Roth

What Roth does

Roth Werke GmbH is a privately held German manufacturer of energy and sanitary building-technology systems, founded in 1947 and headquartered in Dautphetal-Buchenau, Germany, operating as a subsidiary of the family-controlled Roth Industries GmbH & Co. KG. The company organizes its portfolio into two divisions: Energy Systems (radiant floor and ceiling heating/cooling, heat interface units, pipe installation systems including the X-PERT S5+, solar thermal systems, heat pump systems, heat storage tanks, heating oil tanks, and storage/transport containers) and Sanitary Systems (glass showers, complete shower solutions under the Vinata brand, wall coverings, shower trays, floor coverings, rainwater and wastewater systems, and water efficiency systems). Core technology differentiators include CO2-neutral manufacturing of the X-PERT S5+ pipe using Norwegian wind and hydropower, the FlatConnect Hybrid heat interface unit with no-feedback design, and E-Vipanel heated wall coverings combining HVAC function with customisable design surfaces.

Roth's business model is B2B hardware sales distributed exclusively through the SHK-Fachbetriebe (sanitation, heating, air conditioning specialist trade) channel, with the company explicitly avoiding direct-to-consumer sales. The firm maintains regional field-sales coverage organized by postal code, inside sales teams, direct subsidiaries in Austria and Switzerland, and supports trade partners through the ServiceXtra program (consultation, planning, training, after-sales service, and warranties). A secondary revenue stream is professional services delivered through ServiceXtra. Pricing is quote-based through trade partners and is not publicly disclosed. Customer concentration is fragmented across many small and mid-sized trade-partner accounts, with the ZVSHK 'Certified Manufacturer' designation and the EcoVadis Silver Medal (top 6% of industry in 2025) functioning as channel-trust and sustainability credentials that support specification wins.

Name

Roth

Legal name

Roth Werke GmbH

Website

https://roth-werke.de

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Roth Werke GmbH is a German manufacturer of energy and sanitary building-technology systems, founded in 1947, selling radiant heating, heat pumps, pipe systems, and sanitary products exclusively through SHK specialist trade contractors in the DACH region and select international markets.

Ownership category

akta.pro rank

Product category

Building Technology Systems (HVAC and Sanitary)

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Power Boiler and Heat Exchanger Manufacturing (332410)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI)

Keywords

• Building technology systems
• Radiant heating cooling
• Sanitary systems
• Heat pump systems
• Plumbing trade products

Headquarters

HQ city

Buchenau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Building Technology Hardware: Sale of manufactured building technology products including floor heating/cooling systems, heat pumps, solar systems, hot water storage, pipe systems, and sanitary products (showers, wall coverings). Products sold through trade partner channels.
2. Professional Services: ServiceXtra package offering consultation, planning support, and after-sales services to SHK trade partners. Includes warranty services and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Roth Werke GmbH is a German manufacturer of energy and sanitary building systems. It produces and sells a comprehensive integrated portfolio of building technology products — including radiant floor/wall heating and cooling systems, heat interface units (FlatConnect), pipe installation systems, solar thermal systems, heat pump systems, heat storage tanks, heating oil tanks, storage and transport containers, rainwater and wastewater systems, and bathroom products such as glass showers, complete showers, wall coverings, shower trays, and floor coverings. The portfolio is designed to work as a complete system from regenerative energy generation through energy storage to end-use, and is sold primarily to specialist SHK trade partners rather than to end consumers.

Product overview

Roth Werke GmbH is an international manufacturer of energy and sanitation systems, operating under the motto 'Leben voller Energie' (Life full of energy). The company offers a comprehensive portfolio of building technology products organized into two main divisions: Energy Systems (Energie- und Sanitärsysteme) and Sanitary Systems (Sanitärsysteme). The Energy Systems division includes radiant heating and cooling systems, heat interface units/home stations (FlatConnect), pipe installation systems, solar systems, heat pump systems, heat storage tanks, heating oil tanks, and storage/transport containers. The Sanitary Systems division includes glass showers, complete showers, wall coverings, shower trays, floor coverings, as well as rainwater and wastewater systems and water efficiency systems. Products are designed to work as integrated systems from renewable energy generation through efficient energy storage and utilization, providing complete building solutions from a single source. Notable products include the FlatConnect Hybrid home station, the X-PERT S5®+ system pipe produced with 100% CO2-free green electricity, and the E-Vipanel heated wall covering.

