Schulz Electronic
Schulz-Electronic GmbH is a Germany-based, privately held value-added distributor and system integrator of programmable AC and DC power supplies, serving enterprise customers in e-mobility battery testing, PV/inverter testing, high-voltage research, and industrial research applications across the DACH region and select international markets.
- Company typePrivate
- Founded1975
- HeadquartersBaden, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Schulz Electronic does
Schulz-Electronic GmbH is a privately held, value-added distributor and system integrator of programmable AC and DC power supplies, headquartered in Baden-Baden, Germany, and operating since 1975. The company represents multiple complementary power-supply brands, including a 20+ year partnership with TDK-Lambda (with a co-located European central warehouse in Achern), as well as Regatron, ITECH, Kewell, and Delta Elektronika, and positions itself as the leading provider of programmable power supplies in Germany. Its core offerings are programmable AC and DC power supply systems, battery simulation systems (spanning cell-level testing in the watt range to complete drive-battery simulation in the megawatt range), photovoltaic and inverter testing solutions, and high-voltage DC power supplies exceeding 1500V for semiconductor testing, plasma applications, EMC testing, particle accelerators, and fusion research.
The business model is built on multi-vendor hardware resale complemented by custom rack-building services, manufacturer-independent consulting, technical support throughout the project lifecycle, and an RMA-based repair operation. Revenue is generated primarily through quote-based, multi-year enterprise contracts rather than disclosed list pricing. Go-to-market is sales-led and direct, organized by geographic region across Germany (including a Berlin branch), Austria, Switzerland/Liechtenstein, Eastern Europe, and China via an authorized dealer (Shanghai GCS Co.), with an inside-sales team handling initial inquiries and trade show presence (notably Battery Show Europe) as a mid-funnel channel.
The company serves enterprise customers across four primary verticals: e-mobility battery testing, renewable energy and PV/inverter testing, high-voltage research and semiconductor applications, and general industrial/research use. It employs approximately 50 specialists and operates without disclosed external investors, with management led by Managing Director (Geschäftsführer) Stefan Dehn and an extended team of regional sales managers, product/segment managers, and inside-sales staff.
Schulz Electronic firmographics
Firmographics- Name
- Schulz Electronic
- Legal name
- Schulz-Electronic GmbH
- Website
- https://schulz-electronic.de
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schulz-Electronic GmbH is a Germany-based, privately held value-added distributor and system integrator of programmable AC and DC power supplies, serving enterprise customers in e-mobility battery testing, PV/inverter testing, high-voltage research, and industrial research applications across the DACH region and select international markets.
- Ownership category
- akta.pro rank
Schulz Electronic industry classification
Industry- Product category
- Programmable Power Supplies
- NAICS
- Electrical Equipment Manufacturing (3353), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- High-Voltage & High-Power Conversion (HVDC supplies, traction/rail converters, large rectifiers) (IMAGADAH)
- akta.pro secondary industries
- High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA), Grid Code & Compliance Testing (IEEE/UL, FRT, Reactive Power, Harmonics) (EUAMAIAC), Power MOSFETs (HDAHAHAA)
Keywords
Where Schulz Electronic is headquartered
LocationHeadquarters
- HQ city
- Baden
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Schulz Electronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Power supply equipment sales: Sale of programmable AC/DC power supplies, high-voltage DC power supplies, and related test and simulation equipment from multiple manufacturer brands including TDK-Lambda, Regatron, ITECH, Kewell, and Delta Elektronika
- Custom system integration and rack building: Custom rack construction and system integration services for individual customer requirements
- Technical consulting and support: Manufacturer-independent consulting for optimal product selection and ongoing technical support throughout the project lifecycle
- Repair services: Repair services for power supply equipment via RMA system
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for power supply equipment and custom solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Schulz Electronic product offering
Product offeringCore offering
Schulz-Electronic GmbH is a manufacturer-independent distributor and solution provider of programmable AC and DC power supply systems for professional users in industry and research. The company resells branded power supply units from TDK-Lambda, Regatron, ITECH, Kewell and Delta Elektronika, and complements them with custom rack integration, application consulting, and repair services across applications such as battery simulation, photovoltaic/inverter testing, and high-voltage DC above 1500V.
