Exago

What Exago does

Exago is a business intelligence software company founded in 2006 and headquartered in Shelton, Connecticut. The company provides embedded BI capabilities — specifically self-service ad hoc reporting, interactive dashboards, and analytics — designed to be integrated directly into other software applications rather than sold as a standalone analytics tool. This positions Exago in the embedded analytics market, where it serves independent software vendors (ISVs) and application owners that want to offer reporting and analytics to their end users under their own brand.

The company operates as a private, for-profit business with a small team of 11-50 employees. Leadership comprises CEO Michael Brody and co-founder/CTO Stew Meyers, the latter of whom has been with the company since founding. Exago's commercial offering follows a B2B software licensing model typical of embedded analytics vendors, though specific pricing, contract structures, and customer counts are not disclosed in the available data. The firm's web presence currently resolves to insightsoftware.com/exago-bi, indicating the company has been integrated into or acquired by insightsoftware, a larger analytics and reporting platform provider.

Financial detail on revenue, customer composition, geographic reach, AI/ML capabilities, and pricing is not present in the supplied data, which limits deeper operational and financial characterization. The lack of disclosed funding amounts, customer references, or scale metrics is consistent with the niche, low-public-profile nature of the embedded BI segment, and the redirection to insightsoftware suggests the standalone Exago entity has been subsumed into a larger portfolio.

Name

Exago

Website

https://exagobi.com

Company type

Private

Founded year

2006

Headcount range

11–50 employees

Short description

Exago is a US-based embedded business intelligence company founded in 2006 that provides self-service reporting, dashboards, and analytics for software applications. Now operating under insightsoftware, it serves ISVs seeking integrated BI capabilities.

Ownership category

akta.pro rank

Product category

Embedded Business Intelligence Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Embedded & OEM Analytics (HDAEAMAC)

akta.pro secondary industry

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

Keywords

• Embedded business intelligence
• Self-service reporting
• Ad hoc analytics
• Application dashboards
• Embedded BI software

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Exago provides an embedded Business Intelligence (BI) platform that enables software vendors and enterprise application teams to deliver true self-service ad hoc reporting, interactive dashboards, and analytics directly inside their host applications. The solution is designed to be white-labeled and integrated into third-party software products so end users can analyze data without leaving the application context.

Differentiator

Problem solved

Functional benefit

Products and services

• Exago BI

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Domo: Domo provides a cloud BI platform with embedded analytics options as part of its broader data and analytics suite. It competes with Exago at the intersection of dashboards, ad hoc reporting, and application embedding for enterprise and ISV buyers.
• ThoughtSpot: ThoughtSpot offers AI-powered analytics with embedded capabilities for application vendors. While broader than a pure OEM BI tool, its AI-driven search and embedded analytics features overlap with Exago's self-service reporting and dashboarding value proposition.
• Power BI Embedded (Microsoft): Microsoft's Power BI Embedded offering provides analytics-as-a-service for ISVs, leveraging Azure scale and integration with the broader Microsoft stack. It is a hyperscaler incumbent competing for the same embedded analytics buyers Exago targets.
• Looker (Google Cloud): Looker offers a broader BI platform with embedded analytics capabilities as part of its product suite. As a Google Cloud-owned incumbent, it competes with Exago for ISV customers who might otherwise choose a specialist, though its core focus is enterprise BI rather than pure OEM embedding.
• Tableau (Salesforce): Tableau, now part of Salesforce, offers embedded analytics capabilities as part of its broader BI and CRM ecosystem. While primarily known as a standalone BI tool, its embedding features compete with dedicated OEM-focused vendors like Exago.

Direct peers

• Sisense: Sisense is a dedicated embedded/OEM analytics platform that lets software vendors ship dashboards and insights inside their own applications. It competes head-to-head with Exago in the self-service ad hoc reporting and embedded analytics niche for ISV and enterprise customers.
• Logi Analytics (Infragistics): Logi is one of the most direct competitors to Exago, purpose-built for embedding BI, reporting, and dashboards into SaaS and custom applications. It serves the same ISV buyer with similar OEM-style embedding and white-labeling capabilities.
• Yellowfin: Yellowfin is a BI platform with explicit OEM/embedded analytics capabilities and self-service dashboards, comparable in scope to Exago. It targets similar mid-market and ISV customers looking for embeddable reporting and analytics.
• GoodData: GoodData provides an analytics platform with strong embedded/OEM positioning, including a semantic layer and multi-tenant architecture aimed at ISVs. It overlaps directly with Exago's value proposition of self-service reporting and dashboards for application builders.

Emerging players

• Embeddable (Embeddable Analytics): Embeddable is a newer entrant focused specifically on embedded analytics for SaaS applications, offering developer-friendly embedding primitives. It represents an emerging competitive threat in the OEM/embedded BI niche where Exago operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/ExagoInc
• Facebookfacebook.com/ExagoBI
• LinkedInlinkedin.com/company/exago-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exago