What Pulltex does

Pulltex (legal entity: TERMOMETROS Y EXCLUSIVAS, S.L.) is a Barcelona-based manufacturer and seller of wine accessories, founded in 1985 by A. Dordella as TEX, originally producing industrial thermometers before expanding into wine-related products. The company rebranded to Pulltex in the early 1990s following the introduction of a double-lever articulated corkscrew co-developed with R. Brucart, which became the most-used corkscrew by wine professionals worldwide. Its product portfolio spans corkscrews, stoppers (including silicone and the patented AntiOx antioxidant stopper that preserves opened wine for up to 10 days), wine service accessories, conservation products, cocktail tools, and pre-assembled sets, sold across price points from €3.45 to €199.65. Pulltex holds multiple registered patents covering its retractable lever, anti-drip foil, knife-style opening system, and antioxidant stopper technologies.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce (pulltex.com, available in six languages) with a dedicated B2B professional portal (pulltexwt.com) serving wineries, wine shops, and HORECA accounts, supported by owned commercial offices and warehouses in Italy and France, an international network of distributors and agents, and 150+ authorized retailers across Europe and North America. Revenue is generated primarily through unit-based product sales across consumer and professional channels, augmented by an in-house customization service offering tampography, screen printing, laser engraving, and digital CMYK printing for corporate gifts and winery-branded merchandise. The company is privately held with no external investment or parent entity, led legally by Andres Dordella Cayuela, and reported with a headcount band of 1-10 employees alongside its manufacturing and distribution footprint.

Name

Pulltex

Legal name

TERMOMETROS Y EXCLUSIVAS, S.L.

Website

https://pulltex.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Pulltex is a Barcelona-based, privately held manufacturer and seller of wine accessories, founded in 1985, serving individual wine enthusiasts, HORECA professionals, wineries, and specialty retailers worldwide through DTC e-commerce, a B2B portal, and owned offices in Spain, France, and Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of wine accessories through the pulltex.com e-commerce platform, offering products at various price points from entry-level to premium.
2. Professional/B2B Sales: Sales to professional customers including wineries (bodegas), wine shops (tiendas), and restaurants through the professional portal pulltexwt.com and direct business relationships.
3. Customization/Personalization Services: Corporate gift personalization using tampography, screen printing, laser engraving, and digital CMYK printing techniques, with in-house manufacturing capabilities.
4. Outlet/Discounted Products: Sale of discounted and clearance products through the dedicated outlet section, offering products at reduced prices including discontinued items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pulltex manufactures and sells wine accessories including corkscrews, stoppers, wine preservation systems, wine service tools, conservation products, and pre-assembled sets. The company sells both to individual consumers via its pulltex.com e-commerce platform and to professional businesses (wineries, wine shops, HORECA) via its separate professional portal pulltexwt.com, and offers custom personalization services for corporate gifts.

Product overview

Pulltex is a Barcelona-based manufacturer of wine accessories founded in 1985, operating under the legal name TERMOMETROS Y EXCLUSIVAS, S.L. The company offers a comprehensive portfolio of wine accessories organized into core product categories: corkscrews (sacacorchos), stoppers (tapones), wine service accessories, sets, cocktail tools, and conservation products. The portfolio includes several patented innovations: the Pullparrot retractable lever mechanism, Nigota anti-drip foil, ClickCut knife-style opening system, and the Pulltex AntiOx antioxidant stopper that preserves opened wine for up to 10 days. The company maintains both consumer (pulltex.com) and professional (pulltexwt.com) sales channels, and offers product personalization services through its own manufacturing workshop using tampography, screen printing, laser engraving, and digital printing techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Corkscrews (Sacacorchos) Wine corkscrews including the flagship double-lever articulated corkscrew, ClickCut system corkscrews, Basic Wood, Europull, Classic series, Toledo Oak Handle, and ClickCut Monza models. For individual consumers, restaurants, hotels, wine bars, and wine professionals.
• Wine Stoppers (Tapones) Wine stoppers including silicone stoppers, AntiOx antioxidant stoppers that preserve opened bottles up to 10 days, champagne stoppers, and food-grade silicone beer stoppers. For individual consumers, HORECA professionals, and wineries.
• Wine Service Accessories (Servicio) Wine service accessories including aerators, decanters, decant brushes (DecantBrush), and serving tools. For individual wine enthusiasts, HORECA professionals, and wine bars.
• Wine and Cocktail Sets Pre-assembled wine and cocktail accessory sets including the Complete Wine Set (€199.65), Deluxe Cocktail Set (€94.38), and Cocktail Set (€59.90). For gifting and individual consumers.
• Cocktail Accessories Cocktail-related accessories and tools. For individual consumers, bars, and restaurants.
• Wine Conservation Products (Conservación) Wine conservation products including wine coolers, refrigeration accessories, and preservation tools. For wine enthusiasts and HORECA professionals.
• Wine Coolers (Enfriadores) Wine cooling accessories and chillers including the Magnum Cooler Bag for cooling and transporting magnum bottles. For individual consumers and HORECA professionals.
• Custom Personalization Service Custom product personalization services including tampography (4 single-color, 1 two-color, 1 four-color machines), screen printing, laser engraving, and digital CMYK/transfer printing for corporate gifts and branded merchandise. For wineries, corporate clients, and HORECA businesses.
• Outlet Discounted Products Discounted and clearance wine accessories including corkscrews, stoppers, and accessories at reduced prices, including discontinued items. For price-sensitive consumers.
• Daily-Use Wine Accessories (Blisters) Daily-use wine accessories available in blister packaging. For individual consumers seeking convenient single-use products.