Differentiator

Problem solved

Functional benefit

Products and services

• Roth Flächen-Heiz- und Kühlsysteme (Radiant Heating and Cooling Systems) Floor, wall, and ceiling heating and cooling systems for efficient, resource-conserving temperature management in residential and commercial buildings. Certified by Sentinel Holding for healthy living and sustainability. Sold to SHK trade partners for installation in renovation and new-build projects.
• Roth Wohnungsstationen / FlatConnect (Heat Interface Units) Smart home stations (heat interface units) for individual domestic hot water supply, available in hybrid versions that enable flexible application without feedback to the overall system. Sold to SHK trade partners for residential and apartment-building projects.
• Roth Rohr-Installationssysteme (Pipe Installation Systems) Professional pipe installation systems for various building applications, including the X-PERT S5+ system pipe produced with 100% CO2-free green electricity from Norwegian wind and hydropower with chemically free production and high recyclability. Sold to SHK trade partners.
• Roth Solarsysteme (Solar Systems) Solar thermal systems for renewable energy generation, integrated into Roth's complete energy solution alongside heat pumps and storage. Sold to SHK trade partners.
• Roth Wärmepumpensysteme (Heat Pump Systems) Heat pump systems for efficient heating using renewable energy sources, with a dedicated hotline for support and service registration. Sold to SHK trade partners.
• Roth Wärmespeicher (Heat Storage Tanks) Thermal energy storage solutions for storing heat from various sources including solar thermal and heat pumps. Sold to SHK trade partners.
• Roth Heizöltanks (Heating Oil Tanks) Heating oil tanks for safe storage of heating oil, with flood relief options. Sold to SHK trade partners.
• Roth Lager- und Transportbehälter (Storage and Transportation Containers) Storage and transportation containers for various industrial and residential applications. Sold to SHK trade partners.
• Roth Regen- und Abwasseranlagen (Rainwater and Wastewater Systems) Rainwater harvesting and wastewater management systems for sustainable water use in buildings and gardens. Sold to SHK trade partners.
• Roth Wassereffizienzsysteme (Water Efficiency Systems) Water efficiency systems for reducing water consumption in residential and commercial buildings. Sold to SHK trade partners.
• Roth Glasduschen (Glass Showers) Elegant glass shower enclosures for modern bathrooms, available in various designs including the Alina and Pastel collections. Sold to SHK trade partners and installed in residential bathroom projects.
• Roth Komplettduschen (Complete Showers) Complete shower solutions, including the Roth Vinata® complete showers line, for residential bathroom installations. Sold to SHK trade partners.
• Roth Wandverkleidungen (Wall Coverings) including E-Vipanel Wall covering solutions for bathrooms and wet rooms, including the E-Vipanel heated wall covering available in all Vipanel decors with individual motifs. Sold to SHK trade partners.
• Roth Duschwannen (Shower Trays) Shower trays for completing shower installations in residential bathrooms. Sold to SHK trade partners.
• Roth Bodenbeläge (Floor Coverings) Floor coverings for bathroom and wet room applications. Sold to SHK trade partners.
• Roth ServiceXtra Comprehensive service package for SHK trade professionals including consultation, planning, after-sales services, and warranties. Sold to SHK trade partners.

Quantifiable outcome

• CO2 emissions eliminated in Scope 1+2 for X-PERT S5+ production

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ZVSHK (Zentralverband Sanitär Heizung Klima)coreStrategic or Co-development PartnerCentral trade association for sanitation, heating, and air conditioning. Awards 'Certified Manufacturer' quality mark to Roth. Represents the trade partners that are Roth's primary distribution channel.
• EcoVadisminorOthersThird-party sustainability rating agency. Roth achieved Silver Medal ranking in top 6% of their industry for sustainable engagement in 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viessmann: German manufacturer of heating, heat pump, solar, and refrigeration systems for residential and commercial buildings. Closely comparable to Roth in product categories (heat pumps, solar thermal, storage, boilers), DACH-centric channel approach, and integrated system positioning, though Viessmann operates at a larger scale.
• Vaillant Group: German heating, ventilation, and hot water manufacturer offering heat pumps, boilers, solar thermal, and related controls. Directly comparable to Roth on heating product mix, DACH GTM, and reliance on installer trade channels.
• Stiebel Eltron: German manufacturer of heat pumps, water heaters, and renewable heating systems, with strong focus on residential and small commercial heat pumps. Highly comparable to Roth in product category overlap and German installer trade channel GTM.
• Kermi (Arbonia): German manufacturer of radiant heating/cooling systems, towel radiators, and shower solutions. Overlaps directly with Roth's floor/wall heating and cooling systems and sanitary shower products, and shares a similar DACH trade-channel model.
• NIBE Energy Systems: Swedish manufacturer of heat pumps, heating, and ventilation products with strong European presence. Comparable to Roth in heat pumps and integrated heating systems, with a more international footprint and public-company capital base.
• Arbonia AG: Swiss-listed building components group producing heating/cooling, sanitary, and doors solutions across Europe. Closely comparable to Roth in combined HVAC + sanitary offering and DACH focus, with similar system-selling approach to installers.
• Reflex Winkelmann GmbH: German manufacturer of heating expansion vessels, storage tanks, and hot water systems, plus pump and heat interface unit solutions. Direct peer to Roth's heat storage tank, heating oil tank, and FlatConnect-style heat interface unit portfolio, with similar trade channel GTM.

Broad incumbents

• Buderus (Bosch Home Comfort): German heating systems brand owned by Bosch, offering boilers, heat pumps, and system solutions. Directly comparable to Roth in heating categories and SHK trade channel, but operating as part of Bosch's larger global Home Comfort portfolio with materially greater resources.
• Bosch Home Comfort Group: Global heating, hot water, and air conditioning division of Bosch, encompassing brands such as Buderus, Junkers, and Bosch. Competes with Roth across heat pumps, boilers, and HVAC, but at significantly larger scale and with broader geographic reach.
• Daikin Europe: Global HVAC leader offering heat pumps, air conditioning, and refrigeration systems. Competes with Roth in heat pumps and integrated HVAC solutions, but at vastly larger scale, with a global R&D footprint and broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roth-werke-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roth