Top of Minds Steam AB

What Top of Minds Steam AB does

Top of Minds AB is a Swedish IT consulting firm founded in 2011, headquartered at Biblioteksgatan 29 in Stockholm, and operating through five specialist business units: Top (data analytics and data warehousing, with deep Data Vault methodology expertise), Accelerate (system integration and solution architecture), Steam (Microsoft BI and data warehouse platform specialization), Drive (project management and change leadership, established 2017), and Go (e-commerce implementation, established circa 2020). The firm serves enterprise clients across the Nordic region — including Nordea, ICA, Åhléns, Svenska Spel, Länsförsäkringar, Scania, Karolinska Institutet, Axfood, and AFA Försäkring — with a primary focus on Banking, Financial Services and Insurance.

The firm's technical stack is platform-agnostic and covers Data Vault modeling (via a partnership with Genesee Academy and Data Vault co-founder Hans Hultgren), cloud data platforms (Snowflake, Google Big Query, Microsoft Azure, AWS), enterprise integration platforms (MuleSoft, Oracle, Software AG webMethods, Aurea Sonic ESB), and e-commerce platforms (Intershop, Litium, Shopify, SAP Hybris, commercetools). The firm also holds seats on the Data Vault Standards Board and runs annual CDVDM certification courses in Stockholm, with course fees of 32,500 SEK for Data Vault and 19,500 SEK for the newer Business Mapping & ELM Certification (CBCM).

Top of Minds generates revenue through specialist billable consulting engagements, supplemented by training and certification fees. For fiscal year ending August 2023, the firm reported approximately 10.1 MEUR (114.1 MSEK) in revenue and 1.4 MEUR (16.3 MSEK) in operating profit, equating to a ~14.3% operating margin on roughly 63 employees. Go-to-market is enterprise field sales driven by senior consultants, layered with a knowledge-led demand engine (public courses, white papers, E-Handelsdagen, AWS Summit, Global Data Summit, university lecturing). On 2 October 2023, Digia Oyj (NASDAQ Helsinki: DIGIA) acquired 100% of Top of Minds AB for an undisclosed sum, integrating it with subsidiary Climber to form a ~300-person data and analytics unit in Sweden while retaining CEO Patrik Ekström and the existing management team.

Name

Top of Minds Steam AB

Legal name

Top of Minds AB

Website

https://topofminds.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Top of Minds AB is a Swedish IT consulting firm founded in 2011, operating through five specialist units covering data warehousing, system integration, Microsoft BI, project leadership, and e-commerce for Nordic enterprise clients. Acquired by Digia Oyj in October 2023.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• IT consulting services
• Data integration consulting
• Business intelligence consulting
• Data analytics consulting
• E-commerce consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Specialist Consulting Services: Top of Minds operates as an IT consulting and services firm, supplying expert consultants (specialists) to client projects. Revenue is generated through billable consulting engagements where specialists are placed in enterprise projects. The company had revenue of approximately 10.1 MEUR (114.1 MSEK) for the fiscal year ending August 2023, with an operating profit of approximately 1.4 MEUR (16.3 MSEK), representing a 14.3% operating margin.
2. Education and Certification: Top of Minds offers public training courses and certification programs, including the Certified Data Vault Data Modeler (CDVDM) certification in partnership with Genesee Academy. Course fees (e.g., 32,500 SEK for Data Vault certification, 19,500 SEK for Business Mapping & ELM certification) represent a secondary revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Top of Minds Steam AB is a Swedish IT consulting firm providing specialist consulting services across five business areas: Data Analytics, System Integration (including MuleSoft), Microsoft BI, Business Mapping and Project Management, and E-commerce. The firm is particularly recognized for its Data Vault 2.0 methodology practice and runs a Certified Data Vault Data Modeler (CDVDM) training program. It delivers platform-agnostic consulting primarily to Nordic enterprise clients.

Product overview

Top of Minds is a Swedish IT consulting and services company organized into five specialized business areas operating as a unified force. The core business areas are: Top (data analytics, data warehouse, Data Vault excellence), Accelerate (system integration and solution architecture), Steam (Microsoft BI/DW platform specialization), Drive (project management and change leadership), and Go (e-commerce implementation). The company also offers training and certification products including Data Vault certification (CDVDM) in partnership with Genesee Academy and Business Mapping & ELM certification. Services span data warehouse consulting, Business Intelligence, cloud analytics, integration, leadership, and e-commerce implementation. Top of Minds was acquired by Digia Oyj in October 2023 and operates as a subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• Top of Minds Top: Business area specializing in data analytics, data warehouse, and decision support solutions, including Data Vault methodology
• Top of Minds Accelerate
• Top of Minds Steam
• Top of Minds Drive
• Top of Minds Go