Product overview
Schulz Electronic is a distributor and solution provider specializing in programmable AC and DC power supply solutions. The company operates as the leading provider (Die Nr. 1) for programmable power supplies in Germany, representing multiple manufacturer brands. Their product portfolio centers on TDK-Lambda branded power supplies (G+ Serie, GEN-Serie, Z+-Serie, GAC-Serie) along with distributed brands including Regatron, ITECH, Kewell, and Delta Elektronika. These products address applications including battery testing/simulation for e-mobility, inverter testing and PV simulation, and high-voltage DC power supplies (>1500V). The company differentiates through manufacturer-independent consulting and custom rack building services, offering solutions from the concept phase through commissioning and ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- G+ Serie (GENESYS+) 1/2 19" laboratory power supply series from TDK-Lambda offering programmable DC power with high precision and flexibility for testing and industrial applications.
- GEN-Serie (Genesys) 19" laboratory power supply series from TDK-Lambda with adjustable voltage and current regulation for industrial and research applications.
- Z+-Serie Compact 1/6 (1/4) 19" 2U format power supply series from TDK-Lambda with 200/400/600/800 Watt models, voltages up to 650V and currents up to 72A, designed for ATE and OEM applications with versatile programming options.
- GAC-Serie (GENESYS AC) Programmable GENESYS AC power sources from TDK-Lambda designed for rack mounting with very high power density in 1U to 3U form factors, available in 2kVA to 9kVA power levels with adjustable voltages from 0V to 350VAC and +/-500VDC (GAC-PRO models).
- Custom Rack Building Custom rack assembly service where Schulz Electronic builds tailored power supply solutions in 19" rack configurations to meet specific customer requirements, from concept to commissioning.
- Repair and RMA Service Repair services for power supply equipment handled via an RMA system, providing post-sale maintenance and aftercare.
- Test Equipment Rental (Miete) Rental and lending program for power supply and test equipment so that customers can evaluate products before purchase.
Quantifiable outcome
- Solutions from cell testing (watt range) to complete battery simulation (megawatt range)
- +1 more outcomes
Companies that use Schulz Electronic
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Schulz Electronic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Schulz Electronic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- TDK-LambdacoreOver 20-year close partnership with TDK-Lambda, a leading manufacturer of industrial power supplies. European central warehouse located in Achern near Schulz Electronic headquarters ensures high availability and short delivery times. TDK-Lambda products include AC/DC power supplies, DC/DC converters, programmable (lab) power supplies, and EMC/EMI filters.
- Regatron AGcoreRegatron provides modular high-performance power supplies with feedback function for battery testing and simulation applications.
- ITECHcoreITECH provides flexible test systems for battery cells, modules, and packs for electromobility testing applications.
- KewellcoreKewell provides bidirectional high-performance power supplies for demanding test setups including motor simulation with M2000 for electromobility applications.
- Delta ElektronikamajorDelta Elektronika provides compact power supplies for test benches and continuous operation, complementary to the product portfolio.
- Shanghai GCS Co.majorAuthorized dealer for China market, representing Schulz Electronic in China with local sales and support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Schulz Electronic competitors and assessment
Company assessmentDirect peers
- Regatron AG: Swiss manufacturer of modular high-performance bidirectional power supplies with regenerative feedback, a core Schulz distribution partner but also a direct competitor when end customers buy factory-direct. Strong overlap in battery testing and renewable energy simulation.
- ITECH Electronic: Taiwanese maker of programmable power supplies, electronic loads and battery test systems for cell-to-pack EV applications. Simultaneously a Schulz distribution partner and a competing brand in the same battery test RFPs, particularly in European e-mobility programs.
