What India House does

India House is a privately held, family-owned B2B wholesale distributor of indoor and outdoor home décor products, founded in 1980 by Vinod and Sushma Jain and currently operated by second-generation siblings Neera, Rev, and Vik Jain. The company sources an eclectic, India-inspired assortment — including decorative pillows, poufs and rugs, candle holders, bowls and orbs, vases, dried botanicals, indoor/outdoor cushions, drapery hardware and panels, tassels, fringe and trim, garlands, and seasonal Christmas and harvest décor — through long-term sustainable vendor partnerships in India combined with domestic US manufacturing. It is headquartered in a 200,000+ square-foot facility in Conyers, Georgia, having grown from an initial 10,000 sq ft warehouse in Atlanta.

The company's customer base is exclusively B2B, serving gift retailers, home décor retailers (including department stores and specialty chains), and interior designers who purchase in bulk for resale or for client projects. Revenue mechanics are built around wholesale unit pricing with pack-based bulk orders (packs of 4, 8, 12, 18, 24, 36, and 48), with unit price points spanning roughly $4.50 to $75.00. The go-to-market motion is sales-led and relationship-driven: a permanent showroom at Atlanta Gift Mart (Building 2 #1306), participation in major seasonal Atlanta trade markets (January, March, June, September, November), and a Shopify-based wholesale e-commerce platform that requires login for pricing access. Supporting marketing channels include the 'India House Insider' email newsletter and active social media presence on Twitter, Facebook, Pinterest, and Instagram. The operating geography is limited to the United States, and the company has no disclosed external institutional ownership or funding.

Name

India House

Legal name

India House

Website

https://indiahousebrass.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

India House is a family-owned B2B wholesale distributor, founded in 1980, that sources India-inspired home décor, outdoor living, and seasonal products in bulk for gift retailers, home décor retailers, and interior designers across the United States.

Ownership category

akta.pro rank

Product category

Wholesale Home Décor

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

akta.pro secondary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Wholesale home decor
• Indoor outdoor furnishings
• Bulk decorative accessories
• Drapery hardware supplies
• Seasonal christmas decor

Headquarters

HQ city

Conyers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Wholesale Home Décor Sales: B2B wholesale revenue from selling home décor, outdoor living, and seasonal products to gift retailers, home décor retailers, and interior designers. Products sold in bulk quantities at wholesale pricing. Primary sales channel is through trade show presence and showroom sales at Atlanta Gift Mart.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

India House is a B2B wholesale distributor of indoor and outdoor home décor products, sourcing primarily from India through sustainable vendor partnerships. The company sells in bulk to gift retailers, home décor retailers, and interior designers via its Shopify-based e-commerce platform, Atlanta Gift Mart showroom, and trade show presence. The product portfolio spans decorative pillows, cushions, poufs and rugs, candle holders, vases, bowls, dried botanicals, drapery hardware and panels, tassels, fringe and trim, garlands, and seasonal items including Christmas and harvest décor.

