La Cure
La Cure is a private Jordanian skincare brand founded in 1994 that formulates and sells Dead Sea mineral-based cosmetics — soaps, creams, masks, bath salts, and gift sets — direct-to-consumer globally through lacure.co and via wholesale, serving individual consumers and bulk buyers across 53+ countries.
- Company typePrivate
- Founded1994
- HeadquartersAmman, Jordan
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Cure does
La Cure, operated by Jordan Company for Dead Sea Products (JCFDSP), is a private Amman-based skincare and personal care brand founded in 1994 that formulates and sells Dead Sea mineral-based cosmetics globally. The company leverages the naturally occurring mineral composition of the Dead Sea — including magnesium, calcium, potassium, and bromine — as the basis for its product portfolio, which spans facial care (creams, masks, toners, cleansers, scrubs), body care (lotions, oils, body butters, foot creams), bath care (salts, shower gels, mud), shampoos, soaps, and bundled gift sets. All products are positioned as alcohol-free, paraben-free, and cruelty-free, and are organized into three collections: Clarify (deep cleansing), Repair (skin restoration), and Hydrate (moisturizing). Individual product prices range from $5.16 to $34.49 USD across roughly 30 SKUs.
The business operates primarily as a direct-to-consumer e-commerce brand through its multilingual website (lacure.co), supported by an international shipping infrastructure (express door-to-door courier delivery in 3-5 working days) and a wholesale channel for bulk buyers. The company has built a 53-country export footprint over more than 25 years, holds ISO 9001 (1999), US FDA approval (2002), and EC compliance, and was the first Jordanian firm to complete the newest EU Product Information File notification in 2014. Customer acquisition is driven by content marketing (an active educational blog on Dead Sea skincare benefits, 2024 vintage), a newsletter funnel, and a LinkedIn presence, while a 2017 website relaunch modernized the digital storefront. The company remains privately held with 11-50 employees, no disclosed institutional investors or external funding, and no public revenue figures.
La Cure firmographics
Firmographics- Name
- La Cure
- Legal name
- Jordan Co. For Dead Sea Products
- Website
- https://lacure.co
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Cure is a private Jordanian skincare brand founded in 1994 that formulates and sells Dead Sea mineral-based cosmetics — soaps, creams, masks, bath salts, and gift sets — direct-to-consumer globally through lacure.co and via wholesale, serving individual consumers and bulk buyers across 53+ countries.
- Ownership category
- akta.pro rank
La Cure industry classification
Industry- Product category
- Dead Sea Mineral Skincare
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
Keywords
Where La Cure is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
La Cure business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through its e-commerce website, offering individual products and gift sets at various price points ranging from $5.16 to $34.49. Same-day processing and shipping available.
- Wholesale: La Cure offers wholesale services for businesses seeking to purchase products in bulk for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Skincare Products - Price range $5.16 - $23.92 |
| Unit Pricing | Pay-as-you-go | Gift Sets and Bundles - Price range $24.95 - $34.49 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
La Cure product offering
Product offeringCore offering
La Cure manufactures and sells Dead Sea mineral-based skincare and personal care products including soaps, moisturizing creams, facial mud masks, shampoos, scrubs, bath salts, body lotions, and curated gift sets. Products are formulated with minerals such as magnesium, calcium, potassium, and bromine sourced from the Dead Sea, and are marketed as cruelty-free, alcohol-free, and paraben-free for global retail consumers.
Product overview
La Cure is a natural skincare brand offering Dead Sea mineral-based beauty and personal care products. The product portfolio includes facial care (creams, masks, toners, cleansers), body care (lotions, oils, scrubs), bath care (shower gels, salts), soaps, and gift sets. The products are organized into three main collections: Clarify Collection (deep cleansing), Repair Collection (skin restoration), and Hydrate Collection (moisturizing). Key products include Dead Sea Mud Soap, Mineral Salt Soap, moisturizing creams, facial masks, and various gift sets. All products are formulated with natural Dead Sea minerals and are marketed as alcohol-free and paraben-free. The company exports to over 53 countries and emphasizes the therapeutic benefits of Dead Sea minerals for skin health.
