Turian Labs

What Turian Labs does

Turian Labs is a Pune, India-based boutique strategic foresight and innovation consulting firm founded in 2015 by Manoj Kothari. The firm helps enterprises and government entities make sense of complexity and anticipate change by combining design thinking, ethnographic and UX research, and futures thinking methodologies. Its core proprietary offering is the Recombinant Triad Framework™, a sense-making architecture that decomposes complexity into strategic 'atoms' (evidence-backed metafacts) and recombines them in dyads to surface second-order insights, supplemented by the Kedging future-proofing technique derived from nautical engineering. Service lines include Innovation Foresight Sprints (two-month intensive engagements), Design Thinking workshops and multi-month sprints, Megatrends Research, and comprehensive UX/CX research, alongside packaged research publications such as 'India 2035: Four Future Scenarios' (January 2026) and 'The India Code' (November 2025).

The firm operates a project-based professional services model with quote-based, multi-year engagement pricing and no publicly disclosed standardized tiers. Revenue is generated primarily through direct consulting engagements sold into enterprise accounts and government bodies, supplemented by content marketing (blog, shareable research reports), the D'IVE recurring learning community, and the more recent Crossdive leadership convening. The go-to-market is enterprise field sales via direct relationships, referrals, and partnerships with ecosystem intermediaries such as Business Finland (since 2013) and German Accelerator. Headcount is reported as 11-50 employees; the firm claims cumulative scale metrics of 11 years operating, 50+ client organizations, 900+ projects, 15+ industries served, 8,000+ expert deep-dive interactions, and 1,500+ professionals trained in Foresight and Design Thinking. Named clients span governments (Dubai Future Foundation, Government of Dubai, Business Finland, German Accelerator) and multinational enterprises across healthcare, BFSI, consumer goods, technology, and manufacturing, with active project geographies including India, the UAE, Brazil, Finland, and Germany.

Name

Turian Labs

Legal name

Turian Labs

Website

https://turianlabs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Turian Labs is a Pune-based boutique consulting firm offering strategic foresight, design thinking, and innovation strategy services to enterprises and governments across India, the Middle East, Brazil, and select European markets via project-based engagements and its proprietary Recombinant Triad Framework™.

Ownership category

akta.pro rank

Headquarters

HQ city

Pimpri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Foresight Consulting: Project-based consulting engagements for organizations seeking strategic foresight, innovation strategy, and futures thinking services. Engagements include research projects, workshops, capability building programs, and advisory services tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Turian Labs is a strategic foresight and innovation consulting firm that helps organizations anticipate change and design purposeful responses. Its core deliverable is project-based consulting combining strategic foresight, design thinking, ethnographic UX research, and megatrends analysis, enabled by its proprietary Recombinant Triad Framework sense-making methodology. The firm also delivers published research reports and capability-building workshops.

Product overview

Turian Labs is a Strategic Foresight & Innovation Consulting firm that operates as a single unified consulting offering rather than a software platform. Their core methodology is the proprietary Recombinant Triad Framework™ for sense-making, supplemented by the Kedging technique for future-proofing innovation. Services include Design Thinking workshops and sprints, Innovation Foresight Sprints, Megatrends Research, and UX/CX research. Their research reports include India 2035: Four Future Scenarios, The India Code, and Megatrends 2030. They also run D'IVE, a collaborative learning forum. The firm serves 50+ client organizations across 15+ industries with 900+ completed projects.

Differentiator

Problem solved

Functional benefit

Brands

• D'IVE (Design Thinking & Innovation Hive): A recurring collaborative learning forum of cross-industry professionals exploring Design Thinking, Futures Thinking and Innovation.

Products and services

• Innovation Foresight Sprint

Quantifiable outcome

• 8000+ expert deep dive interactions conducted
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• German AcceleratorcoreStrategic or Co-development Partner · 1 January 2019Turian Labs partnered with German Accelerator on their Next Step (Asia) India program, enabling global startups to gain deeper understanding of Indian market dynamics to craft entry strategies. German Accelerator is run by German Entrepreneurship GmbH and supported by the German Federal Ministry for Economic Affairs and Energy (BMWi).
• Business Finland (Tekes)coreStrategic or Co-development Partner · 1 January 2013Long-standing partnership since 2013 focused on the Future Watch India series reports. Turian Labs works with Business Finland to identify key sectoral trends helping Finnish businesses understand the Indian context. Collaboration includes annual workshops, market signals reports, and thematic studies covering consumer trends, healthcare, defense, blue economy, and urban wellness.
• Dubai Future FoundationcoreStrategic or Co-development PartnerEngaged by the Dubai Future Foundation (strategic planning arm of Government of Dubai) to develop comprehensive economic foresight framework for Dubai 2033. The engagement involved identifying megatrends and analyzing opportunities across economic, social, and climate dimensions for government initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boston Consulting Group (BCG): Global management consultancy with dedicated Center for Growth, Innovation, and Foresight Practice; competes for the same strategic foresight and innovation portfolios that Turian Labs addresses.
• McKinsey & Company: Largest global management consultancy with broad strategy, transformation, and innovation practices; competes for high-end enterprise and government foresight mandates at much larger scale than Turian Labs.
• Doblin (Deloitte): Deloitte's human-centered design and innovation practice delivering innovation strategy, design research, and customer experience work; broader incumbent competing for similar mandates as Turian Labs.

Direct peers

• Board of Innovation: Innovation consulting firm delivering innovation strategy, design thinking sprints, and future-of-work advisory to global enterprises; comparable mid-sized peer offering innovation foresight and design thinking methodology.
• IDEO: Global design and innovation consultancy offering human-centered design, design thinking, and innovation strategy services to enterprises and governments. Most direct functional analogue to Turian Labs in combining design thinking with strategic foresight at the project level.
• The Future Today Institute: Strategic foresight and trend forecasting advisory founded by Amy Webb; delivers megatrends research, scenario planning, and executive briefings similar to Turian Labs' Megatrends Practice and India 2035 report.
• frog (now part of Capgemini Invent): Design and innovation consultancy delivering design research, UX, and innovation strategy for global brands; competes head-to-head with Turian Labs on innovation foresight sprints, UX research, and emerging-customer work.
• Innosight: Innovation strategy consulting firm (founded by Clayton Christensen) specializing in growth, transformation, and disruptive innovation; directly comparable on 'Navigating Disruption' and 'Discovering New Growth' services.
• The Futures Company (formerly The Henley Centre): Strategic foresight consultancy providing consumer foresight, scenario planning, and trend research; closest direct peer to Turian Labs in offering foresight + insight work for enterprise clients.

Regional players

• Quicksand: India-based design research and innovation consultancy offering UX research, ethnography, and design thinking; directly comparable Indian peer to Turian Labs in regional market and methodological approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/turianlabs
• Xx.com/turianlabs
• Facebookfacebook.com/turianlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turian Labs