Name

Creative Golf Marketing

Legal name

Creative Golf Marketing

Website

https://creativegolfmarketing.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Marketing Consulting Services: Professional consulting services for private clubs including membership marketing development, strategic planning, board consultation workshops, and membership analysis. Revenue generated through service fees for customized marketing programs and consultation engagements.
2. Marketing Collateral Development: Design and production of print and digital marketing materials, branding assets, and club marketing packets for private clubs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Creative Golf Marketing is a specialized marketing agency that designs and executes membership growth programs for private golf, country, tennis, yacht, and city clubs across the United States and Canada. Core services include targeted market research, customized marketing plan development, board consultation workshops, branding and lifestyle collateral production, membership audits and structural optimization, and member satisfaction surveys.

Product overview

Creative Golf Marketing (CGM) is an award-winning private club marketing agency with 30+ years of experience providing customized marketing and consultation services. The company offers six core service modules: Membership Marketing Development (targeted market research and customized marketing plans), Board Consultation Workshop (strategic planning facilitation), Branding & Lifestyle Collateral (print and digital marketing materials), Membership Analysis & Strategy (membership audits and structure optimization), Surveys & Member Insights (member feedback collection), and Executive Leadership Search (via referral partnership with Kopplin Kuebler & Wallace). These services work together to provide private golf, country, tennis, yacht, and city clubs with comprehensive membership growth solutions, from strategic planning through execution and member retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Marketing Development Provides targeted market research, customized marketing plans, and comprehensive strategies to accomplish new member growth for private clubs' short and long-term success. Designed for private golf, country, tennis, yacht, and city clubs.
• Board Consultation Workshop Facilitates strategic planning processes and grows the mission of clubs through industry best practices, marketing trends, and membership development strategies, working directly with club boards and leadership.
• Branding & Lifestyle Collateral Promotes clubs through advertising and distinctive print and digital designs, including on-brand collateral, unique marketing materials, and club marketing packets.
• Membership Analysis & Strategy Reviews and audits memberships, delivering recommendations for optimum membership structure, increased recruitment, and improved retention.
• Surveys & Member Insights Gains insight and feedback regarding members' wants and needs through member satisfaction surveys, new member surveys, and exit surveys.
• Executive Leadership Search (Referral) Referral service to Kopplin Kuebler & Wallace, an experienced search and consulting firm specializing in the private club industry, offering executive search, club operational audits, and HR/talent strategy.

Quantifiable outcome

• Generated over $75,000,000 in first year dues and initiation fee revenue for clients in 2020
• +4 more outcomes

Named customers36 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Kopplin Kuebler & Wallace (KK&W)coreStrategic or Co-development PartnerKK&W is an experienced and award-winning search and consulting firm specializing in the private club industry. CGM recommends KK&W to clients for executive leadership searches, club operational audits, and HR/talent strategy. Steve Graves appears on the KK&W Leadership Podcast as a co-speaker discussing private club industry trends and leadership.
• Club Management Association of America (CMAA)coreOthersOfficial Education Partner status with the primary industry association for club management professionals. CGM participates in CMAA events including the inaugural Membership & Marketing Summit and World Conference. CGM also sponsored virtual tour competitions at CMAA events.
• National Golf FoundationminorOthersIndustry research organization. Joe Beditz of the National Golf Foundation appeared on a podcast with CGM discussing golf participation trends and member retention strategies.
• National Club AssociationminorOthersIndustry association referenced in blog content discussing remote work trends and member engagement studies. CGM cites their research on remote employee statistics and club industry trends.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kopplin Kuebler & Wallace (KK&W): Executive search and consulting firm for the private club industry and an explicit CGM referral partner; shares the same niche buyer (club boards, GMs) and offers adjacent services (executive search, operational audits) that often co-sell with CGM's membership marketing engagements.
• McMahon Group: Club industry consulting firm providing strategic planning, facility programming, and member research for private clubs - directly comparable to CGM as a private-club-focused advisory working with golf, country, and city club leadership on membership and positioning challenges.
• Northstar Management Consulting: Operations and strategic-planning consultancy serving private clubs, with comparable service lines in membership growth and club governance - a direct competitor for board-level consulting mandates at private golf and country clubs.
• Club Benchmarking: Provides data-driven benchmarking, market research, and member surveys for private clubs - overlaps with CGM's membership analysis, surveys, and strategic-planning service lines and serves the same club-management buyer.
• GGA Partners: Advisory firm offering management consulting, executive search, and governance services exclusively to the private club and leisure industry, with similar buyer personas (club boards, GMs, membership directors) and a directly overlapping membership-marketing value proposition.

Broad incumbents

• Troon: Large-scale private club and golf facility management company; while primarily an operator rather than a marketing consultancy, it influences and sometimes replaces in-house marketing decisions at member-owned clubs that CGM serves.
• Clubessential: Large software platform providing club management, member engagement, and marketing technology to private clubs; broader portfolio than CGM but competes for the same membership-growth and member-communications budget line at private clubs.
• Jonas Club Software: Established vendor of club management software (accounting, membership, tee times, CRM) for private golf and country clubs; not a direct marketing agency but competes for member-engagement and data-driven marketing spend inside clubs.
• Invited (formerly ClubCorp): Large operator of private golf, country, and city clubs with its own internal marketing and membership functions; relevant to CGM because clubs evaluating operator-vs-member-owned structures can shift demand away from external agencies like CGM.

Emerging players

• Club Caddie: Cloud-based club management and member-engagement platform targeting private clubs with modern CRM, marketing automation, and member apps; an emerging tech-enabled alternative to traditional marketing consultancies like CGM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creative-golf-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Golf Marketing