Strapit Sports Medical Supplies

What Strapit Sports Medical Supplies does

Strapit Sports Medical Supplies (legal name: Strapit Medical and Sports Supplies) is a privately held, Australian-owned specialty sports medicine and medical supply company founded in 2012 and headquartered in Thomastown, Victoria. The company supplies a 281-SKU catalogue built around sports strapping tapes (rigid, kinesiology, cohesive, EABs, underwraps), with proprietary innovations including ACTIVETAPE mechanical four-way stretch tape using fixed-memory Nylon/Lycra fabric, Greentech 2.0 compostable strapping tape with biodegradable adhesive and 100% compostable wood-pulp fabric, and heat-activated latex-free adhesive formulations; products are ARTG-registered (e.g., ARTG 220733) for Class I medical device compliance in Australia. Adjacent categories include antibacterial products, bandages and compression, first aid kits, hot/cold therapy, PPE (masks, respirators, gowns, gloves), rehab and recovery equipment (FLUX massage guns, Restore compression boots, Light Speed Lift anti-gravity systems, portable ice baths), club equipment, and the Bottle Buddy consumer hydration line.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce at strapit.com.au (supporting Afterpay, Amex, Apple Pay, Google Pay, Mastercard, Shop Pay, Union Pay, and Visa), a wholesale trade account programme for clubs and allied health businesses, seven named Australian preferred distributors (OPH Health, APEMedical, Club Warehouse, Statewide Sports, DBS Medical, Coast Sports Medical Supplies, Briggate Medical), and international export to 36+ countries across Europe, Asia, and the Americas. Pricing is unit-based (AUD $2.20 to $15.99 per roll; bulk tubes to $289) with free domestic shipping above AUD $400 and wholesale contracts by application.

Strapit's customer base spans sports physiotherapists and allied health practitioners, grassroots-to-elite sporting clubs, medical practitioners and pharmacies, individual retail consumers, and wholesale business accounts, supported by Strapit TV training videos and Strapit Academy taping courses that build practitioner familiarity with product-specific techniques. The company is bootstrapped (no disclosed funding rounds or institutional investors) and has grown organically into a global niche brand anchored by its #OURTAPEISBETTER positioning and world-first Greentech sustainability line.

Name

Strapit Sports Medical Supplies

Legal name

Strapit Medical and Sports Supplies

Website

https://strapit.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Strapit Sports Medical Supplies is an Australian-owned supplier of sports strapping tapes, PPE, first aid kits, and rehab equipment serving physiotherapists, sporting clubs, and individual athletes across 36+ countries via direct e-commerce, wholesale, and distributor channels.

Ownership category

akta.pro rank

Product category

Sports Medical Supplies

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

akta.pro secondary industries

Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing) (IMAOALAD), Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments) (HLAHALAF)

Keywords

• Sports strapping tape
• Kinesiology tape
• Sports medical supplies
• Rehab recovery equipment
• PPE equipment

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct E-Commerce Sales: Direct-to-consumer online sales through strapit.com.au, selling individual retail units, multi-pack bundles, and bulk quantities of sports tapes, medical supplies, and rehab equipment. Revenue is generated per transaction with no stated subscription component.
2. Wholesale / B2B Sales: Wholesale accounts for sporting clubs, medical practitioners, physiotherapists, and businesses. Bulk purchasing options including tubes, bulk cases, and wholesale catalogue. Trade pricing available through account application.
3. Preferred Distributor Sales: Sales to a network of Australian preferred distributors (OPH Health, APEMedical, Club Warehouse, Statewide Sports, DBS Medical, Coast Sports Medical Supplies, Briggate Medical) who resell Strapit products to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Strapit Sports Medical Supplies manufactures and distributes sports strapping tapes, kinesiology tapes, ACTIVETAPE mechanical tape, and Greentech 2.0 compostable sports tape, alongside complementary medical supplies (bandages, wound care, first aid kits, hot/cold therapy), PPE, rehab and recovery devices (massage guns, compression boots, portable ice baths), and club equipment for physiotherapists, sporting clubs, and individual athletes.