- EA Elektro-Automatik: German-headquartered manufacturer of programmable DC power supplies, electronic loads and battery testers with strong e-mobility and laboratory exposure. Most direct product-line and customer overlap with Schulz Electronic, including bidirectional regenerative supplies used in battery and EV testing.
- Kikusui Electronics: Japanese manufacturer of AC and DC programmable power supplies and electronic loads for laboratory, ATE and component testing. Competes with Schulz's distributed lines in European electronics test and semiconductor applications.
- Chroma ATE: Taiwan-based manufacturer of programmable AC/DC power supplies, regenerative battery testers and PV/inverter test systems. Directly competes with Schulz in e-mobility battery simulation and PV inverter testing markets, particularly across European Tier-1 EV programs.
- Delta Elektronika: Dutch manufacturer of compact high-stability DC power supplies used on test benches and in continuous-operation industrial settings. Both a Schulz distribution partner and a direct rival on many laboratory and OEM test specifications.
Broad incumbents
- TDK-Lambda: Schulz Electronic's longest-standing (20+ year) principal supplier and Europe's leading industrial programmable power-supply brand. Operates its own direct sales channel in parallel with Schulz's distribution, making it both anchor partner and strategic competitor.
- AMETEK Programmable Power: Division of AMETEK producing programmable AC and DC power supplies (Elgar, Sorensen, California Instruments brands) used in test, ATE and laboratory applications. Competes with Schulz's TDK-Lambda distributed lines in laboratory and industrial test, with broader global reach.
- Keysight Technologies: Global test and measurement incumbent with extensive power-supply and battery test offerings. Competes with Schulz for high-end laboratory, automotive and semiconductor test budgets where Keysight's direct sales and service network outweigh Schulz's specialist DACH presence.
- Rohde & Schwarz: German test and measurement leader serving automotive, EMC and industrial customers from a Munich base. Overlaps with Schulz on EMC test power supplies and high-voltage applications, and competes for the same German-speaking engineering accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Schulz Electronic social profiles
Digital presenceSchulz Electronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schulz Electronic leadership team
Management profileNumber of profiles
Profiles8 records
Schulz Electronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schulz Electronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schulz Electronic
What does Schulz Electronic do?
Schulz-Electronic GmbH is a manufacturer-independent distributor and solution provider of programmable AC and DC power supply systems for professional users in industry and research. The company resells branded power supply units from TDK-Lambda, Regatron, ITECH, Kewell and Delta Elektronika, and complements them with custom rack integration, application consulting, and repair services across applications such as battery simulation, photovoltaic/inverter testing, and high-voltage DC above 1500V.
Is Schulz Electronic a public or private company?
Schulz Electronic is a private company. It is classified as family owned and is currently operating.
When was Schulz Electronic founded?
Schulz Electronic was founded in 1975. It employs 11 to 50 people.
Where is Schulz Electronic based?
Schulz Electronic is headquartered in Baden, Switzerland, in the Europe region.
How does Schulz Electronic make money?
Four revenue lines are on record. Power supply equipment sales are the primary driver. The others are custom system integration and rack building, technical consulting and support and repair services.
Who are Schulz Electronic's main competitors?
Direct peers on record are Regatron AG, ITECH Electronic, EA Elektro-Automatik, Kikusui Electronics, Chroma ATE and Delta Elektronika. Broad incumbents are TDK-Lambda, AMETEK Programmable Power, Keysight Technologies and Rohde & Schwarz.
Does Schulz Electronic have an API?
No public API is recorded for Schulz Electronic.
What industry is Schulz Electronic in?
Schulz Electronic's product category is Programmable Power Supplies. Its primary akta.pro industry code is IMAGADAH, High-Voltage & High-Power Conversion (HVDC supplies, traction/rail converters, large rectifiers), with a secondary code of EUAEAFAA, High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control). Its NAICS code is 3353 and its SIC code is 3600.