Company typePrivate
- Founded1977
- HeadquartersRoccasecca, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sitra does
Sitra S.p.A. is an Italian manufacturer of masterbatches and mono-concentrates used by thermoplastic processors worldwide. The company operates from a registered headquarters in Naples (Via T. Tasso 480) and a production plant in Roccasecca, Frosinone province (Via Visanna 2), producing white, black, and colored masterbatches along with specialty additives on polyolefin, polystyrene, acrylic, polyamide, polyester, universal, and blended polymer bases. The company states over 40 years of specialized experience and holds ISO 9001 quality certification since 1995.
The product portfolio comprises six core lines — white masterbatches, black masterbatches, color masterbatches, specialty additives, fiber masterbatches, and polystyrene masterbatches — plus mono-concentrates, serving extrusion (monofilament, fiber, film, plates and tubes), coextrusion, injection moulding, blow moulding, compounding, and packaging applications. Customers sit in at least 12 verticals: food, fiber, packaging, medical, pharmaceutical, pipes, agriculture, blow moulding, disposable products, cosmetics, automotive, and injection moulding. The company emphasizes both standard formulations and custom-developed masterbatches built to application-specific requirements (polymer type, light/heat stability, food-contact compliance).
Sitra runs a B2B, sales-led go-to-market: a direct commercial department ([email protected]) and an online sample request system drive engagement, supplemented by a network of business partners including a regional representative for Germany/Austria. Pricing is quote-based on specifications, polymer type, and volume rather than list-priced. The company is a privately held Italian S.p.A. with €516,500 fully paid share capital, governed by a Sole Director (Amministratore Unico) indicating concentrated family control, with no evidence of venture capital or institutional ownership. Revenue, headcount details beyond the 1001–5000 range, and customer names are not publicly disclosed.
Sitra firmographics
Firmographics- Name
- Sitra
- Legal name
- Sitra S.p.A.
- Website
- https://www.sitramasterbatch.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sitra is a manufacturing company that specializes in the production of thermoplastic items based on polyolefin, acrylic, and polyester.
- Ownership category
- akta.pro rank
Sitra industry classification
Industry- Product category
- Specialty Chemicals (Masterbatches)
- NAICS
- Plastics and Rubber Products Manufacturing (326), Synthetic Dye and Pigment Manufacturing (32513)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Masterbatch Manufacturing (Color, Additive, White/Black) (IMANABAD)
- akta.pro secondary industries
- Polymer Compounds & Masterbatches (Compounding, Color/Fill/Additive Concentrates) (IMAEANAJ), Color Masterbatches & Dispersions (IMAEAHAK), Functional Additive Compounds (UV/Antioxidant/Slip/Antiblock/Processing Aids) (IMANABAJ), Commodity Plastic Compounds (PE/PP/PS/PVC) (IMANABAA), Styrenics (Styrene Monomer, PS, EPS, ABS) (IMAEADAE)
Keywords
Where Sitra is headquartered
LocationHeadquarters
- HQ city
- Roccasecca
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Sitra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Masterbatch Sales: Manufacturing and sale of masterbatches and mono-concentrates including white, black, and colored variants for thermoplastic applications. Products are sold to B2B customers in plastic processing industries with both standard formulations and custom products available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | Pay-as-you-go | B2B custom product quotes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sitra product offering
Product offeringCore offering
Sitra S.p.A. manufactures and sells masterbatches and mono-concentrates (white, black, and colored) used as colorants and additives in thermoplastic processing. The company formulates both standard and custom products across polyolefin, polystyrene, acrylic, polyamide, polyester, and universal polymer bases, supplying plastic processors in food, fiber, packaging, medical, pharmaceutical, automotive, agriculture, cosmetics, and other sectors.
Product overview
Sitra S.p.A. Masterbatch is an Italian manufacturer with over 40 years of experience producing masterbatches and mono-concentrates. The product portfolio consists of six core product lines: white masterbatches, black masterbatches, colour masterbatches, additives, fiber masterbatches, and polystyrene masterbatches. These products are used by thermoplastic manufacturers across diverse application sectors including extrusion (monofilament, fiber, film, plates, tubes), coextrusion, injection moulding, blow moulding, compounding, and packaging. The company serves industries such as food, medical, pharmaceutical, automotive, cosmetics, agriculture, and consumer goods.
Differentiator
Problem solved
Functional benefit
Products and services
- Fiber masterbatches Masterbatches specifically formulated for fiber extrusion applications, including monofilament and staple fiber production.
- Polystyrene masterbatches Masterbatches designed for polystyrene-based thermoplastic applications including disposable products, packaging, and consumer goods.
- White masterbatches High-quality white masterbatches for coloring thermoplastic items, used in applications such as film, packaging, medical, and injection moulding.
- Black masterbatches High-quality black masterbatches providing color and UV protection for thermoplastic applications including pipes, automotive, and industrial uses.
- Colour masterbatches Colored masterbatches for thermoplastic articles in various polymer bases including polyolefin, polystyrene, acrylic, polyamide, and polyester.
