Roma Medical

What Roma Medical does

Roma Medical is a UK-based manufacturer and supplier of mobility and rehabilitation equipment, headquartered in Bridgend, Wales, and operating since 1970. The company designs and produces a broad portfolio spanning mobility scooters (compact, mid-size, heavy duty), powerchairs, manual wheelchairs (standard steel, lightweight, junior, ambulance), walking aids (rollators, frames, sticks, crutches), home nursing products, bariatric and paediatric equipment, and bathroom and commode solutions. It also serves as the UK distributor for Shoprider scooters and powerchairs and operates related sub-brands Vida Custom Wheelchairs and RMA Sport for adaptive sports wheelchairs. Notable proprietary products include the Eliot Patient Chair, PositIV Drip Stand (with a 10-year warranty and unique nesting design), Patient Transfer Chair, Proctogram Chair, and the Romachair sanichair, several of which were co-developed with NHS Moving and Handling advisors, radiographers, and healthcare professionals.

The company holds ISO 9001, ISO 14001, and ISO 13485 (medical devices) certifications, is a certified Made in Britain manufacturer, and has published a Carbon Reduction Plan and Net Zero Sustainability Road Map. It sells through a dual-channel model: direct supply to NHS hospitals and trusts via the NHS Supply Chain framework (with named relationships including George Eliot Hospital, Walsall Healthcare NHS Trust, King's College Hospital NHS Foundation Trust, Manchester University NHS Foundation Trust, NHS Wales, and NHS Supply Chain), and a UK-wide independent mobility dealer network supported by a dealer portal and locator system for consumer-facing retail of scooters, wheelchairs, and home nursing aids. Revenue is generated through one-time product sales across both channels; pricing is not publicly disclosed and is handled via dealer or direct inquiry. Recognition includes a 2025 BHTA Award and NHS supplier status, which serves as a key procurement credential across UK public healthcare.

The business is privately held with no disclosed parent company, no institutional investors identified, and no recorded funding rounds, M&A activity, or leadership changes in the available data. Operating geographies are described as UK-domestic with no explicit international footprint. The company's competitive position rests on NHS framework access, ISO 13485 certification, Made in Britain branding, a broad product range spanning paediatric to bariatric, and a clinical co-development track record with NHS advisors. Forward signals include recent product launches (Patient Transfer Chair, Hemi Walker), sustainability commitments aligned with NHS Net Zero supplier requirements, and sub-brand expansion into custom and adaptive sport wheelchairs.

Name

Roma Medical

Legal name

Roma Medical

Website

https://romamedical.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Roma Medical is a Bridgend, Wales-based UK manufacturer and supplier of mobility scooters, powerchairs, wheelchairs, walking aids, and hospital rehabilitation equipment, serving the NHS, healthcare institutions, and consumers through a UK dealer network and direct NHS Supply Chain framework contracts.

Ownership category

akta.pro rank

Product category

Medical Mobility Equipment

NAICS

Medical Equipment and Supplies Manufacturing (3391), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Mobility equipment
• Rehabilitation products
• Hospital furniture
• Walking aids
• Power wheelchairs

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Sale of manufactured mobility scooters, powerchairs, wheelchairs, walking aids, and rehabilitation equipment to healthcare providers, hospitals, and retail customers through dealer network

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Roma Medical manufactures and supplies mobility and rehabilitation equipment in the UK. Its product portfolio covers mobility scooters (compact, mid-size, heavy duty), powerchairs, manual wheelchairs, walking aids (rollators, frames, sticks, crutches), hospital bedside equipment (IV poles, patient chairs, transfer chairs, examination chairs), home nursing aids, bariatric and paediatric products, and bathroom/commode products. It also distributes Shoprider branded scooters and powerchairs.

Product overview

Roma Medical is a UK-based manufacturer and supplier of rehabilitation and mobility equipment. Their portfolio spans multiple product categories: mobility scooters (compact, mid-size, heavy duty) under both their own brand and as a distributor of Shoprider products; power chairs and manual wheelchairs (standard steel, lightweight, junior, ambulance); walking aids (rollators, walking frames, sticks, crutches); hospital equipment (patient chairs, IV poles, transfer chairs, examination chairs); home nursing aids; bariatric and paediatric products; and bathroom/commode products. They also offer RMA Sport for sports wheelchairs. The company serves the NHS, healthcare facilities, and retail customers through a dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Vida Custom Wheelchairs: Custom wheelchair brand mentioned on Roma Medical website, operated at vidaactive.co.uk
• RMA Sport

