Unsigned Group
Unsigned Group Ltd is a London-based cultural strategy and activation agency that helps brands, talent, and institutions define their cultural role and build narratives, alliances, and experiences to make it matter.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Unsigned Group does
Unsigned Group Ltd is a privately held UK-registered cultural strategy and activation agency headquartered at 335 City Road, London. Founded in 2011, the firm positions itself as defining the cultural role of brands, talent, and institutions, then building the narratives, alliances, and experiences that operationalise that role. Its service offering spans two revenue streams — cultural strategy consulting and activation services — both delivered on a professional services basis via direct engagement with enterprise clients; pricing is quote-based and not publicly disclosed.
The firm operates an internal technology stack comprising a proprietary bookings platform and client-facing tools that manage bookings, projects, invoicing, and service delivery, supplemented by standard third-party integrations (Google OAuth, Google Analytics, Vimeo embeds, payment processing). The company is UK GDPR compliant (last policy update 11 August 2026) and is privately funded, with a single disclosed 2022 investment from Hiro Capital. Leadership is led by Gavin Myall, Chief Executive Officer and Principal. Customer segments are horizontal across brands, talent, and institutions, with no named logos or disclosed revenue figures.
Unsigned Group firmographics
Firmographics- Name
- Unsigned Group
- Legal name
- Unsigned Group Ltd
- Website
- https://unsignedgrp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unsigned Group Ltd is a London-based cultural strategy and activation agency that helps brands, talent, and institutions define their cultural role and build narratives, alliances, and experiences to make it matter.
- Ownership category
- akta.pro rank
Unsigned Group industry classification
Industry- Product category
- Cultural Strategy and Activation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311), Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), UGC Sourcing & Community Creator Programs (BPAFAHAK)
Keywords
Where Unsigned Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Unsigned Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cultural Strategy Consulting: Strategic advisory services defining cultural roles for brands, talent, and institutions
- Activation Services: Building narratives, alliances, and experiences that drive cultural impact
Distribution channels1 record
Unsigned Group product offering
Product offeringCore offering
Unsigned Group is a cultural strategy and activation agency that defines the cultural role of brands, talent, and institutions, and then builds the narratives, alliances, and experiences that make that role matter. Service delivery is organised around two streams: Cultural Strategy Consulting (strategic advisory on cultural positioning) and Activation Services (building narratives, alliances, and experiences that drive cultural impact). Engagement is delivered directly to clients, supported by an internal Bookings Platform and proprietary Client Tools.
Product overview
Unsigned Group is a service-based agency, not a product company. It operates as a single unified offering — a cultural strategy and activation service that helps brands, talent, and institutions define their cultural role and build the narratives, alliances, and experiences to make that role matter. The company does not appear to offer discrete software products, modules, or platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultural Strategy Consulting Strategic advisory service that defines cultural roles and positioning for brands, talent, and institutions, addressing how they should show up culturally in their markets.
- Activation Services Execution service that builds the narratives, alliances, and experiences that operationalise the cultural role defined in the strategy phase, delivered to brands, talent, and institutions.
Companies that use Unsigned Group
Customer profileSegments3 records
Ideal customer profiles3 records
Unsigned Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Unsigned Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Unsigned Group competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Unsigned Group compliance and trust
Trust signalCompliance1 record
Unsigned Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unsigned Group leadership team
Management profileNumber of profiles
Profiles1 record
Unsigned Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unsigned Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unsigned Group
What does Unsigned Group do?
Unsigned Group is a cultural strategy and activation agency that defines the cultural role of brands, talent, and institutions, and then builds the narratives, alliances, and experiences that make that role matter. Service delivery is organised around two streams: Cultural Strategy Consulting (strategic advisory on cultural positioning) and Activation Services (building narratives, alliances, and experiences that drive cultural impact). Engagement is delivered directly to clients, supported by an internal Bookings Platform and proprietary Client Tools.
Is Unsigned Group a public or private company?
Unsigned Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unsigned Group founded?
Unsigned Group was founded in 2011. It employs 11 to 50 people.
Where is Unsigned Group based?
Unsigned Group is headquartered in London, United Kingdom, in the Europe region.
How does Unsigned Group make money?
Two revenue lines are on record. Cultural Strategy Consulting is the primary driver. The others are activation Services.
Does Unsigned Group have an API?
No public API is recorded for Unsigned Group.
What industry is Unsigned Group in?
Unsigned Group's product category is Cultural Strategy and Activation Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7311.