Products and services

• Data Analytics Consulting (Business Area 'Top') Specialist consulting in data warehousing, Data Vault 2.0 modeling, and modern data platform implementations (Snowflake, BigQuery, Azure Synapse, Databricks), delivered to Nordic enterprise clients such as ICA, Åhléns, Svenska Spel, Nordea, Scania, and Karolinska Institutet.
• System Integration Consulting (Business Area 'Accelerate') Consulting for system integration projects, including MuleSoft integration platform implementations, connecting cloud and on-premise systems for Nordic enterprise clients.
• Business Intelligence Consulting (Business Area 'Steam') Consulting on the Microsoft BI stack (SSIS, SSAS, SSRS, Power BI) for enterprise reporting, analytics, and BI platform delivery in the Nordic market.
• Business Mapping and Project Management Consulting (Business Area 'Drive') Consulting in business mapping (including Enterprise Logical Modeling / ELM) and project management, helping organizations structure data and analytics programs.
• E-commerce Consulting (Business Area 'Go') Consulting for enterprise e-commerce platform implementations, supporting Nordic retailers and other consumer-facing businesses with their online commerce initiatives.
• Certified Data Vault Data Modeler (CDVDM) Training & Certification Official Data Vault 2.0 certification course (CDVDM) delivered by the firm as part of its Data Vault practice led by co-founder and Data Guru Lars Boström, available to data professionals seeking Data Vault modeling certification.

Quantifiable outcome

• 14.3% operating margin (1.4 MEUR EBIT on 10.1 MEUR revenue) for fiscal year ending August 2023
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LitiumcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Top of Minds Go has been a partner with Litium since 2021. Litium is a Swedish cloud-based e-commerce platform for B2B and B2C with headless architecture support. Top of Minds Go sees great potential in the platform and assists clients in selecting and implementing Litium for their digital commerce needs.
• Genesee Academy LLCcoreStrategic or Co-development PartnerTop of Minds partners with Genesee Academy LLC (Colorado, USA), founded by Hans Hultgren (co-founder of Data Vault methodology), to deliver Data Vault certification courses and CDVDM examinations. Top of Minds functions as the Nordic hub for Genesee Academy's Data Vault training, with courses held at Top of Minds' Stockholm office. Hans Hultgren serves as the primary instructor for these courses.
• IntershopcoreChannel Partner/ Reseller/ DistributorTop of Minds Go has been a partner with Intershop since day one of the Go business unit. Intershop is a German e-commerce platform specializing in B2B solutions but also serving B2C. Top of Minds Go has delivered multiple solutions for customers across both segments and has deep expertise in the Intershop platform.
• ShopifyminorChannel Partner/ Reseller/ DistributorTop of Minds has invested significantly in Shopify platform expertise, taking multiple certifications. They position Shopify as suitable for both small businesses starting out and large enterprises with advanced customization needs. No formal partnership tier is explicitly stated.
• Data Vault Standards Body / Data Vault InstitutecoreStrategic or Co-development PartnerTop of Minds has several members on the Data Vault Standards Board (an independent international group that develops standards in the Data Vault area). Lars Boström is active in the Data Vault Institute. Top of Minds contributes to international standards development in data warehouse modeling.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Climber (Digia subsidiary): Swedish data & analytics consulting firm, now sister company to Top of Minds inside Digia Group following the 2023 acquisition. Closest peer in size, focus, and Nordic client overlap.

Broad incumbents

• Accenture Nordics: Global professional services incumbent with a large Nordic data & analytics practice. Competes for the same enterprise data platform and cloud transformation programs, often at larger scope.
• Avanade: Accenture/Microsoft joint venture focused on Microsoft-platform services including BI, data warehousing, and Azure analytics. Direct overlap with Top of Minds Steam's Microsoft BI specialization.
• Tietoevry: Nordic-headquartered IT services and digital transformation incumbent with large data & analytics, cloud, and integration offerings. Provides end-to-end delivery that can substitute for Top of Minds' specialist-only model.
• Capgemini Invent Nordics: Global consulting and systems integration firm with Nordic data & analytics delivery. Competes for enterprise data platform and integration work at scale Top of Minds typically cannot cover alone.

Direct peers

• B3 Consulting Group: Swedish IT and digital consulting firm with data & analytics, integration, and e-commerce practices. Directly comparable in scale, Nordic focus, and SME-to-enterprise client mix.
• Netlight: Nordic management and IT consultancy with strong data & analytics practice and similar specialist-talent operating model. Competes for the same enterprise data warehousing engagements.
• Softhouse: Swedish IT consultancy with data, integration, and digital transformation capabilities. Targets a similar enterprise client base in Sweden with comparable specialist pod-based delivery.
• Knowit: Swedish/Nordic IT and digital consulting firm with data & analytics, integration, and e-commerce practices. Direct competitor for the same enterprise clients and consulting talent pool as Top of Minds.

Regional players

• Epical: Nordic data, analytics, and digital transformation consultancy. Operates in overlapping geographies and competes for similar enterprise data & cloud engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/topofminds
• LinkedInlinkedin.com/company/topofminds
• Instagraminstagram.com/topofminds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top of Minds Steam AB