What Propensio Finance does

Propensio Finance is a UK specialist consumer lender operating a point-of-sale finance platform across four verticals: home improvements, renewables, leisure (including holiday homes), and accessibility equipment. The company serves retail customers at the point of sale through a network of more than 2,300 independent retail partners and installers, with loan sizes ranging from £1,000 to £150,000 over 2-10 year terms. It targets consumers who are often underserved by mainstream banks, including near-prime borrowers; more than £40M has been lent to less-than-perfect credit customers cumulatively. Propensio is authorized and regulated by the Financial Conduct Authority (FRN 806409) and is headquartered in Rotherham, England, with 1-10 employees.

The technology stack is built around the LendingMetrics Auto Decision Platform for automated credit decisioning, supplemented by Open Banking integrations (Konfir, OohMoolah) for affordability verification and Fraudfinder UK for document fraud detection. A custom Microsoft Power Platform interface serves as the partner-facing portal, integrating bureau feeds from Experian, Equifax, and CreditSafe. The platform is Cyber Essentials certified. Propensio has aligned its loan book with a Sustainable Fitch-reviewed framework and reports 1,600 retrofits completed in 2023, with cumulative ESG-linked originations exceeding £61M and 2,420 tonnes of CO2 saved annually.

The business model is interest-driven: Propensio earns net interest margin on originated loans, with advertised APRs typically in the 11.9-15.9% range, plus arrangement and documentation fees. The loan book is funded primarily through a £100M revolving credit facility from NatWest (closed 2023), which includes a £50M sustainability tranche. Since inception, Propensio has financed more than £101M of projects. The company is owned by Quilam Capital, a specialist alternative asset manager that acquired the business in 2018; the founder, Dave Hindle, continues as CEO.

Name

Propensio Finance

Legal name

Propensio Finance Limited

Website

https://propensio.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialist Consumer Lending

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Loan Brokers (6163), Finance Services (6199)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

• Point-of-sale lending
• Consumer finance
• Home improvement loans
• Specialist consumer lending
• Non-prime credit lending

Headquarters

HQ city

Rotherham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consumer Loan Interest: Propensio provides unsecured and secured consumer loans for home improvements, renewables, leisure (holiday homes), and accessibility equipment. Revenue is generated through interest on loans repaid over 2-10 year terms. Loans range from £1,000 to £150,000.
2. Point-of-Sale Finance: Finance offered at point-of-sale through retail partners and installers. The company provides lending products to customers of home improvement, renewable energy, accessibility, and leisure product suppliers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Propensio Finance is a specialist point-of-sale consumer lender that provides unsecured personal loans and Hire Purchase agreements to UK consumers for home improvements, renewable energy installations, holiday static caravans/lodges, and accessibility/mobility equipment. All applications are sourced through a network of 2,300+ UK retail partners and installers who submit customer details via a proprietary portal, with lending decisions supported by LendingMetrics' Auto Decision Platform and Open Banking affordability checks. Loan sizes range from £1,000 to £150,000 over 2–10 year terms, with a particular focus on non-prime borrowers who are typically declined by mainstream lenders.

Product overview

Propensio Finance is a specialist point-of-sale consumer lending platform offering four distinct loan products: Home Improvements Finance for general renovation projects, Renewables Finance for solar panels and heat pumps, Leisure Finance for holiday home purchases, and Accessibility Finance for disability equipment. The company operates an intermediary-led model where retail partners submit applications through a dedicated portal, which flow into the company's proprietary loan management system. The platform uses LendingMetrics Auto Decision Platform for assisted underwriting alongside manual credit assessment processes, and integrates with major UK credit reference agencies (Experian, Equifax, CreditSafe) and Open Banking providers for income verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Improvements Finance Unsecured personal loans for UK homeowners funding home improvement projects such as windows, doors, boilers, kitchens, extensions, and energy-efficient retrofits, available to customers across all credit types including those with imperfect credit history.
• Renewables Finance Unsecured loans of £1,000 to £50,000 for UK homeowners installing renewable energy solutions such as solar PV, air source heat pumps, spray foam insulation, battery storage, and EV chargers, with 2–10 year terms at 15.9% APR representative.
• Leisure Finance Hire Purchase agreement for financing UK holiday static caravans and lodges, with loan amounts from £5,000 to £150,000, 3–10 year terms, 11.9%–15.9% APR representative, part-exchange and upgrade options, and ownership transferring to the customer when all payments are made.
• Accessibility Finance Loans of £1,000 to £15,000 over 2–10 year terms at 15.9% APR representative for UK individuals needing accessibility and disability equipment such as rise and recline chairs, adjustable beds, home lifts, stair lifts, and hearing aids, with no hidden fees and early settlement permitted.

