English Football School

What English Football School does

English Football School (EFS) is a Singapore-incorporated private company, founded in July 2013 by Francis Fox, that delivers structured youth football coaching to children aged 2-15. The company operates across nine training venues spanning Sentosa, East Coast Park, West Coast Park, Tanjong Rhu, Siglap, Opera Estate, Kew Green, Rainforest Sports Hub, and Angsana Green, offering weekly classes differentiated by age (0-3 and 3+), with 30-90 minute sessions, a roughly 1:10 coach-to-player ratio, and coaches personally mentored by the founder, a fully qualified English Football Association coach with 27+ years of experience. Trial sessions are offered prior to enrollment.

The product set consists of weekly classes as the core recurring offering, holiday camps priced at $90/day or $400/week, tiered football-themed birthday party packages ($350-$600), an invite-only Center of Excellence elite development pathway, and branded merchandise including uniforms and accessories. Revenue is generated on a direct-to-consumer basis through website enrollment, supplemented by trial-to-paid conversion, camp registrations, and party bookings. All pricing is publicly disclosed on the company's website.

EFS has no external institutional investors, no funding rounds, and no disclosed parent company, making it a bootstrapped, founder-led operating business. Marketing is conducted through Instagram, Facebook, LinkedIn, and the company website, with tournaments and camps serving as community and event channels. EFS's U7 and U10 teams won JSSL National League Championships in December 2025, providing independent competitive validation. The company is headquartered at 79 Marine Drive, #05-28, Singapore 440079, and operates with 11-50 employees.

Name

English Football School

Legal name

English Football School Pte Ltd

Website

https://efs.com.sg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

English Football School is a Singapore-based, founder-led youth football coaching school that delivers weekly classes, holiday camps, birthday parties, and an elite Center of Excellence program for children aged 2-15 across nine training venues in Singapore.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth football coaching
• Football training programs
• Holiday football camps
• Youth sports education
• Football skills development

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Weekly Training Sessions: Per-session fees for weekly football classes, with pricing differentiated by age group (0-3 years and 3+ years). Additional fees for registration, deposit, and EFS kit.
2. Holiday Camps: Full-week and single-day holiday camp programs during school breaks, priced at $400/week or $90/day.
3. Birthday Parties: Football-themed birthday party packages with tiered pricing based on number of children (10, 15, or 20 children).
4. Merchandise: Sales of official football school merchandise including shin pads, gripSEVENS lace braces, bucket hats, caps, polo tees, and uniforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

English Football School is a youth football coaching school in Singapore that delivers weekly football classes, holiday camps, birthday party experiences, and an invite-only Center of Excellence elite development program for children aged 2-15. Sessions are delivered by qualified coaches personally mentored by the founder at 9 training venues across Singapore, with official EFS merchandise sold as an add-on.

Product overview

English Football School is a single, unified football coaching program that offers multiple service tiers for children aged 2-15 years in Singapore. The core offerings consist of Weekly Classes (regular training sessions), Holiday Camps (intensive week-long programs), Birthday Parties (event experiences), and the Center of Excellence (an elite selective pathway). Add-on merchandise includes official uniforms and accessories. All programs are delivered by qualified coaches at various locations across Singapore, unified under the EFS brand and coaching philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Classes Weekly football training sessions for children aged 2-15 in Singapore, designed to develop skills, confidence, and game understanding in a fun, supportive environment; sessions are tailored by age group and ability.
• Holiday Camps Full-day or week-long football camps held during school holidays in Singapore, offering expert-led training, age-appropriate drills and games to develop technical and tactical skills, sportsmanship, and confidence.
• Birthday Parties Football-themed birthday party experiences delivered by EFS staff with games, activities, and coaching, customizable to the child's age and interests and tiered by group size.
• Center of Excellence (COE) Invite-only selective development pathway for high-potential players with strong technical ability and commitment, offering higher-intensity training and competitive opportunities such as JSSL league play.
• EFS Merchandise Official English Football School merchandise including uniforms (red football shirt, shorts, socks), shin pads, bucket hats, caps, and GripSeven lace braces, sold to enrolled students.

Quantifiable outcome

• U7 and U10 teams won JSSL National League Championships in December 2025

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Real Madrid Foundation Clinics (Singapore): Operates branded youth football clinics in Singapore. Competes for the same affluent parents who want premium football coaching for their children, and uses a similar weekly-classes-plus-camps format.
• Manchester City Football Schools (Singapore): Runs international football schools in Singapore under the Manchester City brand. Same target customer (young children, premium-paying parents), same coaching-class delivery model, and global brand recognition.
• JSSL (Junior Soccer School and Leagues) Singapore: JSSL runs youth football leagues and training in Singapore and is the body whose championships EFS won. Directly comparable: same customer segment (children), same geography, and a similar mix of league participation and coaching.
• FC Barcelona Academy (Singapore): Operates a licensed Barca Academy in Singapore delivering youth football coaching using the same methodology. Direct competitor for the same age segment and the same affluent-Singapore parent base.
• Liverpool FC International Academy Singapore: Runs a licensed international academy in Singapore with a curriculum-based youth coaching model. Comparable product, customer, and pricing tier to EFS.
• Juventus Academy Singapore: Operates a licensed Juventus-branded youth academy in Singapore. Same weekly-classes-plus-tournament format, same target age group, and same premium positioning as EFS.
• Arsenal Soccer Schools Singapore: Arsenal-branded youth football coaching in Singapore using a similar age-grouped curriculum. Direct competitor for the same parent segment and pricing tier.
• Ajax Academy (Singapore): Ajax-branded youth development program in Singapore. Similar focus on technical skill development at young ages, comparable to EFS's curriculum philosophy.

Regional players

• ActiveSG Football Academy: Singapore national sports programme that runs football coaching for children at subsidized community facilities. Competes with EFS for the same age group but at a much lower price point and on the same public venues EFS relies on.
• Pro-Soc Singapore: Singapore-based youth football coaching provider offering group classes, holiday camps, and academy programmes for children. Comparable product offering and target segment, but operates primarily in the local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EnglishFootballSchool
• LinkedInlinkedin.com/company/english-football-school
• Instagraminstagram.com/englishfootballschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about English Football School