Integrity Property Investment

What Integrity Property Investment does

Integrity Property Investment (legally IntegrityX Enterprises Pty Ltd) is a Brisbane-based, privately held and bootstrapped Australian firm founded in 2010 by Daimien Patterson, a former Australian Defence Force officer. The company delivers property investment education and one-on-one coaching services to two principal segments: serving and ex-ADF personnel who can leverage Defence housing entitlements such as DHOAS, HPAS, HPSEA, FHOG and DVA compensation, and general Australian property investors seeking to start or expand a portfolio. Its core deliverables include free and paid live webinars (Property Investing Mastery, ADF Property Investment, Beginners Recorded), free discovery calls with ADF-specialist strategists, paid one-on-one strategy sessions priced at $247–$497 for up to 90 minutes, and a catalogue of books and ebooks including Safe As Houses (2018), Safe As Houses ADF (2019), The Unofficial ADF Property Guide (2022), Wealth Through Property (2023), The Housing Bubble Myth (2024) and ADF Guide to Paying Your Home Off Fast (2024).

The underlying technology stack is intentionally lean: the company operates an Ontraport e-commerce storefront backed by Lightning Sites hosting and PCI-DSS compliant payment processing, with content distributed via webinars, pre-recorded video and downloadable ebooks. There is no proprietary software platform; the firm's intellectual property is concentrated in named methodologies — the Wealth Snowball Methodology, the ADF Entitlements Optimisation Framework, and a Strategic Location Selection Framework — and in the personal brand and 14-year military track record of the founder, who achieved $260,000 in capital growth in his final year of full-time ADF service. Distribution is direct-to-consumer across all six Australian states, with no retail or field sales presence.

The revenue model is education-first freemium: free ebooks and webinars function as lead magnets, with conversion into paid coaching sessions and book sales. Pricing is transparent and disclosed: coaching at $497 list / $297 webinar-discounted / $247 special-offer, and books at $37 plus $10 postage. Marketing relies on Facebook ads targeted at ADF audiences, organic social (Facebook, YouTube, LinkedIn, Google), email newsletters, blog content, and a recently announced March 2026 content partnership with Marco Furia Lifestyle Magazine. The firm employs 1–10 people, has no subsidiaries, no external funding and no evidence of M&A activity, making it a small, founder-controlled Australian SME.

Name

Integrity Property Investment

Legal name

IntegrityX Enterprises Pty Ltd

Website

https://integritypropertyinvestment.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrity Property Investment provides property investment education services.

Ownership category

akta.pro rank

Product category

Property Investment Education

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Real Estate Valuation Review & Litigation/Dispute Support Advisory (BPAJANAK)

Keywords

• Property investment education
• Real estate coaching
• Investment mentoring
• Wealth building education
• Property strategy training

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Educational Books and Publications: Sale of property investment books including Wealth Through Property ($37 + $10 postage) and other guides. Free ebooks also distributed as lead generation.
2. One-on-One Coaching Sessions: Paid coaching sessions where clients receive personalised property investment strategy development. Sessions conducted via Skype or phone, priced at $497 (or $297 with prior webinar attendance) for up to 90 minutes.
3. Special Coaching Offers: Discounted coaching session offers for prospective clients, with limited-time pricing of $247 (normally $297). Includes strategy session plus team support and specialist referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Integrity Property Investment provides property investment education, coaching, and mentoring services to Australian consumers, with a particular focus on serving and ex-Australian Defence Force members. The company delivers its offering through free and paid webinars, one-on-one coaching sessions conducted by phone or Skype, downloadable ebooks, published books, and free live in-person training events, helping individuals build property portfolios and optimise use of ADF housing entitlements such as DHOAS, HPAS, HPSEA, FHOG, and DVA compensation.