Quantifiable outcome

• £101.2 million in projects financed since inception
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• LendingMetricscoreTechnology or Integration · 1 January 2019Technology partnership since 2019 using LendingMetrics Open Banking product (OBV) for affordability assessments and the Auto Decision Platform (ADP) for assisted decisioning. ADP used alongside manual underwriting to increase lending volume without increasing head count.
• EvertreencoreStrategic or Co-development PartnerLong-term partnership with Evertreen for tree-planting and environmental restoration. Results include 14,928 trees funded, 13,435.20 tonnes CO2 offset, and 1,866 working hours created. Propensio's annual target is 10,000 trees planted, 9,000 tonnes CO2 offset, and 1,250 working hours annually.
• Sheffield F.C.coreGTM or Marketing PartnerRenewed dugout sponsorship and community partnership with Sheffield F.C., the world's oldest football club founded in 1857. Partnership celebrates football's enduring legacy and supports grassroots football and community initiatives.
• InstantOn ITcoreTechnology or IntegrationIT partner for over 5 years. Built a solution using Microsoft's Power Platform enabling accurate input of consumer applications by introducers directly into Propensio's proprietary database, with new secure methods for data input.
• Credit Reference Agencies (Equifax, Experian, CreditSafe)coreTechnology or IntegrationPartnership with major UK credit reference agencies for credit checks, fraud prevention, and account management. CRAs place search footprints on credit files and share positive, delinquent, and default data.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zopa: UK digital bank offering personal loans, savings, and credit cards to a broad consumer base. A broader incumbent in UK consumer credit, competing for some of the same customers and use cases as Propensio.
• Close Brothers Asset Finance: UK-based Close Brothers group offers consumer and specialist finance including personal loans, asset finance, and motor finance. A broader incumbent whose consumer and asset-finance products overlap with Propensio's lending categories.
• Shawbrook Bank: UK specialist challenger bank providing personal loans, mortgages, and business finance. A broader incumbent with adjacent specialist lending capabilities that overlap with Propensio's consumer-finance footprint.

Direct peers

• MotoNovo Finance: UK specialist consumer finance provider, primarily in motor but with broader retail finance capabilities, including non-prime and underserved credit segments. Comparable business model and customer profile to Propensio.
• Snap Finance: Point-of-sale lease-to-own and instalment lender serving non-prime and thin-file consumers through retail partners in the US and UK. Highly comparable to Propensio's non-prime, intermediary-led lending model.
• Creation Financial Services: UK point-of-sale consumer lender offering interest-free and interest-bearing credit through a large network of retail partners, particularly in home improvements, furniture, and jewellery. Closely comparable to Propensio's intermediary-led POS model.
• Novuna Personal Finance: One of the largest UK point-of-sale consumer finance providers (formerly Hitachi Capital Consumer Finance), offering unsecured and hire purchase loans through retail partners across home improvement, leisure, and motor. Most direct comparable to Propensio in product, distribution, and target customer.
• DivideBuy: UK point-of-sale finance platform that integrates with retailer checkouts to offer consumer credit, including to non-prime borrowers. Comparable to Propensio in retail-partner POS distribution and target use cases.

Emerging players

• Zilch: UK consumer credit and BNPL provider extending into longer-term instalment credit at point of sale. An emerging player whose expansion into higher-ticket POS credit could compete with Propensio in retail-partner channels.

Others

• LendingMetrics: UK-based credit decisioning and Open Banking technology provider whose Auto Decision Platform and OBV products power Propensio's underwriting. A key technology enabler and ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/propensio-finance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propensio Finance