- Additives Specialty additives for thermoplastic processing, including UV stabilizers, heat stabilizers, and performance enhancers for various applications.
- Mono-concentrates High-concentration mono-concentrates used in the production of thermoplastic items for specialized applications.
Companies that use Sitra
Customer profileSegments12 records
Ideal customer profiles5 records
Sitra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sitra partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and minor.
- Whistleblower Software ApssupportingThird-party whistleblowing software platform provider enabling secure and confidential reporting of misconduct. The platform is hosted externally to ensure reporter anonymity and data protection compliance with D.Lgs. 24/2023 requirements.
- CribisCribis Prime Company recognition indicates verified financial reliability and creditworthiness of Sitra as assessed by Cribis, a business information provider.
- Union PlastminorMentioned in footer as a partner/affiliated company logo. Limited information available about the nature of the relationship.
- Thomas WichelmannminorListed as business partner contact on partnership page, representing Sitra in Germany/Austria region with mobile number +491725342700 and email [email protected]
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sitra competitors and assessment
Company assessmentDirect peers
- Ampacet Corporation: One of the world's largest independent masterbatch manufacturers, producing color, white, black, and additive masterbatches across the same polymer bases (PE, PP, PS, PET). Directly comparable product mix, B2B sales model, and global converter customer base.
- Tosaf Compounds: Israel-based masterbatch and additive compounder with global production serving film, packaging, fiber, and automotive converters. Closely comparable B2B converter customer base and broad product portfolio of white, black, color, and additive masterbatches.
- Lifocolor Farben GmbH: German specialty color masterbatch manufacturer focused on plastics for packaging, cosmetics, and medical applications. Closely comparable in Europe-based B2B model, regulated vertical exposure, and custom color masterbatch formulation.
- Hubron International: UK-based specialty masterbatch producer offering black, white, color, and additive masterbatches to plastics converters across Europe. Comparable specialty positioning and focus on custom formulations.
- Polyplast Müller Group: German masterbatch producer (Polyplast Müller / Viba Group) focused on color and additive masterbatches for packaging, technical plastics, and fibers. Similar European mid-market profile and direct competition in custom color masterbatch.
- Riverdale Global: US-based color masterbatch manufacturer serving injection molding, blow molding, film, and extrusion customers. Comparable B2B direct-sales model with custom color masterbatch focus.
Broad incumbents
- Avient Corporation: US-listed specialty materials company (formerly PolyOne) with a large Color, Additives & Inks segment including masterbatch and specialty colorants. Overlaps with Sitra across color and additive masterbatches for thermoplastics but serves as a much broader, publicly-listed specialty platform.
- Cabot Corporation (Performance Chemicals): Global producer of carbon black and black masterbatches serving plastics and rubber industries. Directly overlaps with Sitra's black masterbatch line and competes in the same pipes, automotive, and packaging segments.
Emerging players
- Sukano AG: Swiss specialty masterbatch producer with a strong focus on bio-based and recycled-content masterbatches for PET, PLA, and other polymers. Comparable specialty positioning, with a differentiated sustainability-led product angle that increasingly competes for Sitra's food and packaging customers.
Regional players
- Plastika Kritis S.A. Greece-based masterbatch and compounds producer serving agricultural films, packaging, and industrial applications across the Mediterranean and Europe. Comparable product portfolio and customer overlap, particularly in agricultural film and pipes applications served by Sitra.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sitra compliance and trust
Trust signalCompliance1 record
Sitra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitra leadership team
Management profileNumber of profiles
Profiles2 records
Sitra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitra
What does Sitra do?
Sitra S.p.A. manufactures and sells masterbatches and mono-concentrates (white, black, and colored) used as colorants and additives in thermoplastic processing. The company formulates both standard and custom products across polyolefin, polystyrene, acrylic, polyamide, polyester, and universal polymer bases, supplying plastic processors in food, fiber, packaging, medical, pharmaceutical, automotive, agriculture, cosmetics, and other sectors.
Is Sitra a public or private company?
Sitra is a private company. It is classified as family owned and is currently operating.
When was Sitra founded?
Sitra was founded in 1977. It employs 1,001 to 5,000 people.
Where is Sitra based?
Sitra is headquartered in Roccasecca, Italy, in the Europe region.
How does Sitra make money?
One revenue line is on record: masterbatch Sales.
Who are Sitra's main competitors?
Direct peers on record are Ampacet Corporation, Tosaf Compounds, Lifocolor Farben GmbH, Hubron International, Polyplast Müller Group and Riverdale Global. Broad incumbents are Avient Corporation and Cabot Corporation (Performance Chemicals). Sukano AG is listed as an emerging player. Plastika Kritis S.A. is listed as a regional player.
Does Sitra have an API?
No public API is recorded for Sitra.
What industry is Sitra in?
Sitra's product category is Specialty Chemicals (Masterbatches). Its primary akta.pro industry code is IMANABAD, Masterbatch Manufacturing (Color, Additive, White/Black), with a secondary code of IMAEANAJ, Polymer Compounds & Masterbatches (Compounding, Color/Fill/Additive Concentrates). Its NAICS code is 326 and its SIC code is 3080.