Innovative Capital Corp

What Innovative Capital Corp does

Innovative Capital Corporation is a privately held, San Diego-based commercial real estate finance company founded in 2007 by Travis J. Likert (with co-founder David Powell) that operates a dual model: a direct lender with in-house private capital and a commercial loan brokerage with access to a network of over 1,000 banks and lenders. Its nationwide scope is delivered from a San Diego headquarters at 1075 Rosecrans St and a regional office at 4300 N Miller Rd, Scottsdale, AZ, with a stated footprint across California, Arizona, Texas, Washington and additional states nationwide. The company has directly funded more than $500M for clients since inception across product categories that include commercial loans, hard money/private capital, SBA loans, fix-and-flip loans, factoring, lines of credit, business acquisition loans, CapEx financing, franchise financing, owner-user commercial real estate, commercial investment loans, and bridge loans. Multiple regulatory licenses — including DRE (#01525007 and #02071413), CFL 603L178, MB-BR-1038946, NMLS ID 2340399, and ICIF-specific California Finance Lenders License #60DBO-184481 and NMLS 2498986 — and a BBB A+ rating underpin the operating footprint.

The product stack rests on internally developed technology platforms used to shop multiple lenders efficiently and, separately, the Innovative Capital Income Fund (ICIF), an alternative real estate investment fund managed by Travis Likert and Dema Zlotin, targeting 8-9% annual investor returns via an 80/20 profit split on a $5M-plus GP commitment. Innovation is centered on the lending-and-distribution flywheel rather than on differentiated software, fintech automation, or AI capabilities; there is no evidence of proprietary AI/ML models, public API surfaces, or app-store products in the source set.

Revenue is generated from three streams: origination fees starting at $10,000 or a percentage of loan amount; direct-lending interest income and origination spread on in-house private capital hard money loans at 2-6 points; and ICIF fund management economics including carried interest on profits above the preferred return. Go-to-market is sales-led and channel-partner hybrid: direct outreach plus a referral partner program spanning real estate agents, brokers, attorneys, CPAs, bankers, and other professionals, supported by content marketing, BBB accreditation, community involvement with the Tariq Khamisa Foundation, Rotary Club 33, SISU Academy, and Provisors. The customer base spans real estate investors and developers, business owners, entrepreneurs and franchisees, and property owners, with named testimonials across mid-market and small commercial borrowers.

Name

Innovative Capital Corp

Legal name

Innovative Capital Corporation

Website

https://inncap.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Capital Corporation is a privately held, San Diego-based commercial real estate finance company operating as both a direct lender (via its in-house ICIF private capital) and a commercial loan brokerage with access to 1,000+ lenders, serving real estate investors, developers, and business owners nationwide from offices in San Diego and Scottsdale, AZ.

Ownership category

akta.pro rank

Product category

Commercial Lending & Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Credit Intermediation and Related Activities (522)

SIC

Loan Brokers (6163), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

akta.pro secondary industries

Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF), Private Credit / Direct Lending (FSAAAHAG), SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• Commercial lending
• Hard money loans
• Real estate financing
• Private capital lending
• Commercial loan brokerage

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Loan Origination Fees: Innovative Capital charges fees for facilitating loans. Fee starts at $10,000 or a percentage of the loan amount, whichever is greater, paid in escrow after loan closes. The client has the option to include the fee in the gross loan amount. Private Capital loans are negotiated on a case-by-case basis and may incur increased fees.
2. Direct Lending Interest Income: Revenue generated from in-house private capital/hard money loans funded directly by Innovative Capital. The company directly funded over $500,000,000 for clients, generating interest income and loan origination spread.
3. Income Fund Management: The ICIF operates with an 80/20 profit split, minus fund expenses. Management has invested $5M into the fund. Fund generates monthly distributions for investors, with management earning carried interest on profits above the preferred return threshold.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Innovative Capital Corp is a commercial loan brokerage and direct lender that helps business owners, real estate investors, and property developers acquire financing through two complementary channels. The company sources loans from its network of 1,000+ banks and lenders and also funds loans directly through in-house private capital, enabling fast 7-10 day closings or comparative multi-lender offers for traditional financing.

