Name

Boo Energy

Legal name

Boo Energi ekonomisk förening

Website

https://booenergi.se

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Electricity Distribution and Retail

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging Infrastructure IoT & Smart Charging (V1G/V2G) (EUADAPAH)

akta.pro secondary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

Keywords

• Electricity retail services
• Electricity grid distribution
• Renewable energy supply
• Solar panel installation
• Battery storage solutions

Headquarters

HQ city

Boo

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Trading (Elhandel): Boo Energi sells electricity to residential and business customers through multiple product tiers: BooPortföljen (portfolio-managed variable pricing), Rörligt kvartspris (quarterly spot pricing), and Bundet elpris (fixed-price contracts of 1, 2, or 3 years). Revenue is generated through a monthly fee plus a per-kWh charge based on Nord Pool spot prices plus markup, el certificates, and renewable energy surcharge.
2. Electricity Grid Distribution (Elnät): As the local grid operator in Saltsjö-Boo and parts of Värmdö/Vaxholm, Boo Energi charges customers a fixed monthly fee based on fuse size (16A-63A) plus a variable transfer fee per kWh. The company also earns revenue from connection fees for new properties and service modifications.
3. Energy Services: The company sells and installs solar panel systems, battery storage units (Huawei Luna, Ferroamp), EV charging stations (Zaptec Go/Go2), and provides energy advisory services to residential and business customers. Revenue includes both product sales and installation fees.
4. Microproduction (Överskottsel): Boo Energi purchases excess solar electricity from microproducers at spot price plus 13.3 öre/kWh (for Boo Energi-installed systems) or spot price minus 3.3 öre/kWh (for third-party systems). The company also pays network benefit compensation (nätnytta) of 8.0 öre/kWh to microproducers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Boo Energy is a Swedish energy cooperative that sells electricity contracts and operates a local electricity distribution grid covering Saltsj\u00f6-Boo, V\u00e4rmd\u00f6, and Vaxholm. The company offers portfolio-managed variable pricing (BooPortf\u00f6ljen), fixed-price contracts, and renewable electricity from solar, wind, and water sources. It also provides energy services including solar panel installations, battery storage, EV charging stations, real-time energy monitoring hardware (Power Hub), and dedicated energy advisory for business customers.

Product overview

Boo Energy is a Swedish energy company offering a portfolio of electricity contracts and energy services for both residential and business customers. For residential customers, the core offering comprises electricity contracts (BooPortföljen portfolio-optimized variable price, Rörligt kvartspris variable quarter-hourly price, Bundet elpris fixed-price contract, and Mikroproduktionsavtal for solar panel owners), supplemented by energy hardware products including Power Hub (real-time consumption monitoring device), Solceller (solar panels), Batterilagring (battery storage), and Zaptec Go/Go 2 (EV chargers). The Boo Energi App serves as the digital hub enabling real-time consumption monitoring, price tracking, and smart device control. For business customers, Boo Energy provides sector-specific energy consulting, solar panel installations, the Företagsportalen (Company Portal) for multi-facility energy management, and street lighting services. The company operates its own electricity distribution network (elnät) covering Saltsjö-Boo, Värmdö, and Vaxholm, with a total workforce of approximately 45 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• BooPortf\u00f6ljen A 100% variable hourly-settled electricity price contract that aggregates multiple customers' electricity volumes into a managed portfolio. Boo Energy hedges prices up to 36 months ahead, with higher hedging levels for nearer months. Customers receive an individually calculated hourly spot-based price based on their consumption pattern. Free monthly fee for 12 months, then 49 kr/month.
• R\u00f6rligt kvartspris Variable quarter-hourly electricity price contract where the price follows Nord Pool spot market prices. Customers can adapt consumption to the cheapest quarter-hours. No fixed monthly fee; no binding period.
• Bundet elpris Fixed-price electricity contract with terms of 1, 2, or 3 years. Customers receive the same electricity price regardless of market fluctuations; the invoice varies based on actual electricity consumption. 20% breakage fee for early termination.
• Anvisningspris Default electricity price applied automatically to customers who do not actively choose a contract. Priced higher than standard offerings.
• Mikroproduktionsavtal Contract for residential customers with solar panels to sell excess electricity back to Boo Energy. Customers with panels installed by Boo Energy receive spot price plus 13.3 \u00f6re/kWh; third-party system owners receive spot price minus 3.3 \u00f6re/kWh. Includes grid benefit compensation.
• Eln\u00e4t (Electricity Grid) Electricity distribution network covering Saltsj\u00f6-Boo, V\u00e4rmd\u00f6, and Vaxholm. Services include new connections, service modifications, building power (temporary connections), grid pricing, real-time metering, and grid development planning. Charges fixed monthly fee based on fuse size plus variable transfer fee per kWh.
• Power Hub Real-time electricity consumption monitoring device priced at 995 SEK. Connects to the HAN port of the customer's smart meter and transmits consumption data via WiFi to the Boo Energy app. Enables real-time consumption visualization, price-aware notifications, and power peak alerts.
• Solceller (Solar Panels) End-to-end solar panel installation service for residential customers. Boo Energy handles planning, installation, final inspection, and application for green technology tax deductions. Installation takes 2\u20134 days. A typical 30-panel villa installation costs approximately 170,000 SEK after tax deductions.
• Batterilagring (Battery Storage) Battery storage solutions for residential customers with solar panel installations. Stores self-produced solar energy for use when generation is low. Available from Huawei (Luna 5/10/15 kWh, 5-year warranty) and Ferroamp (Power Station Module 10 kWh, Energy Storage Stack 7/10/14 kWh, 7-year warranty). Qualifies for up to 50% green technology tax deduction.
• Zaptec Go / Zaptec Go 2 (EV Charger) Smart EV charging station for residential use. Zaptec Go priced at 9,450 SEK; Zaptec Go 2 at 11,950 SEK. Includes standard installation (10m cable, circuit breaker, wall mounting). Features automatic over-the-air updates, WiFi/4G LTE-M connectivity, up to 22 kW charging. Qualifies for up to 50% green technology tax deduction.
• F\u00f6retagsportalen (Company Portal) Digital self-service platform developed internally by Boo Energy for business customers. Provides consolidated view of electricity consumption, costs, and climate impact across multiple facilities. Features include facility comparison, cost tracking, custom reporting, and strategic energy efficiency planning support.
• Energir\u00e5dgivning (Energy Consulting) Professional energy advisory services for business customers including sector-specific solutions for apartment buildings, commercial properties, property companies, food & beverage, and industrial sectors. Dedicated energy advisors provide consumption analysis, improvement recommendations, and customized energy strategies.
• Solceller f\u00f6r f\u00f6retag (Solar Panels for Business) Solar panel installation service for commercial customers including apartment buildings (BRF), commercial properties, property companies, food industry, and industrial facilities. Full-service offering from planning through final inspection, including battery solutions for storing excess solar energy.
• Gatubelysning (Street Lighting) Complete solutions for road and park lighting including planning, installation, and maintenance for municipalities and property owners. Boo Energy operates over 3,500 street lighting points in the region.