Product overview

India House is a B2B bulk home décor and outdoor living products company founded in 1980. The product portfolio spans decorative pillows, poufs and rugs, candle holders, bowls and decorative orbs, vases, dried botanicals, indoor/outdoor cushions, drapery hardware and panels, tassels, fringe and trim, garlands, Christmas décor (trees, bells, ornaments, village houses, snowmen), and seasonal harvest items (glass pumpkins and gourds). Products are sourced primarily from India with sustainable partnerships and some made in the USA. The company operates from a 200,000+ square foot facility in Conyers, GA and sells in bulk to retailers through their e-commerce platform and Atlanta Gift Mart showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Pillows Decorative throw pillows available in bulk for wholesale buyers, including Boho style in various colors such as Evergreen, Steely, Black/Natural, Grey, and Natural. Sold to gift retailers, home décor retailers, and interior designers for resale or project use.
• Poufs, Rugs and Throws Indoor and outdoor poufs, jute floor cushions, and throws in various colors and materials including fringe, braided, and pompom styles. Available in bulk for wholesale buyers.
• Candle Holders Glass and wood candle holders including taper candle sets, votives, and lanterns available in multiple colors including white, blue, pink, and green. Sold in bulk to wholesale buyers.
• Bowls and Decorative Orbs Decorative bowls and orbs in resin, metal, and jute materials available in antique brass, silver, copper, and stainless steel finishes. Wholesale bulk offerings.
• Vases Ceramic and stoneware vases in matte finishes including Indigo, Sage, Dream, Charcoal, and Ivory, plus glass vases in Sea and Burnt Gold colors. Available wholesale in bulk.
• Dried Orbs and Botanicals Dried exotic orbs and botanical fillers including dried moss, artichokes, and flower fillers in various colors and natural assortments. Sold in bulk to wholesale buyers.
• Outdoor Pillows Outdoor-rated decorative pillows in various patterns and solid colors designed for outdoor use including Windcrest Navy, Cadellep Baltic, Bettina Aqua, and Tobago Lagoon. Available in bulk for wholesale buyers.
• Cushions Indoor and outdoor cushions including back cushions, deep seat cushions, chair pad cushions, high back cushions, and wicker settee cushions. Sold in bulk.
• Drapery Hardware Curtain rods, pipes, and drapery hardware accessories including half round, hexagon, ball, and stacked square styles in oil rubbed, caramel, and pewter finishes. Available wholesale in bulk.
• Drapery Panels Ready-made drapery panels in linen and polysilk materials available in various colors and sizes including 48W x 96L and 52W x 84L dimensions. Sold in bulk to wholesale buyers.
• Chair Ties Decorative chair ties in various patterns including Dholak and Beaded styles available in multiple color mixes such as Ivory Mix, Beige Mix, Gold Mix, and Burgundy Mix. Wholesale bulk offering.
• Fringe and Trim Decorative beaded trim, glass trim, metal trim, and cording in various colors including Amber Black Glass, Clear Glass, Gold Crystal, and Multi Glass. Available in bulk for wholesale buyers.
• Key Tassels Decorative key tassels in various styles including Milano, Ghungroo, Dholak, and Dhamak available in multiple color combinations. Sold wholesale in bulk.
• Swags and Hardware Accessories Decorative swags including Fleur De Lis, Medallion, and Leaf designs in antique gold, plus rings with clips and holdback medallions. Bulk wholesale offering.
• Garlands Decorative garlands featuring glass balls, mini glass ornaments, and various ornament styles in multiple colors including Blue, White, Pink, Green, and Red. Sold in bulk to wholesale buyers.
• Outdoor Indoor Cushions Dual-purpose indoor/outdoor cushions available in textured and solid colors including Turquoise, Beige, Silver, and Cherry finishes. Available in bulk for wholesale buyers.
• Christmas Trees Mercury glass and decorative Christmas trees available in Dimple, Beaded, Forest, and Swirl styles in Mercury Silver, Mercury Red, and Mercury Gold colors. Wholesale bulk offering.
• Bells Mercury glass and galvanized bells in various sizes ranging from 4H to 10H available in Silver, Red, Gold, Blue, Sapphire, Teal, and Green colors. Sold in bulk.
• Ornaments Glass mercury ornaments in various colors including Champagne, Sapphire, Peacock, Pink, Turquoise, Pearl White, Red, Clear Luster, Green, and Silver plus village houses and galvanized bells. Bulk wholesale offering.
• Wooden Décor Wooden decorative items including stars and reindeer figures available in Natural, Silver, and Gold finishes. Sold in bulk to wholesale buyers.
• Glass Snowmen and Angels Glass snowmen and angels in white frosted, white pearl, crackle glass, and mercury glass finishes available in Gold, Silver, and Clear Luster colors. Bulk wholesale offering.
• Village Houses Village house figurines in mercury glass and galvanized metal available in various sizes and colors including Silver, Gold, and Galvanized. Sold wholesale in bulk.
• Glass Pumpkins and Gourds Glass pumpkins and gourds in various colors including Silver, Orange, Olive, Indigo, Red, Topaz, and Burnt Gold with luster and glitter finishes. Bulk wholesale offering.
• Dried Exotic Pumpkins Dried exotic pumpkins in various sizes and colors including White, Natural, White Wash, Mustard, and Orange plus velvet and burlap pumpkin assortments. Bulk wholesale offering.
• Planters, Buckets and More Outdoor planters, beverage tubs, watering cans, and related galvanized and metal accessories sold in bulk to wholesale buyers.
• Stools and Tables Indoor and outdoor stools and accent tables in various finishes and styles sold wholesale in bulk.
• Tiebacks Decorative drapery tiebacks in various styles and finishes sold wholesale in bulk to interior designers and retailers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Indian Vendors (Sustainable Suppliers)coreOthersLong-term sustainable vendor partnerships established directly with suppliers in India. These partnerships are central to the company's business model and product sourcing strategy, enabling unique Indian-inspired designs and competitive pricing through direct manufacturer relationships.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• One Coast: One Coast is a B2B online wholesale platform for home décor, gifts, and lifestyle brands, representing many of the same suppliers that exhibit at Atlanta Gift Mart. It is comparable to India House because it serves the same buyer base (gift retailers and interior designers) but reaches them through a digital B2B marketplace rather than physical showrooms, posing both a competitive threat and a potential sales channel for India House's brands.
• DOI Design: DOI Design is an international manufacturer and wholesaler of decorative home accessories selling into the US gift and home décor trade. It is comparable as a competing global importer supplying similar categories (candle holders, decorative trays, accent pieces) to the same independent retail channel.