Product overview

Strapit Sports Medical Supplies offers a comprehensive sports medical supplies portfolio built around its core tape products, serving athletes, physiotherapists, and sports medicine professionals. The product range centers on sports strapping tapes (including Premium Rigid, Greentech 2.0 compostable, Cotton Athletic, PLUS+, and PLUS-AT Elite grades), kinesiology tapes, and ACTIVETAPE mechanical tape. Supporting categories include medical supplies (bandages, wound care, first aid kits, hot/cold therapy, antibacterial products), PPE equipment, rehab and recovery devices (FLUX massage guns, anti-gravity systems, compression boots, ice baths), club equipment (bags, stretchers, defibrillators), hydration products (Bottle Buddy bottles), and educational services (taping courses and video tutorials). The company positions itself as a complete solution provider from injury prevention (taping) through recovery (rehab equipment) with a sustainability focus through its pioneering Greentech compostable tape line.

Differentiator

Problem solved

Functional benefit

Brands

• GREENTECH: Eco-friendly compostable sports strapping tape line - biodegradable adhesive with 100% compostable fabric, launched as world first in 2023
• Bottle Buddy
• ACTIVETAPE
• Greentech 2.0

Products and services

• Strapit ACTIVETAPE

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• OPH HealthcoreChannel Partner/ Reseller/ DistributorOne of Strapit's seven preferred Australian distributors, reselling Strapit products to healthcare and sports medicine customers.
• APEMedicalcoreChannel Partner/ Reseller/ DistributorPreferred Australian distributor of Strapit medical and sports tape products.
• Club WarehousecoreChannel Partner/ Reseller/ DistributorPreferred Australian distributor serving sporting clubs and healthcare providers.
• Statewide SportscoreChannel Partner/ Reseller/ DistributorPreferred Australian distributor for sports medical supplies.
• DBS MedicalcoreChannel Partner/ Reseller/ DistributorPreferred Australian distributor of Strapit medical and sports tape products.
• Coast Sports Medical SuppliescoreChannel Partner/ Reseller/ DistributorPreferred Australian distributor along the coast serving sporting clubs and medical practitioners.
• Brigate MedicalcoreChannel Partner/ Reseller/ DistributorPreferred Australian distributor of medical and sports supplies.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mueller Sports Medicine: Mueller is one of the largest dedicated sports medicine and athletic tape brands globally, with a comparable product portfolio of rigid strapping tape, kinesiology tape, braces, and wraps sold through sporting goods retail and wholesale channels.
• KT Tape: KT Tape is a leading kinesiology tape brand selling directly to athletes and via sporting retail, competing head-to-head with Strapit's kinesiology and ACTIVETAPE lines in the elastic/elastic-adhesive tape category.
• RockTape: RockTape produces kinesiology and sports tape products targeted at physiotherapists, chiropractors, and athletes, overlapping closely with Strapit's premium tape range and clinician-focused marketing motion.
• Kinesio: Kinesio is the originator of kinesiology taping and sells directly to clinicians and athletes worldwide, making it a comparable specialty tape peer in product, channel, and end-user education.
• Hyperice: Hyperice is a category leader in sports recovery devices including percussion massage guns, compression boots, and ice baths, directly comparable to Strapit's FLUX massage guns, Restore compression boots, and portable ice baths.
• Therabody (Theragun): Therabody leads the consumer massage gun and recovery market and overlaps with Strapit's FLUX massage gun line on product, end-user (athletes/physiotherapists), and DTC retail channel.
• LP Support: LP Support manufactures braces, supports, and sports medicine consumables sold globally through sporting goods and medical channels, comparable to Strapit's strapping tape, bandages, and supports portfolio.
• Leukotape (BSN): Leukotape is a professional rigid sports tape widely used by physiotherapists and athletic trainers, competing directly with Strapit's Premium Rigid, PLUS+, and PLUS-AT elite rigid tape SKUs in clinical and team settings.

Broad incumbents

• BSN Medical (Essity): BSN Medical, part of Essity, is a global medical devices company with extensive sports tape, compression, and orthopedic product lines that overlap with Strapit's portfolio across both retail and professional channels.
• 3M: 3M's healthcare division manufactures athletic tape and a wide range of sports medicine consumables, representing the largest global incumbent competing across Strapit's rigid tape and adhesive categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/strapitaus
• YouTubeyoutube.com/channel/UCK7ME_BVMXXadoLBqQJJqFQ
• Instagraminstagram.com/strapitgripitaus
• Facebookfacebook.com/StrapitSportsTape
• LinkedInlinkedin.com/company/strapit-medical-sporst-supplies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strapit Sports Medical Supplies