Marsh & Company

What Marsh & Company does

Marsh & Company Insurance Brokers was an independent UK insurance brokerage founded in the late 1990s and headquartered at 1-3 Upper King Street in Leicester city centre, serving personal, SME business, high net worth, and corporate customers across Leicester, the East Midlands, and the wider UK. The brokerage distributed personal lines (car, home, travel, equine, pet, income protection, boat and yacht), private client/HNW products (main residences, investment properties, fine art, bloodstock, farm and estate), commercial lines (liability, property owners, fleet, business interruption, directors and officers, cyber, legal expenses), and corporate group benefits (group risk, group health, personal health), distributing through direct broker-customer advisory relationships rather than digital self-service. The underlying technology was a standard UK insurance brokerage management platform (Acturis), with sales delivered via phone, email, and in-person office consultations.

Marsh & Company was acquired by Brown & Brown, Inc. (NYSE: BRO), a US-listed insurance brokerage, and rebranded as Brown & Brown, King Street, operating today as Brown & Brown Insurance Brokers (UK) Limited (FCA Reference Number 745618, Companies House number 09850559). Post-acquisition, the entity gained access to the parent's worldwide network of carrier partnerships, risk management resources, and specialty product lines including trade credit, surety bonds, and dedicated risk strategy advisory, while continuing to operate from the Leicester office. The revenue model is standard insurance brokerage: commissions earned from carriers for placing personal and commercial coverage, with risks underwritten by external insurers rather than carried on the broker's own balance sheet. Customer acquisition remains sales-led, leveraging local reputation and community referral in the East Midlands as primary top-of-funnel channels, with the Brown & Brown UK website serving as a support channel for quotes and contact.

Name

Marsh & Company

Legal name

Brown & Brown Insurance Brokers (UK) Limited

Website

https://marshcompany.co.uk

Company type

Public

Founded year

1995

Operating status

Acquired

Headcount range

11–50 employees

Short description

Marsh & Company Insurance Brokers is a Leicester-headquartered UK insurance intermediary (now rebranded Brown & Brown, King Street following acquisition by NYSE-listed Brown & Brown, Inc.) distributing personal lines, SME commercial, HNW private client, and corporate group benefits coverage via direct broker-led advisory relationships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage
• Personal insurance
• Commercial insurance
• Group benefits
• Risk management

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance brokerage commissions: As an insurance broker, the company earns commissions from insurance carriers for placing business. They provide access to insurance products, risk management resources, and specialized experience from a worldwide network of insurance professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Marsh & Company (now Brown & Brown, King Street) is a Leicester-based insurance brokerage arranging personal and business insurance solutions through direct broker-customer engagement. The firm places coverage with carrier partners on behalf of individuals, SMEs, high-net-worth clients, and corporate customers, while also providing risk management advisory and group/employee benefits products. All services are delivered via phone, email, and in-person consultations from the Leicester city centre office, backed by the worldwide Brown & Brown insurance network.

Product overview

Marsh & Company (now Brown & Brown, King Street) is an insurance brokerage offering a comprehensive suite of insurance products and services. The company provides Personal Insurance (including car, home, travel, equine, pet, income protection, and boat/yacht coverage) alongside Business Insurance solutions (cyber, liability, directors & officers, fleet, property owners, business interruption, and legal expenses). The firm also offers Corporate services including Risk Strategy, Trade Credit, and Surety Bonds, as well as Group Benefits programs for employers (group risk, business protection, group health, and personal health insurance). All services are delivered through a network of insurance partnerships with a focus on the Leicester and East Midlands community.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Individual insurance coverage for personal customers in the UK, spanning car, home, travel, equine, pet, income protection, and boat/yacht insurance arranged via the Leicester office.
• Car Insurance Vehicle insurance coverage for personal car owners, arranged through the firm's carrier partnerships.
• Home Insurance Coverage for private residences, including standard homes and specialised cover for thatch-roofed properties and homes undergoing renovation.
• Travel Insurance Coverage for personal travel including medical emergencies, trip cancellations, and lost luggage.
• Equine Insurance Specialist insurance for horses and equine-related risks, arranged for individual horse owners.
• Pet Insurance Coverage for veterinary expenses and pet-related liabilities for personal customers.
• Income Protection Insurance protecting individuals against loss of income due to illness or injury.
• Boat and Yacht Insurance Coverage for boats and yachts including liability and property protection for personal craft owners.
• Private Client Insurance Bespoke high-net-worth insurance services covering main residences, investment properties, flats, holiday homes, fine art, private motor, building work, bloodstock, and farm and estate assets.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brown & Brown (Parent Company)coreStrategic or Co-development PartnerBrown & Brown, King Street is part of the Brown & Brown insurance organization. The parent company provides access to strong insurance partnerships, enhanced insurance products, risk management resources, and specialized experience from a worldwide network of insurance professionals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brown & Brown, Inc. NYSE-listed parent of Brown & Brown, King Street. One of the largest US insurance brokerages operating a roll-up of regional agencies; directly comparable because King Street is one of its acquired UK agencies, sharing the same playbook and brand platform.
• Lycetts: UK broker specialising in rural, agricultural, equine and country-estate insurance. Highly comparable specialty overlap with King Street's equine, bloodstock, farm and estate, and thatch roof practices — a niche specialist that competes for the same rural and HNW customers.
• Howden UK: UK-domiciled insurance broker with a growing regional and specialty franchise. Comparable as a multi-line broker serving personal, commercial and specialty lines through a distributed UK office network, with similar specialty-sector emphasis.
• Aston Lark: UK-focused insurance broker formed via regional broker roll-ups, serving personal, commercial and specialty lines. Closely comparable business model — acquisitive regional broker with multi-line and sector-specialty capabilities targeting UK SMEs and consumers.
• Jensten Insurance Brokers: UK-focused insurance broker offering personal, commercial and specialty lines through a regional branch network. Comparable in scale and product mix, particularly around commercial and SME customers, and as an M&A-driven consolidator.

Broad incumbents

• Arthur J. Gallagher UK: UK operations of global brokerage Gallagher. Comparable as a multi-line UK broker with strong commercial and specialty offerings; competitor for SME and corporate customers as well as larger personal-lines accounts.
• Marsh Ltd (Marsh McLennan): UK arm of global brokerage Marsh McLennan. A large incumbent offering personal, commercial and specialty lines across the UK; comparable in product breadth and FCA-regulated broker status, though operating at materially larger scale.
• Lockton UK: UK operations of the world's largest independent insurance brokerage. Comparable as a multi-line, FCA-regulated broker with strong commercial and specialty expertise, though skewed toward larger corporate and HNW accounts rather than mass-market personal lines.
• Aon UK: Global insurance and reinsurance brokerage with a substantial UK retail and commercial presence. Comparable as a multi-line, FCA-regulated broker serving personal, SME and corporate customers, though with deeper corporate risk and capital advisory focus.

Regional players

• One Broker Insurance Group: UK regional commercial and personal-lines broker with offices outside Leicester. Comparable as a mid-sized UK broker pursuing multi-line distribution; competes for similar SME and personal customers but in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsh & Company