Quantifiable outcome

• Customer Satisfaction Index of 74.3 (SKI 2024) - highest among Swedish residential electricity providers, compared to industry average of just over 60
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GosolcoreChannel Partner/ Reseller/ DistributorGosol is an installation partner for Boo Energi's solar panel projects. They collaborated with t2tak to install solar panels across 11 buildings in BRF Smaragden in Västra Orminge over 10 weeks, producing 165,000 kWh/year.
• t2takcoreChannel Partner/ Reseller/ Distributort2tak is an installation partner for Boo Energi's solar panel projects. They co-installed solar panels with Gosol for BRF Smaragden's 11 buildings in Västra Orminge.
• ZapteccoreTechnology or IntegrationZaptec Go and Zaptec Go 2 EV charging stations are sold and installed by Boo Energi as part of the company's energy services portfolio. Zaptec Go is priced at 9,450 kr and Zaptec Go 2 at 11,950 kr.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• E.ON Sverige: E.ON Sverige is a major Swedish energy company offering electricity, gas, and energy services to residential and business customers nationwide. Directly competes with Boo Energy in the deregulated electricity retail market.
• Vattenfall: Vattenfall is the largest Swedish energy company and a major competitor in nationwide electricity trading, with overlapping grid, retail, and energy services. State-owned and significantly larger than Boo Energy; competes head-to-head in the deregulated trading market.
• Fortum: Fortum is a major Nordic energy company with significant Swedish operations across electricity generation, retail, and EV charging. Competes with Boo Energy in EV charging (Fortum Charge & Drive) and nationwide electricity trading.

Direct peers

• Tekniska verken: Tekniska verken is a municipal utility in Linköping offering electricity, district heating, water, waste, and broadband services. Comparable integrated regional utility model with grid operations and energy services.
• Ellevio: Ellevio is one of Sweden's largest electricity distribution network operators, serving around 1 million customers across multiple regions. Like Boo Energy it operates a regulated T&D franchise and sells electricity to end customers, with a comparable integrated utility business model.
• Mälarenergi: Mälarenergi is a municipal energy company serving Västerås and surrounding areas with electricity distribution, retail electricity, district heating, and water services. Directly comparable as a regional Swedish utility with grid, trading, and energy services.
• Svea Solar: Svea Solar is one of Sweden's largest residential and commercial solar panel installers, directly competing with Boo Energi's solar installation business. Pure-play solar installer with similar customer base in Sweden.
• Jämtkraft: Jämtkraft is a Swedish regional energy company operating in Jämtland county with electricity grid, electricity trading, and district heating. Comparable regional utility with similar product mix and customer base.
• Skellefteå Kraft: Skellefteå Kraft is a Swedish regional energy company offering electricity distribution, retail electricity, district heating, and broadband in the Skellefteå region. Comparable to Boo Energy as a similarly structured regional utility with diversified energy services.
• Göteborg Energi: Göteborg Energi is Gothenburg's municipal energy company providing electricity distribution, retail, district heating, and energy services. Comparable regional Swedish utility with similar grid + trading + services structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/booenergi
• Instagraminstagram.com/booenergi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boo Energy