Product overview

Innovative Capital Corp operates as a commercial lending platform offering a unified suite of financing solutions. The core offerings include Commercial Loans (their main product category), Hard Money Loans/Private Capital (asset-based bridge financing), and the Innovative Capital Income Fund (ICIF) for alternative real estate investments. These products are designed to work together—the company utilizes its network of hundreds of banks alongside in-house private capital to provide multiple financing options to borrowers, while the ICIF enables investors to participate in funding qualified borrowers. The platform also offers specialized loan products including SBA Loans, Fix or Flip Loans, Factoring, Lines of Credit, Business Acquisition Loans, CapEx Financing, Franchise Financing, Commercial Owner-User RE, and Commercial Investment Loans, all accessible through their nationwide network.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Loans

Quantifiable outcome

• Rate reduction of 0.25% to 0.5% on interest rates plus removal of bank transaction fees
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ProvisorscoreGTM or Marketing PartnerProvisors provides Innovative Capital with a network of leading professionals who serve the business and help offer referrals to clients to solve various business challenges. Innovative Capital leverages this network to provide value-added solutions for their clients.
• Tariq Khamisa FoundationminorOthersCommunity organization focused on creating safer schools and communities through youth education. Brent Arteaga-Biggs serves as Board Chair and Revel Stark serves on the marketing committee.
• Rotary Club 33minorOthersSan Diego's 4th largest Rotary club with many worthy causes. Revel Stark is an active member representing Innovative Capital.
• SISU AcademyminorOthersFirst all-girls tuition-free, boarding high school with an embedded incubator for entrepreneurs. Innovative Capital has invested in this organization.
• Better Business BureaucoreOthersInnovative Capital maintains A+ accreditation and rating with the BBB, demonstrating commitment to ethical standards and consumer protection.
• Union BankminorChannel Partner/ Reseller/ DistributorUnion Bank referred a client to Innovative Capital after determining an SBA loan was not suitable for the client's scenario, demonstrating cross-referral relationship with traditional banks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Walker & Dunlop: Large-cap commercial real estate finance and capital markets advisor with a national platform for debt placement, refinancing, and direct lending. Directly comparable to Innovative Capital's debt placement / refinance brokerage business but at vastly greater scale and broader institutional relationships.
• Newmark Group: Global commercial real estate services firm with a capital markets debt placement and investment sales platform. Overlaps with Innovative Capital's loan brokerage / debt placement function for commercial real estate clients.
• Marcus & Millichap: Large investment real estate brokerage with capital markets advisory and financing placement services. Comparable to Innovative Capital on the real estate investment financing advisory side at significantly larger scale.
• Northmarq: Privately held commercial real estate capital markets advisor offering debt and equity placement, investment sales, and loan servicing. Closely comparable to Innovative Capital's debt placement and refinancing brokerage model.
• JLL Capital Markets: Global commercial real estate investment sales and debt placement advisory within JLL. Overlaps with Innovative Capital's real estate capital markets advisory and refinancing placement services, but at institutional scale.

Direct peers

• CoreVest: Direct lender to residential and small-balance commercial real estate investors offering bridge, fix-and-flip, and rental loans. Closely matches Innovative Capital's hard money and bridge loan products for the same investor customer profile.
• Lima One Capital: Specialty direct lender to real estate investors providing fix-and-flip, rental, and bridge financing. Direct competitor to Innovative Capital's in-house private capital / hard money loan offerings.
• RCN Capital: Direct private lender serving real estate investors nationwide with short-term fix-and-flip, bridge, and rental portfolio loans. Overlapping product set and customer base with Innovative Capital's private capital arm.
• Kiavi (formerly LendingHome): Tech-enabled direct lender for real estate investors offering bridge and fix-and-flip financing. Comparable to Innovative Capital's hard money product, but with a more digitized origination and capital partner model.

Emerging players

• PeerStreet: Marketplace for private real estate debt connecting capital partners with vetted short-term loans for real estate investors. Comparable to Innovative Capital's ICIF + hard money stack but with a marketplace/tech-led distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inncap

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Capital Corp