Shoup's Country Foods

Name

Shoup's Country Foods

Legal name

Shoup's Country Foods, Inc.

Website

https://shoupscountry.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Shoup's Country Foods is a family-owned Frankfort, Indiana food business that produces signature pork products, sauces, and seasonings, distributes through its own retail store, e-commerce, and 30+ grocers, and provides full-service catering, event venue, and mobile bar services across Central Indiana.

Ownership category

akta.pro rank

Product category

Specialty Meats & Catering

NAICS

Animal Slaughtering and Processing (3116), Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG)

akta.pro secondary industries

Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Butcher Shops & Meat Markets (CRAHAHAB), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)

Keywords

• Meat processing
• Catering services
• BBQ sauces
• Event venue rental
• Mobile bar service

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Signature Meat Products: Mail order and retail sales of signature meats including porkburgers, pulled pork, and St. Louis style ribs. Products ship nationwide with perishable cold-chain logistics.
2. Sauces and Seasonings: Signature BBQ sauces and seasoning blends sold in various sizes from single bottles to case quantities. Includes Original BBQ Sauce, Carolina Gold, Teriyaki Glaze, Sugar Free options, and Original Seasoning.
3. Catering Services: Full-service catering for weddings, corporate events, graduations, fundraisers, and community gatherings throughout Central Indiana. Services up to 13,000 guests per event.
4. Event Venue Rental: Arborwood by Shoup's event venue providing wedding and social event hosting with indoor/outdoor spaces, bridal suites, and full event coordination.
5. Mobile Bartending Service: On The Rocks Mobile Bar Service providing licensed bartending for events including beer, wine, liquor service, signature cocktails, and full event coordination support.
6. Fundraising Programs: Fundraising partnerships with schools, churches, and organizations offering meat products for resale with commission margins.
7. Gift Cards and Gift Packs: Physical and e-gift cards for in-store and online purchases. Pre-packaged gift sets including sauce/seasoning combinations and merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Shoup's Country Foods processes and sells signature pork products (porkburgers, pulled pork, St. Louis ribs), sauces, and seasonings direct to consumers via a Frankfort, IN retail store and nationwide e-commerce/mail order. The company also provides full-service catering, an event venue, mobile bar service, and the proprietary Mini-Hog Roast® catering offering for weddings, corporate events, and community gatherings in Central Indiana.

Product overview

Shoup's Country Foods is a family-owned Indiana business offering a portfolio of signature meat products, sauces, seasonings, apparel, and event services. The core products include freshly frozen Porkburgers, Pulled Pork BBQ, Hand-Pulled Pork, and St. Louis Style Ribs sold individually or in value combo packages (Grill Master Special, Six Pack Pick, Family Porkburger Package). The signature sauces and seasonings line features the award-winning Original BBQ Sauce and Original Seasoning (30+ year recipes), alongside newer offerings like Carolina Gold, Teriyaki Glaze, and Sugar Free BBQ sauces. Related products include Bacon Jam varieties, gift packs (Taste of Shoup's, Perfect Pair, Terrific Trio, Seasoning Sets), and branded apparel. Services include full-service catering for events up to 13,000 guests, the Arborwood wedding and event venue, On The Rocks mobile bartending service, the Mini-Hog Roast® catering experience, and a fundraising program for community groups.

Differentiator

Problem solved

Functional benefit

Brands

• Shoup's Signature Products: Signature meat products including porkburgers, pulled pork, ribs, and specialty sauces and seasonings shipped nationwide
• Mini-Hog Roast

Products and services

• Porkburgers

Quantifiable outcome

• Serves 90,000+ meals per year through catering operations
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Indiana GrownminorGTM or Marketing PartnerLocal food movement organization promoting Indiana-produced agricultural products. Shoup's membership connects them to network of local food producers and consumers seeking Indiana-sourced products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KC Masterpiece: Established national BBQ sauce brand owned by a major packaged-foods company. Competes head-to-head with Shoup's BBQ sauces in grocery and foodservice, with significantly broader distribution.
• Tyson Foods: Diversified protein manufacturer with major prepared/packaged meat and foodservice businesses. Overlaps with Shoup's in prepared meats, BBQ-flavored SKUs, and foodservice supply, but at national incumbent scale.
• Smithfield Foods: Largest U.S. pork processor with national branded packaged meats and foodservice distribution. Comparable product categories (sausage, ribs, prepared pork) but vastly broader scale, distribution, and capital base.
• Sweet Baby Ray's: National BBQ sauce and condiment brand with broad retail distribution. Directly competes in the same shelf category as Shoup's Original BBQ Sauce and Carolina Gold, with much larger marketing and shelf-share budgets.

Direct peers

• Mission BBQ: Multi-state BBQ restaurant chain with strong catering and event-program operations and a patriotic community-positioning strategy. Comparable as a mission-driven BBQ brand that monetizes through both retail/dine-in and large-scale catering.
• Hatfield Quality Meats: Pennsylvania-based pork processor offering fresh and prepared pork products (sausages, bacon, lunchmeat) through retail and foodservice channels. Directly comparable as a regional pork-product brand with branded CPG and foodservice exposure similar to Shoup's.
• Famous Dave's: BBQ restaurant chain with national catering program, retail sauce/seasoning line, and franchise model. Closely parallels Shoup's combination of dine-in/event catering with branded CPG sauce and rub products.
• Burgers' Smokehouse: Missouri-based specialty meat producer offering smoked and cured pork, ham, bacon, and sausage via mail order and retail. Comparable as a regional specialty pork brand selling nationally through direct-to-consumer channels.

Emerging players

• Dinosaur Bar-B-Que: Multi-location BBQ restaurant with catering, mail-order sauces/rubs, and a growing CPG line. Comparable as a smaller, brand-led BBQ operator combining catering services with packaged retail products.

Regional players

• Indiana Kitchen: Indiana-based pork producer supplying retail and foodservice customers with pork products. Comparable as a same-state Indiana pork business serving similar grocery and institutional buyers, though operating at meaningfully larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shoupscountry
• Facebookfacebook.com/ShoupsCountry
• Instagraminstagram.com/shoupscountryfoods
• Pinterestpinterest.com/shoupscountry

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoup's Country Foods