Quantifiable outcome

• Open wine bottles preserved for up to 10 days in perfect condition using Pulltex AntiOx stopper.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• C. Martinez (Dr. in Applied Chemistry)coreStrategic or Co-development Partner · 1 January 2010Contributed the patent for Pulltex AntiOx antioxidant wine stopper in 2010. This stopper can preserve open wine bottles for up to 10 days in perfect condition.
• R. BrucartcoreStrategic or Co-development Partner · 1 January 1990Incorporated the double-lever articulated corkscrew from R. Brucart in early 1990s. This product became the foundation of the Pulltex brand and became the most-used corkscrew by wine professionals worldwide.
• Vinexpo (Wine Paris)minorOthers · 1 January 1981Participates in Vinexpo, one of the world's largest wine and spirits professional trade fairs, held biennially in Bordeaux since 1981. Event connects with 2,500 exhibitors and visitors from 50 countries.
• Concours Mondial de BruxellesminorOthersParticipates in this prestigious international wine competition where thousands of wines are evaluated by expert panels to distinguish wines of undeniable quality.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vacu Vin: Dutch-origin manufacturer of wine preservation products (pumps, stoppers, pourers, foil cutters) and other wine accessories. Closest direct peer to Pulltex, particularly in the preservation/stopper category where Vacu Vin's vacuum pump competes with Pulltex's AntiOx stopper.
• Peugeot Saveurs: French heritage brand manufacturing wine accessories including corkscrews, mills, and decanters. Directly competes with Pulltex in premium corkscrews and wine tools, and shares Pulltex's positioning as a high-end, design-forward European brand sold through wine and gourmet retail.
• Screwpull: Corkscrew-specific brand (now owned by Le Creuset) famous for inventing the lever-style corkscrew. Direct competitor in the professional and consumer corkscrew category where Pulltex's double-lever is also a category benchmark.
• Rabbit (by Metrokane): US wine accessories brand (Rabbit, formerly Metrokane) with a strong presence in corkscrews, preservation, and bar tools. Competes head-to-head with Pulltex in the professional and consumer wine accessory set, with similar D2C and specialty retail distribution.
• Trudeau: Canadian kitchen and wine accessories manufacturer offering corkscrews, aerators, decanters, and bar tools. Direct peer in the mid-market wine accessory segment, with overlapping distribution in North American and European gourmet retail.
• Riedel: Austrian premium glassware and wine accessory manufacturer (decanters, aerators, preservation). Competes with Pulltex on the wine service and decanter side and shares the premium, design-led positioning aimed at wine enthusiasts and HORECA.
• Cork Pops: US wine accessories brand best known for the original air-pressure corkscrew. Direct competitor in the consumer corkscrew category and adjacent wine accessories like stoppers and foil cutters.

Broad incumbents

• Le Creuset: Premium French-origin cookware and lifestyle brand that owns Screwpull. Broader incumbent in the premium kitchen/wine accessory space, with significantly larger scale, retail footprint, and marketing budget than Pulltex.
• OXO: US mass-market kitchen tools and gadgets brand with extensions into bar and wine tools. A broader incumbent that overlaps with Pulltex in the ergonomic, design-led accessories category but operates at much higher volume and wider SKU breadth.

Emerging players

• Menu (Danish design brand): Danish design brand with a curated line of wine and bar accessories (decanters, aerators, openers). Competes with Pulltex on the design-led, premium wine service side, with a stronger brand presence in contemporary interior and gift retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/pulltex
• Facebookfacebook.com/100063597126068
• Pinterestpinterest.es/pulltex
• Xx.com/pulltex_es
• LinkedInlinkedin.com/company/pulltex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulltex