What Store DJ does

Store DJ is an Australian specialty retailer of professional audio, DJ, music production, live sound, and lighting equipment, founded in 2000 in Brisbane and now operated under the holding entity SoundBay Pty Ltd. The company serves three primary customer segments: DJs and performers, music producers, and venues/events, with a secondary audience of podcasters and content creators. Its catalogue spans DJ controllers, turntables, media players, mixers, synthesizers, studio monitors, audio interfaces, podcasting/streaming gear, live sound/PA systems, and disco lighting, sourced from major brands including Pioneer DJ, AlphaTheta, Technics, Denon DJ, Rane, Sennheiser, Genelec, Moog, Korg, and JBL. As an authorised Australian dealer, Store DJ emphasises full manufacturer warranties and the absence of grey imports.

Name

Store DJ

Legal name

SoundBay Pty Ltd

Website

https://storedj.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

DJ & Pro Audio Equipment Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914), Electronics and Appliance Retailers (4492), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

DJ Equipment & Electronic Music Gear Retail (CRALAEAD)

akta.pro secondary industries

DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC), Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• DJ equipment retail
• Pro audio gear
• Music production equipment
• Live sound systems
• DJ store Australia

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of DJ equipment, studio gear, live sound, and lighting products through both physical retail stores and online store. Products include controllers, turntables, mixers, media players, headphones, speakers, synthesizers, microphones, and accessories.
2. Financing Services: Store DJ offers multiple financing options including Studio 19 Rental (minimum 6-month rental with option to continue, return or upgrade), Zip Money (up to 12 months interest-free credit from $1,000-$20,000), PayPal Pay in 4 (interest-free 4 payments over 6 weeks for $30-$2000 purchases), and Afterpay (4 equal instalments over 6 weeks).
3. Open Box/Refurbished Sales: Sale of ex-demo and display items at discounted prices. These are quality-checked by staff and include full Australian warranties.
4. Gift Vouchers: Digital and physical gift vouchers available in denominations from $25 to $1,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Store DJ is a specialist Australian retailer of pro audio, DJ, music production, live sound, and lighting equipment, operating 8 superstores across Australia alongside a comprehensive e-commerce storefront. The company sells DJ controllers, turntables, mixers, media players, studio monitors, synthesizers, microphones, PA systems, headphones, and accessories as an authorized dealer for major global brands, and complements product sales with services including DJ booth hire, gift vouchers, multiple BNPL financing options, and Studio 19 equipment rental.

Product overview

Store DJ is a national Australian retail business specializing in pro audio and DJ equipment, operating as both a brick-and-mortar retailer (8 stores across Australia) and an e-commerce platform. The core offering consists of physical DJ and music production equipment across multiple product categories: DJ Equipment (controllers, turntables, mixers, media players, DVS systems, effects units), Studio Gear (studio monitors, synthesizers, audio interfaces, podcasting equipment), Live Sound/PA systems, professional headphones, lighting equipment, and accessories. The company is an authorized dealer for major brands including Pioneer DJ, Technics, AlphaTheta, Sennheiser, AKG, KRK, RCF, JBL, Genelec, Yamaha, Moog, Korg, Behringer, Roland, and many others. Additional services include gift vouchers, DJ practice room hire, delivery (free over $100 in Australia), 30-day returns, click-and-collect, and BNPL payment options. Store DJ was founded in 2000 and is owned by SoundBay Pty Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Mannys: Traditional musical instrument retailer offering guitars, basses, electric drums, pianos, and related equipment. Originally an iconic Melbourne music store acquired in 2016 and now operated alongside Store DJ locations.

Products and services

• DJ Equipment Core product category encompassing DJ controllers, turntables, mixers, media players, monitors, DVS/timecode systems, effects units, soundcards, cases, bags, and accessories from brands including Pioneer DJ, Technics, Rane, Denon DJ, Numark, Audio Technica, and Ortofon, sold to DJs and performers.
• Studio Gear Studio gear category offering beat production hardware (Akai MPC series), active studio monitors (Genelec, Adam, Yamaha, KRK, PreSonus, JBL, EVE Audio, Dynaudio), synthesizers (Korg, Roland, Moog, Behringer, Yamaha, Teenage Engineering, Sequential, Arturia, Nord), and podcasting/streaming equipment (Rode RodeCaster, Zoom, Focusrite, TC Helicon), for music producers, beat makers, and content creators.
• Live Sound / PA Public address and live sound systems including powered speakers, subwoofers, column arrays, portable PA systems, and mixing consoles from JBL, RCF, Bose, Electro-Voice, Yamaha, PreSonus, and others, for venues, events, and live performance.
• Disco Lighting Effects
• DJ Headphones
• Turntables & Cartridges
• Podcasting & Streaming Equipment
• Gift Vouchers
• DJ Practice Room Hire
• Studio 19 Equipment Rental
• Open Box / Refurbished Sales

