Indemnus

Name

Indemnus

Legal name

Indemnus

Website

https://indemnus.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAGAGAL

Embedded Insurance & Affinity Distribution Platforms

Financial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)

Keywords

• Independent insurance agency
• Auto insurance
• Home insurance
• Life insurance
• Insurance brokerage

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Policy Commissions: Indemnus generates revenue by earning commissions from insurance carriers when customers purchase policies through the agency. As an independent insurance agency, they represent multiple insurance providers and receive compensation based on policy sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Indemnus is an independent insurance agency that distributes personal insurance products from multiple carriers (Ethos Life, Foremost, Geico, Nationwide, Progressive, Safeco, Travelers) to Iowa residents. The agency offers a comparative quoting platform spanning auto, home, boat, life, motorcycle, pet, and RV insurance, and earns commissions from carriers for policies sold.

Product overview

Indemnus is an independent insurance agency founded in 2003 offering a portfolio of insurance products through a comparative quoting platform. The core product suite includes Auto Insurance, Home Insurance, Boat/Watercraft Insurance, Life Insurance, Motorcycle Insurance, Pet Insurance, and RV Insurance. These products are supported by client service features including a Client Center for policy management, a Compare Quotes service for comparative rate shopping, and a Contact Your Carrier directory. The agency emphasizes technology-driven streamlined buying and servicing processes, with plans to adopt AI solutions in the future.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Mandatory vehicle insurance providing liability coverage (20/40/15) and optional coverage including uninsured/underinsured motorist, comprehensive, collision, and personal injury protection for individual drivers.
• Home Insurance Property protection covering dwelling, personal property, and personal liability. Covers natural disasters, theft, vandalism, and guest injuries for homeowners and renters.
• Boat/Watercraft Insurance Comprehensive watercraft coverage including collision, liability, personal property, and uninsured boaters protection for boat and watercraft owners.
• Life Insurance Financial protection for beneficiaries upon policyholder's death, covering final medical expenses, funeral costs, and living expenses for survivors. Available as individual or group policies for estate planning.
• Motorcycle Insurance State-mandated motorcycle coverage meeting legal requirements with options for personal injury protection, uninsured/underinsured protection, collision, and comprehensive coverage.
• Pet Insurance Health coverage for pets covering medical expenses from accidents or illnesses. Tailored options available to meet specific pet health needs and financial situations.
• RV Insurance Comprehensive recreational vehicle coverage including collision, liability, personal belongings, and vacation liability. Customized options for unique RV owner needs and budgets.
• Compare Quotes Comparative insurance quoting service allowing customers to compare multiple unique insurance quotes through an online form, with links to a secure live insurance quoting system.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Ethos LifecoreChannel Partner/ Reseller/ DistributorEthos Life is an insurance carrier partner that provides life insurance products. Indemnus offers Ethos Life policies through their agency, serving customers seeking life insurance coverage. Claims phone: 888-834-6754.
• ForemostcoreChannel Partner/ Reseller/ DistributorForemost is an insurance carrier partner offering various insurance products. Indemnus distributes Foremost insurance policies. Claims phone: 800-527-3907.
• GeicocoreChannel Partner/ Reseller/ DistributorGeico is a major insurance carrier partner providing auto and other insurance products. Indemnus offers Geico policies to customers. Claims phone: 800-841-3000.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide is an insurance carrier partner offering auto, home, and other insurance products. Indemnus distributes Nationwide policies. Claims phone: 877-669-6877.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive is a major insurance carrier partner. Indemnus offers Progressive insurance products to customers. Claims phone: 866-302-4010.
• SafecocoreChannel Partner/ Reseller/ DistributorSafeco is an insurance carrier partner providing auto and other insurance products. Indemnus distributes Safeco policies. Claims phone: 877-332-3226.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers is an insurance carrier partner offering comprehensive insurance products. Indemnus offers Travelers policies to customers. Claims phone: 800-252-4633.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Goosehead Insurance: Independent insurance agency franchise distributing personal-lines products from multiple carriers across the U.S. Most direct comparison to Indemnus's multi-carrier independent agency model, though at materially larger scale and national footprint.
• TrustedChoice.com: Network of independent insurance agents distributing multi-carrier personal and commercial lines. Represents the same independent agency distribution model that Indemnus operates in.
• Brightway Insurance: Franchise model independent insurance agency distributing home, auto, and other personal lines from multiple carriers. Highly comparable business model to Indemnus, with broader geographic reach.

Broad incumbents

• SelectQuote: Public, scaled direct-to-consumer insurance distributor focused on life, auto, and home, working with multiple carriers. A larger and more technologically advanced version of Indemnus's multi-carrier distribution concept.
• Lemonade: Public insurtech distributing renters, home, auto, pet, and life insurance with AI-driven UX. Competes for the same end customers in several of Indemnus's product lines, including pet, and represents the technology-driven long-term competitive threat.
• Allstate (independent agent channel): Large national P&C carrier that also distributes through a captive independent agent network. Competes for the same Iowa household insurance dollars and represents the broader incumbent carrier landscape Indemnus's partners operate in.

Emerging players

• SmartFinancial: Online insurance comparison and lead-generation platform for auto, home, and other personal lines. Competes in the same online quote-comparison funnel as Indemnus.
• Policygenius: Digital insurance marketplace distributing life, home, auto, and disability coverage from multiple carriers. Comparable to Indemnus's product breadth and multi-carrier distribution, but built on a national digital platform.
• The Zebra: Online insurance comparison marketplace for auto, home, and life. Operates in the same comparative-quoting funnel Indemnus uses, but as a digital-native national aggregator rather than a local agency.

Others

• QuoteWizard (by LendingTree): Insurance comparison and lead-generation platform owned by LendingTree. Operates in the same online insurance-shopping funnel as Indemnus's comparative quoting page.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/iBoyINDEMNUS
• Facebookfacebook.com/iboy.indemnus
• LinkedInlinkedin.com/company/indemnus-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indemnus