CampingPark Steiner Südtirol

What CampingPark Steiner Südtirol does

CampingPark Steiner Südtirol is a family-owned and operated outdoor hospitality business located in Leifers (Laives), South Tyrol, in northern Italy immediately adjacent to Bolzano. Founded in 1957 and run under the legal entities Steinerhof KG des Peter Pfeifer & Co. and Steinerhof GmbH, the company operates an integrated property comprising a camping park with parcelled pitches, electrical hookups, wooden bungalows, and Schlaffass (sleeping barrels) for glamping, alongside the adjacent Hotel Steiner offering rooms, breakfast, and seminar facilities. The site also runs a Badehaus (bathhouse with free hot-water showers), outdoor and indoor pools, a fitness and wellness area with sauna and massage services, and an on-site restaurant with pizzeria, generating six identified revenue streams from accommodation rentals, food and beverage, wellness, and ancillary services including bicycle rental and gift vouchers.

The business operates seasonally from approximately 21 March through 7 November, relying on a multi-language direct-to-consumer distribution model delivered through a five-language website (German, Italian, English, Dutch, Danish) supported by Google AdWords, Meta Pixel-driven Facebook/Instagram advertising, and email newsletters — no OTA or third-party reseller channels are used. Pricing is not publicly disclosed, though a best-price guarantee and tiered cancellation policy are advertised. Sales are concentrated in the leisure and holiday travel segment, drawing European guests — primarily from Germany, Austria, Switzerland, the Netherlands, and Denmark — who use the property as a base for hiking, cycling, and cultural tourism across the South Tyrolean Wine Road, Lake Kalterer, Merano, and the Dolomites. The integrated Bozen Card Plus / Südtirolmobil Guest Pass provides guests free regional public transport during their stay, with the property participating in the Mobilitätskonsortium-led scheme mandated by South Tyrol Regional Government.

Operationally, the business is led by Seniorchef Peter Pfeifer and Juniorchefin Petra Pfeifer, with a reception team handling arrivals and departures. The headcount band is reported as 11–50 employees, and the company received a 2022 European Social Fund (ESF) grant of EUR 148,722 under Project LEARN-INN (BZ-002086) for leadership and South Tyrolean quality-product staff training, accompanied by a stated company-structure reorganization. The property holds Italian CIN certifications for both camping (IT021040B1SY95SID5) and hotel (IT021040A1NSISFJJP) operations. The technology stack consists of standard web booking and digital marketing tooling with no disclosed AI/ML, data-flywheel, or API-driven integrations.

Name

CampingPark Steiner Südtirol

Legal name

Steinerhof KG des Peter Pfeifer & Co.

Website

https://campingsteiner.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

CampingPark Steiner Südtirol is a family-owned camping park and adjacent Hotel Steiner in Leifers, South Tyrol, near Bolzano, Italy, founded in 1957. The seasonal property serves European leisure travellers with parcelled pitches, wooden bungalows, Schlaffass sleeping barrels, on-site restaurant, pools, and wellness, distributed through direct multi-language website bookings.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAD

Cabin & Cottage Campgrounds

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Camping park services
• Outdoor holiday accommodations
• Glamping lodgings
• Family hospitality resort
• Wellness and dining

Headquarters

HQ city

Laives

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Camping Pitch and Site Rental: Rental of subdivided, gravel-surfaced pitches with electrical hookups for caravans, motorhomes, and tents. Primary revenue stream for the camping park. Customers book by night or longer stays from March through November.
2. Bungalow and Sleeping Barrel (Schlaffass) Rentals: Rental of wooden bungalows and sleeping barrels (Schlaffass) as alternative glamping-style accommodations. Offered as premium upgrade to standard pitches.
3. Restaurant and Pizzeria: On-site restaurant with pizzeria open to both camping guests and external visitors. Kitchen and dining services provide food and beverage revenue. The adjacent Hotel Steiner also operates a separate restaurant, café, and breakfast service.
4. Hotel Steiner Accommodation: Connected hotel offering rooms and suites with check-in from 14:00 and check-out by 10:30. Includes breakfast service, café and cake offerings, and wellness access. Managed under Steinerhof KG, it operates as a linked but distinct entity from the camping park.
5. Wellness and Spa Services: Water aerobics (Monika's sessions Mon–Fri at 18:15), water massage via Hydro Jet dry massage system (20 min from €15), and on-request therapeutic massage by staff member Marianna. Fitness room, calisthenics zone, and trampoline also available.
6. Bicycle and Equipment Rental: Bicycle rental service for guests. A stop for the local bus ('Camping' stop) provides direct connections to Bolzano multiple times daily, reducing need for car ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CampingPark Steiner Südtirol operates a family-run camping park in Leifers (Laives) near Bolzano, South Tyrol, providing parcellated pitches with electric hookups for caravans, motorhomes and tents, wooden bungalows, and sleeping barrels (Schlaffass). The site additionally offers on-site amenities including a restaurant and pizzeria, indoor and outdoor pools, wellness and fitness services, a Badehaus with free hot showers, bicycle rental, and the Bozen Card Plus guest pass for free regional public transport, with the adjacent Hotel Steiner operated as a co-located accommodation.

