Easton Hockey

What Easton Hockey does

Easton Hockey is a private, for-profit manufacturer of hockey equipment headquartered in Exeter, United States, founded in 1985 and operating with a workforce of 251–500 employees. The company produces sporting-goods hardware for the ice hockey market, serving players and teams through what is presumed to be a traditional equipment-manufacturing business model — designing, producing, and distributing items such as sticks, protective gear, and related accessories, though the input data does not enumerate specific product lines, SKUs, or technology features.

The available source material is primarily firmographic and provides minimal detail on the underlying product technology, material science, manufacturing footprint, or proprietary design features. No patent portfolio, certifications, or product specifications are disclosed. The core technology, proprietary_features, and product_overview fields are empty in the input.

The revenue model is also not described in the source data — no pricing models, publicly disclosed prices, or revenue figure are available, and operating status could only be inferred as 'operating' from the existence of an active web property rather than from substantive company disclosure. Customer segments, distribution channels, and go-to-market mechanics are likewise unstated. As a result, the business model is best characterized as a B2B/B2C sporting-goods manufacturer operating in a niche vertical, with the specifics of customer mix, channel strategy, and contract structure remaining a material data gap for diligence.

Name

Easton Hockey

Website

https://eastonhockey.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Easton Hockey manufactures hockey equipment for players and teams, operating as a private firm founded in 1985 and headquartered in Exeter, United States, with 251–500 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Exeter

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Easton Hockey manufactures and sells ice hockey equipment, including hockey sticks and protective gear. The company designs and produces equipment for hockey players and teams, serving the ice hockey sports market through its brand portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Sticks
• Hockey Protective Gear
• Hockey Gloves
• Composite Hockey Sticks

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Bauer Hockey: Bauer is the dominant hockey equipment manufacturer globally, producing sticks, skates, gloves, helmets, and protective across all levels. It is Easton Hockey's primary direct competitor in every product category the firm sells.
• CCM Hockey: CCM manufactures the same full kit of hockey equipment — sticks, skates, protective, gloves — and competes head-to-head with Easton at retail and in pro/amateur fitting channels across North America and Europe.
• Warrior Hockey: Warrior (a New Balance brand) is a focused hockey equipment maker competing in sticks, gloves, and protective gear — direct overlap with Easton's product mix and player-level target customer.
• True Hockey: True Hockey is a hockey-only equipment manufacturer focused on skates and sticks at the performance tier, competing directly with Easton in the player-custom-fit and high-end stick segments.
• Sherwood Hockey: Sherwood manufactures hockey sticks, goalie equipment, and protective gear — a mid-sized competitor directly mirroring Easton's hockey-only product specialization.
• Graf Skates: Graf is a Swiss-based specialist hockey skate and equipment maker competing in the same ice hockey equipment category as Easton, particularly in skates and protective.
• Winnwell Hockey: Winnwell is a hockey equipment maker focused on recreational and entry-level sticks, gloves, and protective gear — overlapping with Easton's lower-tier and team-dealer offerings.

Emerging players

• STX: STX is a stick-and-gear specialist that, while historically more focused on lacrosse and field hockey, fields ice hockey products and competes for the same composite-stick and team-procurement wallet share as Easton.

Broad incumbents

• Under Armour: Under Armour is a broad athletic apparel and footwear incumbent that has offered hockey apparel and training gear; it does not specialize in hard-goods but competes for the same team's apparel budget and consumer mindshare.
• Reebok Hockey (historical): Reebok previously operated a dedicated ice hockey equipment line (later folded into CCM/Peak Achievement), illustrating how broader apparel incumbents periodically enter the hockey hard-goods category that Easton depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/easton_hockey
• Facebookfacebook.com/eastonhockey
• LinkedInlinkedin.com/company/easton-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easton Hockey