Product overview

Integrity Property Investment is a full-service property investment firm offering an integrated suite of education, coaching, and resources. The core offering combines live and pre-recorded webinars (Beginners Webinar, ADF Property Webinar, Property Investing Mastery), one-on-one coaching sessions, free discovery calls, and published books (Safe As Houses, The Unofficial ADF Property Guide, Wealth Through Property, The Housing Bubble Myth, 21 Ways to Pay Your House Off Fast). The company specializes in serving Australian Defence Force (ADF) members with dedicated entitlements-focused content, while also providing general property investment education for everyday Australians. Products range from free resources (eBooks, webinars, discovery calls) to paid coaching services ($247-$497) and books ($37+). The business model centers on education-first approach with optional paid coaching and property sourcing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Investing Mastery Webinar Weekly live webinar teaching essential principles and strategies for building a successful property portfolio, including the psychology of property investing, mortgage payoff acceleration, property portfolio construction, and location selection. Available as both free and paid access.
• Property Investment Coaching Sessions One-on-one paid property investment strategy sessions delivered via Skype or phone, priced at $497 (or $297 with prior webinar attendance, with limited-time $247 special offers). Each session runs up to 90 minutes and includes portfolio review, goal planning, personalised strategy development, and referrals to specialist mortgage brokers, accountants, solicitors, and financial planners. Targeted at Australian individuals seeking personalised property investment guidance, including ADF members and general investors.
• Free Discovery Call Complimentary consultation allowing prospective clients to discuss their property investment goals, borrowing capacity, and suitable strategies with an ADF-specialist property strategist. Designed as a top-of-funnel entry point that may lead to a paid coaching session.
• Property Investment for Beginners Pre-Recorded Webinar Pre-recorded webinar covering fundamental property investment principles, wealth creation facts and myths, smart decision-making for property purchases, tax reduction strategies, and retirement planning through property investment. Targeted at individuals new to property investing.
• ADF Property Investment Webinar Live interactive online masterclass specifically designed for serving and ex-serving Australian Defence Force members, covering housing entitlements (DHOAS, HPAS, HPSEA), DVA compensation eligibility, and property investment strategies tailored to Defence personnel.
• Safe As Houses eBook (2018 Edition) Free downloadable eBook providing essential step-by-step guidance on achieving financial freedom through property investment, targeted at general Australian audiences and new property investors.
• Safe As Houses ADF Edition eBook (2019 Edition) Free downloadable eBook version of Safe As Houses specifically tailored for serving and ex-ADF members, including a dedicated chapter on ADF entitlements and property investment.
• The Unofficial ADF Property Guide Free comprehensive downloadable guide for serving and ex-ADF members covering six big property investment mistakes, ADF entitlements (DHOAS, HPAS, HPSEA, FHOG, DVA compensation), strategic use of entitlements, and eight mindset shifts needed before investing. Also available with a free hardcopy by post.
• Wealth Through Property Book Comprehensive paid property investment book covering wealth-building principles, property finance, portfolio growth strategies, risk management, and personal finance fundamentals. Priced at $37 plus $10 postage for the smart investor's guide to fast-tracking financial freedom through property investment.
• The Housing Bubble Myth Paid book debunking media misconceptions about Australian property market crashes, covering economic fundamentals, supply and demand factors, and the truth behind sensationalist headlines about property prices. Available with 50% off promotional pricing using promo code MYTH.
• 21 Ways to Pay Your House Off Fast Free downloadable guide for ADF members and veterans revealing 21 proven, military-tested methods for paying down mortgages faster, including strategic use of DHOAS and HPAS entitlements.
• 1 Day Property Investment Course (Live Event) Free full-day in-person property investment course covering buying property with no cash, paying off mortgages fast, tax elimination strategies, hotspot identification, and positive cashflow property finding. Delivered in Australian cities such as Brisbane (SOFITEL venue) targeting local property investors.

Quantifiable outcome

• Over 2,000 people educated on property investment strategies
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Marco Furia Lifestyle MagazineminorGTM or Marketing Partner · 9 March 2026Queensland-based online lifestyle publication partnered with Integrity Property Investment to provide expert insights and answer reader questions on property investment matters. A series of property investment features will commence in April 2026, expanding the magazine's content offerings while providing brand visibility for Integrity Property Investment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metropole Property Strategists: Long-running Australian property investment advisory and education firm offering strategic property advice, research, and coaching. Direct peer: same ICP (Australian individual property investors), same education-first funnel, similar coaching/products model.
• OpenCorp: Australian property investment education and advisory firm built around webinars, ebooks, and paid strategy services. Direct peer because it uses an identical content-to-coaching funnel and targets the same first-time and intermediate Australian property investors.
• Empower Wealth: Australian property investment education company founded by Ben Kingsley offering webinars, courses, and mastermind programs. Direct peer in education-led coaching for Australian property investors with similar GTM motion.
• Ironfish: Australia-headquartered property investment advisory group running educational events, webinars and buyer services. Direct peer: comparable webinar/events funnel, comparable Australian retail-investor ICP, also combines education with downstream services.
• Wealth Within: Established Australian property investment education firm (Dale Gillham) running seminars, courses, and analyst services. Direct peer because it shares the "education-then-coaching" GTM and Australian retail property-investor audience.

Broad incumbents

• Rask (formerly Rask Investing): Australian personal finance education and media platform offering courses, podcasts, and content spanning investing, superannuation, and property. Broad incumbent: overlaps on education products and retail-investor audience but is category-spanning rather than property-only.

Others

• Your Investment Property Magazine (YIP): Long-running Australian media brand covering residential property investment for retail investors. Others: adjacent comparator because it monetises the same Australian property-investor audience via education/content, but is a publisher rather than a coaching provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/integritypropertyi
• Facebookfacebook.com/IntegrityPropertyInvestment
• Xx.com/IntegrityProEd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Property Investment