Differentiator
Problem solved
Functional benefit
Products and services
- Dead Sea Mud Soap 90g A rich lathering soap enriched with Dead Sea Mud and natural oils that revitalizes skin, deep cleanses, and is suitable for acne-prone skin. Alcohol-free and paraben-free.
- Dead Sea Mineral Salt Soap 90g Soap made with Dead Sea Salts containing valuable minerals essential to healthy glowing skin. Cleanses, eliminates impurities, restores skin pH balance, removes excess oil. Suitable for all skin types.
- Essential Moisturizing Cream 100ml Enriched with Dead Sea Minerals, Vitamin E, Natural Apple and Carrot Extracts to hydrate and deep moisturize all skin types. Long-lasting protection for skin elasticity and optimum hydration.
- Black Seed Soap 90g Unique combination of Dead Sea minerals, Black Seed Oil, Black Seed granules and natural oils that deep cleanses and clarifies skin while maintaining natural pH balance. Suitable for all skin types.
- Mineral Shampoo 250ml Deep cleansing mineral shampoo formulated to minimize oil levels, add shine, and retexture hair. Helps alleviate dandruff and wash off loose flakes.
- Dead Sea Scrub Soap 90g Enriched with Natural Dead Sea Minerals and Apple Extract with tiny grains of Walnut Shell to exfoliate dead skin cells, cleanse and clarify skin for a healthy-looking glow.
- Repairing Night Cream 60ml Natural beauty product enriched with Dead Sea Minerals combined with Aloe Vera, Shea Butter, Vitamin E and Apple Extract. Slowly absorbed overnight for beauty repair, skin elasticity and firming.
- Facial Mud Mask 150g Rich in minerals and natural oils. Dead Sea Mud deep cleanses, tones and removes excess oils. Contains Honey as moisturizing agent.
- Eye Cream 40ml Eye care product formulated with Dead Sea minerals for the delicate eye area.
- Body Oil 190ml Body oil enriched with Dead Sea minerals for skin nourishment and hydration.
- Brightening Cream 100ml Brightening cream formulated with Dead Sea minerals for radiant skin.
- Cooling Body Lotion 200ml Cooling body lotion for skin refreshment and hydration.
- Cooling Toner Cream 100ml Toning cream with cooling effect for facial care.
- Facial Scrub Cream 100ml Facial scrub cream for gentle exfoliation of facial skin.
- Gentle Cleansing Milk 100ml Gentle cleansing milk for facial skin care.
- Hand Care Cream 100ml Hand care cream with Dead Sea minerals for moisturizing and protecting hands.
- Mineral Fresh Bath & Shower Gel 200ml Bath and shower gel infused with Dead Sea minerals for refreshing cleanse.
- Natural Body Mud 800g Natural body mud from Dead Sea for full-body skin treatment and detoxification.
- Natural Dead Sea Salts (Jar) Natural Dead Sea salts in jar format for bath and skincare use.
- Natural Dead Sea Salts (Pack) Natural Dead Sea salts in pack format for convenient use.
- Papaya Body Butter Cream 250gm Body butter cream with papaya and Dead Sea minerals for deep moisturizing.
- Protective Day Cream 60ml Protective day cream for daytime skin protection.
- Soothing Foot Cream 100ml Soothing foot cream for foot care and comfort.
- Soothing Scrub Salt Scrub salt for gentle skin exfoliation and soothing treatment.
- Sun Care Cream SPF 30 50ml Sun protection cream with SPF 30 for UV protection.
- The Essentials Set (4 Items) Gift set containing Dead Sea Salts, Dead Sea Mud Mask, Mineral Salt Soap and Mud Soap for the full Dead Sea experience.
- The Signature Set (7 items) Premium gift set with 7 curated Dead Sea products.
- The Soaps Collection Gift Set Luxury soaps collection gift set rich in Natural Dead Sea Minerals and natural oils, containing Mineral Salt Soap, Dead Sea Mud Soap, Dead Sea Scrub Soap, and Black Seed Soap (all 90gm).
- Clarify Collection Product collection designed for clarifying and deep cleansing skin, removing impurities and excess oils.
- Repair Collection Product collection focused on repairing and restoring skin health, targeting damaged or stressed skin.
