arvold

What arvold does

arvold. is a private, founder-led professional services firm based in Atlanta, GA that operates three interconnected service lines for the entertainment industry. Its primary offering is casting for film and television productions, an offering that has been formally recognized with an Emmy nomination from the Television Academy. The firm also runs an education business that includes guest teaching at universities, one-on-one actor coaching, and consulting engagements with professional screen artists worldwide, and a production and directing practice built around mentor-based collaborations.

The business is structured as a horizontal services platform addressing both the demand side (studios, networks, and production companies sourcing talent) and the supply side (individual actors and screen artists seeking development). Revenue is generated entirely through professional services engagements: project-based casting fees from production buyers and individual coaching/consulting fees from screen artists. There is no disclosed pricing, no software or technology product, and no subscription or platform component — the deliverable is human judgment and relationships. Distribution is direct and sales-led, with the company relying on its IMDb Pro casting profile and its own website (arvold.com) as the primary top-of-funnel channels for casting leads, and a separate education site (arvoldwarnerstudio.com) for the education funnel.

The company is wholly led by Erica Arvold as Founder, CEO, and Owner, with 11-50 total employees. There is no disclosed funding, no institutional investors, no parent company, and no M&A activity in the source data. Operating geography is anchored in the Southeast US for casting/production work, with a worldwide reach claim for the education and consulting line.

Name

arvold

Legal name

arvold.

Website

https://arvold.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

arvold. is a founder-led, Atlanta-based professional services firm offering Emmy-nominated casting, education, and mentor-based production services to film/TV productions and individual screen artists worldwide.

Ownership category

akta.pro rank

Product category

Entertainment Casting & Production Services

NAICS

Fine Arts Schools (61161), All Other Schools and Instruction (61169), Other Performing Arts Companies (711190)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

Keywords

• Casting services
• Actor coaching
• Film production
• Talent development
• Screen arts consulting

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Casting Services: Professional casting services for film and television productions
2. Education Services: Guest teaching at universities, coaching actors, and consulting with professional screen artists worldwide
3. Production and Directing: Mentor-based collaboration production and directing services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

arvold. is a casting, education, and production company based in Atlanta, GA. It provides casting services for film and television productions and has been honored with an Emmy nomination. Educational offerings include guest teaching at universities, coaching actors, and consulting with professional screen artists worldwide. Production and directing work is delivered through mentor-based collaborations.

Product overview

arvold. is a casting, education, and production company offering three interconnected service lines: casting services for film and television (with Emmy recognition), educational services including university guest teaching, actor coaching, and worldwide screen artist consulting, and production/directing services delivered through mentor-based collaborations. The company operates from Atlanta, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Casting Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Others

• IMDb Pro: Industry platform for casting, credits, and talent profiles used by casting directors and productions. Functionally adjacent to arvold.'s distribution model — the company itself leverages IMDb Pro as a top-of-funnel marketing channel.

Emerging players

• Backstage (casting platform): Digital casting and actor services platform connecting performers with auditions and industry resources. Comparable to arvold. on the casting and screen artist education dimensions, but operating via a marketplace/SaaS model rather than a boutique casting services model.
• Cineflix Production Services: Independent production company developing and producing scripted and unscripted content, with growing use of mentor-style collaborations. Partially comparable to arvold.'s mentor-based production arm, though operating at significantly larger scale and broader scope.

Direct peers

• Telsey + Company: Major New York- and Los Angeles-based casting firm serving film, television, and theater productions. Closely comparable to arvold. in core casting function and target production clients, with broader scale and a longer track record of major show credits.
• Lee Strasberg Theatre & Film Institute: Film and theater acting conservatory with locations in New York and Los Angeles offering professional actor training. Comparable to arvold.'s education services in serving aspiring and professional screen artists through structured coaching curricula.
• Central Casting: Largest casting services provider in the U.S., primarily for background and extras but extending into principal casting support. Directly comparable to arvold. as both deliver casting services to film and television productions and share the same customer base of producers and studios.
• Stella Adler Studio of Acting: Renowned acting and screen artist training school offering professional coaching and conservatory-style programs. Directly comparable to arvold.'s education arm, which provides actor coaching and screen artist consulting, sharing the same student/actor customer base.

Regional players

• Atlanta Film Society: Georgia-based nonprofit supporting film education, screenings, and industry development. Comparable as a regional ecosystem player connecting arvold. with the Atlanta film community, university partnerships, and screen artist networks.
• Emerson College (Performing Arts Department): Northeast U.S. college with strong performing arts programs that regularly hosts industry guest lectures and casting workshops. Comparable to arvold.'s university guest teaching engagements targeting film and acting students.

Broad incumbents

• William Morris Endeavor (WME) - Casting Division: Major talent agency with integrated casting and packaging services for film and television. Comparable to arvold. as a competitor in casting, though WME operates as a broad incumbent with significantly larger scale, brand, and roster of represented talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arvoldofficial
• Facebookfacebook.com/arvoldofficial
• LinkedInlinkedin.com/company/arvold.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arvold