Product overview

CampingPark Steiner is a family-run camping and hotel complex operated by Steinerhof KG des Peter Pfeifer & Co. (hotel) and Steinerhof GmbH (camping), located in Leifers near Bolzano, South Tyrol, Italy. The integrated product portfolio comprises: (1) CampingPark Steiner core camping products including parceled Stellplätze (pitches) with electrical hookups for tents and motorhomes, wooden Holzbungalows, and Schlaffass (sleeping barrels) for glamping; (2) on-site facilities including a Badehaus (bathhouse with free hot water), outdoor and indoor Pools, a fitness and wellness area, and a Restaurant & Pizzeria; (3) the Bozen Card Plus guest pass service providing free public transit; and (4) the adjacent Hotel Steiner offering rooms, breakfast, wellness, and business seminar facilities. The camping park operates from Easter to early November, and the property is accessible by public transport directly to Bolzano and Merano without a car.

Differentiator

Problem solved

Functional benefit

Brands

• Schlaffass: Cozy sleeping barrels available as accommodation options at the camping park
• Badehaus

Products and services

• Stellplätze (Camping Pitches) Differently sized parcellated pitches with electrical hookups and gravel surfaces for caravans, motorhomes, and tents, surrounded by greenery, flower beds, and an antique vineyard arbor. Targeted at leisure travelers seeking camping holidays in South Tyrol.
• Holzbungalows (Wooden Bungalows) Cozy wooden cabins offered as alternative accommodation to standard tent and caravan pitches, targeted at guests seeking more comfortable glamping-style stays at the camping park.
• Schlaffass (Sleeping Barrel) Cozy sleeping barrels providing a unique glamping accommodation option for guests at the camping site near Bolzano.
• Restaurant & Pizzeria On-site restaurant serving breakfast, coffee and cake, and a pizzeria open to both camping guests and external visitors, providing food and beverage service overseen by junior owner Petra Pfeifer.
• Wellness and Spa Services Wellness offerings including water aerobics sessions, Hydro Jet dry water massage (20 minutes from €15), and on-request therapeutic massage by staff member Marianna, plus fitness room, calisthenics area, and trampoline for camping and hotel guests.
• Hotel Steiner Adjacent hotel operated under Steinerhof KG des Peter Pfeifer & Co., offering rooms and suites with breakfast, café, restaurant, sauna and wellness access, and a business seminar room, targeting individual travelers and small business seminars near the Bozen trade fair.
• Fahrradverleih (Bicycle Rental) Bicycle rental service available to guests via the local tourist office in Leifers for exploring the South Tyrol region.
• Gutscheine (Gift Vouchers) Gift vouchers purchasable for use at the camping park, the hotel, and the restaurant, targeting gift-givers and past guests.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mobilitätskonsortium (Mobility Consortium)coreGTM or Marketing PartnerThe Mobilitätskonsortium (VAT No. 02735170215) serves as the unified coordinating body for the South Tyrol Alto Adige Guest Pass scheme, mandated by the South Tyrol Regional Government (LR-Beschluss No. 732/2022). Steiner Camping Steiner participates by providing guest data to enable Guest Pass issuance. The pass grants free use of all public transport within the Südtirolmobil network and additional services during the guest's stay. Data is transmitted under GDPR Art. 6(1)(b) for the purpose of creating and using the Guest Pass.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• ACSI: European camping-card and data/publishing company; acts as a meta-distributor and reviewer for independent European campgrounds, shaping visibility and price benchmarking for sites like Steiner.

Emerging players

• ECOCAMPING: European sustainable-camping certification body and network for eco-focused independent campgrounds; relevant as Steiner increasingly competes on sustainability credentials demanded by DACH/Benelux guests.

Direct peers

• Camping Montiggler See: A family-style campground located at the Monticolo Lakes, just minutes from Bolzano in South Tyrol. Direct competitor for the same Bolzano-region leisure camper segment, with similar pitch/bungalow mix and seasonal operating model.
• Camping Sexten: Established South Tyrolean campground in the Drei Zinnen / Dolomites area targeting the same DACH-and-Benelux family camping market with comparable amenity stack (pitches, glamping units, pools, restaurant).
• Caravan Park Sexten: A larger, well-capitalised premium campground in the South Tyrol Dolomites competing for the same higher-spend German, Austrian, and Dutch caravan/touring market; competes directly on amenity quality and glamping product mix.
• Camping Sass Maor: Family-run Trentino campground in the Val di Sole with a similar pitch + bungalow + glamping offering; comparable in scale and target customer profile (Alpine family holidays) and a recognised peer in Italian camping trade publications.
• Camping Lago di Molveno: A lakeside campground in Trentino with developed pitches, bungalows and pool/wellness facilities serving the same nature-active family market across the broader Dolomite region.

Broad incumbents

• LeadingCampings: European association/group of premium independent family campgrounds; membership (or absence thereof) is a quality signal in the European camping market and influences how Steiner is benchmarked against higher-tier peers.
• PiNCAMP (formerly ADAC Camping): Germany-origin campings directory and booking platform that drives significant DACH inbound to South Tyrolean sites; a key indirect channel competitor because it can divert bookings that would otherwise go to a park's direct website.

Regional players

• Tobias Reiser / Family Hotels Südtirol: Marketing consortium of family-run hotels and accommodation providers in South Tyrol targeting German-speaking family holidaymakers; comparable go-to-market motion (family ownership, multi-language direct booking, regional positioning) and a potential peer co-opetition channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CampingPark Steiner Südtirol