- Hydrate Collection Product collection designed to hydrate and moisturize skin, maintaining optimum hydration levels.
Quantifiable outcome
- Exports to over 53 countries worldwide
- +2 more outcomes
Companies that use La Cure
Customer profileSegments2 records
Ideal customer profiles2 records
La Cure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Cure partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
La Cure competitors and assessment
Company assessmentDirect peers
- Sea of Spa: Dead Sea cosmetics manufacturer selling mud soaps, salts, body butters, and creams through international wholesale and D2C channels — overlapping product mix and similar mineral-based value proposition aimed at the same therapeutic skincare use cases.
- AHAVA: Israel-based Dead Sea mineral skincare brand offering the closest direct comparison to La Cure — same mineral-resource origin story, overlapping facial/body/bath SKUs, and similar global D2C plus department-store distribution model.
- Sabon: Premium natural body- and bath-care brand with a strong gift-set / boutique D2C model (soaps, scrubs, salts) overlapping La Cure's bath-care and gifting collections. Compares on D2C-plus-retail mechanics and clean, mineral-led positioning.
- Mineral Healthcare / Mineral Beauty: Smaller niche Dead Sea mineral skincare brands (e.g., Mineral Health Dead Sea, Mineral Beauty Co.) selling similar soaps, mud masks, and creams online. Comparable in scale, ingredients, and target customer seeking mineral-based therapeutic skincare.
- Premier Dead Sea: Direct competitor producing Dead Sea mineral personal care products (soaps, salts, mud, creams) for global retail and wholesale markets — identical raw material story, comparable SKU breadth, and similar export-led distribution.
Broad incumbents
- Drunk Elephant: Premium clean / biocompatible skincare brand built around ingredient integrity and a curated SKU lineup. Overlaps with La Cure's natural, alcohol-free, paraben-free positioning at a higher price tier, illustrating the premium trajectory La Cure could pursue.
- Dr. Teal's: US-based bath, body, and skincare brand selling mineral salts, body scrubs, and lotions through mass retail. Comparable bath/salt product category and ingredient-led messaging, with a much larger retail footprint than La Cure.
- Mario Badescu: Established natural-skincare D2C brand with similar facial-mud-mask, mask, and skincare lineup and global shipping. Larger catalogue and broader retail distribution but overlapping natural-ingredient positioning and therapeutic-skin claims.
- Aveeno: Mass-market skincare brand positioned around naturally derived ingredients (colloidal oatmeal) and therapeutic claims for eczema/acne-prone skin. Comparable therapeutic-claim positioning and global retail scale relevant to La Cure's dermocosmetic use cases.
- The Ordinary: High-velocity D2C skincare disruptor priced in a comparable range ($5–$30). Demonstrates what scaled global D2C mineral/ingredient-led skincare looks like — serves as a benchmark for La Cure's pricing and digital go-to-market model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Cure social profiles
Digital presenceLa Cure compliance and trust
Trust signalCompliance2 records
La Cure financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Cure leadership team
Management profileNumber of profiles
La Cure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Cure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Cure
What does La Cure do?
La Cure manufactures and sells Dead Sea mineral-based skincare and personal care products including soaps, moisturizing creams, facial mud masks, shampoos, scrubs, bath salts, body lotions, and curated gift sets. Products are formulated with minerals such as magnesium, calcium, potassium, and bromine sourced from the Dead Sea, and are marketed as cruelty-free, alcohol-free, and paraben-free for global retail consumers.
Is La Cure a public or private company?
La Cure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Cure founded?
La Cure was founded in 1994. It employs 11 to 50 people.
Where is La Cure based?
La Cure is headquartered in Amman, Jordan, in the Middle East region.
How does La Cure make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale.
Who are La Cure's main competitors?
Direct peers on record are Sea of Spa, AHAVA, Sabon, Mineral Healthcare / Mineral Beauty and Premier Dead Sea. Broad incumbents are Drunk Elephant, Dr. Teal's, Mario Badescu, Aveeno and The Ordinary.
Does La Cure have an API?
No public API is recorded for La Cure.
What industry is La Cure in?
La Cure's product category is Dead Sea Mineral Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 32561 and its SIC code is 2844.