Direct peers

• Tai Pan Trading: Tai Pan Trading is one of the largest B2B wholesalers of home décor, gifts, and accessories in the US, selling from showrooms in Atlanta (AmericasMart) and via their e-commerce platform. India House and Tai Pan compete for the same gift shop, specialty retailer, and designer buyers across overlapping home décor and seasonal categories.
• FashionCraft: FashionCraft is a US-based B2B wholesale supplier of home décor, tabletop, candles, and seasonal gifts sold primarily to gift shops and specialty retailers. It is comparable to India House in terms of product breadth (home accents, seasonal/holiday, decorative) and shared wholesale channel into the same buyer base.
• Burton James: Burton James is a national sales agency and wholesale distributor of gift, home, and fashion accessories sold through a multi-line rep force to specialty retailers across the US. It is comparable because it targets the same independent gift and home décor retailers as India House, with overlapping product categories such as decorative accents, textiles, and seasonal merchandise.
• Perissa Home: Perissa (formerly Zodax/Perissa) is a B2B wholesaler of home décor, candles, and gift accessories distributed through gift showrooms and online channels. It competes with India House in candles, decorative accessories, and seasonal home décor sold to the same specialty retail trade.
• Half Price Plus Imports: Half Price Plus Imports is a wholesale importer and distributor of home décor, accent furniture, and giftware serving US gift shops and specialty retailers. Comparable to India House as an importer/wholesaler of eclectic, globally sourced home accents distributed through trade shows and showroom channels.
• Autumn Light Creations: Autumn Light Creations is a B2B importer and wholesaler of home accents, floral, seasonal decor, and garden products. It is comparable to India House in product categories (seasonal/holiday home décor, accent pieces, decorative garden merchandise) and target customers among gift retailers and designers.
• Regal Wholesale: Regal Wholesale is a B2B distributor of home accessories, decorative accents, and seasonal merchandise serving independent gift retailers in the US. India House and Regal both supply a similar mix of indoor and seasonal home décor through wholesale channels to specialty gift and home stores.
• C&F Enterprises: C&F Enterprises is a B2B wholesaler of home textiles, kitchen textiles, outdoor cushions, and seasonal décor distributed to gift retailers and designers. It overlaps with India House in outdoor cushions, pillow, and seasonal/holiday home décor categories and serves many of the same B2B buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IndiaHouseDecor
• Facebookfacebook.com/IndiaHouseDecor
• LinkedInlinkedin.com/company/indiahousedecor
• Instagraminstagram.com/IndiaHousedecor
• Pinterestpinterest.com/IndiaHousedecor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India House