Quantifiable outcome

• No grey imports - full manufacturer warranty on all products
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Derringers AdelaidecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Store DJ expanded to Adelaide in 2025 through a partnership with Derringers, bringing the Store DJ range of DJ and pro audio products to two Derringers store locations in Adelaide. This partnership allows Adelaide's DJs and music makers access to more gear on display, more demos, and the same specialist knowledge Store DJ is known for across the country.
• BIG Music Crows NestminorChannel Partner/ Reseller/ Distributor · 1 January 2024Store DJ / Mannys Crows Nest opened in 2024 in a space previously occupied by BIG Music. BIG Music approached Store DJ to take over their retail space, allowing BIG Music to focus on music tuition while giving Sydney's northern music makers access to Australia's premier musical equipment retailer.
• Major Brands (Pioneer DJ, Technics, Denon DJ, Rane, Numark, KRK, Sennheiser, etc.)coreChannel Partner/ Reseller/ DistributorStore DJ is an authorised Australian dealer for major DJ and audio equipment brands including Pioneer DJ, Technics, Denon DJ, Rane, Numark, Allen & Heath, Shure, Sennheiser, AKG, JBL, Genelec, Yamaha, and many others. As an authorised dealer, every unit comes with full manufacturer warranty - no grey imports.

Scale indicators5 records

Recent moves18 records

Expansion highlights6 records

Direct peers

• Sam Ash Music: Long-established US multi-store musical instrument retailer with deep DJ, pro audio, and live sound category coverage. Comparable specialty retail chain footprint, though currently shrinking physical store base - relevant for understanding Store DJ's omnichannel trajectory.
• Alto Music: US-based full-line musical instrument and pro audio retailer operating a flagship superstore in Middletown, NY with comprehensive e-commerce. Comparable mix of DJ gear, studio, live sound, and traditional instruments, and similar specialty-store-with-expert-staff positioning.
• Long & McQuade: Canada's largest musical instrument retailer operating a national chain of physical stores across all provinces with strong rental and education programs. Comparable multi-store specialty retail model with similar scale to Store DJ and overlapping DJ/pro audio/instrument breadth.
• Guitar Center: Largest US specialty musical instrument retailer with hundreds of physical stores, broad DJ and pro audio category coverage, and authorized dealer relationships across all major brands. Comparable multi-store specialty retail format serving overlapping customer segments (DJs, producers, live sound).
• Thomann: Germany-based and Europe's largest musical instrument and pro audio retailer, combining a flagship superstore in Treppendorf with a dominant global e-commerce operation. Comparable multi-channel model, DJ/pro audio category focus, and authorized dealer breadth make it the most direct international competitor and strategic benchmark for Store DJ.
• Sweetwater Sound: Fort Wayne, Indiana-based musical instrument and pro audio retailer widely regarded as the gold standard in specialty music retail, with strong sales-engineer (expert staff) model, free shipping, and broad brand authorization - the closest functional analog to Store DJ's "DJ-first, expert staff, authorized dealer" positioning in a larger market.
• Chicago Music Exchange: US specialty musical instrument retailer with strong e-commerce, YouTube content, and authorized dealer relationships across premium brands. Comparable in scale, brand-authorized positioning, and content-driven customer engagement model to Store DJ.
• Kraft Music: US pro audio and musical instrument retailer with deep DJ/electronic music category focus, authorized dealer relationships with Pioneer DJ, Native Instruments, and similar brands, and strong keyboard/synth expertise. Closely comparable to Store DJ's electronic music and production emphasis.
• Andertons Music: UK-based musical instrument retailer combining a flagship store in Guildford with a strong online presence and a popular YouTube content strategy. Comparable in size, multi-channel model, and customer-first specialist staff approach, making it a clear international like-for-like.

Broad incumbents

• B&H Photo Video: Large US electronics and pro audio retailer carrying DJ equipment, studio gear, PA, and lighting as part of a broader electronics assortment. Not a specialist, but its scale, authorized dealer breadth, and content marketing make it a relevant broader incumbent competing for Store DJ's electronics-adjacent customer purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/storedjonline?sub_confirmation=1
• Facebookfacebook.com/StoreDJ
• Instagraminstagram.com/storedjonline
• TikToktiktok.com/@storedjonline
• Xx.com/storedj
• LinkedInlinkedin.com/company/store-dj

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Store DJ