Chagit
Chagit is a Camarillo, California-based functional mushroom extracts company (founded 2015) that sells premium liquid extracts, shots, powders, and soaps through DTC e-commerce and wholesale, using a proprietary multi-stage extraction process.
- Company typePrivate
- Founded2015
- HeadquartersCamarillo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Chagit does
Chagit (operating as Chagit Products) is a U.S.-based functional mushroom extracts and superfood nutrition company headquartered in Camarillo, California, founded in 2015 by brothers Prema and Tulsy Ball, former TV producers on Discovery Channel's Bering Sea Gold. The company produces and sells liquid mushroom extracts, wellness shots, powders, and topical soaps, anchored by its proprietary SLX (Sweet Liquid Xtracts) sub-brand. Its core technical asset is a 4-stage, 13-day extraction process applied to wild-harvested Alaskan Chaga and other functional mushrooms, manufactured in-house at its Camarillo facility.
The business is a classic small CPG/DTC operator: direct-to-consumer sales run through a Shopify storefront with international shipping, supplemented by a wholesale program for retail and practitioner buyers. Pricing is positioned in the premium wellness tier, with 225ml liquid extracts at $45-$55, wellness shots at $45-$50, bundles at $100-$110, powders at $35-$60, and soaps at $12. Products are vegan, gluten-free, non-GMO, and Kosher certified, and the company publicly cites 11,200+ verified customer reviews averaging 4.9/5 as its primary social proof asset.
The company has faced roughly four years of regulatory friction before clearing compliance in late 2019, after which commercial scaling could begin. It operates as a privately held, founder-owned business with no disclosed institutional funding or external capital, no disclosed patents, and headcount in the 11-50 range. Channel strategy, SKU breadth, and pricing structure are consistent with a bootstrapped lifestyle/wellness brand rather than a venture-scale operator.
Chagit firmographics
Firmographics- Name
- Chagit
- Legal name
- Chagit Products
- Website
- https://chagit.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chagit is a Camarillo, California-based functional mushroom extracts company (founded 2015) that sells premium liquid extracts, shots, powders, and soaps through DTC e-commerce and wholesale, using a proprietary multi-stage extraction process.
- Ownership category
- akta.pro rank
Chagit industry classification
Industry- Product category
- Functional Beverages and Supplements
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (311930), Soft Drink Manufacturing (312111)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Wild & Cultivated Mushroom Foraging and Production (AFAMAFAD)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Chagit is headquartered
LocationHeadquarters
- HQ city
- Camarillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chagit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales of functional mushroom extracts and wellness products through the company's Shopify e-commerce platform. Products include sweet liquid extracts, wellness shots, bundles, and powders/soaps.
- Subscription (Subscribe & Save): Recurring subscription model offering 10-15% savings on regular deliveries. Subscribers can skip, swap, or cancel anytime with a 30-day guarantee.
- Wholesale: Wholesale sales to individuals or businesses with a valid tax resale certificate. Contact via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sweet Liquid Extracts (SLX) - Single Bottles |
| Unit Pricing | Pay-as-you-go | Bundles - Product Combinations |
| Unit Pricing | Pay-as-you-go | Wellness Shots |
| Unit Pricing | Pay-as-you-go | Powders and Specialty Items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Chagit product offering
Product offeringCore offering
Chagit produces SLX (Sweet Liquid Xtracts) — concentrated, low-sugar liquid functional mushroom shots made from organic, sustainably foraged mushrooms and adaptogens. The company develops and markets a line of plant-based functional beverages, tinctures, and topical products for daily wellness, stress management, sleep support, and skincare.
Product overview
Chagit is a wellness company offering premium functional mushroom superfood extracts and related products. The core offering is the SLX (Sweet Liquid Xtracts) line of full-spectrum mushroom liquid extracts available in 9 distinct blends targeting different wellness outcomes (immunity, energy, focus, vitality, hormone balance). The product portfolio includes: (1) SLX Sweet Liquid Extracts - single-mushroom and blended formulas in 225ml and 750ml sizes; (2) Wellness Shots - ready-to-drink concentrated mushroom shots in various functional formulations; (3) Bundles - curated product collections (Active, Focus, Immunity, Anti-Aging, Female, Male, Couples, Recovery, Warrior) combining multiple extracts for targeted wellness protocols; (4) Powders & Elixirs - including Raw Earth Functional Mushroom Elixir and Organic Ceremonial Japanese Matcha; (5) Personal Care - Raw Body Soap and Pure Face Soap enriched with mushroom extracts. All products use 100% fruiting bodies, are vegan, gluten-free, non-GMO, and are manufactured in the company's Camarillo, CA facility using a proprietary 4-stage, 13-day full-spectrum extraction process.
Differentiator
Problem solved
Functional benefit
Brands
- SLX (Sweet Liquid Xtracts): Line of sweet liquid mushroom extracts offered in various functional blends including Six Mushroom Blend, Pure Chaga, Focus Blend, Energy Blend, Vitality Blend, and hormone balance formulations.
- Shroom Juice
- Raw Earth
Products and services
- SLX Functional Mushroom Shots Concentrated, low-sugar 2oz liquid shots formulated with medicinal mushrooms such as Chaga, Reishi, Lion's Mane, Maitake, Cordyceps, and Turkey Tail combined with adaptogens for consumers seeking convenient functional nutrition.
- Stress Management Tincture (Holy Basil + Reishi) Plant-based tincture combining adaptogenic Holy Basil with Reishi mushroom extract, designed to support cortisol balance and a calm stress response.
- Sleep Support Tincture (Ashwagandha + Reishi) Adaptogenic tincture combining Ashwagandha and Reishi to support restful sleep and relaxation.
- Skin Tonic with Tremella Beauty-from-within liquid tonic formulated with Tremella mushroom to support skin hydration, elasticity, and a healthy glow.
- Chaga Soap Bars Handmade bar soaps infused with Chaga mushroom extract, formulated for antioxidant-rich skincare routines.
Quantifiable outcome
- 92% report more daily energy (jitter-free, no caffeine crash)
- +2 more outcomes
Companies that use Chagit
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Chagit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Chagit partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Chagit competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Chagit social profiles
Digital presenceChagit compliance and trust
Trust signalCompliance5 records
Chagit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chagit leadership team
Management profileNumber of profiles
Profiles2 records
Chagit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chagit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chagit
What does Chagit do?
Chagit produces SLX (Sweet Liquid Xtracts) — concentrated, low-sugar liquid functional mushroom shots made from organic, sustainably foraged mushrooms and adaptogens. The company develops and markets a line of plant-based functional beverages, tinctures, and topical products for daily wellness, stress management, sleep support, and skincare.
Is Chagit a public or private company?
Chagit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chagit founded?
Chagit was founded in 2015. It employs 11 to 50 people.
Where is Chagit based?
Chagit is headquartered in Camarillo, United States, in the North America region.
How does Chagit make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription (Subscribe & Save) and wholesale.
Does Chagit have an API?
No public API is recorded for Chagit.
What industry is Chagit in?
Chagit's product category is Functional Beverages and Supplements. Its primary akta.pro industry code is AFAMAFAD, Wild & Cultivated Mushroom Foraging and Production, with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 311930 and its SIC code is 2833.