Products and services

• Mobility Scooters Roma-branded range of mobility scooters including Compact (for indoor use and easy transportation), Mid-Size (for substantial use with rougher terrain capability), and Heavy Duty (for heavy daily use with larger weight capacity), sold through UK mobility retailers and supplied to NHS customers.
• Powerchairs Electrically powered wheelchairs designed for both indoor and outdoor use, controlled via joystick rather than tiller, transportable and manoeuvrable in confined spaces, for users with limited mobility.
• Wheelchairs Complete wheelchair range including Standard Steel, Lightweight, Junior, and Ambulance Chairs, with wheelchair accessories, for individual end users, hospitals, and ambulance services.
• Walking Aids Walking aids including Rollators, Walking Frames, Walking Sticks, and Crutches with related accessories such as crutch tips/ferrules, for individuals requiring mobility support in daily living.
• Eliot Patient Chair Height adjustable bedside patient chair with flip arms and interchangeable seat options, designed for hospital bedside use by NHS hospitals and healthcare facilities.
• PositIV Drip Stand (IV Pole) Height adjustable IV pole/drip stand with unique nesting design, anti-static castors, and 10-year warranty, for hospital clinical use.
• Patient Transfer Chair Patient transfer chair developed in conjunction with Moving and Handling advisors in the NHS for safe patient transfers within hospital settings.
• Proctogram Chair Proctology examination chair developed in conjunction with radiographers and manual handling advisors in the NHS, for use in hospital diagnostic procedures.
• Romachair (Sanichair) Hospital Sanichair designed in association with NHS Healthcare Professionals, functioning as commode and hygiene chair for bedside or home use.
• Home Nursing Aids Homecare accessories including mattress elevators, mattress stoppers, bed rails, bed support rails, bed cradles, back rests, pillow lifters, overbed tables, patient helpers, adjustable height trolleys, rise & recline chairs, high back chairs, perching stools, and Roma Pressure Care products, for homecare users.
• Bariatric Products Specialized mobility and rehabilitation equipment designed for bariatric patients with higher weight capacity requirements.
• Paediatric Products Mobility and rehabilitation equipment designed specifically for children.
• Bathroom Safety Products Bathroom safety and hygiene products including standard commodes and commode accessories, bath seats and boards, shower chairs and seats, toilet surrounds and frames, and raised toilet seats.
• Shoprider Scooters and Powerchairs Distributed range of Shoprider branded mobility scooters (Cadiz, Cordoba, Perrero, Sovereign, Traveso, Valencia, Girona, Explorer, AllRounder) and powerchairs (Lugano, Malaga, Vienna) sold via Roma Medical's UK dealer network.
• RMA Sport Wheelchairs Active sports wheelchairs for basketball, dance, multi-sport, and rugby, offered as a sub-brand linked to Roma Medical.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopridercoreChannel Partner/ Reseller/ DistributorRoma Medical distributes Shoprider branded mobility scooters and powerchairs including models such as Cadiz, Cordoba, Perrero, Sovereign, Traveso, Valencia, Girona, Explorer, and Allrounder. Shoprider is a major mobility scooter brand that Roma Medical serves as UK distributor.
• Acorn StairliftsminorChannel Partner/ Reseller/ DistributorRoma Medical offers Acorn Stairlifts as part of their home nursing and accessibility product range

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gerald Simonds Healthcare: UK distributor/importer of manual and active wheelchairs (including sport wheelchairs); overlaps with Roma Medical's wheelchair range and the RMA Sport sub-brand.
• Days Healthcare: UK-based mobility and rehabilitation equipment supplier offering walking aids, wheelchairs, and daily living products; overlaps substantially with Roma Medical's walking aids and home nursing portfolio.
• TGA Mobility: UK specialist manufacturer of mobility scooters and powerchairs; similar mid-sized UK manufacturer serving NHS-approved dealers and end consumers with comparable product categories.
• Drive DeVilbiss Healthcare (UK): UK arm of global DME manufacturer Drive DeVilbiss; directly overlaps with Roma Medical across mobility scooters, powerchairs, wheelchairs, walking aids, and hospital equipment supplied through UK dealers and NHS channels.
• Invacare: Global DME manufacturer with a UK presence; directly competes with Roma Medical in wheelchairs, powerchairs, homecare beds, and patient-handling equipment supplied to NHS and consumer markets.
• Sunrise Medical: Major manufacturer of manual and powered wheelchairs, mobility scooters, and seating. Competes with Roma Medical across manual wheelchairs, powerchairs, and paediatric/rehab equipment via UK dealer and NHS channels.
• Electric Mobility (Rascal): UK mobility scooter and powered wheelchair manufacturer (Rascal brand); competes with Roma Medical across scooter segments with similar dealer-network distribution.

Broad incumbents

• Pride Mobility Products: Large global manufacturer of mobility scooters and powerchairs; competes with Roma Medical's own-brand scooters and the Shoprider distributed range in the UK consumer market.
• CareCo: Major UK mobility retail chain that sells through both physical showrooms and online; a key downstream channel partner and partial competitor to Roma Medical's dealer-network retail motion.

Emerging players

• Shoprider Mobility (UK): Brand owner whose mobility scooters and powerchairs are distributed by Roma Medical in the UK; commercially linked and partially overlapping in product positioning across the Shoprider range carried by Roma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Roma_Medical
• Facebookfacebook.com/RomaMedicalAids
• LinkedInlinkedin.com/company/roma-medical-aids-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roma Medical